Published end of 2013 BRAND GUIDELINES 2013
Mar 12, 2016
Published end of 2013
Brand guidelines2013
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Contents
Introduction
Why this was needed
Defining GEM - the pillars and personality
Describing GEM - New tagline and short descriptions
GEM writing style
New Logo for GEM
New Logo for OpenQuake (OQ)
Typography
Colours
New branding for NEXUS
Imagery
Example use
Templates
Clearing communicating facts and figures
Conclusion
1
This document is intended to guide people and organisations through the use of GEM branding across most media and formats.
Our aim is to achieve a consistent, professional image that becomes recognisable and reflects our style (way of working) and voice (way of communicating).
introduCtion1
It is unrealistic to create a guide for all situations - especially as we want to reflect flexibility and creativity through our branding and communications. But hopefully this document will work as a quick guide for the majority of occasions and communicating with the staff within the GEM Foundation if there is any uncertainty, or clarification is required.
For those people or organisations that have not been able to follow the developments of GEM recently, there is also a brief overview of the updates and reason for change from the previous branding and style. Which we hope you will all agree was a needed and worthwhile step, and hope you will assist us in removing or replacing all instances of the previous branding.
GEM Foundation
2
GEM is a young and constantly developing organisation. Part of that development included a thorough review and evaluation of the communications and branding.
The result of this review was the following decisions -
• To replace the main GEM logo
• To keep the GEM name/abbreviation
• To clearly define GEM’s pillars and personality
• To update the GEM tagline
• To define a voice (written and spoken communication style)
• To simplify the communications/naming of OQ (and all tools being developed)
• To promote OQ by giving it prominence through custom branding, that fits within the new GEM style
• To develop greater impact and consistency throughout content and visual communications
To start communicating with and engaging prospective ‘users’
Removing complexity and confusion - making it easier for people and organisations to get involved
To ensure a consistent message from GEM within and outside of the secretariat
To clarify a correct communication style and approach for the multiple audiences
Why?
3
PillarsThe core strengths and elements of our organisation that differentiate us and define our place in the market.
define gemnonProfit
The GEM Foundation is a public-private partnership with international organisations as associate members.
CollaBorative develoPment
At its core, GEM is about collaboration, and experts and professionals worldwide are working on the design, development and deployment of tools and resources for earthquake risk assessment at any scale.
sharing and Building knoWledge
GEM’s open processes and approaches support continuous debate and learning.
solid sCientifiC Basis
GEM adopts state-of-the-art scientific approaches as a solid base for risk assessment.
emPoWering PeoPle
GEM allows a multitude of stakeholders to explore and assess earthquake risk in a way that fits their needs and understanding.
4
PersonalityA selection of descriptive words to capture the personality we want to convey throughout our
communications.
We are not
In-efficient
Traditional
Formal
Ugly
Sophisticated
Uncoordinated
Informal
Arrogant
Intimidating
define gem
UniqueApproachable
SmartIndependent
ExcitingEngagingSincere
We are
5
taglineA short, simple
statement that can be clearly displayed on all communications that gives an insight into
the core motive of our organisation.
desCriBe gem
fromUniform and open standards to calculate and communicate earthquake risk worldwide
to
Working together to assess risk
6
Why gem is needed
In many areas of the world earth-quake risk assessment tools and data are out of reach due to cost or complexity. The GEM Foundation was set up to guide and support develop-ment of scientifically validated re-sources and to make these available for use around the globe.
What We do
We are developing an interactive repository of global earthquake data, and applications for modelling, viewing, assessing and managing seismic hazard, risk and impact worldwide.
Resources provide background to the science and tools deployed, and spaces where users can share, learn, discuss and help improve the applications.
hoW We Work
We link experts and professionals worldwide through global projects and regional programmes, working groups and open-source software development, and support them in collaboratively developing, deploying and enhancing tools and resources.
Who We are
The GEM Foundation is an independent nonprofit organisation, governed by its public and private participants from around the globe, which is driving this worldwide collaborative effort.
desCriBe gemshort desCriPtionsFour short, standard paragraphs that can be used to describe our organisation and its intentions.
7
Writing stylegeneral ConsiderationsWhen writing about the GEM Foundation, the GEM global effort or the products being developed collaboratively, its important to use a consistent language.
When possible and as a rule of thumb British English is preferred to American English.
For referencing we recommend AGU Reference Style (http://www.agu.org/pubs/pdf/AuthorRefSheet.pdf).
naming & aBBreviationsThe GEM Foundation, the GEM global effort, and GEM. Despite their specific meaning, these terms are often used interchangeably and understood broadly, without creating any major diplomatic issue.
However, in other cases, when clarity of roles and responsibilities is needed we invite you to use them with the following specific connotations.
8the gem foundationWith ”the GEM Foundation” (definite article ”the” is required), we refer to the legal non-profit organisation founded in March 2009.
