Generation Rx: An Extension Partnership to Raise Awareness about Prescription Drug Abuse

Generation Rx: An Extension Partnership to Raise Awareness about

Prescription Drug Abuse

Molly Brown, Ph.D.College of Pharmacy, Ohio State University

Liz Smith, M.S., R.D., L.D.FCS Extension Educator, Ohio State University

Extension

At the completion of this program, participants will be able to…

1. Describe the scope of the prescription drug abuse problem.

2. Identify the successful components of a local evidence-based program that raised awareness about prescription drug abuse.

3. Adapt and utilize prescription drug abuse educational resources for prevention programming.

4. Determine how to adapt the structure of our program to successfully raise awareness about prescription drug abuse in your community.

Stats & Trends: Prescription for Danger

• Accidental overdoses and deaths associated with prescription drug abuse are on the rise

Rate of unintentional drug overdose death in the United States,

1970-2007

(National Vital Statistics System)

Unintentional drug overdose deaths by major type of drug, United

States, 1999-2007

Stats & Trends: Prescription for Danger

(Ohio Department of Health, Office of Vital Statistics; Ohio Department of Public Safety)

Why prescription drugs?

Generation Rx

“Pharmaceutical Populism”

“

“…a growing culture ofself-diagnosis andself-prescription”

Stats & Trends: Prescription for Danger

(National Survey on Drug Use & Health, SAMHSA)

Past Month Use of Specific Illicit Drugs among Persons Aged 12 or Older: 2009

Stats & Trends: Prescription for Danger

(MTF, 2010)

Stats & Trends: Prescription for Danger

• 1 in 4 teens report misusing medications at least once in their lives. (PATS, 2010)

• 1 in 3 teens reports knowing someone who abuses Rx drugs. (ONDCP, 2008)

• Every day, nearly 2,500 youth (aged 12-17) abuse a prescription pain reliever for the very first time. (NSDUH, 2008)

Stats & Trends: Prescription for Danger

• 40% of teens consider the abuse of prescription drugs to be much safer than street drugs

• 29% believe prescription pain relievers are not addictive.

• Most do not know that possessing a Rx drug without a prescription is a felony offense (punishable by jail time)

(PATS, 2006)

• Law Enforcement

• Regulatory Changes

• Drug Disposal

• Drug Addiction Treatment Services

• Counseling and Recovery Services

• Prescribing and Dispensing Guidelines

• Educational Prevention Initiatives

Ogres are Like Onions: They Have Layers

A mutually beneficial partnership

• Ohio State’s College of Pharmacy faculty• Ohio State’s Family & Consumer Science Extension

Educators

• Partnership Structure:1. Recruit2. Train3. Deliver Prevention Programs

Partnership Structure: Recruit

• Grants provided release time– Cardinal Health Foundation– OSU Community Access to Research & Educational

Services

• 1 educator/EERA

Partnership Structure: Training

• Provided educational resources

• Discussed and demonstrated how to use resources

• Adapted educational resources

• Brainstormed potential community partners

• Created a 30-45 min prevention program

Recruit Train (1 day) Deliver Prevention Programs (1 yr)

College of Pharmacy Extension Educators

Generation Rx Education Resource Toolbox

• Resources organized by target audience

• Customize or Brand with your logo

Education Resource Toolbox: Background

Education Resource Toolbox: General Public

Education Resource Toolbox: Parents

Education Resource Toolbox: Students

Education Resource Toolbox: Students

Education Resource Toolbox: Partners

Example of a 30-45 min. program

• Audience: Parents

1. 15 minutes—”Generation Rx: Preventing the Misuse and Abuse of Prescription Medications” presentation

2. 10 minutes—”Generation Rx” Family Feud3. 5 minutes—Memorial Video 4. 5 minutes—Question/Answer session5. 5 minutes—Surveys, disseminate handouts

Partnership Structure: Deliver Prevention Programs

• Supported Educators– Videoconferencing– Conference calls– Individual Q&A

• Analyzed survey data

• Delivered programs– Community groups– High Schools– Train the Trainer

• Uploaded branded resources to a common website

• Collected data via surveys

Recruit Train (1 day) Deliver Prevention Programs (1 yr)

College of PharmacyExtension Educators

Was the partnership successful?

• Reached 1,800 Ohioans across 35 counties

Adults (n=507)

Teens (n=356)

I was satisfied with today’s program on prescription drug abuse.1

1.3 2.0

I will discuss prescription drug misuse and abuse with others. 2

1.5 2.7

I will share today’s educational materials with others. 2

1.5 2.5

I will engage in safe medication practices in my home. 2

1.4 1.9

1Likert Scale Rating: 1=strongly agree; 5=strongly disagree2Likert Scale Rating: 1=very likely, 5=very unlikely

Why should I try to replicatethis partnership?

• OSU’s College of Pharmacy perspective:

1. Widely disseminates our education prevention resources

2. Provides community-specific prevention strategies through the expertise and connections of Extension Educators

Why should I try to replicate this partnership?

• OSU’s Extension Educator perspective:

1. High Impact

2. Ready-to-go materials– Priority in states with fewer educators

3. College of Pharmacy is well respected and creates credible information– Partnership allowed for rapid analysis of data collected

How could you replicate this partnership?

1. How could you adapt the structure of this program to best meet the needs of your community?

2. Who could you partner with in your community?

Questions or Comments?

Molly [email protected]

Liz [email protected]

www.go.osu.edu/generationrx