ACKNOWLEDGEMENT First of all, we are thankful to Almighty Allah, who has given us the strength and determination to carry out this research. We would like to express our sincere gratitude to Associate Prof. Hannya Abid our teacher, for his valuable guidance, constructive comments and continuous encouragement through out the research. Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen Raza (Regional Sales Manager, GEO), Mr. Salar (HR Head, GEO), Mr. Shadaat Tayyab (Corporate Head, GEO) and Mr. Saqib Noor Ahmed (Associate HR Manager, GEO), for their assistance in data collection. Also thanks to all of our group members Mr. Ali Asgher, Mr. Asad, Mr. Fazal Hameed, Mr. Furqan Ahmed, Miss Sania We all put our efforts together in the form of an excellent group with coordination and high spirits. Sincere thanks are also extended to all those who have helped us to complete our project.
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Transcript
ACKNOWLEDGEMENT
First of all, we are thankful to Almighty Allah, who has given us the strength and
determination to carry out this research.
We would like to express our sincere gratitude to Associate Prof. Hannya Abid our teacher,
for his valuable guidance, constructive comments and continuous encouragement through out
the research.
Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen
Raza (Regional Sales Manager, GEO), Mr. Salar (HR Head, GEO), Mr. Shadaat Tayyab
(Corporate Head, GEO) and Mr. Saqib Noor Ahmed (Associate HR Manager, GEO), for their
assistance in data collection.
Also thanks to all of our group members Mr. Ali Asgher, Mr. Asad, Mr. Fazal Hameed, Mr.
Furqan Ahmed, Miss Sania We all put our efforts together in the form of an excellent group
with coordination and high spirits.
Sincere thanks are also extended to all those who have helped us to complete our project.
TABLE OF CONTENTS
COMPANY DESCRIPTION
History of GEO
GEO Television Network
Introducing GEO TV
Mission Statement
Vision Statement
Basic Objective
Value Statement
Company Logo
(PLANNING) GOALS & STRATEGIES
Short Term Goals
Long Term Goals
Strategic Planning
Operational Planning
Growth Strategy
Crisis Management
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
CORPORATE PROFILE
Nature of Business
Target Market
Type of Ownership
Financial Resources
Revenues
Channels
Market Share
Competitors
Production Capacity
External Environment
LEADING
Leadership Style
Internal Environment
Internal Communication
Level of Informality
Internal Culture
Motivation
ORGANIZING
Level of Management/Designation
Organization Structure
Span of Control
Organizational Chart
Decision making Style
Leading Designation
Departmentalization of GEO
i. Functional Departmentalization
ii. Geographical Departmentalization
Departments/Divisions
Human Resource Management of .GEO
CONTROLING
Achievements and Awards
Conclusion
References
INTRODUCING GEO TV
GEO TV was established in May 2002. Test transmission started on 14th
August 2002 on the PAS 10 digital satellite. Regular transmission started
on 1st October 2002. Geo TV is the first South Asian Urdu language
channel to provide content comparable with excellent television
broadcasters. Geo is the fastest growing TV Channel in Pakistan with
ratings exceeding all satellite delivered TV channels in the market. Geo
has the widest distribution on cable systems in Pakistan with 100%
carriage within 90 days of launch.
It launched the first interactive infotainment programs in Pakistan,
engaging and empowering the viewer. Consistently scoops all rival
broadcasters on major news events. Besides seven bureaus in Pakistan, a
robust international network feeds live content from New York,
Washington and London. Intelligent Media Consultant has given formal
multi-disciplinary training to 500 members of GEO staff including all
producers, reporters, writers, camerapersons and editors.
Its member team comprising of CNN, BBC producers, cinematographers,
editors and presenters were split in Dubai and Karachi for 5 months to
complete the training
GEO TELEVISION NETWORK
GEO started its test transmission on 14 August 2002.
“The National association of Broadcasters (USA). World’s largest
association of broadcasters has honored GEO with the “Award for
Quality” declaring it an international standard television channel.” To
build a reputable identity in a cluster of different channels in just a
period of four years was not an easy task. Geo is known for its unique
entertainment, hot talk shows, truth revealing news and informative
programs.
