GDPUK_MediaPack_2016

1

GDPUK.com media pack 2016

Members are GDC-authenticated dentists• Dentistsareusingthesitenumeroustimesamonth.• Thedailydigestemailsgetopened130,000timesamonth.• GDPUK.comisaccessedbydentistsatworkandathome.• Mobileandtabletusageofthesiteisincreasingeverymonth.• Thousandsofuniquevisitorstothesite.• Averaging34,908uniquevisitorsamonth.• OveronemillionvisitsmadetothesitefromJantoAug15.• Eachvisitisfor12-15minutes.• Since2008,wehaveservedover77millionbanneradstoourreaders.• Around1.4millionbannersservedpermonth.

GDPUK.com is the largest and most active professional network of Dentists in the UK.

Sinceitslaunchin1997,justunder 10,000 dentists and dental professionals havebecomemembersofGDPUK.Theonlinecommunityisdentists’mostusedandtrustedsourceforonlineinformation,opinion,collaborationandeducationonallthingsdental.Withupto4000dentistsengagingwiththecommunityeveryday,GDPUK.comhasbecomeavitalportofinformationandopinionondentistryintheUK.

2

About GDPUK.com

Why do Dentists use GDPUK.com?

The GDPUK forum is full of a variety of threads and discussions aboutdentistry on a daily basis. Subjects get discussed in an open and frankmanner, historically dentists have often had no real support network or community,GDPUKoffersthisinabundance.GDPUKisknownforpublishing thelatestdentalnews.Nootherwebsiteoffersasmuchdentalnews,withoftenexclusivedentalnewspublished.TheGDPUKblogsoffercommentaryandopiniononthebigtalkingpointsinUKdentistry.Weareproudthatwepublishoriginalandthoughtprovokingblogsonaregularbasis.Theblogshaveattractedover150,000readersinthelast12months.

When asked about the “most important source of dental information”

I gave GDPUK as my answer; to be honest, I didn’t expect the response from the lady

that I got: “Oh I hear that so much”. Ian Jones, GDP.

Why advertise with GDPUK

• Thousandsofuniquevisitorsamonthtothesite. Visitorsareconstantlyengagingwiththeforum orreadingthenewsandtheblogs.• Allcampaignsoffergoodvaluesoyouareable todemonstrateclearROIonyourinvestment.• GDPUK is the forerunnerof the gradual digital revolutioninworlddentistry.• Dentistshaveconstantaccesstotheinternetin their dental practice. Going online is the first portofcallforinformation.• Anumberofadvertisingopportunitiesavailable. Advertiseontheleaderboard,theforumpages, theblogsorourdailydigestemails.

GDPUK users(as of Sept 15)

All stats till end of Sept 2015

Number of blogs(posted on site)

Number of topicscreated on forum

Number of postson Forum

Number of blogsin 2015 so far

Dental newsitems published

Jan Feb March Apr May Jun Jul Aug

2015

Unique Visitors to GDPUK in 2015

34,0

69

30,2

87

34,8

27

32,5

38

30,2

76

31,9

35

36,2

98

2008 2009 2010 2011 2012 2013 2014

Number of Visitors to GDPUK

367,

265

526,

604

664,

811

566,

665

1,20

5,33

4

1,30

9,56

3

35,4

95

210,

300

3

About GDPUK.com

You will benefit from:4 ThousandsofdentistsloggingintoGDPUKeverymonth.4 Reachingatargetedaudiencewithyourmessage.4 Thechancetocollectdataandgainnewcustomers.4 Accesstodentists24hoursaday.4 Highlyaccuratereporting–weeklyreportingstraightintoyourinbox.4 Increasedbrandrecognitionandawareness.

GDPUK Forum

One of the main attractions of GDPUK is the GDPUK Forum where thousandsofdentistsdiscussthelatestdentalnews,procedures,opinionandpoliticsonadailybasis.Popular threadscanoftenattractthousands ofviews.In2014therewereovera1000differentcontributorstotheGDPUKForum.Postsfromthewholedentalcommunitycanbefoundontheforumpages butthemajoritycomefromdentistswhoarekeentoexchangethelatest informationandadvice.

• SincetheForummovedtothepresentsitein2008,therehavebeen over19,000topicspostedandnearly220,000replies.• Topicsareconstantlyreadandrepliedto;theforumstaysbusythrough outtheday,evenChristmasDay!• GDPUKemploysateamofmoderatorswhoensuretheforumstays professionalandcourteous.• Theforumisaninvaluableresourcetothedentalcommunity,problems canbesolved,queriescanbeansweredandadviceisalways forthcomingfromthecommunity.• GDPUKhelpsdentistsandthedentalcommunityincreasetheir knowledgebase,buildrelationshipsinanoftenisolatedprofession andevenhelpimprovemorale.

Ontherightisascreenshotofthemainforum.Threadsconstantlychangeandevolvethroughouttheday,withmembersreplyingtothethreadsthatinterestthem,oftenbetweenpatients!

• Forumisprivatesoeverythingcanbepostedin secureenvironment.• DentistsarecheckedbytheirGDCNumber.• Membersoftheforumareencouragedtopostwiththeir realnames,sotheforumremainsprofessionalandrespectful.• Adviceonproducts,servicesandmanufacturersisoften requested,theforumcanbeagreatplacetoreceive feedbackonyourproductorservice.

