Page 1 Image via David ArmanoPage 2 Page 3 Page 4 Page 5 Page 6 Page 7 Source: ARSPage 8 Source: ARSPage 9 Image via Flickr.com/rubiconPage 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Source: Kevin Kelly at TOC 2011 Youtube / OReillyPage 22 Page 23 Image licensed from sevensheaven.nlPage 24 Page 25 Better service: fluid, clean, safe and easy Better interface Social and inter-connected Better tools Fair and attractive pricing * Timely & contextual Likable BrandPage 26 Page 27 BundlingUp-sellingPage 28 Content (Creators, Publishers etc) Advertisers Telcos & Operators Device Makers Social NetworksPage 29 Source: Ovum Research (used with permission)Page 30