MISSION STATEMENT
GEO informs and entertains while celebrating cultures and prompting
dialogue in the spirit of "live and let live"
VISION STATEMENT
“GEO will be the voice of freedom from the Asian subcontinent. It will
highlight the issues of concern and the cultural richness of its people
through information, discussion and entertainment. GEO will propagate
transparency of responsibility that will ensure its position as the most
credible and meaningful source of information, through quality
programming based on issues. GEO will provide entertainment
audiences can relate to, thereby creating viewer loyalty and response.
GEO will forge an alliance amongst its three stakeholders - viewers,
advertisers and shareholders to maximize viewer ownership. GEO will
invest in human resources as it recognizes it to be the foundation upon
which the GEO future will be built. It is this very foundation that will
allow GEO to attain and sustain a leadership position, thus fulfilling the
promise associated with its creation.”
COMPANY LOGO
All companies must have a pictogram, or single visual statement that
represents the entire idea behind that symbol. GEO’s Logotype enjoys
the same reputation with our audience, stakeholders and employees.
Representing the true strength of the channel, which is unbiased,
accurate and timely 24-hour news in ‘Urdu language’.
The Geo logo represents many aspects of its business in true colors.
The Orange represents “DAY’ and Blue represents ‘NIGHT’. The Urdu
alphabet ‘Jeem’ cutting through from the TV Screen in a sharp angle
connote the ‘GLOBE’ and the overall
formation of the composite represents ‘EYE ON WORLD AFFAIRS 24
HOURS A DAY’.
An animated spot, ‘Peela-Neela’ was specifically aimed at unveiling the
‘Design Rationale’ of the logo to the audience. The logo has been
warmly received by the Pakistani audience and in a short span of time
has come to represent Quality Broadcast with great production and
content values.
BASIC OBJECTIVE
Like all for-profit organizations, GEO’s basic objective is also revenue generation. VALUE STATEMENTS
We are a team.
We respect each other.
We encourage self-development.
We hold high expectations.
We embrace change.
We value our Viewers.
We provide exceptional service that leaves an impression.
We support our community.
Consistent entertainment service and production quality.
PLANNING AND GOALS
SHORT TERM GOAL:
In HR Department the short term goals of GEO TV is to hire new
qualified employees in their Islamabad branch and salary services are
also short terms goal of GEO.
LONG TERM GOAL:
When asked about the long-term goal we were told that it is highly
confidential and only known to the Upper level management, e.g.
C.E.O.
PLANS
STRATEGIC PLANS:
The plans that are applied to entire organization, establish the organization’s overall
goals, and seek to position the organization in terms of its environment are called
strategic plans. GEO is following the strategic plans consistently.
OPERATIONAL PLANS:
Geo has a network, which handles all the business units in each
department. Its like an Octopus, the head is the Network and each
tentacle is a business unit. They evaluate the goals set by the
management as to how close they are to achieving their objectives,
and how much they have achieved. If Geo has not achieved its
required goals they take feedback and change their operational plans
accordingly. The BOD or “Top management” is responsible for such
type of decisions.
GROWTH STRATEGY
GEO’s strategy is to make the HRM department strong and competent
as HRM department is the base of the organization. They do so by
providing training to the newly hired employees. This will benefit GEO
and increase the growth of the channel.
CRISIS MANAGEMENT
They have set a whole team for the management of crises. In this
team, GEO has experts in all fields. When a certain department faces
any problem, the head of that department informs the team about it
and they team finds a solution to the problem and terminates it.
Unfortunately, however because it is impossible to forecast the future
precisely, no organization can ever be perfectly prepared for every
eventuality.
SWOT ANALYSIS
STRENGTHS :
New ideas and concept with fast execution has become a trademark of
GEO -- 'Fastest Firsts'.
First to bring the 'Breaking News' concept in Pakistan.
Unbiased, accurate and timely 24-hour news in ‘Urdu language’.
Most competitive work team.
Goodwill as the largest media group in the country.
Here is a look at just some of them:
FOR EXAMPLE:
First to give election results -- 7 hours before the nearest
competitor. (Election 2002 special transmission and coverage).
First to use videophones in Iraq and Afghanistan and remote
regions of Pakistan for live coverage.
First to start political satire in Pakistan depicting current and past
heads of state (Hum Sub Umeed Say Hain).
The first to produce joint India-Pak ventures like "Gaye Gi Duniya
Geet Meray", "Faslay" and "Lakhon Mein Teen".
First to have live link-up with USA & UK.
WEAKNESSES :
It is a newly established company so it is still under the learning
process.