Examples of the use of ”the GEM Foundation” include:
a) The Science Board is the body through which the global scientific strategy of the GEM Foundation and corresponding implementation is monitored, reviewed, advised and guided.
b) The GEM Foundation presents to partners, collaborators and stakeholders worldwide, ”Celebrating achievements & looking forward”.
c) Global engineering firm Arup officially joins the GEM Foundation and its international community.
the gem gloBal effort, and gemWith the ”GEM global effort”, also in the variants of ”GEM collaborative effort”, ”GEM community” or simply GEM (definite article ”the” is not always required), we refer to the forum of partners, sectors, disciplines and ultimately people who support and contribute to the delivery of GEM mission globally. Not only do they support GEM, but they also intrinsically benefit from the progress that GEM makes and the resources it delivers, so that the success and commitment of GEM and that of its community are interdependent. Just to clarify, public and private participants are members of the GEM Foundation, but a single researcher, or anybody else contributing is part of GEM or the GEM global effort.
Examples of the use of ”GEM” or ”GEM global effort” include:
a) Articles and interviews featuring GEM collaborative global effort.
b) GEM Newsletter
c) IDCT is one of the global projects funded within the scope of GEM for development of global best practice, databases and tools.
oPenQuakeWith ”OpenQuake” (capital O and Q) (abbreviation OQ) used as a stand-alone term, refers to the complete suite of open-source software, comprising the Platform, the Engine, and a series of Tools for modelling, and for accessing and exploring GEM products, as well as uploading and sharing data & findings.
OpenQuake and its abbreviation OQ, can be used in conjunction with other names to identify parts or components of the OpenQuake suite. Examples include:
a) OpenQuake/OQ Engine
b) OpenQuake/OQ Platform
c) OpenQuake/OQ Tools
Writing style
9logo from
The previous GEM logo
10
Initial logo ideas
stage 1
11
About Tools Science Get Involved Help Contact Search
gem global earthquake model
Calculating and Communicating
Earthquake Risk Worldwide
What is GEM? What can GEM do for you? What can you do for GEM?
APPLICATIONS SCIENCE
Basic Adv Pro Methods Apps
What are we developing?
OPENGEM’s App will give
local governments information
to build in a safe and
sustainable way; improving
safety standards for all
members of the community
LATEST NEWS
Testing and Evaluation
Meeting: presentations
uploaded
The presentations of the
Testing and Evaluation
meeting... read more
GEM guest at trilateral
meeting in Harbin
GEM's Hazard Coordinator
Marco Pagani attended as a
guest scientist... read more
Dynamic regional
workshops in South
America
Two workshops were held in
Caracas, Venezuela and
Santiago, Chile ... read more
DEVELOPMENT UPDATES
Testing and Evaluation
Meeting: presentations
uploaded
The presentations of the
Testing and Evaluation
meeting... read more
GEM guest at trilateral
meeting in Harbin
GEM's Hazard Coordinator
Marco Pagani attended as a
guest scientist... read more
Dynamic regional
workshops in South
America
Two workshops were held in
Caracas, Venezuela and
Santiago, Chile ... read more
CURRENT DISCUSSION
Testing and Evaluation
Meeting: presentations
uploaded
The presentations of the
Testing and Evaluation
meeting... read more
GEM guest at trilateral
meeting in Harbin
GEM's Hazard Coordinator
Marco Pagani attended as a
guest scientist... read more
Dynamic regional
workshops in South
America
Two workshops were held in
Caracas, Venezuela and
Santiago, Chile ... read more
© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]
AboutGEM foundationThe teamContact usPress centerCareers
GEM Website
ToolsOpenQuake
ResourcesDownloadsScience discussionTools discussion
Stay up-to-dateEventsNewsletter
CollaboratorsPublic participantsPrivate participantsAssociate participantsGlobal componentsRegional programmes
gemglobal earthquake model
WHYFor many areas of the world
earthquake risk assessment
tools and data are out of reach
due to cost or complexity.
WHATWe are developing global
standards and advanced tools for
calculating, exploring and
managing seismic hazard and
risk at any scale.
HOWThe best scientists and
professionals are participating
through global projects, open
regional programmes and
working groups.
WHOThis GEM effort is driven by the
GEM Foundation - an
independent non-profit
organisation, structured as a
partnership between public and
private sector organisations.Working together to minimise risk
gem
global earthquake model
Working together to minimise risk
Example in web design context
Examples in brochure context
Colour pallete
Fonts Titles = Bebas Sub/content = MidoMedium
2a )
Calculating and Communicating
Earthquake Risk Worldwide
gemglobal earthquake model
gem
global earthquake model
Calculating and Communicating
Earthquake Risk Worldwidegem global earthquake model
gem GLOBAL EARTHQUAKE MODELCalculating & Communicating Earthquake Risk Worldwide
About Tools Science Get Involved Help Contact Search
What is GEM? What can GEM do for you? What can you do for GEM?What is GEM developing?
