General Planning

General Planning

CalendarDate Task Completed

7th February 2011

Create a calendar for the planning task and preparation of interview questions. x

8th February 2011 Organization of models - send out e-mails. x 9th February 2011

10:30am - Mock up and detailed plan of front page. Create a brief (identify audience, colour scheme etc.). x 4pm - Organization of props and costume. x 7pm - Create a variety of mastheads (test different fonts). 9pm - Start creating the storyboard of the camera shots and framing for the photoshoot on Thurs and Fri. x

10th February 2011

8:45am - Amber Roberts' photoshoot in Rotherfield + Photos of location. x

10:30am - Crystal Symonds' photoshoot in Deanfield + Photos of location.

x (Photos of location to do)

1pm - Flat planning. 5pm - Organization of location (location recce, etc). x 7pm - Completion of storyboard. x

11th February 11:55am - Emma Tomkins' photoshoot at D4, Deanfield + photos of location

x (Photos of location need to be uploaded)

12:30am - Update of location recce. x 1:30pm - Mood board for colour, font type, use of language, layout, framing of shots. 2pm - Reflection. 4pm - Submission.

Organization of Models

Screenshots of the emails sent to the models through the college system and their responses, showing interaction and forward planning.

Model Date & Time Location

Amber Thursday, 10th February – 8:45am Rotherfield Sports Hall, Henley College

Crystal Thursday, 10th February, 10:30am Deanfield Reception, Henley College

Emma Friday, 11th February – 11:55am D4, Deanfield, Henley College

Confirmed schedule:

Models: Crystal Symonds – [email protected] tel: 07805169133 Amber Roberts – [email protected] tel: 07403556668 Emma Tomkins – [email protected]

Further scheduling by phone.

Due to the bad weather, further photoshoots will be scheduled for next week.

Organization of LocationLocation 1: Back of the Rotherfield Hall

Image

ACTIVITY IS THE LOCATION SUITABLE FOR PRODUCTION?

ADDITIONAL COMMENTS

Look around the location. √ Simple brick wall – artistic

Talk to people there, organise filming permissions. n/a Site is outside the college building

Identify the equipment you need to use. √ Digital camera, long gold earrings and a light, short dress for the model.

Good quality images. Associating with the country style.

Examine and identify any potential health and safety issues(Both people and equipment related issues e.g. crowd numbers being controlled; using safe cabling practices and video equipment being set up in a sensible location that does not block access points or that damages the environment or frightens livestock)

√ Grass nearby the shooting location might be slippery as it’s raining slightly. Extra are has to be taken when going up or down steeper hills.

Check the position of the sun and lighting conditions. √ Occasional, weak sunlight. The lighting is not as bright as I had hoped, however not having a lot of time for the shoot I will take the photos and lighten them in editing.

Look for interesting shots and camera angles. √ Conforming to the storyboard

Check the electricity supply. (For the majority of exterior locations you will be using battery power)

√ Outside location, using battery power.

Do a test sound/video recording and check for potential noise problems (traffic noise may be a problem; is a location on a main flight path to an airport?)

√ Location is a remote setting on college site, behind the building, I’ll be taking the photos during lesson time to avoid crowds.

Confirm times and dates with technical crew/actors or anybody you are interviewing, etc.

√ Times confirmed via e-mail and telephone. Schedule on previous page.

Arrange car parking, access, loading, security, where possible. n/a n/a

Make sure everybody concerned with your video production knows what is happening and what is expected of them when on location.

√ I explained to my model what frames and shots I will be taking, and what the focus will be.

Image

This image will be intended for the contents page

Location 2: D4, Deanfield site

Organization of LocationACTIVITY IS THE LOCATION

SUITABLE FOR PRODUCTION?

ADDITIONAL COMMENTS

Look around the location. √ Bench by a pathway, surrounded by trees – country style, conforming to the genre of my magazine.

Talk to people there, organise filming permissions. n/a On college site.

