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Vote In 2010 Region General Election Pre Poll Voting Intention Age Gender Lib South Wales Midlands North Scotland Dem Lab Con Other Green UKIP Lib Dem Lab Con 65+ 35-64 25-34 18-24 Female Male Total 490 49 169 282 133 262 267 366 68 51 154 75 321 292 224 732 131 36 544 579 1123 Unweighted base 496 68 195 252 112 148 202 240 64 60 130 52 350 253 180 536 266 141 616 507 1123 Weighted base 496 68 195 252 112 148 202 240 64 60 130 52 350 253 180 536 266 141 616 507 1123 Yes 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% - - - - - - - - - - - - - - - - - - - - - No - - - - - - - - - - - - - - - - - - - - - Page 1 Flash Poll Post Survey ONLINE Fieldwork : 24th-26th March 2015 Absolutes/col percents Table 1 Q1. Can I just confirm, did you watch the live interviews with David Cameron and Ed Miliband which finished minutes ago? Base : All respondents Prepared on behalf of The Guardian by ICM Unlimited
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Full tables for survey on C4/Sky News election interviews with David Cameron and Ed Miliband, March 2015
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  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    496681952521121482022406460130523502531805362661416165071123Yes100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%

    ---------------------No---------------------

    Page 1

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 1

    Q1. Can I just confirm, did you watch the live interviews with David Cameron and Ed Miliband which finished minutes ago?Base : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    2462910410148523919417788226121311125310560279249529David Cameron50%43%53%40%43%35%19%81%26%12%68%43%17%84%62%47%39%42%45%49%47%

    195227412343791413422433724259176220313162254203457Ed Miliband39%32%38%49%39%53%70%14%34%72%28%47%74%7%34%38%49%44%41%40%41%

    541717292117221225955302378030208354137Don't know11%25%9%11%18%11%11%5%40%16%4%10%9%9%4%15%11%14%14%11%12%

    Page 2

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 2

    Q2. Who do you think won the contest?Base : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Page 3

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 3

    Q2. Who do you think won the contest?Base : All respondents (excluding Don't know)

    Prepared on behalf of The Guardian by ICM Unlimited

    Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    44644156253117232239348574514567293278214653117324835331016Unweighted base

    4415117822392132180228395112547320230172456236122533453986Weighted base

    2462910410148523919417788226121311125310560279249529David Cameron56%58%58%45%53%40%22%85%44%15%70%48%19%93%64%55%45%49%52%55%54%

    195227412343791413422433724259176220313162254203457Ed Miliband44%42%42%55%47%60%78%15%56%85%30%52%81%7%36%45%55%51%48%45%46%

  • ActuallyWas the moreanswered theappealingWas moreHad the better

    questions askedpersonalityconvincingarguments

    1123112311231123Unweighted base

    1123112311231123Weighted base

    496517538516David Cameron44%46%48%46%

    417477486490Ed Miliband37%42%43%44%

    20912999117Don't know19%12%9%10%

    Page 4

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 4

    Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of the two leaders do you think...?Summary tableBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    25832909838593719118985263622410025810354261255516David Cameron52%47%46%39%34%40%18%80%28%15%66%51%10%89%56%48%39%38%42%50%46%

    203218713049781492919433922287187021313474282208490Ed Miliband41%31%45%51%44%52%74%12%31%71%30%43%82%7%39%40%50%52%46%41%44%

    3514172525121620268642711106429147344117Don't know7%21%9%10%22%8%8%8%41%13%4%7%8%4%6%12%11%10%12%9%10%

    Page 5

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 5

    Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of the two leaders do you think...?Had the better argumentsBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    2613197104465647186181077236622510827610748285253538David Cameron53%46%50%41%41%38%23%77%29%17%59%45%19%89%60%52%40%34%46%50%48%

    198198413154811404022394627274206321313575265221486Ed Miliband40%28%43%52%48%54%70%17%34%64%36%52%78%8%35%40%51%53%43%44%43%

