GdnICMFlashPollQTApril30_2015

Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

LibSouthWalesMidlandsNorthScotlandDemLabConDK/RefOtherPCSNPGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

56769227319106236291370156613507116576397341251642314816766121288Yes100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%

------------------------No------------------------

Page 1

BBC Question Time Election Leaders Special: Flash PollONLINE Fieldwork : 28th-30th April 2015

Absolutes/col percents

Table 1Q1. Can I just confirm, did you watch the TV election leaders' special with political leaders which finished minutes ago?Base : All respondents

Prepared on behalf of The Guardian by ICM Unlimited



5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

226269211826524226957-610970223128011723011329249240489David Cameron40%37%41%37%25%22%14%73%36%-49%21%13%42%29%8%82%47%36%36%35%37%39%38%

17428781112878187294236828277277146521011727198221419Ed Miliband31%40%34%35%27%33%64%8%27%46%45%15%39%16%9%70%4%26%33%37%33%29%36%33%

10612234225753035261113232241503045108411311790207Nick Clegg19%17%10%13%24%32%10%10%17%9%7%27%33%13%54%13%9%18%17%13%16%17%15%16%

532284125283128223-18114053812218134139256148Nobody9%3%12%13%23%12%11%7%14%45%-36%15%24%7%10%3%8%13%11%16%14%9%12%

825822199--1-72153138-19524Don't know1%3%2%2%1%1%*2%6%--1%-4%2%*2%1%2%3%-3%1%2%

Page 2



Table 2Q2. Which of the three leaders taking part do you think did best on the night?Base : All respondents




499591922779725926738811349424713875354334248722131235485761124Unweighted base

5076519327080205259333125313316011870358324227549272685655511115Weighted base

226269211826524226957-610970223128011723011329249240489David Cameron45%39%48%44%33%25%16%81%45%-49%33%15%59%31%9%86%51%42%42%42%44%44%44%

17428781112878187294236828277277146521011727198221419Ed Miliband34%43%40%41%36%38%72%9%34%84%45%24%46%23%10%77%4%29%38%43%39%35%40%38%

10612234225753035261113232241503045108411311790207Nick Clegg21%18%12%15%31%37%12%11%21%16%7%43%39%18%59%14%9%20%20%15%19%21%16%19%

Page 3



Table 3Q2. Which of the three leaders taking part do you think did best on the night?Base : All respondents (excluding Nobody/Don't know)


Nick CleggEd MilibandDavid Cameron

128812881288Unweighted base

128812881288Weighted base

193274343Very well15%21%27%

611516490Quite Well47%40%38%

333332313Quite badly26%26%24%

127153122Very badly10%12%9%

241320Don't know2%1%2%

804790833NET: Well62%61%65%

460485435NET: Badly36%38%34%

Page 4



Table 4Q3. And overall, how well or badly do you think each leader performed? Would you say... Summary tableBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

16115678317363020936-233412026210991597213168175343Very well28%21%29%26%16%15%10%56%23%-13%6%4%25%26%6%62%40%25%23%16%25%29%27%

202398613032981111247019122174411361267524612643274216490Quite Well36%57%38%41%30%41%38%33%45%23%69%23%29%45%54%34%37%30%38%40%53%41%35%38%

1421451693671111243041243734111584601647910161152313Quite badly25%20%23%22%34%30%38%6%19%68%12%49%51%20%14%40%1%24%26%25%13%24%25%24%

54215321931369121111816568116682896061122Very badly9%2%7%10%18%13%12%2%8%9%7%22%12%10%6%17%*6%11%9%11%9%10%9%

7-742-448---31-9--510613720Don't know1%-3%1%2%-1%1%5%---4%1%-2%--1%3%7%2%1%2%

364541532134813314133210511015241156116233617540519755442391833NET: Well64%78%68%67%46%57%48%90%68%23%82%30%33%70%80%41%98%70%63%63%69%65%64%65%

1961666102551031473342523545491522657623210820221214435NET: Badly35%22%29%32%52%43%50%9%27%77%18%70%63%30%20%57%2%30%36%34%24%33%35%34%

Page 5



Table 5Q3. And overall, how well or badly do you think each leader performed? Would you say... David CameronBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

11221537018561312025151816919414531267521139135274Very well20%30%24%22%17%24%45%5%16%8%39%3%11%9%11%49%4%21%20%24%26%21%22%21%

