© 2019 National Notary Association Generate More Work Leads Through Networking Jamie Liggins, Owner, Notary Access & Business Services Brenda Charles-Edwards, Owner, Black Orchid Notary
© 2019 National Notary Association
Generate More Work Leads Through NetworkingJamie Liggins, Owner, Notary Access & Business ServicesBrenda Charles-Edwards, Owner, Black Orchid Notary
© 2018 National Notary Association
Your Presenters
Jamie Liggins• President & Owner of
Notary Access & Business Services
• 2004 NNA Notary of the Year
• www.notaryaccess.org
Brenda Charles-Edwards• President & Owner of
Black Orchid Notary• 2017 Notary of the
Year Special Honoree
© 2018 National Notary Association
OBJECTIVES
•Define Target Specific Marketing vs. Mutual Marketing•Explain Marketing Opportunities Through Networking•Explain the “AARP Fraud Fighter” Training Program •Explain the Benefits of Becoming an AARP Facilitator Trainer
•Learn the Best Techniques when Networking to Increase and Make a Business Presence
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
A market is simply any group of actual or potential customers.
© 2018 National Notary Association
A target market is a group of consumers or organizations most likely to use a company’s services. Thus, it makes the most sense for the company to focus its marketing efforts on reaching them
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Identify specifictarget markets!
People
Businesses
Identify prime locations where to market or plant your business!
Need a Notary?
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Mutual MarketingMUTUAL means having the same
relation EACH toward the
other.
How does this apply to the
Notary industry?
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Get your message to the RIGHT people!
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
VOLUNTEER WORK
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
© 2018 National Notary Association
Preparing For The Future
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
What is the AARP Fraud Watch Training Program?
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
1. Contact your local AARP office & ask for a volunteer application
2. Explain you are interested in the Fraud Watch Network facilitator training program
3. The local Associate State Director of Advocacy and Outreach will contact you
4. Mention that you learned about this program here at the 2019 NNA Conference
How can I become an AARP Fraud Trainer?
Fraud Watch Networkaarp.org/fraudwatchnetwork
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
How Can a Notary BENEFIT by Being an AARP Facilitator Trainer?
• You will present fraud and scam information to various groups and clubs in communities in your area;
• You can help people 50-plus and their families live life to the fullest;
• You will be known as an “Expert”;
• Word of mouth will be your calling card;
• Increased revenue source.
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
What Are the Best Networking Techniques to Increase Your Business Presence?
Social Media Presence
Podcast
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Calendar Note
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Tips for World Elder Abuse Awareness Day
1. Turn your Facebook photo purple on June 15th
2. Post information about elder abuse to your website, blog, Twitter, Instagram or other social networking sites
3. Wear a purple awareness ribbon as a conversation starter
4. Be proactive at your local senior community facilities
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Other AARP Facilitator Trainings
•Living Longer, Living Smarter •Home & Community•Finances for Long-Term Care•Advanced Directives & Legal Considerations
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
TAX AID PROGRAM
FRAUD WATCH TRAINER
DRIVER SAFETY PROGRAM
FOUNDATION EXPERIENCE CORPS
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
Jamie’s Personal Success Story&
Mentee Interview
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2018 National Notary Association
BE CREATIVE WITH YOUR MARKETING
AARP
© 2018 National Notary Association
Brenda’s Personal Success Story
PRESENTED BY Jamie LigginsBrenda Charles-Edwards
© 2019 National Notary Association
Questions?
© 2019 National Notary Association
Contact Information
Jamie Liggins, OwnerNotary Access & Business Services
Brenda Charles-Edwards, OwnerBlack Orchid Notary
© 2019 National Notary Association
Rate This WorkshopPlease tap the NNA 2019 App to rate this presentation. If you have questions about the app, visit us at the NNA Hub.
Thank you for attending!