Because Pakistan has no institute that provides formal education
on this field they are required to have all employees trained from
foreign institutions.
Lack of innovation in the entertainment scene.
OPPORTUNITIES :
Growing awareness about GEO of the people. They are attracted
towards entertainment.
Increase in viewer-ship
Improvement of Pakistan’s terms with India. It increases cultural
activities.
THREATS :
Fear of competition:
Especially in entertainment because of new channels.
Employee turnover :
Geo’s employee turnover is under 5%
New channels attract GEO qualified and trained employees by
offering them 3 times the salary they earn at GEO. They also
offer different fields of jobs. These demands are difficult to meet
for GEO.
CORPORATE PROFILE
NATURE OF BUSINESS
It is an International Electronic Media service providing News and Entertainment services.
TARGET MARKET
Geo plans to target the Masses. Geo is based in Dubai and is broadcasted
for South Asian viewers of M.E, Europe, Canada, North America and UK.
Besides, of burros in Pakistan a robust network feeds regularly live
content from New York, Los angles and London.
TYPE OF OWNERSHIP
It is a Private limited Company and has 100% internal shares(family
shares only). This is part of the Jang Group of Companies, the biggest and
strongest group in media of the Private Sector.
FINANCIAL RESOURCES
It is basically a family business they have no external shares.
REVENUES
Its revenues are generated only through sale of commercial airtime.
(Advertising on the channel).So far Geo has not reached even its break-
even point and have not earned any profits yet.
PRODUCTS
It is not actually a manufacturing business rather a service business that generates cable TV channels namely:
Geo News
Geo TV(entertainment)
Geo UK(infotainment)
Geo USA
GEO ME
GEO Canada
GEO SUPER
GEO EUOROPE
GEO JAPAN
AAG TV
EXTERNAL ENVIRONMENT
Geo is the only independent and liberal channel with the unique honor of consistently
breaking news. Geo is a liberal channel it has no restriction from the Government of Pakistan
because its transmissions are telecasted from Dubai, which is a free zone. The Government of
Pakistan can influence GEO about the News and programs they air but GEO is not bound to
report to the Government. However, they cannot ignore and go against the Government as
they operate within Pakistan as well. They Government have the right to jeopardize GEO’s
operations.
Despite the liberty GEO enjoys it cannot ignore the cultural ethical values of the society that
is why GEO has a Quality Control Department Specifically working on censoring each
program and News before it can be aired on TV. They are bound to follow the rules of the
censor board.
The technological environment includes all the ways by which it creates value for the
constituents.
In case of a catastrophe in the environment GEO network is affected in two ways. It is
positively affected when viewers depend on Geo News to give them Live Coverage on the
situation like wise, it is negatively affected at the same time when the demand for the
entertainment channels lessen because people are grieved by the chaos. This way Geo
entertainment loses viewer ship.
LEADING
Leadership Style:
Geo follows a purely and highly democratic leadership style. The
democratic leadership style is also called the participative style as it
encourages employees to be a part of the decision making. The
democratic manager keeps his or her employees informed about
everything that affects their work and shares decision making and
problem solving responsibilities. This style requires the leader to be a
coach who has the final say, but gathers information from staff members
before making a decision. GEO invites employees to share their input to
make decisions.
Democratic leadership can produce high quality and high quantity work
for long periods of time. Many employees like the trust they receive and
respond with cooperation, team spirit, and high morale. Typically the
democratic leader:
--Develops plans to help employees evaluate their own performance
--Allows employees to establish goals .
--Encourages employees to grow on the job and be promoted
--Recognizes and encourages achievement.
INTERNAL ENVIRONMENT
INTERNAL COMMUNICATIONS
Geo firmly believes in the use and influence of Internal Communications to
create a working environment that is based on the hallmark of
professionalism and on the concept of ‘service above self’.
The idea is to create a relationship between the organization and its
people, encourage excellence, and inculcate a spirit of achievement.
As an organization that lays great emphasis on Human Resource, its
training and development, inevitably it realizes the meaningful
contribution of its team that has worked passionately to make the channel
grow and achieve unprecedented results.
Geo’s HR Department plans and executes cohesive and integrated
communication designed specifically for its people to share the sense of
pride and joy in Brand Stewardship. This of course is in addition to
numerous events and occasions that it holds to allow social, cultural and
sporting activities as one big team.