232267913445941201207741193660321741067928512428286230516Quite Well41%37%35%42%42%40%41%32%50%62%5%39%50%36%42%44%31%32%44%39%34%42%38%40%

15317587727592815039271522562922136811557719174159332Quite badly27%25%26%24%26%25%10%41%25%30%55%31%31%34%38%6%40%32%24%25%24%26%26%26%

6753035162697710--146316383377034116984153Very badly12%8%13%11%15%11%3%21%6%--28%8%19%8%1%24%15%11%11%14%10%14%12%

4-63-1235----1-4215529313Don't know1%-3%1%-*1%1%3%----1%-1%1%*1%1%3%1%1%1%

3444713220563150252140103462143764136812113241119848425365790NET: Well61%67%58%64%59%64%86%38%66%70%45%41%61%46%53%93%35%53%64%63%60%63%60%61%

21923891114385372274927292888362521811822611130242243485NET: Badly39%33%39%35%41%36%13%61%31%30%55%59%39%53%47%6%64%47%35%35%38%36%40%38%

Page 6



Table 6Q3. And overall, how well or badly do you think each leader performed? Would you say... Ed MilibandBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

1036283917623049341-61117344347509444510984193Very well18%9%12%12%16%26%10%13%22%17%-11%16%10%45%11%14%20%15%14%6%16%14%15%

265361161524111314220560132024793418819514630612731305305611Quite Well47%51%51%48%39%48%49%55%38%9%26%40%34%48%44%47%57%58%48%41%39%45%50%47%

145224989284285854655133146611167421729029172161333Quite badly26%32%22%28%27%18%29%23%30%74%39%27%44%28%7%28%20%17%27%29%36%25%26%26%

49522331818252611-41152233733126439127354127Very badly9%7%10%10%17%8%9%7%7%-35%22%7%13%4%9%10%5%10%12%15%11%9%10%

5-125211045----2-17--614416724Don't know1%-5%2%2%*3%1%3%----1%-4%--1%5%5%2%1%2%

368421441925817517125494232535956823224219740017136415389804NET: Well65%60%64%60%55%74%59%69%60%26%26%51%50%58%89%58%71%78%62%54%45%61%64%62%

19428711224660110112575924366891481005423612941245215460NET: Badly34%40%31%38%43%26%38%30%37%74%74%49%50%41%11%37%29%22%37%41%50%36%35%36%

Page 7



Table 7Q3. And overall, how well or badly do you think each leader performed? Would you say... Nick CleggBase : All respondents




5015820529812229329041511458605317377365330262776129175826011183Unweighted base

476581902789822828336011449465814467352307234567253475695321101Weighted base

150176067132015240--------307861456114159148307Conservative31%28%31%24%13%9%5%67%--------100%37%26%24%31%28%28%28%

1391863107257820720-------352-591918419186166352Labour29%31%33%38%25%34%73%6%-------100%-25%34%33%41%33%31%32%

346516646510------67--1727212363267Liberal Democrat/7%10%3%6%6%20%2%3%------100%--7%5%8%4%6%6%6%Liberal

64731421221356-----144---45811626777144UK Independence Party13%13%16%15%1%10%5%16%-----100%---19%14%6%4%12%14%13%(UKIP)

30132222672----58----321303273058Green6%1%2%8%2%11%3%1%----100%----1%4%12%6%5%6%5%

----464101---46-----83062202646Scottish National----47%2%4%*---100%-----3%5%3%3%4%5%4%Party/SNP

-9---11---9------1422449Plaid Cymru-15%---**---100%------*1%1%4%1%1%1%

3-2--13--4-------122-134Other1%-1%--*1%--100%-------**1%-*1%*

56123237302130111--------13652946446111Don't know12%1%12%8%7%13%7%8%97%--------6%11%11%8%11%9%10%

--31----4---------13-4-4Refused--1%*----3%---------*1%-1%-*

Page 8



Table 8VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents (Turnout Weighted)




44857177271116252271382-58605317377365330247694115155185521070Unweighted base

4205816425491198262330-4946581446735230722150122243501486987Weighted base

150176067132015240--------307861456114159148307Conservative36%29%37%27%14%10%6%73%--------100%39%29%28%34%32%30%31%

1391863107257820720-------352-591918419186166352Labour33%32%39%42%27%39%79%6%-------100%-27%38%38%44%37%34%36%

346516646510------67--1727212363267Liberal Democrat/8%10%3%6%6%23%2%3%------100%--8%5%9%4%7%6%7%Liberal

