Genie Infotainment Pvt. Ltd. is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world.
Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients’ objectives and leaving a long lasting impression on the audience.
Genie Infotainment Pvt. Ltd. has a team of seasoned professionals who have been working in the industry for years with a lot of success.
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1. GENIE PUBLIC RELATIONS
2. About UsGenie PR is recognized today as a leadingPR &
Events solution provider with distinctadvantage in the use of
modernaesthetics interlaced with traditional Indianphilosophies.
With a core value of puttingclients needs and satisfaction as
theprimary focus, Genie PR have made aname for themselves in the
corporateworld.Our PR campaigns bear a distinctsignature of
technology and amazingcreativity fulfilling clients objectives
andleaving a long lasting impression on theaudience.Genie PR has a
team of seasonedprofessionals who have been working inthe industry
for years with a lot of success.ABOUT US
3. Public RelationsBrands live in the minds ofconsumers. Our PR
machineryis adept in Brand Building,giving your company theimage
you desire, the imagethat is easy to recall.Having strong relations
withmedia, Genie PR worksrelentlessly to out across yourbrand to
the various mediaplatforms in style.PUBLIC RELATIONS
4. Core CompetenceStrong Work EthicsHighly Experienced
TeamCompetitive PricingDedicated to our clients successPassionate
about our workInnovative and creativeGenie StrengthGENIE
STRENGTH
5. SocialMediaPublicRelationsConferences &SeminarsBrand
Building &PromotionEventsContent Writing &CreativesGENIE
ServicesGENIE SERVICES
15. What is Social Media?Social Media refers to the means of
interactions among peoplein which they create, share, and exchange
information andideas in virtual communities and networks.Social
media differentiates from traditional/industrial media inmany
aspects such asquality, reach, frequency, usability, immediacy
andpermanence.Social Media is peoplehaving conversationonline
16. Genie PR will immerse you in theconversations..
17. Social Media Optimization: It is a set of methods for
generating publicity through social media, onlinecommunities and
community website. Methods of SMO includes adding RSS feed, social
newsbuttons, blogging, and incorporating third-party
communityfunctionalities like- images and videos. Social Media
Optimization is related to search engine marketing, butdiffers in
several ways. It primarily focuses on driving traffic from sources
other than searchengines. Improved search ranking is a benefit of
successful SMO too.
18. Increase Internet Authority Branding and Brand Recall
Increase BrandVisibility Direct Communication with prospect user /
buyer / seller Reach to niche audience Latest way of marketing and
promotions Stand out of the crowd Drive more traffic
19. Various Popular Social Media Website: Stumbleupon.com
(Photo Sharing) Twitter.com (Micro Blogging) Facebook.com (FB Fans,
FB Friends, Photo Sharing,Video Sharing etc.) De.licio.us (Social
Bookmarking) Flickr.com (Photo Sharing) Youtube.com (Video Sharing)
Tumblr.com (Photo Sharing) Myspace.com (Video Sharing)
Photobucket.com (Photo Sharing)
20. Genie will power your brands conversation through Social
Networking (Facebook, Linkedin etc.) Blogging (Blogger,Wordpress
etc.) Micro Blogging (Twitter) Video Promotions (Youtube, Myspace)
Photo Sharing (Flickr, Photobucket) Creating Fresh Content
Participating SocialCommunities Third party apps (twitter, blog
links), Paid Ads Group Participation, answer and comment posting
(YahooAnswers)(Just to name a few)
21. Paid Ads: (PPC Pay per Click)Pay per Click is another very
effective method for online marketing of ourwebsites and products.
Publishing ads on local search engine (e.g. - google.co.in).
Tracking conversion rate to keep a check on the effectiveness of
ouradvertisement campaign. We can do PPC in different search
engines like Google,Yahoo, Bing, MSN. Choosing proper keywords:
Avoid very short and broad keywords Make quality Ads, which are
interactive and informative. Landing page must be attractive and
user friendly.
22. Paid Ads:Paid Ads Platforms:1. Google2. FacebookClient
Investment:1. Daily / Monthly budget is set as much the client
says.2. Investment basis on the number of clicks made by users on
the Ad.3. Money would be deducted only when user clicks on the
Ad.4. Before starting any campaign, client budget must be
known.Text AdsImage Ad
23. Clients currently Genie is working with:
24. Social Media Optimization and Blogging:Blogging:- It is
called as web log. Read, write, or edit a shared onlinearticle.
Blogging plays a key role in Social Media Optimization.Ex. Blogger,
WordpressWe can share blog posts through social media
websites.
25. Micro Blogging:- Micro blogging is another type of blogging
that allows upto 140 characters long posts.Ex. TwitterMicro
blogging is very much popular now a days.
