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General Business Environment (2)

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    GENERAL BUSINESS ENVIRONMENT:CULTURAL ENVIRONMENT AND BUSINESS

    Prof. Dr. Djo

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    • One of the prominent social theories on the relation betw

    and modern economic s$stem was the theor$ of the orig

    %odern& 'estern Capitalism forwarded b$ %a( 'eber .• #n his wor) on The Protestant Ethic and the Spirit of C

    'eber argued that the rise of modern capitalism was sup

    worldl$ asceticism+ of ,uritanism as focused through the

    the calling+.

    •  According to him that the Calvinist ,rotestant/ ethic intractivism into the believer0s approach to worldl$ affairs a

    master$ in a 1uest for the virtue in the e$es of 2od.

     

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    • 3obert 4ellah in effort to appl$ %a( 'eber0s sociolog$ o

    theor$ e(amined the origin of the !apanese capitalism &

    !apanese entrepreneurship as showed in his wor) on ToReligion, The Cultural roots of the Modern Japan pu

    5678/.• 4ellah argued that one of the essential cultural roots of th

    !apan in the To)ugawa period was the values and ethic o

    the 'a$ of the 'arrior the bushi  or samurai  embodied !apanese values or the national ethic/.• Bushido means the determined will to die+. #t was a )ind

    religious dimension of To)ugawa period and the econom

    merchant class.

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    • 3obert 9. :ernberger  in his article Capitalism and the E

    %iracle+ attempt to call the genus of East Asian capitalis

    as Confucian capitalism+.•  According to 3obert 9. :ernberger each of these econom

    cultural heritage related to Confucian values such as a g

    of communit$ or group identit$ and interdependence a m

    active role of the government in initiating and directing ac

    econom$.

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    • S. 2ordon 3edding in his wor) The Spirit of Chinese C

    566;/ argued that the East Asian value s$stem the Sp

    Chinese Capitalism+ can be held to be significant in e(psuccess of what ma$ be called pett capitalism+ that

    enterprise/.• #n similar effort Cliffort 2eertz e(amined the cultural root

    #ndonesia entrepreneurship in the %uslim merchants or t

    groups and aristocratic groups as shown in his wor) on Tand the Peddlers and The Social istor! of an "ndone

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    Culture Matters: in the Contempora

    • Why culture is of great signicance?• Almost all diferences coming from c

    • How Values shae Human Progress?

    • !awrence ". Harrison # Samuel P.Huntington $eds.%& Culture Matters: Values shape Human Progress $'((

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    • Culture is a s$stem of )nowledge and ideas cultural )no

    which consciousl$ or unconsciousl$ belongs to a unit of s

    ac1uired in accumulative manner that functions as the dguidance for attitude and behavior of the societ$ that bea

    s$stem 2oodenough 5685 Spradle$ 568 the essential core of culture co

    traditional ideas and especiall$ their attached values "lu

    5675? @7.7/.

    II. DEFINITION AND CONCEPT OF CULTURE !ALUE"

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    "#"TEM OF $NO%LED&E

    CULTURE

    &ui'an(e)or attitu'e

     an' *eha+ior so(iety

    "#"TEM OF$NO%LED&E

    IDEA" OF CULTURAL$NO%LED&E

    • "o(• Ma• Dir

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    "#"TEM OF $NO%LED&E

    CULTURE"#"TEM OF

    $NO%LED&E

    /luepr

    in thei

    • !alue• Thou,ht

    • Per(eption• Feelin,

    The )un(tion o) Dire(ti+eAn' &ui'an(eAttitu'e

    • Pattern ay o) Thin0in,

    • Pattern ay o) Feelin,• Pattern ay o) Rea(tin,• Pattern ay o) A(1uire' T• Pattern ay o) Constitutin,• Pattern ay o) Tra'itional I

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    CULTURE !ALUE" ORIENTATION

    !ALUE "#"TEMCULTURE !ALUEORIENTATION

    CONCEPTION OFIDEA"

    •  2uman Nature Orientation•  Man Nature Orientation•  Time Orientation•  A(ti+ity Orientation•  Relational Orientation

    "#"TEM OF !ALUEORIENTATION

    IN

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    CULTURE AND ECONOMIC DE!ELOPMENT

     Culture on relation or tr

     various decision unit (wbusiness transaction wi

     )eha*ior +onduct

      ,nstitution for gi*en tye -ransaction +ost /inim

     Behavior individuals( e preerence over work & present & uture).