    371814181212141423117210810462518663399Don't know7%26%7%7%11%8%7%6%37%19%5%3%3%3%5%9%9%13%11%6%9%

    Page 6

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 6

    Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of the two leaders do you think...?Was more convincingBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    25527958851524618320681196121710324410367262255517David Cameron51%41%49%35%45%35%23%76%31%11%63%36%17%86%57%46%39%47%43%50%46%

    196248012948791273822473626265216021513567273203477Ed Miliband40%36%41%51%43%53%63%16%34%77%28%50%76%8%34%40%51%47%44%40%42%

    4516203614182919227137241416772978149129Don't know9%24%10%14%12%12%14%8%35%12%10%14%7%6%9%14%11%5%13%10%12%

    Page 7

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 7

    Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of the two leaders do you think...?Was the more appealing personalityBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    224309792534345165331975215519510322810857285211496David Cameron45%45%50%36%48%29%22%69%52%31%57%41%16%77%58%43%41%40%46%42%44%

    177326810337771343515213420248196120610842218200417Ed Miliband36%48%35%41%33%52%66%15%23%34%26%39%71%8%34%39%41%29%35%39%37%

    95530582228244016212111473815101504311396209Don't know19%8%15%23%19%19%12%17%25%34%16%21%14%15%8%19%19%30%18%19%19%

    Page 8

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 8

    Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,as far as you are concerned which one of the two leaders do you think...?Actually answered the questions askedBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    43946146258121250260352654514272299272214657114244785321009Unweighted base

    382591301999214119723158491074628620916641918890451412863Weighted base

    1098344612911144-----2095697352194115209Conservative28%14%26%23%14%6%5%62%-----100%33%23%19%24%21%28%24%

    124144679233414720----286-391258042158128286Labour32%23%35%40%25%24%74%9%----100%-24%30%42%47%35%31%33%

    26231233624---46--1020124242246Liberal Democrat/7%4%2%6%3%26%1%2%---100%--6%5%6%5%5%5%5%Liberal

    43520309151339--107---34551084562107UK Independence Party11%8%16%15%10%11%6%17%--100%---21%13%5%9%10%15%12%(UKIP)

    2348951652-49----1117174272249Green6%7%6%4%6%11%3%1%-100%----6%4%9%5%6%5%6%

    ----3647136-----7236-191736Scottish National----39%3%3%*62%-----4%5%3%-4%4%4%Party/SNP

    -16------16-----1313-13316Plaid Cymru-28%------28%-----1%1%7%-3%1%2%

    4-11-2116-----123-336Other1%-1%*-1%**10%-----*1%1%-1%1%1%

    49218234251222------8651310564197Don't know13%4%14%11%5%18%6%9%------5%16%7%11%12%10%11%

    57-------------12--12-12Refused1%11%-------------3%--3%-1%

    Page 9

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 9

    VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents (Turnout Weighted)

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    3874312622611320324331765451427229927220356510423416479895Unweighted base

    328501121778811518520958491074628620915934217480384371755Weighted base

    1098344612911144-----2095697352194115209Conservative33%17%30%26%14%8%6%69%-----100%35%28%20%27%24%31%28%

    124144679233414720----286-391258042158128286Labour38%28%41%45%26%30%79%10%----100%-25%37%46%52%41%34%38%

    26231233624---46--1020124242246Liberal Democrat/8%5%3%7%3%31%1%2%---100%--6%6%7%6%6%6%6%Liberal

    43520309151339--107---34551084562107UK Independence Party13%10%18%17%10%13%7%18%--100%---22%16%5%10%12%17%14%(UKIP)

    2348951652-49----1117174272249Green7%8%7%5%6%14%3%1%-100%----7%5%10%5%7%6%6%

    ----3647136-----7236-191736Scottish National----41%3%4%*62%-----5%7%3%-5%5%5%Party/SNP