64731421221356-----144---45811626777144UK Independence Party15%13%19%16%1%11%5%17%-----100%---20%16%7%4%13%16%15%(UKIP)

30132222672----58----321303273058Green7%1%2%9%2%13%3%1%----100%----2%4%14%7%5%6%6%

----464101---46-----83062202646Scottish National----50%2%4%*---100%-----4%6%3%4%4%5%5%Party/SNP

-9---11---9------1422449Plaid Cymru-15%---**---100%------*1%1%4%1%1%1%

3-2--13--4-------122-134Other1%-1%--*1%--100%-------**1%-*1%*

Page 9



Table 9VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents expressing an intention to vote (Turnout Weighted)




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

4721118622111531-1-7842012641279513283Changed mind8%3%5%6%5%9%4%4%20%-6%-9%5%5%5%4%2%6%9%11%8%5%6%

483622002791001982663378668505914772361323239558257705775471124Made no difference85%89%88%88%94%84%91%91%55%100%67%100%83%89%94%91%95%95%87%82%87%85%89%87%

3751622116151739-3-6101166643302483381Don't know7%8%7%7%*7%5%5%25%-28%-8%6%1%4%2%2%7%10%2%7%5%6%

Page 10



Table 10Q4. Based on what you saw or heard during the programme, have you changed your mind about who to vote for, or not?Base : All respondents


Pre Poll Voting IntentionRefusedDon't knowWould not voteOtherGreenUKIPLib DemLabConTotal

-31114104141277Unweighted base

-3111784201283Weighted base

-91--4-6-20Conservative-28%100%--58%-29%-24%

-9-1-12-416Labour-28%-100%-15%46%-29%19%

-11--4--8325Liberal Democrat-35%--63%--38%20%30%

-1------23UKIP-3%------13%3%

----------Green----------

-2-------2SNP-5%-------2%

-------1-1Plaid Cymru-------4%-1%

----2222413Or for another party----37%27%54%12%33%16%

-------314Don't know-------17%5%5%

Page 11



Table 11Q5. Who are you now likely to vote for in the General Election on May 7th? Will you vote...Base : All who have changed their mind about who to vote for


Pre Poll Voting IntentionRefusedDon't knowWould not voteOtherGreenUKIPLib DemLabConTotal

-31114104121174Unweighted base

-3111784161279Weighted base

-91--4-6-20Conservative-28%100%--58%-35%-25%

-9-1-12-416Labour-28%-100%-15%46%-31%20%

-11--4--8325Liberal Democrat-35%--63%--46%21%32%

-1------23UKIP-3%------13%3%

----------Green----------

-2-------2SNP-5%-------2%

-------1-1Plaid Cymru-------4%-1%

----2222413Or for another party----37%27%54%14%35%17%

Page 12



Table 12Q5. Who are you now likely to vote for in the General Election on May 7th? Will you vote...Base : All who have changed their mind about who to vote for and who show an intention to vote




5015820529812229329041511458605317377365330262776129175826011183Unweighted base

476581902789822828336011449465814467352307234567253475695321101Weighted base

1541758681219172395----4-4295881496012162146309Conservative32%28%30%24%13%8%6%67%5%----3%-1%96%38%26%24%25%29%28%28%

13218671092785206218-1--123383601888719180173353Labour28%32%35%39%27%37%73%6%7%-8%--1%3%96%1%25%33%34%40%32%32%32%

47771765171111---2-63521640262483583Liberal Democrat/10%11%4%6%6%22%2%3%9%---4%-94%1%1%7%7%10%4%8%7%8%Liberal

607314112013551----137--244781626476140UK Independence Party13%13%16%15%1%9%5%15%1%----95%--1%19%14%6%4%11%14%13%(UKIP)

28132022562----53----319283262853Green6%1%2%7%2%11%2%1%----93%----1%3%11%6%4%5%5%

----4841022--46-----83082202748Scottish National----49%2%4%1%1%--100%-----3%5%3%3%4%5%4%Party/SNP

-9---1----8----1-1422549Plaid Cymru-15%---*----92%----*-*1%1%4%1%1%1%

8-35-343-4--21223373351015Other2%-1%2%-2%2%1%-100%--3%1%3%1%1%1%1%1%6%1%2%1%

48-1818319192684------311150224543387Don't know10%-9%7%3%8%7%7%73%------1%*5%9%8%8%9%6%8%

