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MEDIA INFORMATION 2015 TO RIO ROAD THE DAS WM 1X1 TOUR DE FRANCE Per Rad durch die Weinberge des Elsass Bottoms up: cycling the Alsace vineyards a u f d e m v o r m a r s c h B E Y O N C E - DÜSSELDORF Der Ferne Osten ganz in unserer Nähe Sushi, manga and more in Germany’s Little Japan h o w Q u e e n b e y c h a n g e d t h e r u l e s o f p o p ZOOTIERE Wo sind die besten Gehege Europas? Europe’s best zoos BASEL Die Stadt vom Fluss aus erkunden Swimsuit tourism: see the city from the Rhine Die britische Pop-Sängerin: klein, aber oho Hard truths in a candy coating: the bittersweet new album Lily Allen Trendsetter Deutschland – ist Sauerkraut jetzt sexy? How Germany’s image went from kitsch to cool COOL GERMANIA FLAMINGOS Ein Naturspektakel am Larnaka Salzsee Cyprus’s colourful winter wildlife BIRMINGHAM Die neue Hochburg der Jugendkultur England’s second city finds its creative voice
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Page 1: Germanwings 2015 Inflight Magamedia-pack-2015

MEDIA INFORMATION 2015

21

T O RIOROAD

THE

DAS WM 1X1

GW21-p001-Cover4.indd 1 11/04/2014 15:47

20

TOUR DE FRANCE ► Per Rad durch die Weinberge des ElsassBottoms up: cycling the Alsace vineyards

auf dem vormarsch

BE YO NCE-

DÜSSELDORF ► Der Ferne Osten

ganz in unserer Nähe Sushi, manga and more

in Germany’s Little Japan

how

Quee

n bey

chan

ged t

he ru

les

of po

p

GW20-p001-CoverLP.indd 1 14/02/2014 09:44

22

ZOOTIERE ► Wo sind die besten Gehege Europas?Europe’s best zoos

BASEL► Die Stadt vom Fluss aus erkunden Swimsuit tourism: see the city from the Rhine

Die britische Pop-Sängerin: klein, aber ohoHard truths in a candy coating: the bittersweet new album

Lily AllenJU

LI/AU

GU

ST 2014

GW22-p001-Cover-LilyS.indd 1 18/06/2014 09:25

24

NO

VEMBER

/DEZEM

BER 2014

Trendsetter Deutschland – ist Sauerkraut jetzt sexy?How Germany’s image went from kitsch to cool

COOL GERMANIA

FLAMINGOS ► Ein Naturspektakel am Larnaka Salzsee

Cyprus’s colourful winter wildlife

BIRMINGHAM► Die neue

Hochburg der Jugendkultur

England’s second city fi nds its

creative voice

GW24-p001-Cover-FinalSLP.indd 1 17/10/2014 11:50

Page 2: Germanwings 2015 Inflight Magamedia-pack-2015

► THE MAGAZINE

GW aims to make each Germanwings passenger’s flight even more enjoyable. The magazine is jam-packed with an extensive mix of travel-related topics, reflecting the airline’s wide spectrum of passengers. Reports range from culinary quirks to career tips for business travellers.

For me personally, it is important to secure exclusive content for our readers. Cover stars

are chosen from the worlds of film, music, modelling and sports and have included inter-national greats such as Bruce Springsteen and Adele and Germany’s biggest stars, including Moritz Bleibtreu and Mario Adorf.

Feature stories by our travel correspon-dents across Europe and North Africa offer readers local insights into GW destinations, including up-to date information they won’t

find in travel guides. Exploring the people and cultures of each city and region inspires readers to plan future trips as well as providing them with great ideas for what to do on their current travels.

Kerstin [email protected]

emag qr code

► EDITORIAL EXAMPLES

► ADVERTISING EXAMPLES

M E D I A I N F O R M A T I O N G W 2 0 1 5

Phot

o: L

iz M

cBur

ney;

Ice

scup

lture

sup

plie

d by

Ham

ilton

Ice

Scul

ptor

s

Z E I T G E I S T G E R M A N Y

CÖOL GERMANIA?

Es liegt nicht in der Natur der Deutschen über ihr Land zu prahlen. Und im Ausland wurden deutsche Eigenarten wie Effi zienz und

Pünktlichkeit eher belächelt. Aber nicht nur der Gewinn der Fußball-WM 2014 hat Deutschland in ausländischen Augen

aufgewertet. Selbst einige Hollywood-Stars feiern neuerdings ihre deutschen Wurzeln. Ist Deutschland jetzt cool?