OPENGEM’s
App will give
local governments information to build in a safe and
sustainable way; improving safety
standards for all members of the
community
Latest News
Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting that was held on the 27th of October have been uploaded - click here to see them. If you have comments or ideas on Testing & Evaluation within the context of GEM, leave them for us on GEM Nexus.
GEM guest at trilateral meeting in HarbinFrom November 25th to Novermber 28th, GEM's Hazard Coordinator Marco Pagani attended as a guest scientist the 1st annual meeting of the strategic Chinese-Korean-Japanese Cooperative Programme: Seismic Hazard Assessment for the next Generation Map in Harbin, China.
gem gem
Example in web design context
Further use of logo - with optional background fills
Examples in brochure context
Colour pallete
Fonts Titles = Bebas Sub/content = MidoMedium
2b )
© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]
GEM InitiativeNews and EventsAbout GEMBe part of GEMSecretariat
GEM Website
GEM PlatformConsidering GEM P.ResourcesSupportDevelopers
ScienceProjectsWorking GroupsBodiesGEM worldwide
Knowledge BaseGEMCollab PortalOpenGEMScience
OPENGEM’s App will give local governments information to build in a safe and sustainable way; improving safety standards for all members of the community
In the wake of the Tohoku Earthquake - Why GEM?
Video example two goes here
WHY?
WHAT
HOW?
WHO
+
+
+
+
GEM Initiative OpenGEM Platform Science Knowledge Base Contact
GEM
Search
Latest News
Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more
GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more
Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more
SCIENCE foundation
ToolsMethodsDatasetsModelsGEM Data policyQuality Control
DatasetsModelsGEM Data policyQuality Control
Basic Adv Pro
OpenGEM CalculatorOpenGEM Hazard ModellerOpenGEM Risk ModellerOpenGEM ExplorerOpenGEM CapturerOpenGEM Planner
Open Source Applications
calculating & communicating earthquake risk worldwide
global earthquake model
WHY?In many areas of the world earthquake risk assessment tools and data are out of reach due to cost or complexity. We want to empower people and organisations worldwide to assess and explore independent and comparable earthquake risk information, as to support decision-making and actions that reduce risk.
GEM
calculating & communicating earthquake risk worldwide
global earthquake model
Example in web design context
Example in brochure
context
Colour pallete
Fonts Titles = Bebas Sub/content = FuturaStd
2c )
WHYFor many areas of the world
earthquake risk assessment tools and data are out of reach due to
cost or complexity.
WHATWe are developing global
standards and advanced tools for calculating, exploring and
managing seismic hazard and risk at any scale.
HOWThe best scientists and
professionals are participating through global projects, open
regional programmes and working groups.
WHOThis GEM effort is driven by the
GEM Foundation - an independent non-pro�it organisation, structured
as a partnership between public and private sector organisations.
Working together to minimise risk
Globa�Earthquake
Model GEM About Tools Science Get InvolvedHelp Contact
OPENGEM’s App
will give local
governments
information to
build in a safe and
sustainable way;
improving safety
standards for all
members of the
community
In the wake of the Tohoku
Earthquake - Why GEM?
VIDEO
SCIENCE
Tools
Methods
TOOLS
BasicAdv Pro
Latest News
Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more
GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more
Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more
Current Discussion
Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more
GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more
Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more
Development Updates
Testing and Evaluation Meeting: presentations uploadedThe presentations of the Testing and Evaluation meeting... read more
GEM guest at trilateral meeting in HarbinGEM's Hazard Coordinator Marco Pagani attended as a guest scientist... read more
Dynamic regional workshops in South AmericaTwo workshops were held in Caracas, Venezuela and Santiago, Chile ... read more
© GEM some rights reserved 2011 | Map | Terms of use | Email - [email protected]
AboutGEM foundationThe teamContact usPress centerCareers
ToolsOpenQuake
ResourcesDownloadsScience discussionTools discussion
Stay up-to-dateEventsNewsletter
CollaboratorsPublic participantsPrivate participantsAssociate participantsGlobal componentsRegional programmes
Globa�Earthquake
Model GEM
GET INVOLVED> Collaborate on the science> Sponsor us> Join a regional programme> Develop applications> Spread the word
WHYFor many areas of the world
earthquake risk assessment tools and data are out of reach due to
cost or complexity.
WHATWe are developing global
standards and advanced tools for calculating, exploring and
managing seismic hazard and risk at any scale.
HOWThe best scientists and
professionals are participating through global projects, open
regional programmes and working groups.
WHOThis GEM effort is driven by the
GEM Foundation - an independent non-pro�it organisation, structured
as a partnership between public and private sector organisations.