Managers interact with their employees and communicate with everyone
on an open forum culture. Managers communicate on the phone and over
the internet the head office in based in Karachi.
LEVEL OF INFORMALITY
Geo organization is very informal and partially formal. They follow an
“Open door Policy”. Formal conversations are less because GEO believes
in Teamwork and working in a friendly environment. Despite a friendly
atmosphere, no such incident has occurred yet in which different kinds of
rumors has spread. Everyone has the right to give ideas and opinions
regarding improvement such as new technology, innovation etc.
INTERNAL CULTURE
There is a code of conduct that all employees have to follow strictly.
For example:
They have a No-Smoking environment however, they have specified
a zone for smoking only.
Every employee has to display the GEO Identity Badge.
All employees should conduct the display of Discipline strictly
because of too much interaction with the other departments.
There is no formal dress code except for certain levels such as, the
Heads of the Departments.
Eatables are not allowed everywhere in the office except in the
Café.
Employees mush reach and leave the office in time at the 10-7
office timings.
MOTIVATING THE EMPLOYEES
Some of Geo’s tools of Motivation for employee welfare are:
Performance based incentives.
Annual evaluation of the employee’s performance is discussed with
the employee.
There is and Idea Box in the reception room available to employees
and even visitors. All ideas are implemented and the generator of
the idea is rewarded with a prize. The C.E.O of the company is
heading this campaign himself.
Success Story. A success story of the month in each department is
mentioned for employees who have gone that extra mile in
achieving their objective. Their stories are discussed; the committee
reviews them and selects the best one. The winner of the best
success story is rewarded with a dinner for two prizes.
ORGANIZING
MANAGEMENT STRUCTURE & STYLE
Geo consists of 1600 plus employees around the world.
LEVELS OF MANAGEMENT/DESIGNATIONS
TOP MANAGERS
Chief Executive Officer (C.E.O)
Chief Operating Officer (C.O.O)
Managing Director GEO News
Managing Director GEO ENTERTAINMENT
President
MIDDLE MANAGERS
Directors
Director News
Content Head (Production)
Regional Heads
Bureau Chief News
Senior Executive Producer Entertainment:
General Managers
FIRST LINE MANAGERS
Managers
Associate Managers
ORGANIZATION STRUCTURE
Geo consists of multiple layers of management and thus forms a Tall
Organizational Structure. Information whether upward or downward must
pass through so many organizational layers.
ORGANIZATION CHART
When asked about its organizational chart we were told that it has a very
complicated and wide hierarchy organizational chart, which is 3 meters
long and is available on a 64 mb visual file, which is kept in the Karachi
H.Q. An organizational chart of the Lahore bureau is:
CHART
C.E.O
C.O.O
Channel President
M.D News
M.D Entertainment
Content Head
Production Head
Director News
Bureau Officers
DECISION MAKING STYLE
It is highly decentralized but also partially centralized.
Making a new decision is “highly centralized” only the C.E.O has the
authority to implement any decision at any time without reporting to
anyone.
In case of hiring the person to hire is “centralized” that is, if there is a
designation/post to be made or filled this is up to the upper level
managers to decide if it should be implemented or not. Whereas the
selection of the candidate for that specific post is “Decentralized”. The
HR department has the authority to select the required candidate.
LEADING DESIGNATION
The C.E.O Mir Ibrahim-Ur-Rehman is in charge of the Content
Production and transmission.
The C.O.O Zaheer-U-Din Khan is in charge of all operational
departments (Marketing, sales, finance etc.).
President Imran Aslam is responsible for Content portion of GEO.
MD. News Azhar Abbas is responsible for GEO News.
MD. Entertainment Yousaf Baig Mirza is responsible for GEO
Entertainment.
Senior Executive Production Tariq Jamil is in charge for production
operations in Lahore.
Bureau Chief News Khawar Naeem Hashmi is in charge of the News
sector in Lahore.
The President and C.O.O will report to the C.E.O. Managing Director
of News and Managing Director of Entertainment reports to the
President. Director News reports to MD News and Content Head of
Production reports to MD Entertainment. The News and
Entertainment departments have separate levels of hierarchy but
they operate from the same office. Further hierarchy is extended to
each bureau/regional office.
