Gerry McGovern Transform

Transform

Gerry McGovern

@gerrymcgovern

Stormkast, Bergen

February 16, 2017

57%

33%

10%

Not Working Not Sure Working Source: Edelman 2017!

SYSTEM WORKING?!

2017 Edelman Trust Barometer •  For the first time in 17 years, people’s

trust declined in every kind of institution we asked about

•  Public trust in media at all time low •  Trust in CEOs plummets and hits all-

time low •  Global implosion of trust

NOTANONYMOUS LIKESLINKS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

1975 1990 2000 2015

IntangibleAssets

PhysicalAssets

Source: HBR!

CompanyMarketValue

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

2003 2005 2007 2009 2011 2013

CustomerValue

BrandValue

EnterpriseValue

Source: HBR!

DecliningValueofBrands

9 © Customer Carewords Ltd. customercarewords.com

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

2000 2005 2010 2017

TRUST SHIFT From Me & My Brands to Me & My Networks

Me & My Networks

Me & My Brands

Source: Pew, Edelman, Gallup, Eurobarometer!

ORG

“People really like it and so they tell other people about it."

Steward Butterfield, Slack Founder

SimonCross(@sicross)

"OrteliusWorldMap1570"byAbrahamOrtelius-TheLibraryofCongress.

1570: In 28 years, 28 editions of the atlas

were published

Google Maps: In 28 minutes, 28 changes

100 ms 1 sec 3 secs

Digital Response Times

2000 1 WEEK

2010 2 DAYS

2017 1 HOUR

eCommerce Delivery Times

31 © Customer Carewords Ltd. customercarewords.com 3

http://gerrymcgovern.com/books/transform-rebels-guide-digital-transformation

32 © Customer Carewords Ltd. customercarewords.com

+353 87 238 6136

@gerrymcgovern

[email protected]

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