WORKING TOGETHER TO MINIMISE RISK
Globa�Earthquake
Model GEMWorking together to minimise risk
Globa�Earthquake
Model GEMWorking together to minimise risk
WHYFor many areas of the world
earthquake risk assessment tools and data are out of reach due to
cost or complexity.
WHATWe are developing global
standards and advanced tools for calculating, exploring and
managing seismic hazard and risk at any scale.
HOWThe best scientists and
professionals are participating through global projects, open
regional programmes and working groups.
WHOThis GEM effort is driven by the
GEM Foundation - an independent non-pro�it organisation, structured
as a partnership between public and private sector organisations.
Examples in brochure context
Colour palleteFonts Titles = Ubuntu Titling Sub = MidoMedium
Content = Cambria
3a )
Logos chosen for development plus concept artwork examples
stage 2
12
stage 3Examples of integration with various media and branding
13
global earthquake modelworking together to assess risk
GEMglobal earthquake modelworking together to assess risk
GEM
global earthquake modelworking together to assess risk
GEM (global earthquake model)working together to assess riskGEM
1 2
3 4
openQuakecalculate share explore
OpenQuakecalculate share explore
openQuakecalculate share explore
openQuakecalculate share explore
openQuakecalculate share explore
openQuakecalculate share explore
1 1a
3 4
2
5
global earthquake modelGEM
working together to assess risk
Global Earthquake ModelGEM
openQuakecreate share explore
working together to assess risk
global earthquake modelworking together to assess risk
GEM
Current working design - Amended GEM logo -
Global Earthquake ModelGEMworking together to assess risk
Updated GEM logo and amended OpenQuake logo -
global earthquake modelworking together to assess risk
GEM openQuakecreate share explore
New direction for two brands
stage 4
14logo to
15
logo elements
The re-design of the logo included core elements that could be used in a flexible approach to enrich the majority of branding and communications from within GEM, whilst also providing some pre-formatted compositions for general use and externally.
The GEM icon
The GEM title The GEM tagline
Top - The GEM nameBottom - The red paint wash
16
logo guides
h (height of the text)
It is important to not constrain or confuse the GEM logo - so we have tried to define a simple method to ensure a consistent margin.
Minimum logo sizeWidth = 30mm
Minimum logo sizeWidth = 20mm
First to get the left and right margins measure the height of the ‘G’ in GEM. Then to find the top and bottom margins measure the width of the ‘E’ letter in GEM.
w (width of ‘E’)= h
= w
= w
= h
17
logo oPtionsA number of GEM logos have been produced for different applications
GEM logo including icon, name, title and tagline
(to be used in instances such as when GEM logo is alongside other logos with little or no colour / or when there are already too many colours conflicting on page)
GEM logo inverted - including icon, name, title and tagline
(white logo for placing on dark backgrounds - preferred use of GEM brown for background)
GEM logo simplified - including icon, name and colour wash
(to be used sparingly and with approval from GEM secretariat)
GEM logo including icon, name, title and tagline with colour wash in background
(preferred logo)
18oPenQuake from
The previous OQ logo
18
19
Initial OQ logo designs
stage 1
20oPenQuake to
OQOPENquakecalculate share explore
The final decision for OQ was not to use two separate icon marks, and instead to use the same core icon; but with the different colours, abbreviation and title to denote the different brands. This way the two brands could be shown side by side and would complement each other; OQ would look like a product of GEM; rather than an individual company in its own right.
21
OQOPENquakecalculate share explore
logo guides
h (height of the text)
As with the GEM logo; it is important to not constrain or confuse the OQ logo - so we have tried to define a simple method again to ensure a consistent margin.
First to get the left and right margins measure the height of the ‘O’ in OQ. Then to find the top and bottom margins measure the height of the first inner circle as shown.
