Geo Television Network Final

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GEO TELEVISION NETWORKGEO TELEVISION NETWORKPresented By:

Muhammad Shahzad Ahmad KhanMuhammad Shahzad Ahmad Khan

Ali RiazAli Riaz

Ghulam JillaniGhulam Jillani

Umair IrfanUmair Irfan

Mubashar Ali ShanMubashar Ali Shan

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ACKNOWLEGEMENTACKNOWLEGEMENT      • First of all, we are thankful to Almighty Allah, who First of all, we are thankful to Almighty Allah, who

has given us the strength and determination to has given us the strength and determination to carry out this research. carry out this research. 

•             We would like to express our sincere gratitude We would like to express our sincere gratitude to our instructor to our instructor Miss Ainee AfzaMiss Ainee Afzal, for her valuable l, for her valuable guidance, constructive comments and continuous guidance, constructive comments and continuous encouragement through out the course. encouragement through out the course. 

•             Special thanks Special thanks Mr. Shadaat TayyabMr. Shadaat Tayyab (Corporate (Corporate Head, GEO) and Head, GEO) and Mr. Saqib Noor AhmedMr. Saqib Noor Ahmed (Associate (Associate HR Manager, GEO), HR Manager, GEO), Mr. Muhammad Athar Iqbal Mr. Muhammad Athar Iqbal (Purchase Head, GEO), (Purchase Head, GEO), Mr. Musawar Mr. Musawar SultanSultan (Officer (Officer Material Management, GEOMaterial Management, GEO), ), Mr. Shujaat Mr. Shujaat Ali Ali (Construction Manager, GEO) for their assistance (Construction Manager, GEO) for their assistance in data collection. in data collection. 

                •             Sincere thanks are also extended to all those Sincere thanks are also extended to all those

students who will listen our presentation on May students who will listen our presentation on May today. today.

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History of Formation of History of Formation of GEO NetworkGEO Network

• 1966 Letter to the President of Pakistan asking him to permit 1966 Letter to the President of Pakistan asking him to permit private sector television to combat the propaganda war.private sector television to combat the propaganda war.

• Sep 1990 First feasibility/research paper on TV potential in Sep 1990 First feasibility/research paper on TV potential in Pakistan completed for GEO followed by national and Pakistan completed for GEO followed by national and International study tour.International study tour.

• Dec 1991 Made first pilot for first new show for GEO, then Dec 1991 Made first pilot for first new show for GEO, then named "Newsreel“.named "Newsreel“.

• Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1. Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1.

• Aug 1996 Due to political confrontation GEO launch Aug 1996 Due to political confrontation GEO launch postponed.postponed.

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History of Formation of History of Formation of GEO NetworkGEO Network

• July 2001 Largest HR recruitment campaign launched July 2001 Largest HR recruitment campaign launched • Nov 2001 BBC Technologies hired as technical consultants for Nov 2001 BBC Technologies hired as technical consultants for

GEO GEO • 15-Nov 2001 Core team of the channel is established to chalk 15-Nov 2001 Core team of the channel is established to chalk

out policies, strategy and implementation plan out policies, strategy and implementation plan • 2-Dec 2001 String of nationwide interviews, consisting 25 cities, 2-Dec 2001 String of nationwide interviews, consisting 25 cities,

begin as recruitment campaign attracts attention of 40,000 begin as recruitment campaign attracts attention of 40,000 applicants applicants

• 20-Dec 2001 Contracts with builders, key vendors, technology 20-Dec 2001 Contracts with builders, key vendors, technology partners, transponder and Dubai Media City are finalized partners, transponder and Dubai Media City are finalized

• 5-Jan 2002 Construction of state-of-the-art HQ studios and 5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins offices begins

• 10-Jan 2002 Construction begins at Dubai Media City for offices 10-Jan 2002 Construction begins at Dubai Media City for offices and transmission studios and transmission studios

• 1-Feb 2002 A senior team of int'l consultants lands in Pakistan 1-Feb 2002 A senior team of int'l consultants lands in Pakistan to complete recce for training to complete recce for training

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History of Formation of History of Formation of GEO NetworkGEO Network

• 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24-hour news content; frequency kept secret 24-hour news content; frequency kept secret

• 15-Aug 2002 Cable Operators start tuning into secret frequency 15-Aug 2002 Cable Operators start tuning into secret frequency and begin airing GEO's test transmission without channel's and begin airing GEO's test transmission without channel's consent consent