4

Content on GDPUK.com

News

Wepublishdentalnewsonadailybasis andare known forpublishinganumberofexclusivedentalstoriesovertheyears.Thenewsispromotedonsocialmediaandsharedontheforumandoftenreceivesthousandsofhits.Clicktoseethelatestdentalnews.

Blogs

GDPUKalsopublishesarangeofblogs,wecarryPRpiecesfromthedental trade as well as editorial comment pieces written by a team of well informeddentalbloggers.Theseattractthousandsofreaderseveryweek,asdoesourvisualcomedywriter,DentistGoneBadd.

Theblogshavereceivedthousandsofreadersinthelastyear.Weareproudthatwenowhavea teamoforiginal contentwriterswhoareallpaid topublishblogsonthesite.

Product Updates

This section of the site features articles from the dental trade regardingnewservicesorproducts.Thisisagreatwayofpromoting your business and again receives a large number of readers, especiallyoncesharedonoursocialmediaaccounts.

5

Content on GDPUK.com

Daily Digest email

Twoadvertisingoptionsareavailableonthedailydigestemail. Featured email banner [300x250px] and the standard email banner[468x60px]. Exampleofbothspacescanbeseenhere.

Featured email banner - the featured space on the daily digest emails [300x250px]

Email banner - appears in two positions on the email [468x60px]

6

Why? Advertising Space on GDPUK

Front page banner Size300x250pxappearsonthefrontpageofthesiteplusnewsandsomeblogpages. Examplebelowofthenewfrontpagebanner.

Front page banner - appears on front page and news / blog pages.

Leaderboard banner - appears on all pages of the main site. [728x90px]

7

How? Advertising Space on GDPUK

Main forum page This contains the leaderboard banner [728x90px] appears at the top of all pages ofthesiteandtheforumbanner[300x250px] which appears on the left hand side of the forumpagesasdemonstratedhere. Thereare3spacesfortheforumbannerdownthelefthandside.

Forum rectangle (forum rectangle 1 & 2 pictured). The banner runs down the left hand side of the forum page. [300x250px]

8

How? Advertising Space on GDPUKLeaderboard banner - appears on all pages of the main site. [728x90px]

Super Leaderboard

GDPUK announces the launch of the largestbannersoldonUKdentalwebsites!

Grabtheattentionofyourtargetaudience. OnlytwoofthesewillbesoldpermonthtoretaintheIMPACT!

Thisbannerwillbeshowninrotationwith banners of the industry standard leader-boardsize.

How? Advertising Space on GDPUKSuper Leaderboard - will appear on all pages of the main site. [970x90px]

9

Forum

Name Position on Site Size (px) Duration Avg Impressions Rotation Cost + vat (per month)

SuperLeaderboard Appearsonallpagesonthesitebutinlargeradformat 970x90 OneCalendarmonth 25,000 2 £1,575

Leaderboard Appearsonallpagesonthesite 728x90 OneCalendarmonth 25,000 7 £1,295

ForumRectangle1 Appearsonallforumpages 300x250 OneCalendarmonth 35,000 4 £950

ForumRectangle2 Appearsonallforumpages 300x250 OneCalendarmonth 30,000 4 £750

ForumRectangle3 Appearsonallforumpages 300x250 OneCalendarmonth 25,000 4 £595

Frontpagebanner Appearsonfrontpageofsiteandnews&blogpages 300x250 OneCalendarmonth 30,000 2 £595

Cornerbanner Adropdownfromthetopcornerofpage 500x500 Oneweekminimum 1 £1,495

Email

Name PositiononSite Size(px) Duration AvgImpressions Rotation Cost+vat(permonth)

SmallEmailBanner Appearsinrotationonallemails 468x60 30days 25,000 5 £650

FeaturedEmail Appearsinalldailydigestemails 300x250 30days 50,000 3 £950

Forum & Email

Name PositiononSite Size(px) Duration AvgImpressions Rotation Cost+vat(permonth)

Mastheadbanner Appearsatthetopofallpagesofthesitewithnorotation. 468x60 6monthstoaYear 300,000 1 £2,325

Industry Surveys

Name PositiononSite Size(px) Duration Cost+vat(permonth)

Surveyofthemembers Throughclickingabannerad,userwouldbetakentosurveyofclientschoice

300x250 30days £1,500

Banner Design / Consulting

Name PositiononSite Size(px) Duration Cost+vat

BannerDesign/Consulting Designofbannersforthesite.Pleaseenquireforfurtherdetails. POA

Terms & Conditions• Leaderboard(728x90),Rectangle(300x250)andEmailbanner(468x60)areallavailable.• Discountsarepossibleif2ormoremonthsarebookedoverthecourseofayear.• RichMediaispossible;pleasegetintouchwiththeGDPUKteamformoreinformation.• RichMediaandexpandableformatsaresubjecttoa10%surcharge(300x250only).• IABstandardformatsareusedonthesite.

10

GDPUK Rate Card 2016

Why advertise with GDPUKThe six key attributes of an effective landing page

The importance of an effective landing pageWhy we love Digital Publishing

Four reasons Email Marketing is still Alive

Further information about GDPUK and advertising on the site can be found on the links below:

11

Get in touch with GDPUK today...

Jonathan JacobsGDPUK Sales Manager

e:[email protected]:01612700453m:07786571547

w:www.gdpuk.com

12