    -16------16-----1313-13316Plaid Cymru-33%------28%-----1%1%7%-3%1%2%

    4-11-2116-----123-336Other1%-1%*-1%**10%-----*1%2%-1%1%1%

    Page 10

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 10

    VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents expressing an intention to vote (Turnout Weighted)

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    373143132015182619161979442115493988Changed mind7%4%7%12%3%13%7%7%4%9%15%31%5%3%5%8%8%10%8%8%8%

    4205315720810110717221161459733318239162426228123505435939Made no difference85%78%81%82%90%72%85%88%95%75%75%64%91%94%90%80%86%87%82%86%84%

    38122314822151119143146966183633396Don't know8%18%12%6%7%15%7%5%2%16%11%5%4%3%5%12%7%2%10%6%9%

    Page 11

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 11

    Q3. Based on what you saw or heard during the programme, have you changed your mind about who to vote for, or had you already made up your mind andthe debate makes no difference to how you intend to vote?Base : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Pre Poll Voting IntentionRefusedDon't knowWould not voteOtherGreenUKIPLib DemLabConTotal

    -25-47191321594Unweighted base

    -19-26191619788Weighted base

    -7---457326Conservative-35%---20%32%40%39%30%

    -10-2311910549Labour-53%-83%49%58%57%52%61%56%

    -*----2--2Liberal Democrat-2%----10%--2%

    ----2--1-3Green----39%--4%-3%

    -----4---4UKIP-----22%---5%

    -------1-1Another party-------5%-1%

    -2-*1----3Don't know-10%-17%12%----3%

    Page 12

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 12

    Q4. Who are you now likely to vote for in the General Election on May 7th? Will you vote...Base : All who have changed their mind about who to vote for

    Prepared on behalf of The Guardian by ICM Unlimited

  • Pre Poll Voting IntentionRefusedDon't knowWould not voteOtherGreenUKIPLib DemLabConTotal

    -23-36191321590Unweighted base

    -17-25191619785Weighted base

    -7---457326Conservative-39%---20%32%40%39%31%

    -10-2311910549Labour-59%-100%56%58%57%52%61%58%

    -*----2--2Liberal Democrat-2%----10%--2%

    ----2--1-3Green----44%--4%-3%

    -----4---4UKIP-----22%---5%

    -------1-1Another party-------5%-1%

    Page 13

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 13

    Q4. Who are you now likely to vote for in the General Election on May 7th? Will you vote...Base : All who have changed their mind about who to vote for and who show an intention to vote

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    43946146258121250260352654514272299272214657114244785321009Unweighted base

    382591301999214119723158491074628620916641918890451412863Weighted base

    11583649121212148--335207561053525100121221Conservative30%14%28%25%14%9%6%64%--3%7%2%99%33%25%19%28%22%29%26%

    13115508923421522222872792441368742170139309Labour34%26%39%45%25%30%77%9%3%5%7%15%98%1%26%32%46%47%38%34%36%

    2123733124---36--101710-181837Liberal Democrat/6%4%2%4%3%22%1%2%---78%--6%4%5%-4%4%4%Liberal

    4151724915937--96---315078415596UK Independence Party11%8%13%12%10%11%5%16%--90%---19%12%4%9%9%13%11%(UKIP)

    2338851452-46--1-1115164262147Green6%5%6%4%6%10%2%1%-94%--*-7%4%8%5%6%5%5%

    ----3536135-----7216-181635Scottish National----37%2%3%*60%-----4%5%3%-4%4%4%Party/SNP

    -15------15------313-13215Plaid Cymru-26%------27%------1%7%-3%1%2%

    4-1112116---1-124-346Other1%-1%*1%1%*1%10%---*-*1%2%-1%1%1%

    43315205221117*1----7581110513586Don't know11%5%12%10%5%16%5%7%1%1%----4%14%6%11%11%9%10%

    57-------------12--12-12Refused1%11%-------------3%--3%-1%

    Page 14

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 14

    VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents (Turnout Weighted)