• 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cable operators, introducing them to the channel and channel to cable operators, introducing them to the channel and getting their feedback getting their feedback

• 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied and imitated by local brands i.e. GEO Biryani, GEO Water copied and imitated by local brands i.e. GEO Biryani, GEO Water and GEO Washing Powder and GEO Washing Powder

• 11-Sep 2002 First advertisement announcing GEO frequency 11-Sep 2002 First advertisement announcing GEO frequency • 30-Sep 2002 Construction of state-of-the-art, HQ and offices 30-Sep 2002 Construction of state-of-the-art, HQ and offices

completed. Team moves in from training camp.completed. Team moves in from training camp.• 11-Jan 2003 Launching ceremony of infotainment and 11-Jan 2003 Launching ceremony of infotainment and

entertainment programs, with a duration of 2 hours per day, is entertainment programs, with a duration of 2 hours per day, is held at Mohatta Palace in Karachiheld at Mohatta Palace in Karachi

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History of Formation of History of Formation of GEO NetworkGEO Network

• 11-Mar 2003 London and New York 11-Mar 2003 London and New York Bureaus made operational Bureaus made operational

• 20-Mar 2003 Geo and CNN sign 20-Mar 2003 Geo and CNN sign partnership contract for collaboration partnership contract for collaboration

• 7-Apr 2003 Geo begins transmission 7-Apr 2003 Geo begins transmission in UAE through E-Vision in UAE through E-Vision

• 14-Aug 2003 Geo completes its 12 14-Aug 2003 Geo completes its 12 months of non-stop on air months of non-stop on air transmission.transmission.

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Operational NetworkOperational Network

• HEAD OFFICE:HEAD OFFICE: KARACHIKARACHI

• BUREAU/REGIONAL OFFICES:BUREAU/REGIONAL OFFICES:

Lahore Lahore Islamabad Islamabad Peshawar Peshawar Quetta Quetta Multan Multan Besides that there are also out station Besides that there are also out station

reporters of Geo who work individually and has reporters of Geo who work individually and has no office for example: Sialkot, Gujranwala and no office for example: Sialkot, Gujranwala and almost in all districts.almost in all districts.

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MISSION STATEMENTMISSION STATEMENT

• GEO informs and entertains while GEO informs and entertains while celebrating cultures and prompting celebrating cultures and prompting dialogue in the spirit of dialogue in the spirit of "live and let "live and let live"live". . 

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VISION STATEMENTVISION STATEMENT

• ““GEO will be the voice of freedom GEO will be the voice of freedom from the Asian subcontinent. It will from the Asian subcontinent. It will highlight the issues of concern and highlight the issues of concern and the cultural richness of its people the cultural richness of its people through information, discussion and through information, discussion and entertainment.entertainment.

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BASIC OBJECTIVEBASIC OBJECTIVE

• Like all other profit organizations, Like all other profit organizations, GEO’s basic objective is revenue GEO’s basic objective is revenue generation. generation.

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VALUE STATEMENTVALUE STATEMENT• We are a team.  We are a team.  • We respect each other.  We respect each other.  • We encourage self-development.  We encourage self-development.  • We hold high expectations.  We hold high expectations.  • We embrace change.  We embrace change.  • We value our ViewersWe value our Viewers• We provide exceptional service that leaves an We provide exceptional service that leaves an

impression.  impression.  • We support our community.  We support our community.  • Consistent entertainment service and production Consistent entertainment service and production

quality. quality.

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FOUR CHANNELS OF GEOFOUR CHANNELS OF GEO

• THERE ARE CURRENTLY FOUR THERE ARE CURRENTLY FOUR CHANNELS OWNED BY GEO.CHANNELS OWNED BY GEO.

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COMPANY LOGOSCOMPANY LOGOS

JEET KAY GEOGEO NEWS

AAG TV GEO

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GOALSGOALS

• Short Term Goal:Short Term Goal:• The short term goals of GEO keep on changing The short term goals of GEO keep on changing

however, the present short-term goal is to launch however, the present short-term goal is to launch a youth channel within six months. The a youth channel within six months. The permission has been granted to launch the youth permission has been granted to launch the youth channel. channel. 

