Welcome to Consumer Behaviour Gender Differences in Socialization Consumer Behaviour Gender Differences in Socialization [ ]
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Welcome toConsumer BehaviourGender Differences in SocializationConsumer BehaviourGender Differences in Socialization[ ]
Sex RolesGender Defferences in Socialization
Gender Versus Sexual Identity
Males:Agentic Goals Such as Self-
Assertion, Mastery
Females:Communal Goals Such As
Affiliation, Relationships
Sex-Typed Traits
Sex-Typed Products
Androgyny
Roles
Sex RolesFemale Gender Roles
Male Sex Roles
Gay and Lesbian Consumers
Homemaker Professional Career
Just a Job Cheesecake
Male Bonding Freedom of Choices
Fatherhood Beefcake
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