Gear4 Media Report By Whiz Consulting Private Limited

Media Report

Of

Gear4 Renew

SleepClock™

Launch in India

Media management

By

216 A │ Third Floor │ Vinoba Puri │ Lajpat Nagar -

2 │New Delhi-110024

Board: +91-11- 45661922│ Fax: +91-11- 45661989

E mail: [email protected]

www.whizconsulting.co.in

Whiz Consulting I All Rights Reserved

INDEX

1 Press release – English for Media

2 Press Release – Hindi for Media

3 Electronic Coverage

4 Media Clipping – Print Media

5 Media Clipping – Online

6 Conclusion & Analysis


Press Release

GEAR4 Demystifies Your Sleep with the Launch of the

Revolutionary Renew SleepClock™.

GEAR4 Demystifies Your Sleep with the Launch of the Revolutionary Renew SleepClock™, a non-contact

sleep monitor and bedside speaker for i-category.

GEAR4 is proud to announce the launch of the Renew

SleepClock™, a life-changing contact-free device that

enables you to track and manage your sleep with your

iPod, iPhone or iPad. Revolutionizing the way we look at

our sleep patterns with cutting-edge technology and

modern-day convenience, Renew Sleep Clock is the first

non-contact home sleep monitor that gives you real-time

sleep statistics and recommendations creating a new way

to your evaluate sleep, improve your habits and wake up

feeling more rested than ever before.

“The GEAR4 Renew SleepClock™ is the easiest way to

evaluate your level of deep sleep,” says renowned sleep

expert Dr. Michael Breus, ”Unlike other products on the

market, there is nothing you need to wear or plug-in, you just turn it on, dock your device, and wake up the

next day to a better understanding of your physically restorative sleep.”

How did they do it? GEAR4 has worked with world-leading sleep technology experts to bring innovations

from the medical field to your bedroom. Renew SleepClock™ is the only accurate sleep monitor that is

completely contact-free with no wristbands, headbands, wires or clumsy accessories to struggle with.

During sleep, you move between different sleep states. The Renew SleepClock™ sensor knows when you

are asleep and whether you’re in light or deep sleep. It even knows if you’ve left your bed during the night

or if other interruptions have woken you from your slumber. Using this information, the Renew

SleepClock™ wakes you atthe most appropriate time within the pre-set wake-up range. You can now have

that great Saturday morning feeling of waking up naturally, every single day. The Renew SleepClock™ will

also make recommendations for you based upon the habits and activities that you’ve entered in the

journal section of the Renew App. By simply paying attention and understanding your sleep, you’ll improve

your sleep and more so you’ll improve your life.

Gear4 has been fetched to India by Brandeyes Distributors Pvt. Ltd., a multi-brand digital lifestyle

distribution company and the sole distributor of GEAR4 in India.

Renew SleepClock™ YouTube Video: http://bit.ly/OvKKGc

http://bit.ly/OvKKGc


About GEAR4

Disruptive Limited is the owner and manufacturer of

GEAR4, the EUROPE’s leading iPod, iPhone and

iPad audio brand. Founded in 2004, the company

was one of the first companies in the world to launch

a dedicated brand of iPod accessories. GEAR4

speakers are the best-selling iPod and iPhone

speakers in the EUROPE. GEAR4’s UK-based design,

research and development teams work to deliver

innovative devices and accessories for Apple

products. Disruptive Limited is privately owned and

operated, with its head office in High Wycombe, UK.

About Brandeyes

Brandeyes brings to the Indian consumer a bouquet of Digital Lifestyle and IT/Telecom accessory products

through its extensive distribution channels, robust warehousing and logistics operations. All products in

the Brandeyes distribution basket fulfill the technology and lifestyle requirements of the trendy Indian

consumer. Every brand carried by Brandeyes is a global leader in its product category.