     ,nterersonal -ransaction

    CULTURE EDE

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    T2E "E!EN C2AN&E FACTOR"

    CI Demo,r

    C6 Te(hnoloInno+ationC7 "o(ial InC8 Culture C9 E(olo,i(C In)orma"hi)tC; Cultural

    +'+1

    +2

    +3

    +4+5

    +6

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    T2E "PECTRUM OF C2AN&E

    Demo,raphi(

    • Invention of new • Political Structur• Educational Syste• Social Movements• Leadership Styles

    • Etc.

    Te(hnolo,i(al

    "o(ial Inno+ation

    Cultural Di

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    • Culture as transmitted and created contents and patterns

    ideas and other s$mbolic meaningful s$stems as factors

    of human behavior and artifacts produced through behavand ,arson 7@=/.• Culture as the collective programming of the mind which

    distinguishes the members of human group from another

    ofstede 56@;

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    • Balues is a conception e(plicit or implicit distinctive of an

    characteristic of a group of the desirable which influence

    selection from available modes means and end of action"luc)hohn 5675a? =67/.• Balues are distinguished into values as the desired and v

    desirable.

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    !i"e cate#o$ies of cultu$al "alues o$ientation of a societ

    to &luc'(o(n an% St$o%t)ec' 565/?

    •uman nature orientation orientation toward relationship bhuman and life evil-mi(ed-good/.•%an-nature orientation orientation toward the relationship

    man and environment subDugation-harmon$-master$/.•The orientation in time orientation toward past-present-futu•The orientation toward activit$ orientation between human•3elational orientation orientation toward human and others

    relationship/.

    III* CULTURAL VALUES ORIENTATION 

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    • ,eople Ought to 3espect the Others with 'hom The$ Se

    3each.

    •  Agreement as 'illing and #nterested ,ersons.• ,eople Ought to "eep Their ,romises.• ,eople Ought to %a)e Their Communications onest an

    :eceptive.• ,eople Ought to onor Their 3eciprocal Obligations.

    IV* MORAL UNIVERSAL AS CULTURAL REALITIES AND BUSINE

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    !i"e Gene$al +$inciples a$e as follo,s:•#ndividuals Ought to Choose as Spouses and Se(ual ,artn

    ,ersons outside Their atural 9amilies with whom it is 9ittinto %ar$ have Se(ual 3elations.•,arents Ought to Care for protect and educate Their Child•,eople Should ot E(ercise ,h$sical Biolence to the #nDur$

    E(cept as means to :efend Themselves against and to dis

    'ho Threaten or E(ercise ,h$sical Biolence against them.•Social 2oods and 4urden Ought to 4e Allocated in "eeping

    ,ublicl$ 3ecognized 3ules and ,rocedures the accord to ,e

    is their :ue.•,eople Should ot Steal.

    V* MORAL +RINCI+LES T-AT MA&E MORALIT. CRIDIBLE 

    !I C2ARACTERI"TIC OF A"IAN CULTURAL TRAIT" AND &ROU

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    • The religious and civic traditions of Confucianism 4uddh

    induism and #slam in Asian Societies have transmitted a

    behavior attitudes and beliefs which have deep and consevolving impact on Asian Entrepreneurial culture.• Culture affects government policies social norms consu

    patterns business transactions management practices a

    relations.• Cultural traits var$ according to ethnic religious and natio• owever it is possible to identif$ certain enduring charac

     Asian social organization and group behavior which are

    across the region. 

    !I. C2ARACTERI"TIC OF A"IAN CULTURAL TRAIT" AND &ROU/E2A!IOUR AND /U"INE"" 

    G R f G I %i i% l I% tit

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    • 2roup belonging is asserted before individual instinct>• Compliance with group norms is e(pected>

    • #ndividualistic behavior is condemned>• #ndividual transaction are based on intra-group affiliation

    networ)ing.

    G$oup Refe$ence : G$oup "e$sus In%i"i%ual I%entit*

    E t % % ! il % N ti

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    • 9amil$ support is considered the norm• Organization are seen as e(tension of the famil$ support

    and hence as providers of social welfare• #t is considered proper behavior to give preference to fam

    in business dealing

    E/ten%e% !amil an% Nepotism

    V,, -H" +AS" 78 97:"A ;APA

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    0* &o$ean Confucian Et(ical Co%es?• ,oliteness• armon$

    • Fo$alt$• Educational-based social status s$stem1* Confucian Et(ical Co%es %efine t(e fi"e ca$%inal (uman $e

    • 4etween the )ing and his subDect• 4etween father and son• 4etween husband and wife• 4etween $oung and old• 4etween friends

    2* Base% on t(e concept of t(e Confucian et(ical co%es3 empattitu%es an% )e(a"io$s to,a$% t(e t(ei$ senio$s an% supe$%efine% as t(e follo,in# fi"e items:• Treating seniors as elders• 3especting seniors• Compliance with seniors opinions• Obedience to superiors directions

    •  Accepting superiors informal directions.

