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Slide 1
Georgia Tech Enterprise Innovation Institute with The Northwest
Georgia Regional Commission Image: Kathy Lohr/NPRImage: Shaw
IndustriesImage: www.mmn.com
Slide 2
Overview About Northwest Georgia KTS: What Is Floor Covering?
History of the Floor Covering Industry in Dalton Innovation and the
Future of Floor Covering Image: FloorTek
Slide 3
863,217 pop. (15 counties) 9.5% Latino (Whitfield County 32%
Latino) 75% high school graduation rate 1,107 manufacturing firms,
60k manufacturing workers (25% of regional employment) Northwest
Georgia: Fast Facts Dalton, GA (industry locus)
Slide 4
32,801 employees (2012) 47% of the U.S. exports of carpets and
other textile floor coverings originate in Georgia 80% of US carpet
and rug market Multiple large and medium-sized players 13.6% of
total employment in Northwest Georgia (2012) Floorcovering Industry
Profile
Slide 5
The NWGA region has an established advantage in floor covering
Right ingredients for growth in manufacturing and the industry
Stagnant clusters can be accelerated Best practices RESULTS!
Collaboration between university/technical colleges and industry
Industry-specific degree programs Co-location of
equipment/R&D/entrepreneurs/growing companies State support
Advanced Manufacturing Strategy (Sept.2013 Sept. 2014)Key Findings
for Implementation (September 2014 Present) IMCP Phase 1
Highlights
Slide 6
KTS: What is Floor Covering?
Slide 7
Slide 8
YearEvent 1791 First woven carpet mill in Philadelphia Early
1900s Daltons Catherine Evans Whitener developed tufting for
bedspreads Early 1930s Cottage industries around Dalton for hand
tufting for bedspreads Late 1930s First mechanized tufting machine
(chenille) 1941 99% bedspreads machine tufted 1940s-1970 Bedspread
alley from Dalton to Cartersville 1950s Use of man-made fibers
Shift to carpets J&T Industries founded (a merger of UGA-GT
graduates) 1963 Over $1 billion of carpet and rug products sold.
Mohawk Carpet Mills moves to Georgia (acquired Aladdin, others)
1967-68 Shaw acquired Philadelphia Carpet Company, Star Finishing
(sold to Berkshire Hathaway in 2001) 1970s Plain tufted carpet
shifted to sculpted carpet 1978 Beaulieu founded (Belgium
acquisition of bankrupt Barwick Carpets) Source: Carpet and Rug
Institute, selected company websites History of the Floor Covering
Cluster
Slide 9
Origins in Manual Tufting History of the Floor Covering Cluster
Photo Courtesy of the New Georgia Encyclopedia
Slide 10
History of the Floor Covering Cluster Mechanized Tufting
Process of Yesterday Photos Courtesy of the New Georgia
Encyclopedia and Shaw Industries
Slide 11
History of the Floor Covering Cluster Modern Textile
Manufacturing Photo Courtesy of NPR
Slide 12
History of the Floor Covering Cluster Modern Textile
Manufacturing
Slide 13
History of the Floor Covering Cluster Industry Diversification
Modular Carpet TileLuxury Vinyl TileLaminateCeramic
Slide 14
When you are being asked to make the business case for
sustainability - perhaps ask them to make the business case for
being un-sustainable. - Ray Anderson, Founder and Chairman
Interface Flooring Innovation in the Industry
Slide 15
Floor Covering Cluster SWOT Strengths o Rapid response to new
markets, products, and economic trends o Adequate access to
capital, low debt, local contraction Weaknesses o Skilled labor
shortage o Lack of research institution connection o Some lack of
state recognition/support (an it will always be there mentality)
Opportunities o Creation of an innovation-driven regional culture
(i.e., startups, entrepreneurs) o Up-training/re-training of ready
workforce that knows the industry Threats o Competitiveness more
than sharing among the major players; increased global competition
o Consolidation rather than entrepreneurship o Lack of STEM
education and recognition of manufacturing as a viable career
choice
Slide 16
Ideas for the Future Enhance the customer experience (merge
product and IT, sensors, apps, online design/creativity) New
materials, new designs Sustainability (process, startups) S-FLOR
(IMCP) S-FLOR (IMCP)
Slide 17
Slide 18
IMCP Partners Research + Education Partners
Slide 19
Northwest Georgia Workforce Investment Board IMCP Partners
Public Sector Partners
Slide 20
IMCP Partners Industry Partners (Manufacturers +
Suppliers)
Slide 21
IMCP Partners Industry Associations + Other Partners