Identify the equipment you need to use. Digital camera, guitar, boots, checkered shirt and a white flower hair pin.

Conventional to the country genre and digital camera for good quality images.

Examine and identify any potential health and safety issues(Both people and equipment related issues e.g. crowd numbers being controlled; using safe cabling practices and video equipment being set up in a sensible location that does not block access points or that damages the environment or frightens livestock)

√ The location is on a slight hill, and the model might fall on high heel boots.

Check the position of the sun and lighting conditions. √ The sun is weak, and the weather is inconveniently dark, however the needed brightness will be edited in through photo editing programs.

Look for interesting shots and camera angles. √ I tried a variety of shots, close ups and frames and picked the most suitable one considering the bad weather.

Check the electricity supply. (For the majority of exterior locations you will be using battery power)

√ No electricity supply necessary. Power for the digital camera obtained from battery.

Do a test sound/video recording and check for potential noise problems (traffic noise may be a problem; is a location on a main flight path to an airport?)

√ Noise may come from the music room however this will not affect the photoshoot.

Confirm times and dates with technical crew/actors or anybody you are interviewing, etc.

√ Confirmed verbally and through mobile messaging.

Arrange car parking, access, loading, security, where possible.

n/a n/a

Make sure everybody concerned with your video production knows what is happening and what is expected of them when on location.

√ I gave details about the shoot (shots, frames, angles) and explained the props that will be used, and the effect I’m trying to achieve,

Organization of LocationLocation 3: Outisde the library

ACTIVITY IS THE LOCATION SUITABLE FOR PRODUCTION?

ADDITIONAL COMMENTS

Look around the location. √ Stairs outside the building. Darker , melancholy setting associated with reflection and song writing,

Talk to people there, organise filming permissions. √ On college site.

Identify the equipment you need to use. √ Digital camera, flower hair pin, checkered shirt and boots.

The costume usually associated with the country style.

Examine and identify any potential health and safety issues(Both people and equipment related issues e.g. crowd numbers being controlled; using safe cabling practices and video equipment being set up in a sensible location that does not block access points or that damages the environment or frightens livestock)

√ No major health and safety hazards identified, except the stairs might be slippery due to the weather.

Check the position of the sun and lighting conditions. √ The location is fairly dark however light will be coming through the whole in the brick wall complementing the model’s face and emphasizing on the props.

Look for interesting shots and camera angles. √ I tested different angles in order to frame the model as well as the rays of light coming through the window.

Check the electricity supply. (For the majority of exterior locations you will be using battery power)

√ No electricity power needed for his shoot.

Do a test sound/video recording and check for potential noise problems (traffic noise may be a problem; is a location on a main flight path to an airport?)

√ Noise may come from the nearby classrooms and canteen, but there’s no reason why it would affect the shoot.

Confirm times and dates with technical crew/actors or anybody you are interviewing, etc.

√ Confirmed verbally and via mobile phone messaging.

Arrange car parking, access, loading, security, where possible.

n/a n/a

Make sure everybody concerned with your video production knows what is happening and what is expected of them when on location.

√ I informed the model about the shots and frames I’ll be testing out and what meaning I tried to convey with the particular props.

Organization of LocationLocation 4: D4, music room

Image

ACTIVITY IS THE LOCATION SUITABLE FOR PRODUCTION?

ADDITIONAL COMMENTS

Look around the location. √ It is suitable for the genre of the magazine as it’s the music room which has a lot of instruments in the background.

Talk to people there, organise filming permissions. √ I asked one of the music teachers if I could use the room during lunched time and I got the permission.

Identify the equipment you need to use. √ Digital camera, guitar Examine and identify any potential health and safety issues(Both people and equipment related issues e.g. crowd numbers being controlled; using safe cabling practices and video equipment being set up in a sensible location that does not block access points or that damages the environment or frightens livestock)

√ There are a lot of cables, wires and instruments around the room.