For more information on Brandeyes Distributors Pvt. Ltd. please visit, www.brandeyesonline.com, contact

Brandeyes Marketing Team at 9818800748 or mail to [email protected]

MEDIA CONTACT:

Tina Choudhury: +91-8130873539, [email protected]

Divya Burman: +91-9899700069, [email protected]

Ph: 011-45661922, 45661989

WHIZ CONSULTING PRIVATE LIMITED

http://www.brandeyesonline.com/

mailto:[email protected]




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GEAR4 ELECTRONIC MEDIA COVERAGE

Publication: CNBC Awaaj Date : 16th August, 2012

Duration.: Total Half an Hour Show, Renew Sleep Clock covered on Table on Whole show and exclusive coverage time is 2.5 minutes

Media Evaluation: Rs. 2,70,000/- Approx

http://www.youtube.com/watch?v=mXrrvys8ct8&feature=plcp

http://www.youtube.com/watch?v=mXrrvys8ct8&feature=plcp


GEAR4 PRINT MEDIA COVERAGE

Publication: Economics Times Date : 19th August, 2012

Page No.: 31 Edition: All India – Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune

Circulation: 6,30,000 Media Evaluation: Rs. 4,00,000/- (Approx)

1



Publication: Mumbai Mirror Date : 9th August, 2012

Page No.: 19 Edition: Mumbai, Maharashtra

Circulation: 6,00,000 Media Evaluation: Rs. 50,000/- (Approx)



Publication: TimeOut Magazine Date : 17th to 30th August, 2012

Page No.: 07 Edition: Mumbai & Bangalore

Circulation: 86,000 Media Evaluation: Rs. 50,000/- (Approx)



Publication: Financial Chronicle Date : 27th August, 2012

Page No.: 07 Edition: All India




Publication: Mail Today Date : 7th August, 2012

Page No.: 11 Edition: Pan India

Readership: 5,00,000 Media Evaluation: Rs. 45,000/- (Approx)



Publication: Deccan Chronicle Date : 12th August, 2012

Page No.: 03 Edition: Coimbatore




Publication: Pune Mirror Date : 9th August, 2012

Page No.: 16 Edition: Pune, Maharashtra




Publication: Ahmedabad Mirror Date : 9th August, 2012

Page No.: 14 Edition: Ahmedabad, Gujarat




Publication: Afternoon Date : 9th August, 2012

Page No.: 06 Edition: Coimbatore




Publication: The Echo of India Date : 12th August, 2012

Page No.: 07 Edition: Kolkata

Circulation: 50,000 Media Evaluation: Rs. 30,000/- (Approx)



Publication: The Hindu Business Line Date : 15th August, 2012





Publication: Business Bhaskar Date : 30th July, 2012

Page No.: 04 Edition: New Delhi




Publication: Amar Ujala Date : 23rd August, 2012





Publication: Andhra Jyothi Date : 16th August, 2012

Page No.: 16 Edition: Hyderabad

Circulation: 5,00,000 Media Evaluation: Rs. 1,00,000/-- (Approx)


SKULLCANDY PRINT MEDIA COVERAGE

Publication: Indian Express Date : 20th August, 2012




GEAR4 ONLINE MEDIA COVERAGE

Website: timesofindia.com

Web link: http://timesofindia.indiatimes.com/life-style/health-fitness/health/Now-measure-your- sleep-with-a-device/articleshow/15193453.cms

http://timesofindia.indiatimes.com/life-style/health-fitness/health/Now-measure-your-sleep-with-a-device/articleshow/15193453.cms

http://timesofindia.indiatimes.com/life-style/health-fitness/health/Now-measure-your-sleep-with-a-device/articleshow/15193453.cms



Website: yahoo.com

Web link: http://en-maktoob.news.yahoo.com/now-measure-sleep-pattern-wireless-134526704.html

http://en-maktoob.news.yahoo.com/now-measure-sleep-pattern-wireless-134526704.html

http://en-maktoob.news.yahoo.com/now-measure-sleep-pattern-wireless-134526704.html