--31----4---------13-4-4Refused--1%*----3%---------*1%-1%-*

Page 13



Table 13VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents (Turnout Weighted)




457581852791182682733862958605317377363329249715118155305661096Unweighted base

42958170259952092633342749465814467350306223516229435114991010Weighted base

1541758681219172395----4-4295881496012162146309Conservative36%28%34%26%13%9%6%72%19%----3%-1%97%39%29%26%27%32%29%31%

13218671092785206218-1--123383601888719180173353Labour31%32%40%42%28%40%78%6%31%-8%--1%3%97%1%27%36%38%43%35%35%35%

47771765171111---2-63521640262483583Liberal Democrat/11%11%4%7%6%25%3%3%40%---4%-94%1%1%7%8%11%4%9%7%8%Liberal

607314112013551----137--244781626476140UK Independence Party14%13%18%16%1%10%5%17%4%----95%--1%20%15%7%4%13%15%14%(UKIP)

28132022562----53----319283262853Green6%1%2%8%2%12%2%1%----93%----2%4%12%7%5%6%5%

----4841022--46-----83082202748Scottish National----50%2%4%1%6%--100%-----4%6%4%4%4%5%5%Party/SNP

-9---1----8----1-1422549Plaid Cymru-15%---*----92%----*-*1%1%4%1%1%1%

8-35-343-4--21223373351015Other2%-2%2%-2%2%1%-100%--3%1%3%1%1%1%1%1%7%1%2%2%

Page 14



Table 14VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents expressing an intention to vote (Turnout Weighted)


Came across asWould make thehaving the more

best PrimeappealingHad the betterMinisterpersonalityarguments

128812881288Unweighted base

128812881288Weighted base

624550599David Cameron48%43%47%

437555536Ed Miliband34%43%42%

227183153Don't know18%14%12%

Page 15



Table 15Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of David Cameron or Ed Miliband do you think...?Summary tableBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

276331151363985463126726131893463331614328113739316284599David Cameron49%48%51%43%37%36%16%84%43%30%49%27%25%57%61%8%92%57%44%44%48%47%46%47%

22633891384911921936514622414021328149127414525263272536Ed Miliband40%48%39%43%46%51%75%10%33%70%51%44%57%24%28%83%4%36%43%46%31%39%44%42%

65323441831272137--15133293612178732179756153Don't know12%4%10%14%17%13%9%6%24%--29%18%19%12%9%4%7%13%10%21%14%9%12%

Page 16



Table 16Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of David Cameron or Ed Miliband do you think...?Had the better argumentsBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

2502810213337765027860-3141582384928413627011925287263550David Cameron44%40%45%42%35%32%17%75%39%-25%28%21%50%50%12%83%54%42%38%31%42%43%43%

23829961464711921752606520434426321269426615441284271555Ed Miliband42%42%42%46%44%50%75%14%38%100%39%41%60%26%33%81%8%37%41%49%50%42%44%43%

791329402241244036-515143912273121106411510578183Don't know14%18%13%13%21%17%8%11%23%-36%31%19%24%16%7%9%8%16%13%19%16%13%14%

Page 17



Table 17Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of David Cameron or Ed Miliband do you think...?Came across as having the more appealing personalityBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

2873511814836924232778-6112297492932714429314740322302624David Cameron51%50%52%46%34%39%15%88%50%-49%23%31%59%63%7%96%57%46%47%49%48%49%48%

185257211739991932035461631241329747922011524228209437Ed Miliband33%36%32%37%37%42%66%5%22%60%45%33%43%15%17%75%1%32%34%37%29%34%34%34%

95103754314556234331221843157111271295318127101227Don't know17%14%17%17%29%19%19%6%28%40%7%45%26%26%19%18%3%11%20%17%22%19%16%18%

Page 18



Table 18Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of David Cameron or Ed Miliband do you think...?Would make the best Prime MinisterBase : All respondents


Has the courageto say what isWill be moreWill govern in

right ratherrespectedHas changed histhe interestsIs backed byIs good in aUnderstandsthan what isaround theIs more spinparty for theof the many,

his partycrisispeople like mepopularIs decisiveworldthan substancebetterand not the few

128812881288128812881288128812881288Unweighted base

128812881288128812881288128812881288Weighted base

564589384490632737577419416David Cameron44%46%30%38%49%57%45%33%32%

431282543575414255481498656Ed Miliband33%22%42%45%32%20%37%39%51%

293417361223242296230371216Don't know23%32%28%17%19%23%18%29%17%

Page 19



Table 19Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Summary tableBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