• Intermediate goal:Intermediate goal:• The intermediate goal of GEO is to increase their The intermediate goal of GEO is to increase their

channels to 11 within the time limit of 3 years. channels to 11 within the time limit of 3 years. • Long Term GoalLong Term Goal::• When asked about the long-term goal we were When asked about the long-term goal we were

told that it is highly confidential and only known told that it is highly confidential and only known to the Upper level management, e.g. C.E.O. to the Upper level management, e.g. C.E.O. 

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Operational PlanningOperational Planning

• They evaluate the goals set by the They evaluate the goals set by the management as to how close they management as to how close they are to achieving their objectives, and are to achieving their objectives, and how much they have achieved.how much they have achieved.

• If Geo has not achieved its required If Geo has not achieved its required goals they take feedback and change goals they take feedback and change their operational plans accordingly.their operational plans accordingly.

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CRISIS MANAGEMENTCRISIS MANAGEMENT

• Geo has not faced any such crisis yet Geo has not faced any such crisis yet however, they have set a whole team for however, they have set a whole team for the management of crisis. In this team, the management of crisis. In this team, GEO has experts in all fields. When a GEO has experts in all fields. When a certain department faces any problem, the certain department faces any problem, the head of that department informs the team head of that department informs the team about it and the team finds a solution to about it and the team finds a solution to the problem and terminates it.the problem and terminates it.

• Unfortunately, however because it is Unfortunately, however because it is impossible to forecast the future precisely, impossible to forecast the future precisely, no organization can ever be perfectly no organization can ever be perfectly prepared for every eventuality. prepared for every eventuality. 

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SWOT ANALYSISSWOT ANALYSIS

• Strengths:Strengths:• New ideas and concept with fast execution has become a New ideas and concept with fast execution has become a

trademark of GEO -- trademark of GEO -- 'Fastest Firsts'.'Fastest Firsts'.• First to bring the First to bring the 'Breaking News''Breaking News' concept in Pakistan. concept in Pakistan. • Unbiased, accurate and timely 24-hour news in ‘Urdu language’. Unbiased, accurate and timely 24-hour news in ‘Urdu language’. • Most competitive work team. Most competitive work team. • Goodwill as the largest media group in the country. Goodwill as the largest media group in the country.

• Here is a look at just some of them:Here is a look at just some of them:• For Example:For Example:

• First to give election results -- 7 hours before the nearest competitor. First to give election results -- 7 hours before the nearest competitor. (Election 2002 special transmission and coverage).           (Election 2002 special transmission and coverage).          

• First to use videophones in Iraq and Afghanistan and remote regions of First to use videophones in Iraq and Afghanistan and remote regions of Pakistan for live coverage. Pakistan for live coverage.

• First to start political satire in Pakistan depicting current and past First to start political satire in Pakistan depicting current and past heads of state (Hum Sub Umeed Say Hain). heads of state (Hum Sub Umeed Say Hain).

• The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet Meray", "Faslay" and "Lakhon Mein Teen".Meray", "Faslay" and "Lakhon Mein Teen".

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SWOT ANALYSISSWOT ANALYSIS

•Weaknesses:• It is a newly established company so it is still It is a newly established company so it is still

under the learning process. under the learning process.

•Because Pakistan has no institute that Because Pakistan has no institute that provides formal education on this field they provides formal education on this field they are required to have all employees trained are required to have all employees trained from foreign institutions. from foreign institutions.

•Lack of innovation in the entertainment Lack of innovation in the entertainment

scene.scene.

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SWOT ANALYSISSWOT ANALYSIS

• Opportunities:Opportunities:•Growing awareness about GEO of the Growing awareness about GEO of the

people. They are attracted towards people. They are attracted towards entertainment. entertainment.

• Increase in viewer-ship Increase in viewer-ship

• Improvement of Pakistan’s terms with India. Improvement of Pakistan’s terms with India.

It increases cultural activities.It increases cultural activities.

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SWOT ANALYSISSWOT ANALYSIS

• Threats:• Fear of competition: • Especially in entertainment because of new

channels. • Employee turnover : • Geo’s employee turnover is under 5% • New channels attract GEO qualified and trained

employees by offering them 3 times the salary they earn at GEO. They also offer different fields of jobs. These demands are difficult to meet for GEO.

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NATURE OF BUSINESSNATURE OF BUSINESS

• It is an International Electronic Media It is an International Electronic Media service providing News and service providing News and Entertainment.Entertainment.