Website: efytimes.com

Web link: http://efytimes.com/e1/87732/GEAR-Launches-Revolutionary-Renew-SleepClock

http://efytimes.com/e1/87732/GEAR-Launches-Revolutionary-Renew-SleepClock



Website: deccanherald.com

Web link: http://www.deccanherald.com/content/267205/now-measure-your-sleep-pattern.html

http://www.deccanherald.com/content/267205/now-measure-your-sleep-pattern.html



Website: jagran.com

Web link: http://post.jagran.com/now-measure-your-sleep-pattern-with-wireless-1343364384

http://post.jagran.com/now-measure-your-sleep-pattern-with-wireless-1343364384



Website: navbharattimes.com

Web link: http://navbharattimes.indiatimes.com/renew-sleep-clock-will-give-info-about- sleep/articleshow/15120259.cms

http://navbharattimes.indiatimes.com/renew-sleep-clock-will-give-info-about-sleep/articleshow/15120259.cms

http://navbharattimes.indiatimes.com/renew-sleep-clock-will-give-info-about-sleep/articleshow/15120259.cms



Website: knowledgepartner.co.in

Web link: http://knowledgepartner.co.in/gear4-launches-renew-india-non-contact-sleep-monitor- bedside-speaker-i-category/

http://knowledgepartner.co.in/gear4-launches-renew-india-non-contact-sleep-monitor-bedside-speaker-i-category/





Website: theweekbangalore.com

Web link: http://www.thisweekbangalore.com/?p=12228

http://www.thisweekbangalore.com/?p=12228



Website: nerve.in

Web link: http://www.nerve.in/news:253500468124

http://www.nerve.in/news:253500468124



Website: mumbainews.net

Web link: http://www.mumbainews.net/index.php?sid/207729606/scat/701ee96610c884a6

http://www.mumbainews.net/index.php?sid/207729606/scat/701ee96610c884a6



Website: themobileindian.com

Web link: http://www.themobileindian.com/news/7689_Gear4-launches-an-iPhone-dock-that- analyses-your-sleep

http://www.themobileindian.com/news/7689_Gear4-launches-an-iPhone-dock-that-analyses-your-sleep





Website: themobileindian.com

Web link: http://www.themobileindian.com/news/7689_Gear4-launches-an-iPhone-dock-that- analyses-your-sleep






Website: taaza.com

Web link: http://news.taaza.com/uncategorised/993704-now-measure-your-sleep-pattern-with- wireless.html

http://news.taaza.com/uncategorised/993704-now-measure-your-sleep-pattern-with-wireless.html

http://news.taaza.com/uncategorised/993704-now-measure-your-sleep-pattern-with-wireless.html



Website: wespeaknews.com

Web link: http://www.wespeaknews.com/india/now-measure-your-sleep-pattern-with-wireless-78523.html

http://www.wespeaknews.com/india/now-measure-your-sleep-pattern-with-wireless-78523.html

http://www.wespeaknews.com/india/now-measure-your-sleep-pattern-with-wireless-78523.html



Website: ummid.com

Web link: http://ummid.com/news/2012/July/27.07.2012/measure_sleep_pattern.htm#.UBIM_vALt_o.b logger

http://ummid.com/news/2012/July/27.07.2012/measure_sleep_pattern.htm#.UBIM_vALt_o.blogger

http://ummid.com/news/2012/July/27.07.2012/measure_sleep_pattern.htm#.UBIM_vALt_o.blogger



Website: prokerala.com

Web link: http://www.prokerala.com/news/photos/new-devicerenew-sleepclock-34927.html

http://www.prokerala.com/news/photos/new-devicerenew-sleepclock-34927.html



Website: prokerala.com

Web link: http://www.newkerala.com/news/newsplus/worldnews-57202.html#.UBIfLTUe4k8

http://www.newkerala.com/news/newsplus/worldnews-57202.html#.UBIfLTUe4k8



Website: pluzmedia.in

Web link: http://pluzmedia.in/news/health-medicine/52857/now-measure-your-sleep-pattern-with-wireless

http://pluzmedia.in/news/health-medicine/52857/now-measure-your-sleep-pattern-with-wireless



Website: tdnpost.com

Web link: http://tdnpost.com/lifestyle/health/now-measure-your-sleep-pattern-with-wireless-63612.html

http://tdnpost.com/lifestyle/health/now-measure-your-sleep-pattern-with-wireless-63612.html

http://tdnpost.com/lifestyle/health/now-measure-your-sleep-pattern-with-wireless-63612.html