20116909317381926734-1256022152751181899118228188416David Cameron35%23%40%29%16%16%7%72%22%-8%5%6%36%29%4%81%47%29%29%22%34%31%32%

27541102169691562514766611335749333652710334016548316340656Ed Miliband48%59%45%53%65%66%86%13%43%91%86%66%81%30%43%92%8%41%53%53%60%47%56%51%

921335572041215556111495621183930113581513184216Don't know16%18%15%18%19%17%7%15%36%9%6%29%13%34%28%4%11%12%18%18%18%19%14%17%

Page 20



Table 20Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Will govern in the interests of the many, and not the fewBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

199177110725573423541-451647282824710119311212207212419David Cameron35%24%31%34%23%24%12%63%27%-35%10%23%29%37%7%72%40%30%36%15%31%35%33%

21330991243310619752392312324520304338626011934245253498Ed Miliband38%43%43%39%31%45%68%14%25%25%23%25%46%27%27%76%10%34%41%38%42%36%41%39%

155235888487360837555322372286661641898435225146371Don't know27%33%25%28%45%31%21%23%48%75%42%65%32%44%37%16%18%25%29%27%43%33%24%29%

Page 21



Table 21Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Has changed his party for the betterBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

23734981476113420758586631455426300439629615333294284577David Cameron42%49%43%46%58%57%71%16%37%91%51%63%63%33%34%75%13%38%46%49%41%43%46%45%

224201029836605025643-214873355524812322311123256225481Ed Miliband40%29%45%31%34%26%17%69%27%-14%28%11%45%45%14%73%49%35%35%29%38%37%37%

1061527738423455551451838164350311245124127103230Don't know19%22%12%23%8%18%12%15%35%9%35%9%25%23%21%11%15%13%19%16%30%19%17%18%

Page 22



Table 22Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Is more spin than substanceBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

327391321924712586326874917311055510132215735917743382355737David Cameron58%55%58%60%45%53%30%88%56%68%70%33%44%64%72%25%94%63%56%56%54%56%58%57%

11016446620531121819117231161815441227218134121255Ed Miliband19%23%19%21%19%22%38%5%12%8%12%13%32%6%7%46%2%17%19%23%22%20%20%20%

1301551623958932650222717491611513491616620160136296Don't know23%21%22%19%37%25%32%7%32%24%18%53%24%30%21%29%4%20%25%21%25%24%22%23%

Page 23



Table 23Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Will be more respected around the worldBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

284281231514697603077122191789506431514331514034341290632David Cameron50%40%54%47%44%41%21%83%45%30%13%38%24%54%66%16%92%57%49%45%42%50%47%49%

18028759932901892639361128291027310792209619206208414Ed Miliband32%41%33%31%30%38%65%7%25%51%51%22%39%18%14%69%3%31%34%31%24%31%34%32%

104142969284842374615202747166017291077828128114242Don't know18%20%13%22%26%21%15%10%30%18%36%40%37%28%21%15%5%11%17%25%35%19%19%19%

Page 24



Table 24Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Is decisiveBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

233189211928573327752-281366311929512423810226261229490David Cameron41%26%41%37%26%24%11%75%33%-19%15%18%40%40%5%86%49%37%33%33%39%37%38%

2433310114553130235485966223850283411810030814720280294575Ed Miliband43%47%45%45%50%55%81%13%38%91%45%45%53%30%37%86%5%40%48%47%24%41%48%45%

911934552548234545152021491837292796653513589223Don't know16%27%15%17%23%21%8%12%29%9%36%39%29%30%23%9%8%11%15%21%43%20%14%17%

Page 25



Table 25Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Has the courage to say what is right rather than what is popularBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

18417838713311925229-124422352761011769116199185384David Cameron33%24%37%27%12%13%6%68%19%-8%4%5%25%30%1%81%40%27%29%20%29%30%30%

22532981434411723335505613403120359118828313438277266543Ed Miliband40%46%43%45%42%49%80%10%32%74%50%27%56%19%26%90%3%35%44%43%47%41%43%42%

157214688498839827725342892343455621838927200161361Don't know28%30%20%28%46%37%13%22%49%26%42%69%39%56%44%9%16%25%28%28%34%30%26%28%

Page 26



Table 26Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Understands people like meBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