Corporate Profile

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TARGET MARKETTARGET MARKET

• Geo plans to target the Masses.Geo plans to target the Masses. Geo Geo is based in Dubai and is broadcasted is based in Dubai and is broadcasted for South Asian viewers of M.E, for South Asian viewers of M.E, Europe, Canada, North America and Europe, Canada, North America and UK. Besides, of burros in Pakistan a UK. Besides, of burros in Pakistan a robust network feeds regularly live robust network feeds regularly live content from New York, Los angles content from New York, Los angles and London.and London.

2323

TYPE OF TYPE OF OWNERSHIP AND AND FINANCIAL RESOURCESFINANCIAL RESOURCES

• It is a Private limited Company and It is a Private limited Company and has 100% internal shares (family has 100% internal shares (family shares only). This is part of the Jang shares only). This is part of the Jang Group of Companies, the biggest and Group of Companies, the biggest and strongest group in media of the strongest group in media of the Private Sector. Private Sector. 

• It is basically a family business they It is basically a family business they have no external shares.have no external shares.

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REVENUE AND TYPE OF REVENUE AND TYPE OF PRODUCTSPRODUCTS

• Its revenues are generated only through Its revenues are generated only through sale of commercial airtime. (Advertising sale of commercial airtime. (Advertising on the channel). So far Geo has not on the channel). So far Geo has not reached even its break-even point and reached even its break-even point and have not earned any profits yet.have not earned any profits yet.

• Types of product includes News, Types of product includes News, Entertainment, Infotainment, and Sports.Entertainment, Infotainment, and Sports.

2525

MARKET SHARES AND MARKET SHARES AND COMPETITORSCOMPETITORS

• Its stands 2nd to satellite Its stands 2nd to satellite channels viewed in the Pakistan channels viewed in the Pakistan and 2nd to National channels in and 2nd to National channels in Pakistan. i.e., PTV & ARY.Pakistan. i.e., PTV & ARY.

• PTV is the main competitor of PTV is the main competitor of GEO with regards to viewer ship GEO with regards to viewer ship because of the reason that geo because of the reason that geo is a satellite channel and is is a satellite channel and is accessible in specific areas accessible in specific areas whereas PTV is a national whereas PTV is a national antenna channel, which is antenna channel, which is easily accessible. Geo is trying easily accessible. Geo is trying to compete with PTV and trying to compete with PTV and trying harder and harder to be the harder and harder to be the No.1 channel in Pakistan. Other No.1 channel in Pakistan. Other satellite channels like Sony, satellite channels like Sony, Star plus etc, are GEO’s major Star plus etc, are GEO’s major competitors among satellite competitors among satellite channels.  channels.  

0

10

20

30

40

50

Million

2003 2005

Year

Viewership

PTVARYGEO

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LeadingLeading

• Leadership StyleLeadership Style Democratic Leadership StyleDemocratic Leadership Style

Encourage Employee for Decision MakingEncourage Employee for Decision Making

Leader is just like a CoachLeader is just like a Coach

• Responsibilities of LeadersResponsibilities of Leaders Develops plans to help employees evaluate their Develops plans to help employees evaluate their

own performanceown performance

Allows employees to establish goalsAllows employees to establish goals

Encourages employees to grow on the job and be Encourages employees to grow on the job and be promoted promoted

Recognizes and encourages achievement.  Recognizes and encourages achievement.  

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Internal CommunicationInternal Communication

• Internal environment is based on the Internal environment is based on the hallmark of professionalism and on hallmark of professionalism and on the concept of ‘service above self’.the concept of ‘service above self’.

• Geo’s HR Department plans and Geo’s HR Department plans and executes cohesive and integrated executes cohesive and integrated communication designed specifically communication designed specifically for its people to share the sense of for its people to share the sense of pride and joy.pride and joy.

Continue…

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• Managers interact with their Managers interact with their employees and communicate with employees and communicate with everyone on an open forum culture. everyone on an open forum culture. Managers communicate on the Managers communicate on the phone and over the internet the head phone and over the internet the head office in based in Karachi. office in based in Karachi. 

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Level of InformalityLevel of Informality

• Geo organization is very informal and Geo organization is very informal and partially formal. partially formal.

• They follow an “Open door Policy”.They follow an “Open door Policy”.

• Formal conversations are less Formal conversations are less because GEO believes in Teamwork because GEO believes in Teamwork and working in a friendly and working in a friendly environment. environment.