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    3984213023011220724532564441427229927220457910623425487912Unweighted base

    334491151808811918621457491074628620916035017780389376766Weighted base

    11583649121212148--335207561053525100121221Conservative34%17%31%27%14%10%6%69%--3%7%2%99%35%30%20%32%26%32%29%

    13115508923421522222872792441368742170139309Labour39%31%44%50%26%36%81%10%3%5%7%15%98%1%27%39%49%53%44%37%40%

    2123733124---36--101710-181837Liberal Democrat/6%5%2%4%3%26%1%2%---78%--6%5%6%-5%5%5%Liberal

    4151724915937--96---315078415596UK Independence Party12%10%15%14%10%12%5%17%--90%---19%14%4%10%10%15%13%(UKIP)

    2338851452-46--1-1115164262147Green7%6%7%5%6%12%2%1%-95%--*-7%4%9%5%7%6%6%

    ----3536135-----7216-181635Scottish National----39%3%3%*60%-----5%6%3%-5%4%5%Party/SNP

    -15------15------313-13215Plaid Cymru-31%------27%------1%7%-3%1%2%

    4-1112116---1-124-346Other1%-1%*1%1%*1%10%---*-*1%2%-1%1%1%

    Page 15

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 15

    VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.If there were a general election tomorrow which party do you think you would vote for?Base : All respondents expressing an intention to vote (Turnout Weighted)

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    269251021064258292071268728462441062679674284259543David Cameron54%36%52%42%37%39%14%86%19%11%67%54%13%97%59%50%36%52%46%51%48%

    18925731214269147212143301928145919413661254197450Ed Miliband38%36%37%48%38%46%73%9%33%72%23%37%80%1%33%36%51%43%41%39%40%

    3818202528212612311113523515753467951130Don't know8%27%10%10%25%14%13%5%48%18%10%9%6%2%8%14%13%4%13%10%12%

    Page 16

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 16

    Q5. Based on their performance during the programme, which one of the two do you think would make the best PM for Britain?Base : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Has the courageto say what isWill be moreWill govern in

    right ratherrespectedHas changed histhe interestsIs backed byIs good in aUnderstandsthan what isaround theIs more spinparty for theof the many,

    his partycrisispeople like mepopularIs decisiveworldthan substancebetterand not the few

    112311231123112311231123112311231123Unweighted base

    112311231123112311231123112311231123Weighted base

    651522276390606652545409309David Cameron58%46%25%35%54%58%49%36%27%

    231240535572330217388397622Ed Miliband21%21%48%51%29%19%35%35%55%

    241361312161187255190317193Don't know21%32%28%14%17%23%17%28%17%

    Page 17

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 17

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Summary tableBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    1741047601824121553151137191731406925157151309David Cameron35%14%24%24%16%16%6%65%5%2%39%25%2%76%41%26%26%18%25%30%27%

    2504699158681041774745505532336218329316680349272622Ed Miliband50%68%51%63%61%70%88%19%71%84%43%61%96%8%46%55%62%56%57%54%55%

    721249352621133815924784123102313711083193Don't know14%18%25%14%23%14%7%16%24%15%18%13%2%16%13%19%12%26%18%16%17%

    Page 18

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 18

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Will govern in the interests of the many, and not the fewBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    2122272752840331529174321571888817810240216193409David Cameron43%32%37%30%25%27%16%63%14%28%33%41%16%74%49%33%38%29%35%38%36%

    15719741024564111371525391522529471909565220177397Ed Miliband32%29%38%40%40%43%55%15%23%41%30%29%64%11%26%36%36%46%36%35%35%

    12727497539445852401948166836451676936181137317Don't know26%39%25%30%35%30%29%21%63%31%37%31%19%14%25%31%26%26%29%27%28%