w (height of circle)
= h
= w
= w
= h
22
logo oPtionsAnd, again - as with the GEM logo; the OQ logo has been produced for different applications
OQ logo including icon, name, title and tagline but without colour wash
(to be used in instances such as when GEM logo is alongside other logos with little or no colour / or when there are already too many colours conflicting on page)
OQ logo inverted - including icon, name, title and tagline
(white logo for placing on dark backgrounds)
OQ logo simplified - including icon, name and colour wash
(to be used sparingly and with approval from GEM secretariat)
OQ logo including icon, name, title and tagline with colour wash in background
(preferred logo)
OQOPENquakecalculate share explore
OQOPENquakecalculate share explore
OQOPENquakecalculate share explore OQ
23tyPograPhydeveloPment
24
tyPograPhyBold, CaPitalised, headers use -
intro BlaCkintro inline (only for OQ)
24
25
fontsSentence case subtitles and body text use -Titilium Text 22 L LightTitilium Text 22 L RegularTitilium Text 22 L Medium
26
Colours gem
GEM Dark Brown
CMYK - 53%, 54%, 55%, 54%
GEM Red
CMYK - 9%, 100%, 100%, 1%
RGB : (215, 28, 36)
HEX : #e60000
CMYK - 87%, 21%, 94%, 7%RGB : (31, 187, 14)HEX : #1fbb0e
CMYK - 0%, 21%, 97%, 0%RGB : (255, 200, 23)HEX : #
CMYK - 38%, 35%, 35%, 1%RGB : (165, 157, 155)HEX : #
CMYK - 16%, 12%, 12%, 0%RGB : (212, 212, 213)HEX : #
CMYK - 3%, 43%, 21%, 0%RGB : (239, 163, 168)HEX : #
CMYK - 1%, 7%, 39%, 0%RGB : (253, 232, 170)HEX : #
CMYK - 40%, 2%, 33%, 0%RGB : (153, 208, 185)HEX : #
CMYK - 4%, 27%, 30%, 0%RGB : (240, 192, 170)HEX : #
CMYK - 56%, 11%, 100%, 0%RGB : (128, 176, 63)HEX : #70e300
CMYK - 10%, 73%, 100%, 1%RGB : (220, 101, 34)HEX : #
GEM Red
Pantone Red 032M
GEM Dark Brown
RGB - (85, 71, 65)
Hex - #
Size above demonstrates
preferred colour use ratio
GEM Dark Brown
Pantone - 7533 M
27
Colours oQ
Size above demonstrates
preferred colour use ratio
GEM Light Blue
CMYK - 85%, 48%, 16%, 0%
GEM Light Blue
RGB - (27, 117, 165)
Hex -
GEM Dark Blue
CMYK - 90%, 87%, 30%, 18%
RGB : (57, 57, 107)
HEX : #
GEM Dark Blue
Pantone - 2756M
GEM Light Blue
Pantone - 640M
CMYK - 0%, 0%, 0%, 100%RGB : (0, 0, 0)HEX : #
CMYK - 0%, 0%, 0%, 40%RGB : (167, 169, 172)HEX : #
28
nexus
fromto
working together to assess risk
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nexusGEMlatest news / reports / requests meet the worldwide gem community
meetings around the globe
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19 Nov SHARE Final Meeting
19 Nov Asia Fault Workshop
10 Dec GEM Scientific Board Meeting
© GEM some rights reserved About Terms of use Contact Site Map Help Agenda News Community
29
imageryPhotograPhy
Using positive images with great impact to generate excitement and interest. Focusing on the people working together for GEM, and the affected areas.
Minimising the use of negative earthquake effects and aftermath.
30
PhotograPhyimagery
31
imageryteChniCal
Try to get the highest quality, and the latest version of each image. Try to be consistent in styles and alignment, cropping etc.
Focus on dynamic and impacting imagery that lifts the associated materials and texts - capturing the subject and engaging the viewer.
32
imageryliCensing
A note on licensing -
We have been working hard to develop standard licensing policies for the products of GEM, and it is important to also be clear on licensing when we use materials and imagery from outside sources within our own work.
We recommend asking for written permission when using photography of people within GEM materials.
And ensuring any imagery that may be used in presentations, templates, brochures, posters etc is used with the correct licensing or permissions.
For example - we found the following information when using google imagery data -
Attribution Requirements:
Attribute Google (e.g. © 2011 Google) and third-party suppliers (e.g. © 2011 Tele Atlas);
Make attribution readable to the average reader or viewer (e.g. avoid micro-sized letters);
For Print: Display attribution within or immediately adjacent to the visual;
For Online: Attribution is automatically added within the API and cannot not obscured.
When using photography, imagery, data etc provided by the GEM Foundation please ensure you are clear on the licensing for use. And if you are not sure - please contact us directly before use.
32
33
GLOBAL EARTHQUAKE MODELworking together to assess risk
Name SurnameJob Title Line 1
Possible Second Line Group or Division
+39 0382 [email protected]
GEM Foundation, Via Ferrata 1, 27100, Pavia, Italy
mixed examPles
GLOBAL EARTHQUAKE MODEL
GEMWorking together to assess risk
34
GEM OQworking together to assess risk
global earthquake model
OPENquakecalculate share explore
People are the differenceGEM works, because of so many people
involved and committed worldwide
GEM Initiative Collaboration Resources Get Involved
13
About Get Started Support
News Community
Scientific CollaborationBe part of a global network of experts that work together on hazard, hazard assessment, physical and social vulnerability, exposure, [...]
Risk Modelling
Decision Support
Regional Programmes around the world
GEM Building Taxonomy v1.0 released
Inventory existing active fault and fault source databases and their attributes
EMS-98 experts request to participate in Macroseismic Intensity Survey
OpenQuakecalculate share explore
Explore | Model | Calculate | Capture | Plan
| Basic Datasets | Input Models | Results Login / Register | Feedback
parameters
user profile
Global physical risk
data
layers
legend
map tools
search for your location..
see our intro demo >
Fault Data Capture Tool first used this summerInset text, links and images here The fault data capture tool that is being developed collaboratively by the GEM Faulted [...]
