Kind of Buzz: Kind of Buzz: Engaging the Media Engaging the Media to to Support Homeless Support Homeless Children & Youth Children & Youth Elizabeth Hinz District Liaison, Minneapolis Public Schools (MN) Diane Nilan Founder and Director, HEAR US (IL) Beth Davalos
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Generate the Right Kind of Buzz: Engaging the Media to Support Homeless Children & Youth
Generate the Right Kind of Buzz: Engaging the Media to Support Homeless Children & Youth. Elizabeth Hinz District Liaison, Minneapolis Public Schools (MN) Diane Nilan Founder and Director, HEAR US (IL) Beth Davalos District Liaison, Seminole County Public Schools (FL). - PowerPoint PPT Presentation
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Generate the Right Kind Generate the Right Kind of Buzz: Engaging the of Buzz: Engaging the Media toMedia toSupport Homeless Support Homeless Children & YouthChildren & Youth
Elizabeth Hinz District Liaison, Minneapolis Public Schools (MN)
Diane Nilan Founder and Director, HEAR US (IL) Beth Davalos District Liaison, Seminole County Public Schools (FL)
ObjectivesObjectivesLearn effective strategies for
reaching out to media Gain tools to raise awareness
about the needs of homeless children and youth
Sharpen skills in:◦Creating succinct and meaningful
messages◦Being interviewed and preparing
others for interviews
Why the Media is Why the Media is ImportantImportantRaise awareness Gain credibilityAttract allies and partnersInfluence public opinion and
policy
How to Engage the MediaHow to Engage the MediaKnow the beat
◦Understand priorities and deadlines◦ Issues and cycles
Identify specific journalists to connect with
Have one point of contact within your organization