General mills creatica summit 2011 (collin)

CREATICA 2011

A GENERAL M

ILLS SUMMIT

2011

Neilson Financial Services. 201 1 .

32%

NEW JERSEY GENERAL MILLS PLANT

WHY NEW JERSEY?

Trenton

“EMPLOY OVER 6,000 NATIVE NEW JERSEYANS”

CREATICA.COM

“Design your own cereal box anyway you like.”

SYMBIOSIS

NEW JERSEY SHORES

Created in under 10 minutes.

Utilizing Highbush Blueberrys in cereal, (New Jersey’s State Fruit)

Now in every New Jersey Tourism store.

INNOVATIONS

THE GENERAL COUNCILOF CEREAL AND GRAIN

NINTENDO POKÉMON PARTNERSHIP

Engaging and interactive. UN Approved.

Showing higher impulse buy rating.