Check the position of the sun and lighting conditions. √ The windows are slightly tinted so less sunlight will come through, however the artificial light will be switched on for a better photo.

Look for interesting shots and camera angles. √ I wanted a simple shot for this so that the focus is on the model and the props, rather then the complexity.

Check the electricity supply. (For the majority of exterior locations you will be using battery power)

√ No electric power is needed for this shoot. Digital camera is battery powered.

Do a test sound/video recording and check for potential noise problems (traffic noise may be a problem; is a location on a main flight path to an airport?)

√ Noise may come from other music rooms nearby however this will not affect the photoshoot.

Confirm times and dates with technical crew/actors or anybody you are interviewing, etc.

√ Schedule changed for this model. Confirmed via email.

Arrange car parking, access, loading, security, where possible.

n/a n/a

Make sure everybody concerned with your video production knows what is happening and what is expected of them when on location.

√ I described the frames and shots I will be taking with emphasis on the effect they will create. I explained the most suitable position for the model and the facial expression.

This photo is intended for the contents page.

Image

Storyboard

Long shot- setting the atmosphere

Long shot – simple and artistic. Focus on mis-en-scene. No surrounding distractions.

Long shot – establishing the setting and atmosphere.

Long shot (will be cropped for the double page spread)

Long shot – it will become a mid-shot after editing.

Organization of Mis-en-Scene(Costume and Props)

Country style, checkered shirt. Loose, checkered tops are associated with country music.

Image

Long earrings for the shot which emphasises the make-up and costume.

Guitar – the instrument which is most frequently heard in country music.

White flower hair pin – to convey the artists’ youth and innocence.

White mid length dress with blue flowers – emphasising on the nature of the style and the singer’s youth.

Boots – another piece of fashion I found recurring in Country Weekly magazine – reflecting the country fashion and style.

Front Cover Plan and Mock Up

Buzz word

Main Image

Masthead

Skyline

Main cover line (lead article)

Bar code and price

Date line and issue number

Cover Line

Cover Line

Cover Line

Tagline

BriefGenre: CountryTarget audience & market: Aged 16-28 (predominantly females), United StatesColour scheme: White, yellow/orange, brown, black (occasionally green) – natural coloursMode of address: Personal, frequent use of “you”, “your” and “us” to create a connection and sense of community.

Buzz word

Puff

Cover Line

Images+ evidence of original photography

Front Cover

Contents PageDouble Page Spread

Contents Page

Poster

Contents Page

Double Page Spread back up photo

Research: Flat Planning for Q

pic

Body of text

Body of text

1 32 4 5 9876 10 11

15

33

1312 19181716 2220 21 23

24 25 26 27 28 29 30 31 3534

14

32

383736 414039 47464544

4342

54535251504948 55 56 57

Sky Line

Main Image

Title

sky line double page spread

The Duffer of St George Devlin advert

text

image

Main title

Body text

Canon Advert Double page spread Double page spread image

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title

Double page.......

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Body of text

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image

Body text

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advertBody of

text

Body of text

heading

Body of text

Advert for bob com.co

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mage

heading heading

Body of text

Body of text

image

Main image

image ima

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Body of text

Subscription

offer

Body of text

Body of text

Body of text

image

Heading title

Body of

text

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of text

Body of textBody of

text

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Heading title

Body of text

Body of text

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Advert lacoste

Research: Flat Planning for NME

Contents

Subscription

offer

Faith Hill album advert

Taylor Swift Album advert

Ipad advert

Message from the

editor

Credits

Walmart Advert‘This month’

Section – review of the

month

Advert

Lady Antebelum

album advert

Carrie Underwood “Play On” album advert

ImageArticle

Article

Carrie Underwood tour promotion and dates

Advert

Article

Double page spread (image)

Double page spread (image)Double page spread (text)

Double page spread (image)

Main feature article

Double page spread (text)