3030

Internal CultureInternal Culture

• There is a There is a code of conductcode of conduct that all that all employees have to follow strictly. For employees have to follow strictly. For example:example:  

1.1.They have a No-Smoking environment They have a No-Smoking environment however; they have specified a zone for however; they have specified a zone for smoking only. smoking only.

2.2.Every employee has to display the GEO Every employee has to display the GEO Identity Badge.Identity Badge.

3.3.There is no formal dress code except for There is no formal dress code except for certain levels such as, the Heads of the certain levels such as, the Heads of the Departments, etc.Departments, etc.

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Management StructureManagement Structure

Geo consists of 1600 plus Geo consists of 1600 plus employees around the world and employees around the world and 180 employees in the Lahore bureau 180 employees in the Lahore bureau itself because Geo has a very wide itself because Geo has a very wide and large hierarchy.and large hierarchy.

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Level of ManagementLevel of Management

Top ManagersTop Managers

Chief Executive OfficerChief Executive Officer

Chief Operating OfficerChief Operating Officer

Managing Director GEO NewsManaging Director GEO News

PresidentPresident

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Middle ManagersMiddle Managers

DirectorsDirectors

Director NewsDirector News

Purchase HeadPurchase Head

Regional HeadsRegional Heads

Bureau Chief NewsBureau Chief News

General ManagersGeneral Managers

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First Line ManagerFirst Line Manager

ManagersManagers

Associate managersAssociate managers

3535

Decision Making StyleDecision Making Style

• Making a new decision is Making a new decision is “highly “highly centralized”centralized” only the C.E.O has the only the C.E.O has the authority to implement any decision authority to implement any decision at any time without reporting to at any time without reporting to anyone.anyone.

• In case of hiring:In case of hiring:

Hiring is CentralizedHiring is Centralized

Selection is DecentralizedSelection is Decentralized

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GEOGRAPHIC GEOGRAPHIC DEPARTMENTALIZATIONDEPARTMENTALIZATION

• The functional departments of GEO The functional departments of GEO are further sub-divided into are further sub-divided into geographical departments in order geographical departments in order to carry out the operations and to carry out the operations and activities of different cities, regions activities of different cities, regions and districts. To keep themselves and districts. To keep themselves up to date with the latest news and up to date with the latest news and events across the nation and globe. events across the nation and globe.

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EARTH STATION AND EARTH STATION AND INTERNATIONAL OPERATION INTERNATIONAL OPERATION

OFFICEOFFICE

• Earth station is situated in Dubai Earth station is situated in Dubai from where all transmission and from where all transmission and telecast of programs is undertaken.telecast of programs is undertaken.

• United Kingdom and The United United Kingdom and The United States of America.States of America.

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TECHNICAL DEPARTMENTTECHNICAL DEPARTMENT

• Creativity needs to be disseminated. Creativity needs to be disseminated. This is where the engineers, technicians, This is where the engineers, technicians, maintenance engineers, light and sound maintenance engineers, light and sound engineers, transmission staff comes in. engineers, transmission staff comes in. They are the people who keep the They are the people who keep the studios operational and bring those studios operational and bring those stunning visuals to your screens from stunning visuals to your screens from the most difficult terrain and venues.the most difficult terrain and venues.

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FINANCE DEPARTMENTFINANCE DEPARTMENT

• Television is a business. In the back Television is a business. In the back room, sit people who are number room, sit people who are number crunchers, planners, forecasters, crunchers, planners, forecasters, financial analysts, budget monitors, financial analysts, budget monitors, and trend spotters. They understand and trend spotters. They understand the industry and with constant the industry and with constant research make sure that projections research make sure that projections are met and budgets and time lines are are met and budgets and time lines are respected.respected.

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MARKETING DEPARTMENTMARKETING DEPARTMENT

• Every program, time slot, and viewer is an Every program, time slot, and viewer is an opportunity that needs to be explored, marketed, opportunity that needs to be explored, marketed, promoted and valued. Marketing is the promoted and valued. Marketing is the department that not only maximizes the value of department that not only maximizes the value of geo programming but also helps develop it by geo programming but also helps develop it by soliciting feedback form the industry and creating soliciting feedback form the industry and creating specific creative solutions for clients and brands. specific creative solutions for clients and brands. If you think you understand how to maximize the If you think you understand how to maximize the potential of an idea, and can create solutions and potential of an idea, and can create solutions and packages for brands and clients, this is the most packages for brands and clients, this is the most dynamic team in media for you. dynamic team in media for you. 