Developed as an example of one element of the various tools; tailored to the insurance industry etc etc
Duration 8:50
updates
GEM oqTopicsDiscussionCommunity
FacebookTwitterLinkedIn
FAQTest our toolsManualsFeedback
SearchPartner with usContact UsNewsletter
© GEM some rights reserved | Terms of use | Privacy | DisclaimerGEM Foundation | Via Ferrata 1, 27100 Pavia, Italy | [email protected] | Tax Code: 96059180180
Intensive Semi-Annual Meeting in Taipei
GEM contributes to G20’s disaster risk management agenda
First GEM Outstanding Contribution Award for Kishor Jaiswal
GEM Initiative Collaboration Resources Get InvolvedAims > Roadmap I Milestones I Outcomes and products I Science
Home > GEM Initiative > Aims
WHY GEM?Vulnerability to earthquakes is increasing, yet reliable risk assessment tools and data are out of reach in many areas of the world. Also, there are no global standards that allow us to compare approaches for risk analysis, while recent events have taught us that we need to work together globally to understand earthquake behaviour and consequences better.
GEM was created to bridge this critical gap, and hereby support risk awareness and actions that increase resilience.
HOW DO WE WORK?Trough global projects, open-source software development and collaborations with more than 10 regional programmes, leading experts are collaboratively developing global datasets, best practice, tools and regional models for seismic hazard and risk assessment.
Guided by the needs and experiences of governments, companies and citizens at large, they work in continuous interaction with the wider community.
All contributions are being integrated into the web-based OpenQuake platform that – together with other resources – will be accessible to organisations and individuals from 2014 onwards. Stakeholders worldwide will be able to calculate, visualise and investigate earthquake risk, capture new data and to share findings for joint learning.
See our roadmap for our long-term vision. The right section of this website is dedicated to OpenQuake.
HOW COME IT WORKS?GEM works because it connects the needs and experiences of stakeholders worldwide to leading science. GEM links across various disciplines and groups that are working on all topics related to earthquake risk. This unique mix results in the synergy that is needed to work together on assessing earthquake risk, and on dealing with it.
WHO ARE THE PEOPLE BEHIND GEM?GEM is all about people, which you can see in our branding. Thousands of individuals contribute time, effort and knowledge to the effort in various ways. The non-profit and independent GEM Foundation drives the effort. Read more about GEM people
The GEM Foundation comprises a Governing Board with representatives from governmental agencies and private companies who became a participant and fund the effort. Together with prominent international organisations they guide the initiative. A Scientific Board of renowned experts in their field oversees developments from a scientific/technical point of view. Acting as GEM’s CEO, the Secretary General leads an Executive Committee and an operational secretariat that resides in Pavia, Italy. Learn more about how we are organised.
A Model Facility and Testing & Evaluation Facility are independent bodies within the foundation. The first carries out all software development and the latter tests and validates outcomes. Operations Managers oversee activities in a number of regions of the world.
in briefGEM is a global collaborative effort with the aim to provide organisations and people with tools and resources for transparent assessment of earthquake risk anywhere in the world.
By acting as an international forum for collaboration and knowledge exchange, the knowledge of leading experts is leveraged for the benefit of society.
GEM Initiative
Image caption should go here to explain etc...
DOWNLOADSPDF file about this..
Intensive Semi-Annual Meeting in Taipei
GEM contributes to G20’s disaster risk management agenda
SHAREFacebook
SearchType here
Advanced Search
Leveraging science for the benefit of society
13Regional Programmes around the world
See more
300+People doing something else across some countries
See more
GEM oqTopicsDiscussionCommunity
FacebookTwitterLinkedIn
FAQTest our toolsManualsFeedback
SearchPartner with usContact UsNewsletter
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GLOBAL EARTHQUAKE MODELworking together to assess risk
OPENQUAKE ENGINE User Instruction Manual
Version 1.0.0
Hands-on-instructions on the different types of calculations you can carry out with the OpenQuake Engine software
User Instructions
hazard Science
risk SciencE
OPENQUAKEOQcalculate share explore
The OpenQuake
engine
For researchersstable, state-of-the-art, tested software for Psha and seismic risk assessment with extensive attention to uncertainty modelling
For risk modellersreliable, science-based, transparent software for various types of loss and damage assessment, including cost-benefit analysis
For develoPersUnique open-source project at the heart of a collaborative effort to support societies in becoming more resilient to earthquake risk
Get startedall code can be found on Gem’s Github repository. To test-drive the latest version of the software, stakeholders can freely access, investigate and provide feedback through the cloud-based openQuake alpha Testing service (oaTs) before local installation on Ubuntu.
