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GeekRetreat
Jan 14, 2015
A short summary of the conversation which took place in January relating to the second GeekRetreat.
All data and insights are generated by BrandsEye.com
All data and insights are generated by BrandsEye.com
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Transcript
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General Statistics
990 conversations discussing GreekRetreat Brand momentum: 27.4 mentions a day Most discussion was on Twitter (57% of total) 99.73% of conversation positive Average author influence well above average Approx. 613 022 impressions to event Total Ad Value Equivalent: R91 953.3
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General Insights
Sentiment following the event increased in positivity by 42% demonstrating that the community found value in the weekend.
The volume of conversation spiked on the 14 Jan and sustained it’s high levels for a week (at its lowest point 72 mentions a day). This demonstrates a marked impact of the event on the South African consumer landscape.
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Conversation Volumes
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Volume Insights
The volume of conversation peaked at 139 conversation in a single 24hr period. Throughout the weekend and following week the conversation was sustained (averaging 80/day). Conversation has dropped off dramatically in the following week likely due to activities formalising and being taken offline (averaging a respectable 23/day).
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Sentiment Distribution
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Sentiment Insights
The vast majority (67.44%) of Geekretreat conversations discussed the event with mild positivity.
In contrast, an astounding 26.36% of the conversation endorsed the event and 5.04% of the conversation actively praised it (comparatively, even our most loved FMCG clients don’t achieve either).
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Sentiment Insights
Proportionally the higher credibility authors spoke more positively about the brand than less credible authors. This bodes well as it indicates that the more positive discussions will reach far more readers than the negative. Invariably having more impact.
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Sample Consumer Mentions of High Influence
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Sample Consumer Mentions of High Influence
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Media Distribution
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Media Insights
94.7% of conversation came from consumers (i.e. delegates and their networks). A very good sign given that the event was intended to nourish the delegates and empower them to impact change. Press conversations typically endorsed the event Many companies (44) discussed the event in their business capacity – a good sign of them seeing the value in getting involved in 2011.
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Sample Press Mentions
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Domain Distribution
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Domain Insights
As previously mentioned the vast majority of conversation came from Twitter (57%). 33 comments introduced GeekRetreat to existing blog posts (which were unrelated). TimesOnline blogs picked up on the event drawing it into the more mainstream blogging environment. The likes of Startupafrica.com illustrates the value this event has for startups.
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