1 Prodexpo October 2016 October 2016 Tourism Investment Potential
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1
Prodexpo October 2016
October 2016
Tourism Investment Potential
2
Prodexpo October 2016
International Tourist Arrivals & Receipts
67%
46%
Arrivals (mil)
2016e
2010
15.0
25.0
Receipts (bil €)
2016e
2010
9.614.0
2020 Projections
Arrivals (mil) 31,5
20Receipts (bil €)
3
Prodexpo October 2016
High End Tourism
Legend
International Arrivals
5 Star Hotel Beds
Chalkidiki
Rhodes
Santorini
Corfu
EloundaHerakleio
Athens
Mykonos
Greece
26%33%
Messinia
6
Prodexpo October 2016
Strength
EU member - EuroExisting Track record LocationCulture – Lifestyle – HospitalitySafety– ClimateCoastline – Landscape InfrastructureHuman Capital - Experience
Weakness
Lack of International BrandsLack of Quality SupplySeasonalityBureaucracyLack of TransparencyLack of Financing - NPLsConcertation of Supply
Opportunity
Tourism Growing TrendCompetitive valuesTurmoil in Competitive CountriesInfrastructure developmentsLack of quality supplyLack of international brandsUntapped Potentials - New sectors forinvestment
Threat
Future political and economic instabilityMass tourismUnstable Tax Regime – Investment FrameworkRefugee crisisTerrorist ActivityBrexitInfrastructureDelay of announced Developments
SWOT Analysis
Prodexpo October 2016
Our Latest Reports
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