Geek + E.I. = Success in AI

©2017 Avanade Inc. All Rights Reserved.

GEEK + EI= SUCCESS IN AI


2

Geek Skills

▪ Speech Recognition

▪ Image Recognition

▪ Robotics

▪ Intelligent Assistants

▪ Machine Learning &

Deep Learning

▪ Reasoning

▪ Knowledge

▪ Communication

▪ Perception


Emotional Intelligence

▪ Purpose

▪ Empathy

▪ Experience

▪ Creativity

▪ Strategic

Thinking

WHERE IT FAILED


K5, Knightscope

a crime fighting

robot, hits and

rolls over child

at Silicon Valley

mall

Image from Tomo News US


Swiss Air the

“Flying Bank”

ends up buried


Eyetop Wearable

DVD Players,

(2004), the first

tablet OQO

Model 1 (2004)

and a phone with

a gaming console

Nokia N-Gage

were design

disasters


Fails to take off

in the market


BBC’s digital

project

”catastrophe”


What

happened to

the Facebook

Phone (2003),

the Fire Phone

by Amazon and

the Twitter

Peek?


Its the End of the Era of Stereotypes

WHERE IT WORKED


Case Study 1

One of Europe's largest manufacturers and distributors of domestic and commercial water and space heating systems


The Challenge

Win the hearts

and minds of

installers

Increase visibility

amongst

homeowners

Bring to life

their brand

proposition


Redesign the website

Initial Ask


The Success

Model

Strategic approach to

the business challenge

won everyone’s hearts

and minds


How We Approached It

Strategy driven digital

transformation

Human Centered

Service DesignLiving Digital Branding

State of the Art Digital

Marketing Platforms

Data-Driven Customer

Experience Optimisation

Delivery at

Engineering Scale and

Agile Pace


Case Study 2

Dutch Insurance CompanySensors & Social Communities to Reduce Fire and Buglary Claim Damages


Higher percentage

of burglary in social

rented sector

60%Higher damage

during a burglary

&

70.000 100.000

&

Research Insights:


Social

▪ Consumers are more

than willing to help each

other out

▪ Seeing is believing.

Likelihood to purchase a

smart home device

increases by more than

90% among people who

know someone with a

smart home

Simple

▪ Consumers find smart

home products overly

complicated

▪ Connected home

services need to work

smoothly and intuitively.

If not, this leads to

frustration and distrust

Affordable

▪ Consumers in general find

smart home products too

expensive

Together with its targeted end users, Avanade and a leading Dutch insurer developed an innovative technological concept which is simple, social and affordable


“The people who most need an

alarm system, cannot afford it”

Research Insights:


1. Brief corporate

Social tenants receive a letter from their social housing corporation, in which the concept is introduced

4. Success

Neighbors, friends and the support agent automatically join a newly created WhatsApp group, in which everyone is informed of the group protocol

3. Alarm

In case the sensor detects an unknown person entered the house, an alarm message is send out via WhatsApp

2. Installation

The sensor is installed by an Expert.

Upon installation the expert also explains how the sensor functions, pre-sets the friends’ and neighbors' phone numbers, and provides relevant burglary prevention tips

Journey of a Customer

5. Benefit

In case tenants succeed in increasing their neighborhoods’safety and quality of life, individual residents can sign up for a discounted insurance policy


Geek Skills EmpathyStrategy

It is always a combination of skills, not a single one


Where are you on this spectrum?

Creativity Strategic thinking Coding Data science Artificial intelligence Design

©2017 Avanade Inc. All Rights Reserved.©2017 Avanade Inc. All Rights Reserved.

Violetta Senda, CFA

Tripti Sethi

Geek + E.I. = Success in AI

Technology