Generic Licensing Pavillion @ CPhI WW 2011

• 1. Proposed to take place atCPhI Worldwide Frankfurt Oct 2011

2. - the big idea -The first licensing focused stand at CPhI Frankfurt 2011Attract more new clients by promoting togetherReceive 12+ months of promotion before/after Better ROI than exhibiting alone 3. - the big benefits - Genericlicensing offers a deal including:Total management of exhibition & stand Pre-booked meetings with Top 10 clients On-site promotion of your company around CPhI Shared leads throughout the project (12 months) Featured status on all GL promotion channels 4. - the stand - Designed to attract maximum attention[its a little different to the average CPhI stand]On-stand catering, administration & receptionVisitors encouraged to visit all exhibitors The first ever dedicated licensing area! 5. - pre-show promotion -Heavy promotion on genericlicensing.com/cphi-pavilionPersonalised online client package:LinkedIn, Twitter, GoogleAds & Slideshare Featured status: Homepage, Newsletter & DirectoryDedicated mail shots to all industry contacts Meeting requests to target lead list 6. - GL industry reach -We have the biggest network in the industry!genericlicensing.com: 2000 licensing visitors per monthNewsletter: 3000+ subscribersLinkedIn: 800+ followers, 3 groups (250 members)Twitter: 300+ followers Slideshare/Box.net: 5000+ views/downloadsThe Pavilion will be the busiest stand in town! 7. - client engagement -Arranged meetings with top executives from target clients [Subject to attendance at CPhI] Centralised meeting schedule for all exhibitors[once on the stand, show them to everyone!] Visitor contacts shared between pavilion exhibitors (where generated by GL activity or on the stand) 8. - show promotion -Mobile advertising banner (shared promotion)Advertising in the GL CPhI promotional directory Inclusion in the big show competitionNews feature in the CPhI show daily [subject to approval by UBM]Distribution of marketing materials to target exhibitors 9. - post-show promotion -Presentations & products lists available online Newsletter and homepage features Targeted mail shot to show client leadsFollow-up phone calls (separate service) 10. - management - All exhibition administration Hotel, transport & visasDinner reservationsCentralised meeting slotsMarketing and promotion pre/during/post show 11. - Return on Investment - Start generating leads before & after the showBenefit from contacts attracted by other exhibitorsMassive increase in online profile (for 18 months!) GL will arrange meetings on your behalfDont rely on possible walk-by traffic Rely on GL to bring you leads25,000 = 1 licensing dealROI = 5x, 10x, 20x ?? 12. - grow your business! -Places strictly limitedMust be involved in licensing (in/out)Book first, select your stand position 13. - We need your help - The Licensing Pavilion is at proposal stage only, we need a minimum number of partners before we can make a commitment to the project.We know it is an great idea and we have the expertise to make it a success... but we need you! We hope you will join us on this exciting adventure [Please forward this to anyone you think might like it!] 14. - register your interest - Greg Kinsey: Sales [email protected] +44 (0)845 453 1376 Asa Cox: Founder [email protected] +1 646 3744 234 www.genericlicensing.com