    V,,. -H" +AS" 78 97:"A& ;APA

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    • The term chaebol  means 4financial cli5ue+ it is used to

    large business group originall$ created b$ a talented ent

    and still largel$ famil$ controlled and spread over man$ area.• The chaebol  are the offspring of "orea0s forced industria

    The $orean C!"#B$% = The $orean Mo'ern/usiness Players

    -he -en !argest 9orean Chaebol

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     -he -en !argest 9orean Chaebol3roup' Business sectors4 3=4

    • "AM"UN&= "lectronic& aerosacechemicals& semiconductors& food& te>ser*ice

    • 2#UNDAI= /otor *ehicles& electronicshea*y industries& engineering& machin

    construction materials.• LUC$# = "lectronics& chemicals& oil• &OLD"TAR= insurance& telecommunic

    engineering& instruments.

    +haeol $'%

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    +haeol $'%

    • DAE%OO= /otor *ehicles& machinery&electronics& distriution& shiuilding&construction& nance.

    • "UN$#ON&= "nergy& chemicals& distrishiing.

    • ""ANON&= /otor *ehicles& cement• 2AN>IN= Airline& shiing& machineryconstruction.

    • $IA = /otor *ehicles& machinery& stee

    +haeol $4%

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    +haeol $4%

    • LOTTE= Distriution& food ane*erage& chemicals.• 2AN%2A= "nergy& etrochemi

    distriution.

    ;APA

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     ;APAapanese +"I!"6. The >apanese +#I#-

    ;APA

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     ;APA

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    $+ontinued%

    • ;aan0s industrial landscae isdominated y si> *ery large kei/,-S),SH,& /,-S,& S/,-7/787& DA,,+H,C9A

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    The O+erseas Chinese Con,lomeThe Thir' Distin(ti+e Type o) Re,Lo(al Asian /usiness Players2istori(al Ori,in:

    •  -heir trading networks grew and at cestages succeeded in ro*iding an alterarallel framework to colonial "uroeamultinationals and trading comanies.

    •  -he +ommunist :e*olution in +hina tri

    another wa*e of the ethnic +hinese Diawith many estalished +hinese caitalFeeing to Hong 9ong and -aiwan.

    •  -his grou has een more inclined towindustry and manufacturing and has gr

    $continued%

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    $continued%

    •Feeing to Hong 9ong and -aiwa•  -his grou has een more inclintowards industry and manufactand has gradually linked u wit

    e>isting 7*erseas +hinese netw

    Ma?or O+erseas Chinese &roup in

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    Ma?or O+erseas Chinese &roup inPa(i-( Countries• INDONE"IA

     G "alim $!iem Sioe !iong %

     G "inar Mas  $"ka -jita Wijaya%

     G Astra  $8ounder W. Soerajaya%

    • MALA#"IA G 9uoak Erou $:oert 9uok%

     G Hong !eong $Guek !eng +han%

     G Eenting Erou $!im Eoh -ong%

    • T2AILAND G +haeroen Pokhand $Dhanin +heara*anon%

     G )angkok )ank $+hatri Sohonanich%

     G Siam /otors $9hunying Phornthi%.

    $continued%

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    $continued%

    • P2IPIPPINE" G 8ortune -oacco $lucio -an%

     G  ;.E. Summit Holdings $;ohn Eongkonwei%

     G S/ Prime Holding $Heny Sy%• "IN&APORE

     G Hong !eong $9wek !eng;oo%

     G nited 7*erseas )ank $Wee +ho Woo%

     G 7*erseas +hinese )ankning +ororation $!ee Seng Wee%.

    • TAI%AN G 8ormosa Plastic $ung +hing Wang% G President "nterrises $

    V,,, ,

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     V,,,. ,

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    $ %

     G

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    $ %

     G 8riends

     G 8aceC and losing it

     G Humor G 8ate and curiosity

     G -he works lace

     G Paternalism and sharing

     G Village inFuences

     G +hanging attitudes aIected y raid sochange.