The software features a command-line interface and users can easily obtain sample outputs such as hazard maps, hazard curves, loss curves and maps of benefit-cost ratios by running demo-files.
after 3.5 years of open-source test-driven development, the first version of the openQuake engine is now available, together with a user instruction manual, tutorials and demo-files.
V1.0
V1.0
CuTTing-edge CalCulaTions of seismiC hazard & risk
PerForminG in diFFerenT environmenTs
The openQuake engine has been developed and optimised with large-scale regional and global calculations in mind, together with flexibility and a great variety of features and methods for modelling seismic hazard and risk. on a cluster, calculations can be carried out in just a few minutes or even seconds, but also on a single laptop a user would for example be able to:
•estimate the direct losses from a single earthquake using the median ground motion field and thousands of assets from tens of different building typologies in a matter of seconds
•calculate probabilistic seismic hazard curves and uniform hazard spectra for a site within a minute
•generate stochastic event sets containing thousands of earthquake ruptures, with finite fault geometries
•calculate probabilistic risk using a Psha-based approach for a country the size of italy in less than 30 minutes
www.globalquakemodel.org/openquake
The openQuake engine is Gem’s state-of-the-art software
for seismic hazard and risk assessment at varying scales of
resolution, from global to local. it can be used on a cluster, in the cloud or on a laptop. it is
open-source, fully transparent and can be used with Gem
or user-developed models to carry out scenario-based and probabilistic calculations and
produce a great variety of outputs.
366
More historical earthquakes
than previously available in
global datasets: in the Himalaya6
in Indonesia, 12
and a factor of
-21.9 = log10(EQ/m2/s)-21.6 -21 -20.4 -19.8 -19.2 -18.6 -18 -17.4
10° 20° 30° 40° 50° 60° 70° 80° 90° 100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100° 90° 80° 70° 60° 50° 40° 30° 20° 10°
60°50°
40°30°
20°10°
0°10°
20°30°
40°50°
60°
10°20°30°40°50°60°70°80°90°100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100°90°80°70°60°50°40°30°20°10°
60°
50°
40°
30°
20°
10°
0°10
°20
°30
°40
°50
°60
°
Integral: 17,489 earthquakes/century
Work in progress by: Peter Bird, Yan Kagan, David Jackson, & Corné Kreemer. Peter Bird, UCLA, 2013.06.15
hybrid of: Global Strain Rate Map version 2 by Corné Kreemer, and Smoothed Seismicity by Yan Kagan & David Jackson:(preliminary) Global Earthquake Activity Rate model “ LogAp625 ”
Log10( Seismicity Rate ) above magnitude 5.767
Geodetic Strain Rate Model | Completion date: June 2013This model estimates deformation rates on the Earth’s surface based on measurements from the global network of geodetic instruments using the Global Positioning System (GPS). Building upon a dataset of more than 18,000 GPS velocity measurements worldwide, the GEM Global Geodetic Strain Rate model represents a five-fold expansion from its 2004 predecessor. The model features global coverage and high resolution in actively deforming regions.
Exposure Database | Target Completion: December 2013The first open database of global buildings and population distribution is being built through the GED4GEM project. Much of the ‘exposure’ information that is needed for reliable risk assessment is incomplete, not homogeneous or only available at coarse levels of geographic resolution. GEM’s Global Exposure Database (GED) will be a multi-scale, multi-level database that will be an integral part of the OpenQuake platform. It has been designed to accommodate data at four levels of resolution, from national to individual-building scales.
GEM’s Milestones
by a factor of 5xmore strain rate data since 2004
2009 -2013 -2018 -2023 -2028
GLOBAL EARTHQUAKE MODELGEMWorking together to assess risk
Celebrating achievements & looking forward
- A brief overview
July 2013www.globalquakemodel.org
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Summary:This Special Session will present the mission and vision of the Global Earthquake Model. It will focus on the efforts to produce a holistic global earthquake risk model that integrates metrics of social vulnerability and resilience with the on-going activities of hazard and physical risk. This integrated global earthquake risk model and the tools used to build it will be rendered available to the community through a web-based platform OpenQuake; the latter will be showcased during the Special Session.
GLOBAL EARTHQUAKE MODEL:OBJECTIVES AND ACTIVITIES
Tuesday 25th September | 17:15 – 19:15
SS25.3GEM
GEM FoundationVia Ferrata 1, 27100, Pavia, Italy l Phone. +39 0382 516965 - Fax. +39 0382 529131 l Tax Code 96059180180 l [email protected] l www.globalquakemodel.orgglobal earthquake modelworking together to assess risk
The Title Of The Presentation Goes Here
Name Surname - DateOQOPENquakecalculate share explore
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temPlatesGLOBAL EARTHQUAKE MODELworking together to assess risk
Name SurnameJob Title Line 1
Possible Second Line Group or Division
+39 0382 [email protected]
GEM Foundation, Via Ferrata 1, 27100, Pavia, Italy
We have produced a number of templates that should be used to increase consistency across documents.
