Geekaboo presentation 2013 - Brett Napoli

WWW.WEBSITESCHOOL.COM


Using WordPress to Create Multiple Income Streams

WordPress as the Foundation of an Online Business

Presented by:

BRETT NAPOLIDean of Website School


Background: Brett Napoli

• Founder and CEO of Ambition Insight, Website School and CollegeCures.com

• Developing Online Properties for 10 Years• Using WordPress for 3 Years• Favorite Domain: WebConsulting.com• Personally own more than 250 domain names• Sold over 20K in Domain Names, over 250K in

Websites & Web Services• My first WordPress website reaches 3+ million

people per month, as high as 880,000 Pageviews in 1 day (1/21/13)


Don’t Be Mistaken, It Wasn’t Easy

• Love & Passion• Don’t Be Afraid to Fail or Start Over• Can’t Stop

I've failed over and over and over again in my life. And that is why I succeed.

- Michael Jordan


What It Takes

• Time• Money & Investment• Risk• Dedication• Equipment• Research• Expertise & Experience• Connections• Consistent, Balanced Learning• Motivation, Planning, Self Direction• Planning, Planning, Planning, Planning


Fun Facts: Am I In the Right Industry?First Half 2012 Stats

• Internet advertising revenues, all-time high of $17 billion14 percent increase year-over-year

• Mobile Ad Revenue up 95% to 1.2 Billion• Video Revenue: 18% year over year, 1

Billion• Search Revenue: 8.1 Billion, up 19%• Display Ads: 5.6 Billion, 4% increase• Retail Advertisers earned 3.4 Billion• Automotive: 2.2 Billion


Did You Know

• The current number of internet users is 2.2 billion. In 2002 there were just 600 million. That’s a 367% increase in a decade.

• Facebook accumulates over 500 terabytes of data daily. This includes 2.7 billion likes and 300 million photo uploads.

Internet World Statistics, eTForcasts, Domo, CNET


Did You Know

• Every month Google handles 100 billion searches. 40,000 searches a second.

• There are more devices connected to the Internet than people on earth.

• In The USA 78.3% of the population uses the internet.

• YouTube users watch over 3 billion hours of video per month.

IBT, Daily Telegraph, and Internet World Statistics


Did You Know

• Every Minute of the day $272k is spent by online consumers.

• The Internet influences $5.77 offline for every dollar spent online.

• Online shoppers spent $54.47 billion dollars this holiday season. That’s a 16.8% increase from last year.

• 97% of consumers use online media when researching products and services in their local area.

• The most expensive Domain Name ever sold was Insure.com, it sold for $16 million.

http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551http://www.funnyjunk.com/channel/science/Most%2BAmazing%2BInternet%2BStatistics%2B2012/umiNGhzhttp://www.internetretailer.com/2012/09/17/online-holiday-shopping-will-increase-17-year


Ad Category Breakouts(in millions)

HY 2011* HY 2012 % $ % $Search 46% $6,843 48% $8,128Display Related 36% $5,349 33% $5,586

-Banner Ads 22% $3,266 21% $3,622

-Digital Video Commercials

6% $891 6% $1,053

-Rich Media 5% $727 3% $495

-Sponsorship 3% $465 2% $416

Mobile* 4% $636 7% $1,242Classifieds 8% $1,235 7% $1,160Referrals/Lead Generation

5% $800 5% $834

E-mail 1% $79 0% $78


Ok, but how do I make moneywith my WordPress website?


Golden Rules of Success:How to Make Money

Anywhere

Solve ProblemsReduce CostsCreate Value


Revenue Opportunities: Services

• Build Websites for other people & companies, Website Reviews & Critiques

• WordPress Training & WordPress Consulting

• Web Hosting – Resell, Affiliate, Hosted Solution

• Domain Names – Management, Registration, Renewals, Locking, Premium Sales, Brokerage


Revenue Opportunities: Services

• SEO, SEM• Social Media Optimization, Social

Media Marketing• Web Design, Graphic Design• Logos, Print Collateral• Upsell Stock Photography


Revenue Opportunities

• Sponsored Posts – Advertorial Sponsorships

• Sponsored Reviews - Freebies & Giveaways, Perks & Discounts

• Links – Contextual, Homepage, Sidebar, Link Widgets & Groups, Link Units

• Banner Advertising – CPM, CPC, Banner, Leaderboard, Popunder, Corner Tear

• In-Text Ads



• Social Media Posts & Social Media Sponsorship

• Email Blasts – Newsletters, Build a Database

• Membership Site – Access to info product, Access to Resources, Recurring Billing, Per-Page or Per-Post Access, Temporary Accounts



• Music or Digital Delivery Goods – eBooks, Webinars, Interviews

• In Video Advertising, Pre-roll Video Advertising• Sponsorships - Background Sponsorship, Section

Sponsorship, IFrame• Lead Generation• Create Software - Create Plugins, Create Themes,

Create Addons, Create Image Packs• Related Posts, Social Discovery, Widgets (nrelate,

Disqus)• Consumer Data: Tracking Pixels & Cookies, Email

Addresses & Customer Information



• Google Custom Search (Search Results)• Affiliate Products & Services: Plugins, Themes,

Enhancements• Niche Websites• Get Free Products, Review Them, Sell Them• Barter• Meetup Sponsorships, Event Sponsorships, Swag

Sponsorships• Video Production• Offer Skype Consulting of Any Kind• Referrals



• Sell Stock Photography Plugins• Sell Media Plugin – Graph Paper Press – Audio, Videos,

Templates, images, PDFs• Articles, Press Releases• Shopping Cart, Sell Products – jigoshop• Mobile Ads• Freelance• Sub-Domain Stores (BookRenter)• Podcasting• Translation• Employee Referral• Job Board



• Message Board or Forum• Classifieds• Directory• Forum Membership• Sell Domains• SSL Certificates• Drop Shipping• eBay• Amazon Affiliates• Editing and Proofreading



• Typo-Domains• Domain Parking• Buy Other Websites, Revamp,

Manage• Sell T-Shirts• Teach Online• Paid Surveys & Referrals• Expired Domain Names



• Specials, Discounts, Groups, Expiring Offers, Offer Terms, Lengthened Terms

• Make the first dollar• Creative Value• Make a Business Plan First• Respond to Every Single Email• Go back to old emails

GET CREATIVE!

Geekaboo presentation 2013 - Brett Napoli

Technology

video revenue

search revenue

revenue opportunities

wordpress website

online media

tothe internet

internet influences

internet world statistics