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SALES DEPARTMENTSALES DEPARTMENT

• Sales or $ales, is where the money is at! This Sales or $ales, is where the money is at! This fast-paced department brings in the rupees that fast-paced department brings in the rupees that enable us to produce the content that our viewers enable us to produce the content that our viewers depend on.  depend on.  True believers of GEO, armed by the content in True believers of GEO, armed by the content in hand, and the philosophy in mind, go out hand, and the philosophy in mind, go out everyday in to the fast changing and everyday in to the fast changing and unpredictable market and maximize the value of unpredictable market and maximize the value of the channel. At the front line are the foot soldiers the channel. At the front line are the foot soldiers of GEO who sell space around our programs and of GEO who sell space around our programs and fill the advertising needs of the channel. These fill the advertising needs of the channel. These are the true dream merchants.are the true dream merchants.

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RESEARCH DEPARTMENT

• GEO-TV carries out research in various GEO-TV carries out research in various mediums on components like mediums on components like advertising, market intelligence, advertising, market intelligence, television viewer ship and masses’ television viewer ship and masses’ penetration of those mediums. These penetration of those mediums. These are the basic components, their roots are the basic components, their roots captivates not only the micro changes captivates not only the micro changes but also the macro variations on the but also the macro variations on the spectrum of information and spectrum of information and entertainment. entertainment. 

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SPORTS DEPARTMENTSPORTS DEPARTMENT

• Sports are a new genre of Sports are a new genre of programming that has also not been programming that has also not been explored much in Pakistan. From explored much in Pakistan. From Cricket to Polo and everything in Cricket to Polo and everything in between. between. 

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IT DEPARTMENTIT DEPARTMENT

• Information Technology is the lifeline Information Technology is the lifeline of the organization supporting all the of the organization supporting all the functions without any interruption functions without any interruption catering for all software needs and catering for all software needs and MIS requirements 24/7. MIS requirements 24/7. 

4545

HR Department HR Department and and

Its WorkingIts Working

Recruitment and SelectionRecruitment and SelectionInternal and External Internal and External recruitmentrecruitmentSelection CriteriaSelection CriteriaSelection ProcedureSelection ProcedureOrientation and TrainingOrientation and Training

4646

RECRUITMENT AND SELECTIONRECRUITMENT AND SELECTION

• Firstly, Advertisements are given in the Geo Firstly, Advertisements are given in the Geo website and if necessary on print also. website and if necessary on print also. 

• GEO is one of the most progressive organizations GEO is one of the most progressive organizations in the country. It believes in complete in the country. It believes in complete transparency and objectivity in its hiring process. transparency and objectivity in its hiring process. All members of TEAMGEO are selected on their All members of TEAMGEO are selected on their merit and qualification. merit and qualification.

• The organization is an equal opportunity The organization is an equal opportunity employer and does not discriminate on any basis. employer and does not discriminate on any basis. The company has one of the best environments The company has one of the best environments for women employees, and it actively encourages for women employees, and it actively encourages women seeking employment. women seeking employment.

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INTERNAL & EXTERNAL INTERNAL & EXTERNAL RECRUITMENTRECRUITMENT

• In GEO, vacant posts are also filled In GEO, vacant posts are also filled internally to provide an opportunity internally to provide an opportunity for the workers already working in for the workers already working in the organization. the organization. 

• In GEO, fresh or experienced In GEO, fresh or experienced candidates are also preferred and candidates are also preferred and hired. hired.

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SELECTION CRITERIASELECTION CRITERIA

• The selection is entirely base on The selection is entirely base on merit, which confirms to selection merit, which confirms to selection criteria without any bias towards, criteria without any bias towards, gender, religion, race, color, gender, religion, race, color, nationality, age, and according to the nationality, age, and according to the procedures laid down in the HRD procedures laid down in the HRD policies. policies.  

4949

SELECTION PROCEDURESELECTION PROCEDURE

•Filling out application forms. Filling out application forms. •Application screening. short Application screening. short

listinglisting•Tests. (Written and Practical) Tests. (Written and Practical) • Interview. Interview. •Final selection. Final selection. •Orientation Orientation •Training Training

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ORIENTATIONS & TRAININGORIENTATIONS & TRAINING

•   Orientation program is held when new Orientation program is held when new employees joins the company. They give an employees joins the company. They give an opportunity to the all-new employees that they opportunity to the all-new employees that they hire to rotate in the factory departments daily so hire to rotate in the factory departments daily so the employees must know in which environment the employees must know in which environment and in which circumstances they had to work.and in which circumstances they had to work.