2663511214134885030168-681481494331513428713235305284589David Cameron47%50%49%44%32%38%17%81%43%-49%17%20%49%65%11%92%54%45%42%44%45%46%46%

11419557221541341519258141272072481467712146136282Ed Miliband20%27%24%23%20%23%46%4%12%33%39%15%20%7%9%52%1%19%23%25%14%22%22%22%

1861660105519310754694134437220147246920910534226192417Don't know33%23%26%33%48%39%37%15%44%67%11%68%61%43%27%37%7%27%33%33%42%33%31%32%

Page 27



Table 27Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Is good in a crisisBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

2412310115049795627166-5242086284828413028211635283281564David Cameron42%34%45%47%46%33%19%73%42%-43%48%28%52%37%12%83%52%44%37%44%42%46%44%

1792983114261031733432139372626272187322211521223208431Ed Miliband32%42%36%36%25%44%59%9%21%23%24%18%51%16%34%68%5%29%34%37%26%33%34%33%

148174355315462655854171552227839481388324170123293Don't know26%24%19%17%29%23%21%17%37%77%33%33%21%32%29%20%11%19%22%26%30%25%20%23%

Page 28



Table 28Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?Is backed by his partyBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

3064010617361131178152713103343743726314115132716247368318686The future of the NHS54%58%47%54%57%56%61%41%46%51%82%66%61%45%49%66%41%60%51%51%58%54%52%53%

19429761255110114773494729423737210568426010623257217474The prospect of cuts to34%41%33%39%48%43%50%20%32%63%59%58%60%22%48%53%16%34%40%34%29%38%35%37%public services,

benefits and taxcredits

1202249863559107503614141730715046311748225165147312Squeezed living21%31%22%27%33%25%37%13%23%9%35%28%24%18%9%38%13%12%27%26%31%24%24%24%standards

13013645711433015322--16382535145791295512132143275The level of government23%18%28%18%11%18%10%41%14%--3%9%23%33%9%42%31%20%17%15%20%23%21%debt

12111466517432413930-13948122712883124503124136260The possibility of a21%16%20%20%16%18%8%37%19%-7%6%13%29%16%7%38%33%19%16%4%18%22%20%smaller party holding

the next government toransom

971134351326366430-1671584580178965209893191The likelihood of tax17%16%15%11%12%11%12%17%19%-12%12%9%9%10%11%23%7%14%21%24%14%15%15%rises

7167*2422--*25245369417521None of them1%1%3%2%*1%2%*1%--1%3%3%2%1%2%1%1%3%5%2%1%2%

50722236231235131-564261617225223105256108Something else9%10%10%7%6%10%4%9%8%9%-11%8%26%8%4%5%9%8%7%13%8%9%8%

13-77-73319----1323-13124161328Don't know2%-3%2%-3%1%1%12%----1%5%*1%-2%4%5%2%2%2%

Page 29



Table 29Q8 And putting aside your own party preference, and basing your answer on what you saw or heard on the programme,which of the following concerns would be especially important when it comes to casting your vote?Base : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

267331011506112713718464462735873418316413029815429-612612Male47%47%45%47%57%54%47%50%41%70%51%55%49%53%44%46%48%52%46%49%36%-100%48%

299371261694510815418692262336784321417712134416052676-676Female53%53%55%53%43%46%53%50%59%30%49%45%51%47%56%54%52%48%54%51%64%100%-52%

Page 30



Table 30GenderBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

337211285437-436343024---8152298118 to 246%11%9%4%7%2%1%1%4%-30%6%9%2%5%8%7%---100%8%5%6%

15321457521568770464364019269274--314-16015431425 to 3427%30%20%23%20%24%30%19%29%59%28%13%56%12%34%23%22%--100%-24%25%24%

100749721850616342-11273378954-246--13311324635 to 4418%10%21%23%17%21%21%17%27%-7%24%10%20%10%22%16%-38%--20%18%19%

9114305223404767221413633116850-210--10610421045 to 5416%20%13%16%22%17%16%18%14%9%29%26%9%20%15%17%15%-33%--16%17%16%

807374617374557231-7829105451-186--1058118655 to 6414%10%16%14%16%16%15%16%15%17%-14%11%18%14%14%15%-29%--16%13%14%

11113466119474710816118346186588251---12113025165 plus20%19%20%19%18%20%16%29%10%15%8%16%5%28%23%16%26%100%---18%21%19%

