Geoscape Capturing Business Growth In The 21st Century (What The Coo Needs To Know) 120907

September 10, 2012

Contact César M Melgoza

1 (888) 211-9353

[email protected]

The COO's Guide to Capitalizing on the Hispanic Growth Explosion

Capturing Business

Growth During the 21st

Century’s Cultural

Transformation

1 (888) 211-9353 | www.geoscape.com | [email protected]

Quick Geoscape Background

Data and technology resources

What the COO needs to know

Q&A / Discussion

Today’s Agenda

2 2

http://www.geoscape.com/

Access the New Mainstream

About Geoscape


1


Geoscape provides market

intelligence systems, data and

analytics for companies who need to

find growth amid a culturally-diverse

economy. Our clients realize that

growth depends on diversity and on

powerful intelligence platforms that help

grow their market share and gain

strategic advantages.

Who We Are

4

ANALYTICS/

CONSULTING

ENABLING

TECHNOLOGY UNIQUE

DATA



Leader in multicultural market intelligence.

5

Geoscape

Founded in

Miami

Geoscape BV

Founded in

Amsterdam

Geoscape

Intelligence

System

Launched

Merged

Ownership

with Goldman

Sachs

NexGen

GIS

Launch

1995 2002 2004 2007 2011



Who We Serve

Geoscape enjoys reciprocal licensing relationships with key data partners to address challenges

across industries and intelligence applications.

6

KEY DATA PARTNERS SAMPLE CLIENTS FROM AMONG 200+ MAJOR BRANDS



Geoscape leads the delivery of

resources that support strategic and

tactical initiatives to access the new

mainstream consumer.

Unique and powerful data resources,

computerized intelligence systems.

Advanced research and analytics

guided by experience across industry

sectors and operational lines.

Unique value-add to enterprises, leading

to impressive R.O.I.

Why We

Are Different

7

7



Unique Value Proposition

Business growth depends increasingly on consumers from diverse cultural backgrounds…

8

GENERAL MARKET MULTICULTURAL

New Mainstream



Geoscape Resources

Accelerated Intelligence

2


Geo-Demographic Segmentation

Consumer Spending

Shopping & Media Behavior

Direct Marketing Consumer Lists

Direct Marketing Business Lists

Media Reach and Coverage

Unique Data

Resources

10



Geoscape® Intelligence System

The Leading Online Platform for Gaining Market Intelligence

11



Analytics and Consulting

12

GO-TO-MARKET

GROUND-TRUTH

SEGMENTATION

OPPORTUNITY

ASSESSMENT



The Opportunity

What you may already know…

3


54 million steady residents.

Plus 4 million in Puerto Rico.

17 percent of the population.

60 percent of population growth.

Over $1 Trillion in annual buying power.

Greater average lifetime value.

Trend towards biculturalism – not fully assimilating.

Variety of sub-segments.

Avid consumers across categories.

Topline Hispanic

Basic Facts

14



Population Change by Ethnicity/Race

By 2040, the population in the three largest ethnic groups is projected to meet or exceed the

population of Non-Hispanic Whites in the United States, a true minority-majority.

15

Non-Hispanic White population will drop below 50% of the U.S. population

by 2040.



Majority-Minority Counties in 2012

16

Non-Hispanic Whites are the minority in

an increasing number of counties - 356 in 2012. Those listed at right are ranked

by multicultural population in 2012.



What the COO needs to know Before the board and investors ask the question…

4


Key Questions for the COO

Where will you find the growth to satisfy Wall Street expectations?

Which trade-offs are needed vs. current investment mix?

Is this a matter of marketing or will it require re-engineering key

parts of the organization?

Can you simply hire an agency to take care of it for us?

Is there a short-term quick fix?

What kind of investment do we need to capitalize on the growth?

Who can I expect to resist these changes?

18



Strategic Execution Paradigm

ORGANIZATIONAL

ALIGNMENT

CUSTOMER

TOUCH POINTS

BUSINESS OPPORTUNITY

COMPETITIVE CONTEXT

19



Generational Growth & Decline

By 2017, Hispanics make up a much more significant proportion of the population in the

younger generations while non-Hispanic Whites are nearly 4/5 of the total population age 75+

20



Acquiring a household today and retaining it

throughout their lifespan will result in very different

cumulative revenue due to age, spending and life

expectancy.

Asian households will spend the most, followed by

Hispanics. Each sector varies, often the average

spending per household also is higher even if income

is lower. Differences in lifespan result in compelling

outcomes in favor of Hispanic and Asian consumers.

The continued rapid growth in the Hispanic

population will result in an aggregate spending worth

that is becoming difficult to ignore—making it more

important and strategic for corporations to shift their

investment priorities.

Which Consumer is Worth More?

21

CUMULATIVE LIFE SPENDING



Cumulative Lifetime Spending

The present Hispanic household lifespan is 16 years longer and with more spending in some

categories—the cumulative total is greater for Asian and Hispanic.

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Median Age Life Expectancy Span in Years

Hispanic 27.3 84.0 56.7

Asian 35.7 82.5 46.8

Black 31.9 76.5 44.6

Non-Hispanic White 41.2 81.0 39.8



The Corporate Continuum

Where does your company fit on the continuum?

CORPORATE

RESPONSIBILITY

LEGAL LIABILITY

MITIGATION

COMMUNITY

RELATIONS

DOING WELL BY DOING

GOOD

CUSTOMER RELATIONSHIP

MANAGEMENT

STRATEGIC

ADVANTAGE

23



Discussion

Question & Answer

5

September 10, 2012

Contact César M Melgoza

1 (888) 211-9353

[email protected]

The COO's Guide to Capitalizing on the Hispanic Growth Explosion

Capturing Business

Growth During the 21st

Century’s Cultural

Transformation

Geoscape Capturing Business Growth In The 21st Century (What The Coo Needs To Know) 120907

Documents

capturing businessgrowth

2012 contact csar

hispanic whites

9353 cmelgoza geoscape

geoscape geoscape

growth

hispanic

spending