George Inch •30 years Transport & Logistics •Senior Management /Director level •Sales, Marketing, Operations •BRS •Exel •Unipart •Tibbet & Britten •DHL • Sitting Member of Transport Tribunal since 2002 • Set up own Business Development Company 2009 •Developed Social Media Expertise Business Development in the Information Age Online Marketing For Transport Business Development in the Information Age ►Helping Logistics Companies Generate Leads & Sales ► LinkedIn Coach ►Online Marketing ►
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George Inch 30 years Transport & Logistics Senior Management /Director level
Business Development in the Information Age Online Marketing For Transport. George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting Member of Transport Tribunal since 2002 - PowerPoint PPT Presentation
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George Inch•30 years Transport & Logistics•Senior Management /Director level•Sales, Marketing, Operations
•BRS•Exel•Unipart•Tibbet & Britten•DHL
• Sitting Member of Transport Tribunal since 2002• Set up own Business Development Company 2009
•Developed Social Media Expertise
Business Development in the
Information AgeOnline Marketing For Transport
Business Development in the Information Age►Helping Logistics Companies Generate Leads & Sales LinkedIn Coach ►
Online Marketing ► ►
George’s Guide to Social Media
Business Development in the
Information AgeOnline Marketing For Transport
George’s Guide to Social Media
Business Development in the
Information AgeOnline Marketing For Transport
How on Earth will Social Media help me in my business?
Isn’t it just kids and pop stars sending inane messages?
How will it help me grow my Business?
How do you currently Market?
Ride the wave of business growthRide the wave of business growthOnline Marketing for Logistics
•Networking•Word of Mouth•Referrals
Business Development in the
Information AgeOnline Marketing For Transport
Social MediaDefinition:‘Social media refers to the means of interactions
among people(social) in which they create, share,
and exchange information and ideas
in virtual communities and networks
using the internet(media)’ Wikipedia
Business Development in the
Information AgeOnline Marketing For Transport
Social Media •Social media marketing is the process of gaining website traffic or attention through social media sites.(Word of Mouth)
• Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.(Networking)
•A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. (Referrals)
Business Development in the
Information AgeOnline Marketing For Transport
Social Media
•This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. (Referrals)
•Social media is a platform that is easily accessible to anyone with internet access. (Networking)
•Increased communication for organizations fosters brand awareness(Word of Mouth)
•social media is a relatively inexpensive platform for organizations to implement marketing campaigns(Networking)
Business Development in the
Information AgeOnline Marketing For Transport
Social Media Marketing
Ride the wave of business growthRide the wave of business growthOnline Marketing for Logistics
•Networking•Word of Mouth•Referrals
Business Development in the
Information AgeOnline Marketing For Transport
Online
Social Media Marketing
Ride the wave of business growthRide the wave of business growthOnline Marketing for Logistics
•Does not replace traditional Marketing
•The more you do it the bigger the results
Business Development in the
Information AgeOnline Marketing For Transport
Online
MORE OF THE SAME.........CONSISTENTLY
Social media why use it: It’ free (sort of)
You have a huge audience
A powerful communication tool
You can engage easily
A visible presence
Real time feedback
Business Development in the
Information AgeOnline Marketing For Transport
Social media can be used for: Brand awareness
Networking
Recruitment/Job Finding
Direct promotions
Customer service
Product / service feedback
Business Development in the
Information AgeOnline Marketing For Transport
What Social media cannot do!
Save bad products / business
Be an over night success
Market for free!
Business Development in the
Information AgeOnline Marketing For Transport
What Social media cannot do! AGAINIt cannot replace all the other elements of
the Marketing Mix
Business Development in the
Information AgeOnline Marketing For Transport
Overview of Platforms LinkedIn
Twitter
Facebook
Slideshare
YouTube
Business Development in the
Information AgeOnline Marketing For Transport
Twitter Social
One to many
Real time engagement
Communication
Awareness
Definition 'a short burst of inconsequential information,' Jack Dorsey-Twitter Founder
Ride the wave of business developmentOnline Marketing for Logistics
Business Development in the
Information Age
Facebook
Social/Social
Consumer
Brand building
Target Ads
Business Development in the
Information AgeOnline Marketing For Transport
LinkedIn Business 2 Business
Peer to peer
Business owners
Corporate
Business Development in the
Information AgeOnline Marketing For Transport
LinkedInOn-line•Word of Mouth•Referral system•Inbound Lead Generation
Ride the wave of business growthBusiness Development
in the Information Age
Online Marketing For Transport
LinkedIn Overview Started 2002
Not until 2006 before it took off. Now growing fast
225 Million (UK 12 Million)50% are key decision makers or influencers
85% do not know how to use it!!!
Business Development in the
Information AgeOnline Marketing For Transport
LinkedIn Overview Business 2 Business
Online business networkA way to start a business relationship online
Take off-line
Develop relationship
Internet dating for business
Business Development in the
Information AgeOnline Marketing For Transport
Networking
LinkedIn Overview Huge sales database
Self Updating
Real time & relevant
Powerful Search Engine
Business Development in the
Information AgeOnline Marketing For Transport
The majority of “users” do not know how to use it
Correctly!!
In the Information Age
Data is easy to get!!
It’s how you use it that counts!!!!!
Business Development in the
Information AgeOnline Marketing For Transport
LinkedIn Why Bother?Cost effective
On-line introduction
No physical networking
Benign introductions
No Cold calling
Business Development in the
Information AgeOnline Marketing For Transport
No Cold Calling!!!!
LinkedIn – How does it work? Two main elementsPersonal profiles
The individual
Credibility, Expertise
Promotes yourself
Company pages The company/the business
Drives traffic to the individual
Drives traffic to the web site
People Buy from People!
Business Development in the
Information AgeOnline Marketing For Transport
LinkedIn – Profiles Your value
All about YOU
What value can you bring?(WIIFM)
People buy People
EvidenceSkills & expertise
Recommendations
Endorsements
Business Development in the
Information AgeOnline Marketing For Transport
Personal Referrals!
LinkedIn – Company pages New marketing power
Content is real time
Content can be generated by clients
Two way traffic unlike web
Dynamic by driving people to the page
Shows recommendations from clients
Real time, news and promotions
Reflected in Google
Business Development in the
Information AgeOnline Marketing For Transport
Networking + Word of Mouth + Referrals
LinkedIn – Company pages Real content!
All about the business
Works together very well with personal profile
A good company page must have a good
professional profiles to back it up
WebsiteWeb tends to be static
Interaction of the two is powerful
Makes the combination dynamic
Business Development in the
Information AgeOnline Marketing For Transport
Word of Mouth!
LinkedIn – Company pages Buyer powerBuyers are using LinkedIn more than sellers
Using it to find or justify the use of a supplier
Using it as a reference point
Finding real live recommendations
Business Development in the
Information AgeOnline Marketing For Transport
WarningIf your buyers and competitors are on it
and you are not you will be left behind
LinkedInThe Most PowerfulYet Under UtilisedMarketing Tool Today