Continued

Continued

Crystal Symonds album advert –

related to the artcile

Flat Planning for Country Avenue

ImageArticle

Double page spread (image)

Double page

spread (text)

Mu

sic revie

w

Mu

sic revie

ws

Corresponding image

Music review

Double page

spread (text)

Double page

spread (image)

New albums image

New albums reviews

Download this

month

Play.com advert

Double page spread

(images)

Double page spread (text)

Dou

ble

pag

e

spre

ad

(text)

“Your pictures” section

Advert

Article

Tim McGraw album offer

ImageFaith Hill interview

Double page spread (image)Double

page spread (image)

Double page spread (text)

Miranda Lambert tour dates and album advert

Kellie Pikler album avert

Brad Paisley advert

Advert

Article

Allison Krauss article

Image

Reba McEntire article

Article

Article Image

Merchandise

Your letters

Faith Hill advert and

tour dates in left column

Blumler and Katz’s Uses and Gratifications theory states that the audience plays an active role when choosing media texts and simply ‘what people do with media’ (Katz, 1959). According to the theory, media texts fulfil four main needs:

Uses and Gratifications

Personal Identity: Text which allows us to discover something about ourselves by agreeing or disagreeing with what we see.

Entertainment (Diversion): Allows us to escape from our daily lives, for example by watching TV dramas or action movies, or reading about music artists’ lives.

Information (Surveillance): Text which enables us to find out something about the world. It keeps us informed and up to date with what’s going on around us, whether it is news, music or appeals, etc.

Personal Relationships: Media texts appeal to certain social groups and after consuming a media text a particular social group can communicate and relate to each other by this text.

I will aim for my magazine, Country Avenue, to apply to Information, Diversion and to some extent Personal Relationships out of the four

categories. I will create this through my content (interviews, artist profiles) and mode of address.

Reflection Planning is a vital aspect of this project. Firstly, I created a calendar with brief details about what I was going to do each day – precise to the hour. In the calendar I ticked off tasks which I had completed to help me keep track of my progress. I made a list of five models who I thought would suit the country themed magazine and verbally asked them if they’d be available for a photoshoot. Three of them had agreed to be part of the shoot. The same day I sent out an e-mail via the college system with a rough schedule of times and dates and requested for a confirmation or adjustment for those dates. I kept in contact with each of the models in college, through mobile phones and online to let them know that the shoot is still going ahead. On the first day of the photoshoot, due to the bad weather I hadn’t been able to go ahead with Crystal’s photoshoot as it was raining, the benched were wet and there was a misunderstanding with the student who was lending me the guitar. Therefore, this weekend I will be sending out another e-mails asking Crystal for another shoot. Amber and Emma’s photoshoot went ahead successfully as they were under a roof or inside the building. I organised the locations keeping in mind the suitability of the settings as well as trying to pick spots where the crowds aren’t big. I had chosen simple locations so that the background isn’t distracting, but artistic, so that the audience is able to focus on the model and the mise-en-scene, not the surroundings. Filling out the location recce informed me in depth about the circumstances I would need to take into consideration. Furthermore, I made sketches of the “storyboard” which illustrates the specific types of shots and camera angels for the images. I decided that I will take them all using long shot, so that I can edit and alter them as I go on. I accurately organised the mis-en-scene, having asked my friend for a guitar (the instrument mostly associated with the genre), flower hair pins (emphasising on youth) and a checkered shirt which is quiet loose and follows the codes of country style and music. I created four different types of font for the masthead, and I will ask my audience to pick the one they prefer so I can make my final decision. I also outlined the brief details of the magazine purpose and style to refer back to as I go on. In addition, the flat planning research supported me in creating my own layout for the front page (following conventions) and flat plan for the pages of my magazine, which helped me visualise my magazine. I picked natural colours for the main colour combination, with the intention that it conveys the theme of country and the environment. I will be using the personal mode of address to create a bond between the editor and the audience, as well as a feeling of community.