Website: lotsbuzz.com

Web link: http://news.lotsbuzz.com/gear4-demystifies-your-sleep-with-the-launch-of-the-revolutionary-renew-sleepclock/

http://news.lotsbuzz.com/gear4-demystifies-your-sleep-with-the-launch-of-the-revolutionary-renew-sleepclock/

http://news.lotsbuzz.com/gear4-demystifies-your-sleep-with-the-launch-of-the-revolutionary-renew-sleepclock/



Website: indiaheadlines.in

Web link: http://www.indiaheadlines.in/latest-news/now-measure-your-sleep-pattern-with-wireless-263467.html

http://www.indiaheadlines.in/latest-news/now-measure-your-sleep-pattern-with-wireless-263467.html



Website: indiavision.com

Web link: http://www.indiavision.com/news/article/national/328523/now-measure-your-sleep- pattern-with-wireless/

http://www.indiavision.com/news/article/national/328523/now-measure-your-sleep-pattern-with-wireless/

http://www.indiavision.com/news/article/national/328523/now-measure-your-sleep-pattern-with-wireless/



Website: health.india.com

Web link: http://health.india.com/news/measuring-your-sleep-pattern-wirelessly/

http://health.india.com/news/measuring-your-sleep-pattern-wirelessly/



Website: kolkatanews.net

Web link: http://www.kolkatanews.net/index.php?sid/207729606/scat/701ee96610c884a6/ht/Now- measure-your-sleep-pattern-with-wireless

http://www.kolkatanews.net/index.php?sid/207729606/scat/701ee96610c884a6/ht/Now-measure-your-sleep-pattern-with-wireless

http://www.kolkatanews.net/index.php?sid/207729606/scat/701ee96610c884a6/ht/Now-measure-your-sleep-pattern-with-wireless



Website: indiainfolone.com

Web link: http://www.indiainfoline.com/Markets/News/GEAR4-launches-Renew-SleepClock-in-India/5470442901

http://www.indiainfoline.com/Markets/News/GEAR4-launches-Renew-SleepClock-in-India/5470442901



Website: varindia.com

Web link: http://www.varindia.com/Renew_SleepClock.htm

http://www.varindia.com/Renew_SleepClock.htm



Website: cloudnewsindia.in

Web link: http://cloudnewsindia.in/GEAR4/press-releases/gear4+demystifies+your+sleep+with+the+launch+of+the+revolutionary+renew+sleepclock.htm

http://cloudnewsindia.in/GEAR4/press-releases/gear4+demystifies+your+sleep+with+the+launch+of+the+revolutionary+renew+sleepclock.htm

http://cloudnewsindia.in/GEAR4/press-releases/gear4+demystifies+your+sleep+with+the+launch+of+the+revolutionary+renew+sleepclock.htm



Website: punemirror.in

Web link: http://www.punemirror.in/article/26/20120809201208090854488813e7c8442/Gear4-Renew.html

http://www.punemirror.in/article/26/20120809201208090854488813e7c8442/Gear4-Renew.html


CONCLUSION & ANALYSIS

It was our extreme pleasure to take the PR activities for Brandeyes and Gear4 Renew SleepClock; we have

done the press release and send 2 units into the media for Product Review, As with only 2 Units, we have

successfully got the Print, Electronic and Online Media Coverage at PAN India level. With only 2 products

unit and in 30 Days, We have achieved Total 15 coverage in Print Media, 1 Coverage in Electronic Media and

More than 50 coverage in Online News Section and Product Review Section.

The Total Media Evaluation in terms of financial value would be Rs. 20, 00,000/- (Rs. Twenty Lac Only)

Team Whiz consulting wishes to be a part of their Journey as their team of expression.

Media management

By

216 A │ Third Floor │ Vinoba Puri │ Lajpat Nagar - 2 │New Delhi-110024

Mobile: +91-9899360627 / 9899700069

Board: +91-11- 45661922│ Fax: +91-11- 45661989

E mail: [email protected]

www.whizconsulting.co.in


http://www.whizconsulting.co.in/

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