Genre Typecasting Genre is a way of categorising a particular media text according to its content and style. Films with the same genre have a comparable narrative and style. We can easily recognise the genre of a movie by seeing the iconic member of the cast who repeatedly works in this genre of film. This is recognised a star association and using actors who are well known for acting in this genre can increase revenue. The public will be willing to go and watch the film despite it being a repeated plot, as they believe it will be good due to the fact that a certain actor/actress is starring in it. Vin diesel is a good example of this, as he is well known for his acting in fast and furious. He has a very deep voice and is very built making him looks very strong and dominant. The genre that is linked to him is action and so when we see an action film starring Vin Diesel, we automatically want to go and see it even if is a recurring plot because he is in it. This is very favourable for a type cast however it also comes with a disadvantage. Actors are so well known for acting in certain genres that they are unable to move out of it and work in films of dissimilar genres. We would be less excited to watch a comedy film with Vin Diesel starring in it because we associate Vin Diesel with the action genre. A good example of this is Dwayne Johnson’s role in Pain & Gain alongside Mark Wahlberg. We have seen Dwayne Johnson as a wrestler in WWE where he is known as ‘the rock’. He is very well built and strong who looks like he is fearless. His role in the movie Scorpion King justifies his physique as he plays the role of an assassin, Mathayus. His role here makes him look very strong and undefeatable, as he is there to kill people on command. His role in the movie pain no gain as Paul Doyle differs significantly