• Once they are hired Geo provides them with Once they are hired Geo provides them with foreign training usually from CNN and BBC. foreign training usually from CNN and BBC. However, the training is an ongoing process However, the training is an ongoing process apart from the off job training. For this purpose, apart from the off job training. For this purpose, they are attached with a senior to supervise they are attached with a senior to supervise them.  them.  

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HRM and Employee Control HRM and Employee Control ProcessProcess

• Individual Records of each employee Individual Records of each employee which is highly confidentialwhich is highly confidential

• GEO uses the 360 degrees appraisal GEO uses the 360 degrees appraisal in which subordinates evaluate their in which subordinates evaluate their seniors.seniors.

• Free to give suggestions and ideasFree to give suggestions and ideas

• It includes all the points through It includes all the points through which organization make control over which organization make control over the employees.the employees.

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Formation of PoliciesFormation of Policies

• Geo has a Policy Department which Geo has a Policy Department which makes policies and provide solutions makes policies and provide solutions for the management crises.for the management crises.

• Final approval is always given by the Final approval is always given by the Top Level Managers.Top Level Managers.

• Approved policies are published at Approved policies are published at website and printed in the well website and printed in the well known newspaper.known newspaper.

5353

MARKET CONTROL PROCESSMARKET CONTROL PROCESS

• Geo uses the external market Geo uses the external market mechanism such as content based mechanism such as content based competition and relative market share competition and relative market share that is, GEO has to keep up with the that is, GEO has to keep up with the latest trends in the media market and latest trends in the media market and follow those trends to maintain and set follow those trends to maintain and set their standards. GEO has also proved their standards. GEO has also proved itself to be a trendsetter in the market. itself to be a trendsetter in the market. 

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QUALITY CONTROL PROCESSQUALITY CONTROL PROCESS

• Quality Control DivisionQuality Control Division• Production selectionProduction selection• Selection approval by the Department HeadSelection approval by the Department Head• Send to Censor Board for final approvalSend to Censor Board for final approval• Finally, telecast the production after the Finally, telecast the production after the

approval of Censor Board.approval of Censor Board.

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AchievementsAchievements

• National association of Broadcasters National association of Broadcasters (USA). World’s largest association of (USA). World’s largest association of broadcasters has honored GEO with the broadcasters has honored GEO with the “Award for Quality” “Award for Quality” declaring it an declaring it an international standard television channel.international standard television channel.

• Some international newspapers, magazines Some international newspapers, magazines and news agencies have commented on the and news agencies have commented on the unique style of GEO and various have quoted unique style of GEO and various have quoted it extensively. These include New York Times, it extensively. These include New York Times, Washington Times, Financial Times, Washington Times, Financial Times, Washington Post and Los Angeles Times. Washington Post and Los Angeles Times.     

Continue…

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• Geo has been described as the CNN Geo has been described as the CNN and BBC of Pakistan due to its and BBC of Pakistan due to its enormous news network within enormous news network within Pakistan and all over the world.Pakistan and all over the world.

• Geo has also been awarded best Geo has also been awarded best electronic mass media award 2004 electronic mass media award 2004 by Pakistan adv. Association.by Pakistan adv. Association.

• According to Gallup, Geo is highly According to Gallup, Geo is highly rated and the most watched satellite rated and the most watched satellite channel in Pakistan for its news, talk channel in Pakistan for its news, talk shows and flavored programs. shows and flavored programs. 

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CONCLUSIONCONCLUSION

• From this research, we conclude that: Geo is From this research, we conclude that: Geo is the only independent and liberal channel the only independent and liberal channel with the unique honor of consistently with the unique honor of consistently breaking news. breaking news.

• Geo is a fast growing network of channels Geo is a fast growing network of channels that is making rapid awareness among the that is making rapid awareness among the people. people.

• Geo’s main problem is the growing number Geo’s main problem is the growing number of private sector channels causing more of private sector channels causing more competition. competition.

• For this reason GEO must improve their For this reason GEO must improve their strategy and competitive position. strategy and competitive position.