T E X T — P I E R R E D E V I L L I E R S & K E R S T I N Z U M S T E I N

GW—5352—GW

GW24-p052-062_Cover FeatureLPKs CWSF.indd 52-53 23/10/2014 11:46

SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE. advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]

Page 3: Germanwings 2015 Inflight Magamedia-pack-2015

► DEMOGRAPHIC

SEX■ male (54%)

■ female (46%)

AGE■ under 20 (4%)

■ 21– 30 years of age (26%)■ 31– 40 years of age (27%) ■ 41– 50 years of age (24%)■ 51– 60 years of age (13%)

■ over 60 (6%)

REASON FOR TRAVELLING■ Business trip (42%)

■ Visiting relatives/friends (22%)■ Vacation (20%)

■ City break (10%)■ Event (3%)

■ Others (3%)

HOUSEHOLD NET INCOME ■ Not specified (11%)■ under 1.000 € (14%)

■ 1.001 – 2.500 € (34%)■ 2.501 – 5.000 € (33%)

■ more than 5.000 € (8%)

► THE AIRLINE

► DESTINATIONS

► DISTRIBUTION

Germanwings, a subsidiary of Deutsche Lufthansa AG, has established itself as one of the leading low-cost airlines in Europe. Nearly all large European centres and holiday destinations are directly flown to from the hubs in Cologne, Stuttgart, Berlin, and Hamburg.

► Free in seat pockets on all Germanwings aircraft ► Reaches 2 to 3 million readers per issue

Germanwings is one of the most successful low-cost carriers in Europe. From its six main hubs in Cologne/Bonn, Stuttgart, Berlin, Hanover, Hamburg and Dortmund, the airline flies to more than 100 destinations throughout Europe, Israel and North Africa.

► ADVERTORIAL EXAMPLES

M E D I A I N F O R M A T I O N G W 2 0 1 5

SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE. advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]

Page 4: Germanwings 2015 Inflight Magamedia-pack-2015

SINGLE ISSUE 3+ ISSUES (HALF YEAR) 6+ ISSUES (FULL YEAR)

(per insertion) (per insertion) (per insertion) € € € Full page (ROP) 11.990 9.940 8.449 Full page fixed page 12.900 10.694 9.090 Back Cover 15.900 13.181 11.204 Two page spread 19.990 16.571 14.085 Half page 6.300 5.223 4.439 Quarter page 3.390 2.810 2.389 Advertorials1/1 page advertorial 13.900 11.523 9.795 2 pages spread advertorial 21.990 18.230 15.495

► 2015 RATE CARD

► MAGAZINE SPECIFICATIONS

► PRODUCTION SCHEDULE 2014

Gatefolds, tip-ons and other special formats on request. Price lists in other currencies might be available. Please refer to your local advertising contact for your price list in the local currency. For local currency payments local taxes (VAT, Sales Tax, Advertising Tax) might be added.

ISSUE DEADLINE ON BOARDJANUARY/FEBRUARY GW19 CA. 10. DECEMBER 1. JANUARY - 28. FEBRUARYMARCH/APRIL GW20 CA. 10. FEBRUARY 1. MARCH - 30. APRILMAY/JUNE GW21 CA. 10. APRIL 1. MAY - 30. JUNEJULY/AUGUST GW22 CA. 10. JUNE 1. JULY - 31. AUGUSTSEPTEMBER/OCTOBER GW23 CA. 11. AUGUST 1. SEPTEMBER - 31. OCTOBERNOVEMBER/DECEMBER GW24 CA. 10. OCTOBER 1. NOVEMBER - 31.DECEMBER

SALES MANAGER ► DENISE JASCHKE [email protected] germanwings magazin is published on behalf of germanwings by ink, 141-143 shoreditch high street, london E1 6JE.

advertising: tel +44 (0)20 7613 6947, fax +44 (0)845 280 9898, [email protected]

Full PageType Area: 194mm x 260mmTrim Size: 214mm x 280mmBleed Size: 220mm x 286mm

Half Page Horizontal195mm x 125mm

Half Page Vertical92mm x 260mm

Quarter Page92mm x 125mm

Double Page SpreadType Area: 408mm x 260mmTrim Size: 428mm x 280mmBleed Size: 434mm x 286mm

M E D I A I N F O R M A T I O N G W 2 0 1 5