26. What is SEO? SEO is a technique, which helps in improving
the visibility of any website orwebpage in a search engines search
results. It is a process of raising number of visitors to a
websiteby achieving a high ranking placement. SEO helps to ensure
that a website is accessible to asearch engine and improves the
chances of finding thesite by a search engine. To optimize a
website you may have to edit its contentand HTML and associated
coding to raise its relevanceto specific keywords and to remove
barriers in indexingthe websites by search engines.
27. Types of SEO:1. On Page SEO: It includes Keyword Research
(Key phrases relating to business) TitleTag (what the page is
about) Meta DescriptionTag (Describing the Page) Meta KeywordTag
(Other relating keywords) ALTTags (Image Optimization) Heading Tags
Page Content2. Off Page SEO Blog Posting Social Bookmarking Article
Submission Press Release Submission
28. TEAM GENIE
29. PRADEEP JOSEPHCEOPradeep is a seasoned marketing
communication professional with expertise in reputationmanagement
and strategic advocacy. He hold expertise in developing and
managingeffective public and media relations campaigns, improving
media exposure, eventmanagement and all facets of corporate
communications, Pradeep brings with him richexperience cumulated
over 10 years in the marketing and communications industries.
Inpast, Pradeep has had opportunity to work with MSL India, Lexicon
PR and CorporateConsultant , Optimal Media Solutions, Ogilvy PR
worldwide , Perfect Relations and NDTV.Some of the client handled
by him are Bharti Airtel Ltd, Diageo India Ltd (Allbrands),
DaimlerChrysler - Mercedes Benz, Fiat Motors, Godrej (All brands),
Marico (Allbrands), Emami (All Brands), Bombay Dyeing (Only bed and
bath collections), Pidilite (OnlyConstruction and Chemical
divison), Epson Computers, Fortis Healthcare Ltd,
HimalayaDrugsCompany, clickjobs.com, Femina, Sony BMG,
HindustanTimes LuxurySummit, HindustanTimes Leadership Summit,
Catridge World,Arvind Mills, LatticeBridge, Regus Group, Bhushan
Steel, QVC Realty and other project clients.At MSL India (formerly
Hanmer MSL) , Pradeep has worked as Senior Manager Media, wherehe
devised, developed and implemented media relations strategies
including theidentification of key media, development of materials
and messaging, in order tosignificantly raise the public profile of
MSL Indias client.He holds a Masters in BusinessAdministration with
Specialization in Marketing fromSymbiosis, Pune.
30. KASTURI NATHASSISTANT MANAGERA result oriented professional
with over 3 years of experience inClient, Relationship Management
and Media Management. Before GeniePR, Kasturi was worked with two
of the most leading PR agencies,VaishnaviCorporate Communications
& Integral PR and serviced brands likeDelhi DutyFree, Barista
Lavazza, Pearson Educations Services, Cotton Council
InternationalBill & Melinda Gates Foundation etc.At Genie PR
shes responsible for formulation strategic media plans for
herrespective clients. shes a thorough professional with a
proactive attitudetowards generating coverage, sustaining the
client.
31. UPASHA GOSWAMISENIOR ACCOUNT EXECUTIVEUpasha is a PR
professional with exposure across brands with extensiveexperience
in the industry. Adept in developing and implementingcommunication
plans, she has a good background in writing, mediarelations,
community events planning& execution and
crisiscommunications.Before Genie PR Upasha worked with Brands2Life
PR as a PRAccountExecutive handling lifestyle brand like Skeyndor
.Prior to that she workedwith CorporateVoiceWeber Shandwick as a
ManagementTrainee in theDigitel PRTeam where she handled the
accounts like Aircel ,Remy Martinand FDCI.Upasha completed her
PostGraduate Diploma in Advertising and PR from SriAurobindo Centre
for Arts and Communications (SACAC).
32. ANKUR PORWALSOCIAL MEDIA SPECIALISTA social media
strategist, Ankur has been involved in PR campaigns that are
squarelydeveloped for execution within the social media
space.Designing and working on communications campaigns across new
mediaplatforms, he works closely with the PR team to devise Social
Media Campaignsfor clients at Genie PR. His key areas of expertise
lies in Mapping client PRobjectives onto new media platforms,
advisory to clients on new media bestpractice & target audience
insight, Developing social media programs for brandsor event lead
campaigns and end-to-end management & accountability,
Leadclient interface and measuring metrics analysis and translation
into campaignperformance.Prior to Genie PR , Ankur was working with
Ace GenesisTechnologies. He holdsmasters in Computer Applications
from Gautam Budh technicalUniversity, Lucknow.