Geo-Coupons

Geo-Coupons

A case for

“Code In The Air”

Lenin Ravindranath

Targeted Ads

Targeted Ads and Coupons

• Medium of delivery– Printed coupons– Internet

• Identifying potential targets– Shoppers– Users visiting websites– Based on browsing behavior

Geo-Coupons• Deliver coupons to mobile phones• Location based

Geo-Coupons

• Based on “geo-shopping” behavior

Scenario

$265.61

Scenario

$265.61$434.12

Geo-Shopping Behavior

Best Buy

$121.61

Star Market

$87.10

Target

$31.20

Sasso

$49.99

Macys

$434.12

Finding Geo-Shopping Behavior

• Extract shop address from transaction details

Finding Geo-Shopping BehaviorGeo

Coupons

Google Map API

Best Buy, Cambridge

Poll, Location

$265.61

Best Buy

Geo-Coupons

• Deliver ads and coupons to mobile phone• Based on “geo-shopping” behavior• Location based

Geo-Coupons as a service

Geo Coupons

Geo-Shopping Database

Platform

Geo Coupons

CODE IN

THE AIR

Location based …

Ads

Coupons

NewsProfiles

RemindersMonitoring

Survey

Social Network

People Near Me

Twitter

Classified

ReviewsRecommendations

Location based ads

Starbucks Nearby

Starbucks Nearby

Code in the air

action:silent

Code in the air

“Buy Milk in grocery!”action:vibrate

Location based …

Ads

Coupons

NewsProfiles

RemindersMonitoring

Survey

Social Network

People Near Me

Twitter

Classified

ReviewsRecommendations

Code in the air

http://codeintheair.appspot.com

Code in the air

Coupons

iconsrc:<url>title:Circuit City discountstext:40% discount on everythingimgsrc:<url>locate:lat,lng

Architecture

Web apps

Code in the Air Server

Geo-Coupons

Geo-Classified

Location, Query

Location, Query Location, Query

Post (code)

Feedback

Cross PlatformCode in the Air Client

Challenges

• Permissions• Sandboxing• Privacy

Backup

Code in the air

Post-its in the air

Post-its in the air