Generation Y: The Digital Shift - Axelle Tessandier

Be UnreasonableAxelle Tessandier

Axl Agency@axelletess

The reasonable man adapts himself to the world; the unreasonable one persists in trying

to adapt the world to himself. Therefore all progress depends on the unreasonable man.

George Bernard ShawMan and Superman (1903) "Maxims for Revolutionists"

“”

Don’t Limit Yourself

to Reality

Lukes Beard / A Lyric a Day

It is not the strongest of the species that survives, nor the

most intelligent, but the one most responsive to change.

Charles Darwin

“”

Source: Facebook

Be Viacom, The Next Normal, A Definitive Guide to the Evolution of the Millennial consumer in 2013

73%“Access to the internet changes the

way I think about the world.”

Be Viacom, The Next Normal, A Definitive Guide to the Evolution of the Millennial consumer in 2013

84%“We have the potential to change the

world for the better.”

Uncertainty is an uncomfortable position. But certainty is an absurd one.“

”Voltaire

Source: Alain de Botton & Anthony Burrill

Source: Alain de Botton & Anthony Burrill

Source: Hugh MacLoid, Gapingvoid

#resilience

Embrace Your Fear

Source: Warner Bros

Decide that you want it more than you are afraid of it.“

”Bill Cosby

Source: Flickr, @Kmeron for Le Web London 2013

Source: Serial Thriller

Brené Brown

Source: TED Website

Vulnerability is the birthplace of innovation, creativity and change.“ ”

Brené Brown

Source: Being Beki

#empathy

Build What Will Be Next

Each generation wants new symbols, new people, new names. They want to divorce themselves

from their predecessors.

Jim Morrison

“”

50%Trust business leaders.

less than

Source: 2013 Edelman Trust Barometer

26%Trust government leaders.

less than

Source: 2013 Edelman Trust Barometer

Generation YOther

The Workforce in 2025

Source: The Business and Professional Women’s Foundation

So much attention,

yet so misunderstood.

Source: Forbes

Inventing and pioneering requires a willingness to be misunderstood

for long periods of time.“

”Jeff Bezos

The Unreasonable

Generation

If not you, who?

If not now, when?

Gen Y may be well on its way to becoming the most entrepreneurial generation in the nation's history.

Donna Fenn

“”

“Upstarts!: How Gen Y Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success”

Source: Chatting At The Sky

Source: The Lavin Agency

Authoritative Leader

Creative Leadervs.

#curiosity

Source: Bob Gruen

Thank You!

@[email protected]