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© 2019 National Notary Association Generate More Work Leads Through Networking Jamie Liggins, Owner, Notary Access & Business Services Brenda Charles-Edwards, Owner, Black Orchid Notary
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Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

Jul 14, 2020

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Page 1: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2019 National Notary Association

Generate More Work Leads Through NetworkingJamie Liggins, Owner, Notary Access & Business ServicesBrenda Charles-Edwards, Owner, Black Orchid Notary

Page 2: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Your Presenters

Jamie Liggins• President & Owner of

Notary Access & Business Services

• 2004 NNA Notary of the Year

• www.notaryaccess.org

Brenda Charles-Edwards• President & Owner of

Black Orchid Notary• 2017 Notary of the

Year Special Honoree

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© 2018 National Notary Association

OBJECTIVES

•Define Target Specific Marketing vs. Mutual Marketing•Explain Marketing Opportunities Through Networking•Explain the “AARP Fraud Fighter” Training Program •Explain the Benefits of Becoming an AARP Facilitator Trainer

•Learn the Best Techniques when Networking to Increase and Make a Business Presence

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

A market is simply any group of actual or potential customers.

Page 5: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

A target market is a group of consumers or organizations most likely to use a company’s services. Thus, it makes the most sense for the company to focus its marketing efforts on reaching them

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 6: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Identify specifictarget markets!

People

Businesses

Identify prime locations where to market or plant your business!

Need a Notary?

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 7: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Mutual MarketingMUTUAL means having the same

relation EACH toward the

other.

How does this apply to the

Notary industry?

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

Get your message to the RIGHT people!

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

VOLUNTEER WORK

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 10: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Page 11: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Preparing For The Future

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 12: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

What is the AARP Fraud Watch Training Program?

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 13: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

1. Contact your local AARP office & ask for a volunteer application

2. Explain you are interested in the Fraud Watch Network facilitator training program

3. The local Associate State Director of Advocacy and Outreach will contact you

4. Mention that you learned about this program here at the 2019 NNA Conference

How can I become an AARP Fraud Trainer?

Fraud Watch Networkaarp.org/fraudwatchnetwork

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 14: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

How Can a Notary BENEFIT by Being an AARP Facilitator Trainer?

• You will present fraud and scam information to various groups and clubs in communities in your area;

• You can help people 50-plus and their families live life to the fullest;

• You will be known as an “Expert”;

• Word of mouth will be your calling card;

• Increased revenue source.

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

What Are the Best Networking Techniques to Increase Your Business Presence?

Social Media Presence

Podcast

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

Calendar Note

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

Tips for World Elder Abuse Awareness Day

1. Turn your Facebook photo purple on June 15th

2. Post information about elder abuse to your website, blog, Twitter, Instagram or other social networking sites

3. Wear a purple awareness ribbon as a conversation starter

4. Be proactive at your local senior community facilities

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 18: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

Other AARP Facilitator Trainings

•Living Longer, Living Smarter •Home & Community•Finances for Long-Term Care•Advanced Directives & Legal Considerations

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

TAX AID PROGRAM

FRAUD WATCH TRAINER

DRIVER SAFETY PROGRAM

FOUNDATION EXPERIENCE CORPS

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

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© 2018 National Notary Association

Jamie’s Personal Success Story&

Mentee Interview

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 21: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2018 National Notary Association

BE CREATIVE WITH YOUR MARKETING

AARP

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© 2018 National Notary Association

Brenda’s Personal Success Story

PRESENTED BY Jamie LigginsBrenda Charles-Edwards

Page 23: Generate More Work Leads Through Networking library/nna... · 1. Turn your Facebook photo purple on June 15th 2. Post information about elder abuse to your website, blog, Twitter,

© 2019 National Notary Association

Questions?

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© 2019 National Notary Association

Contact Information

Jamie Liggins, OwnerNotary Access & Business Services

Brenda Charles-Edwards, OwnerBlack Orchid Notary

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© 2019 National Notary Association

Rate This WorkshopPlease tap the NNA 2019 App to rate this presentation. If you have questions about the app, visit us at the NNA Hub.

Thank you for attending!