Standard document template
Global component annual report template
Projects report template
Presentation template
Business card template
Headed paper template
3939
faCts, figures, infograPhiCsAs part of the new communications style we wanted to make the communication of our goals, achievements and challenges as easy to understand and absorb as possible.
Part of this is to use the display of the many facts and figures we have to show as exciting and informative as possible, by utilising modern methods and techniques - for example infographics that we hope will become popular in their own right and be shared organically.
Alaska
Canada
Japan
Mexico
Europe
Central America
South America
Sub-Saharan Africa
Central Asia
Caribbean
North AfricaMiddle East
Southeast Asia & Pacific
China
India
Arabia
Area
New ZealandAustralia
United States
Individuals & organisation involved on a regional levelIndividuals & organisations involved on a global level
Regional ProgrammesParticipants
Global Component Institution LocationsRegional Workshop/Meeting Locations
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faCts
10+funded global projects
on seismic hazard, exposure, physical and
social vulnerability
550+ scientists participated in regional workshops
SHARE brought together 18 institutions from 13 countries in
a 3 year collaborative project that built a framework for integration
across national borders, compiled relevant earthquake and fault data, and developed a sustainable, high-
impact authoritative community-based seismic hazard model
assembled by seeking extensive expert elicitation and participation
through multiple community feedback procedures.
41
More historical earthquakes
than previously available in
global datasets: in the Himalaya6
in Indonesia, 12
and a factor of
-21.9 = log10(EQ/m2/s)-21.6 -21 -20.4 -19.8 -19.2 -18.6 -18 -17.4
10° 20° 30° 40° 50° 60° 70° 80° 90° 100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100° 90° 80° 70° 60° 50° 40° 30° 20° 10°
60°50°
40°30°
20°10°
0°10°
20°30°
40°50°
60°
10°20°30°40°50°60°70°80°90°100°110°120°130°140°150°160°170°180°170°160°150°140°130°120°110°100°90°80°70°60°50°40°30°20°10°
60°
50°
40°
30°
20°
10°
0°10
°20
°30
°40
°50
°60
°
Integral: 17,489 earthquakes/century
Work in progress by: Peter Bird, Yan Kagan, David Jackson, & Corné Kreemer. Peter Bird, UCLA, 2013.06.15
hybrid of: Global Strain Rate Map version 2 by Corné Kreemer, and Smoothed Seismicity by Yan Kagan & David Jackson:(preliminary) Global Earthquake Activity Rate model “ LogAp625 ”
Log10( Seismicity Rate ) above magnitude 5.767
by a factor of
5xmore strain rate data since 2004
Scien
tific
Activ
ities
(e
xclu
ding
Reg
iona
l Par
tner
ship
s)
9,84
2,0
00
Total
€25,000,000
Regi
onal
Par
tner
ship
s(e
xter
nal f
undi
ng)
5,40
0,0
00
Softw
are d
evelo
pmen
t
& IT
infra
stru
ctur
e
3,42
3,0
00
Gove
rnan
ce
2,0
15,5
00
Adm
in &
Facil
ities
1,68
7,50
0
Regi
onal
Act
ivitie
s & P
roje
cts
1,54
3,0
00
Outre
ach
& Co
mm
unica
tion
1,0
89,0
00
figures
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Regional Programmes
Training & Outreach
Global Projects
Expert/ User Community
Calculation Engine released (OpenQuake 0.1)
Renaming Platform and Calculation Engine (OpenQuake / OpenQuake
Engine)
OpenQuake V1 released, [tools, data, resources]
Proof of concept (GEM1)
OpenQuake V2 released
V2 - development stage
Integration validation & testing
V1- development stage
Integration validation & testing
Development & Use
V1 - available for use; Continuous enhancement
V2 - available for use; Continuous enhancement
Community feedback and development
Best practices, databases, models and tools
Datasets and models
Datasets, models and tools
20092010
20112012
20132014
20152016
20172018
2019
Working programme 1
Working programme 2
Working programme 3
GEM Initiative
OpenQuake Platform
infograPhiCs
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ConClusionPlease ask
As mentioned throughout this document - these new communication style and branding guidelines are meant as a guide and assistant to people and organisations wanting to present GEM or communicate from within GEM. We have made a conscious decision to avoid too many strict rules and constrictions - hoping instead to allow some freedom and flexibility and ensure the simplicity to understand this document.
But, we would hope that in cases where any aspect of the GEM brand will be used with the potential of a large demographic viewing the output, where it is being used for the first time, or where it is being used in a nonstandard format that you will contact us to let us view the output and give feedback before publication or release.
GEM FoundationVia Ferrata 127100 Pavia, Italy Phone: +39 0382 5169865Fax: +39 0382 529131
Contact [email protected]
This work by the GEM Foundation is licensed under a Creative Commons Attribution 3.0 Unported License.
www.globalquakemodel.org