Page 31



Table 31AgeBase : All respondents




5526322332312730129842513869625818681390349273838150276406481288Unweighted base

56769227319106236291370156613507116576397341251642314816766121288Weighted base

----1061729187--50216271419582184561106Scotland----100%7%10%5%5%--100%3%*8%7%4%8%9%7%9%7%10%8%

---59-1312147---71061891227155283059North East---18%-5%4%4%5%---10%6%8%4%3%5%4%5%6%4%5%5%

---150-30414116---7228544136852728268150North West---47%-13%14%11%10%---10%13%11%14%12%14%13%9%2%12%11%12%

---110-24333010---10184452313593365851110Yorkshire and the---34%-10%11%8%6%---14%11%5%11%7%5%9%10%7%9%8%9%Humber

--105--16213217---11643136215024106243105East Midlands--46%--7%7%9%11%---1%10%5%8%11%8%8%7%12%9%7%8%

--122--173138142--31514538256521116359122West Midlands--54%--7%10%10%9%25%--4%9%2%11%11%10%10%7%13%9%10%9%

-69---1021125-13-18819171328217373369Wales-100%---4%7%3%3%-100%-1%5%10%5%5%5%4%7%9%5%5%5%

121----26193918---101853832235633107744121East of England21%----11%7%10%11%---14%11%7%9%9%9%9%10%12%11%7%9%

169----19454523---1018155740228845138682169London30%----8%15%12%15%---14%11%20%14%12%9%14%14%16%13%13%13%

165----35176427---11184416433765077689165South East29%----15%6%17%17%---16%11%6%10%19%13%12%16%8%11%15%13%

112----282238125--82214242733512536052112South West20%----12%8%10%8%75%--11%13%18%6%8%13%8%8%4%9%8%9%

Page 32



Table 32RegionBase : All respondents


Page 1

Page Table Title Base Description Base

1 1 Q1. Can I just confirm, did you watch the TV election leaders' special with political leaders which finishedminutes ago?

Base : All respondents 1288

2 2 Q2. Which of the three leaders taking part do you think did best on the night? Base : All respondents 1288

3 3 Q2. Which of the three leaders taking part do you think did best on the night? Base : All respondents (excluding Nobody/Don't know) 1124

4 4 Q3. And overall, how well or badly do you think each leader performed? Would you say... Summary table Base : All respondents 1288

5 5 Q3. And overall, how well or badly do you think each leader performed? Would you say... David Cameron


6 6 Q3. And overall, how well or badly do you think each leader performed? Would you say... Ed Miliband Base : All respondents 1288

7 7 Q3. And overall, how well or badly do you think each leader performed? Would you say... Nick Clegg Base : All respondents 1288

8 8 VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

Base : All respondents (Turnout Weighted) 1183

9 9 VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

Base : All respondents expressing an intention to vote (Turnout Weighted)

1070

10 10 Q4. Based on what you saw or heard during the programme, have you changed your mind about who to vote for, or not?


11 11 Q5. Who are you now likely to vote for in the General Election on May 7th? Will you vote... Base : All who have changed their mind about who to vote for

77

12 12 Q5. Who are you now likely to vote for in the General Election on May 7th? Will you vote... Base : All who have changed their mind about who to vote for and who show an intention to vote

74

13 13 VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

Base : All respondents (Turnout Weighted) 1183

14 14 VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

Base : All respondents expressing an intention to vote (Turnout Weighted)

1096

15 15 Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of David Cameron or Ed Miliband do you think...? Summary table


Page 2


16 16 Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of David Cameron or Ed Miliband do you think...? Had the better arguments


17 17 Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of David Cameron or Ed Miliband do you think...? Came across as having the more appealing personality


18 18 Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of David Cameron or Ed Miliband do you think...? Would make the best Prime Minister


19 19 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Summary table


20 20 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Will govern in the interests of the many, and not the few


21 21 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Has changed his party for the better


22 22 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Is more spin than substance


23 23 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Will be more respected around the world


24 24 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Is decisive


25 25 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Has the courage to say what is right rather than what is popular


Page 3


26 26 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Understands people like me


27 27 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Is good in a crisis


28 28 Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....? Is backed by his party


29 29 Q8 And putting aside your own party preference, and basing your answer on what you saw or heard on the programme, which of the following concerns would be especially important when it comes to casting your vote?


30 30 Gender Base : All respondents 1288

31 31 Age Base : All respondents 1288

32 32 Region Base : All respondents 1288

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