DEPARTMENTALIZATION:
Geo is a highly organized and departmentalized firm. The control and
coordination is narrowed and made easier, so top managers can see more
easily how the various departments are performing. This allows GEO to
treat the department as a profit centre. The Marketing department is
mainly the “Profit center” of GEO. They calculate the profits of Geo and
use that information in making decisions about advertising and
promotional events, commercial airtime allocation etc.
DEPARTMENTALIZATION OF GEO
Geo has its own specific way of classifying and grouping work activities.
It is classified according to:
1) Functional Departmentalization
2) Geographic Departmentalization
FUNCTIONAL DEPARTMENTALIZATION
1. Geo has developed departments according to a groups functional
activities such as the
2. Geo News Department
3. Entertainment Department
4. Infotainment Department
5. Product Development Department
6. Archiving Department
7. Children’s Division
8. Human Resources Department
9. Geo Operations Department
10. Technical Department
11. Finance Department
12. Marketing Department
13. Sales Department
14. Creative Department
15. Music Programming Department
16. Research Department
17. Geo Talent Department
18. Events Department
19. Sports Programming Department
20. Scripting Department
21. Game Shows Department
22. Fashion Design Department
23. IT Department
24. Transmission Department
25. Communications Department
GEOGRAPHIC DEPARTMENTALIZATION
The functional departments of GEO are further sub-divided into
geographical departments in order to carry out the operations and
activities of different cities, regions and districts. To keep themselves up
to date with the latest news and events across the nation and globe.
OFFICES
HEAD OFFICE:
Karachi
BUREAU/REGIONAL OFFICES
1. Lahore
2. Islamabad
3. Peshawar
4. Quetta
5. Multan
Besides that there are also out station reporters of Geo who work individually and has no office for example:
Sailkot
Gujranwala and almost in all districts.
EARTH STATION:
Dubai .This is the station where all transmission and telecast of programs is undertaken.
INTERNATIONAL OPERATION OFFICE:
United Kingdom and the United States of America.
DEPARTMENTS/DIVISIONS:
GEO NEWS DEPARTMENT
GEO News is now a part of our lives. This is where news is broken,
processed, analyzed, and disseminated. GEO news just doesn’t happen. It
needs dedicated, committed men and women who want to make a
difference – GEO News is different because it makes a difference!
Producing, Editing, Anchoring, Reporting and Footage all take place under
this department.
ENTERTAINMENT DEPARTMENT
Enter the world of glamour, creativity, and visually striking images. Enter
GEO Entertainment. We have career options for producers, associate
producers, script writers, production designers, art directors, fashion
designers; make up artists, music composers, location locators, talent
hunters, concepts writers and more. So if you have a script, an idea
struggling to find shape, think you can act, believe you have the
organizational skills and aesthetics to become a producer, nourish an
ambition to be part of the wonderful world of show biz, walk into the
spotlight.
INFOTAINMENT DEPARTMENT
This is where information meets entertainment and shows are created
that are exciting to watch while being provocative and thoughtful. The
Geo Infotainment Department is on the look out for concept writers,
scriptwriters, producers, associate producers, and researchers.
PRODUCT DEVELOPMENT DEPARTMENT
GEO has created a unique space for creative people who understand
market forces. In Product Development, concepts originate are polished
and tested against stringent market research, and are placed in time
zones that are viewer specific.
Product Development at GEO is concerned with the enhancement of our
brand. It oversees the evolution of the brand and treats each program as
a product that needs to be polished, marketed, positioned, and enhanced.
Product Development creates concepts for promoting our products and
develops media plans and campaign strategies that place our programs at
the very centre of our audience’s attention.
For those marketers who want to unleash the creative urges in their
hearts, this is the place to be. Un-knot that tie, roll up your sleeves, cut
out the power dressing and enter a world that is changing and moving
24/7.
CHILDREN’S DIVISION
GEO has treated children seriously. We believe the child has a lot to tell
us. His curious, imaginative mind has inspired us to produce programs like
‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’. A child’s genius
constantly amazes us. If you feel that you understand children and know
what they want, this is your playground.
GEO Children’s Division needs scripts, concepts, fresh young talent,
performers, hosts, and producers who have refused to grow up and still
have a child lurking in their hearts.
HUMAN RESOURCE DEPARTMENT
The Human Resources Department remains a crucial element in the
overall composition of the GEO setup. It is the Power House that fuels the
GEO Factory with the best of the best, through attraction, recruitment,