    Page 19

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 19

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Has changed his party for the betterBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    240329112954881525229425924257467826013275289256545David Cameron48%47%47%51%48%59%75%22%45%70%45%47%73%18%44%48%50%53%47%51%49%

    189207972283822153107511964161851768740208179388Ed Miliband38%29%40%29%25%26%11%63%16%12%39%36%18%64%47%33%33%28%34%35%35%

    67162551302227352511219294617100472711971190Don't know14%24%13%20%27%15%14%15%38%18%16%17%8%18%9%19%18%19%19%14%17%

    Page 20

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 20

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Is more spin than substanceBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    2984511013167856720930241003610523612231615064353299652David Cameron60%67%56%52%60%57%33%87%46%40%77%69%30%94%68%59%56%45%57%59%58%

    9814355415267611916811158228926630116101217Ed Miliband20%21%18%21%13%18%38%4%14%27%6%20%45%1%16%17%25%21%19%20%19%

    99850673037592125202268715291275148148107255Don't know20%12%25%27%27%25%29%9%40%34%17%11%25%6%16%24%19%34%24%21%23%

    Page 21

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 21

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Will be more respected around the worldBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    27938113124527057204322688358122111429113863329277606David Cameron56%56%58%49%46%47%28%85%51%44%67%67%23%88%63%54%52%44%53%55%54%

    1462253763245110171210211022714431448954186143330Ed Miliband30%32%27%30%29%30%54%7%18%17%16%19%65%5%24%27%33%38%30%28%29%

    7182853283336192024227421823101382510186187Don't know14%11%14%21%25%22%18%8%31%39%17%14%12%7%13%19%14%18%16%17%17%

    Page 22

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 22

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Is decisiveBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    190226474403620160142611822188762007242191199390David Cameron38%32%33%29%35%24%10%67%22%4%47%34%6%74%42%37%27%30%31%39%35%

    231429714855891614733454528310377926115974338234572Ed Miliband46%62%50%58%49%60%80%19%52%75%35%54%88%15%44%49%60%52%55%46%51%

    76433311824213417122461928257536258774161Don't know15%6%17%12%16%16%11%14%26%21%18%12%5%11%14%14%13%18%14%15%14%

    Page 23

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 23

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Has the courage to say what is right rather than what is popularBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    139165546201681374-4592168631275828140137276David Cameron28%24%28%18%18%11%4%57%6%-35%17%1%67%35%24%22%20%23%27%25%

    216429014146831673233364323318167623316066308227535Ed Miliband44%62%46%56%41%56%83%13%52%60%33%44%91%6%42%43%60%47%50%45%48%

    1419506647492771272442203069411764847169143312Don't know28%14%26%26%41%33%13%30%42%40%32%38%8%27%23%33%18%33%27%28%28%

    Page 24

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 24

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Understands people like meBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    26125901004670421981598031612279726711345269253522David Cameron53%37%46%40%41%47%21%82%24%16%62%60%17%90%54%50%43%32%44%50%46%

    10713395626327915991371796321046539132108240Ed Miliband22%19%20%22%23%21%39%6%15%15%10%14%51%3%18%19%24%27%21%21%21%

    128306596414781273942371411019501658858215146361Don't know26%44%34%38%36%32%40%11%62%70%28%26%32%8%28%31%33%41%35%29%32%

    Page 25

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 25

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Is good in a crisisBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    305351091406184762052931922811423412630714870366285651David Cameron62%52%56%55%55%57%38%85%46%52%70%53%33%93%70%57%56%50%59%56%58%

    871756591332731787137168531976934109122231Ed Miliband17%25%29%23%11%21%36%7%12%11%10%14%48%2%17%18%26%24%18%24%21%

    10415295438325318272226176814231325037141100241Don't know21%22%15%21%34%22%26%8%42%37%20%33%19%6%13%25%19%26%23%20%21%

    Page 26

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 26

    Q6. And still putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron...Is backed by his partyBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    173227110149581213621334618220126019410955232185417Agree35%33%37%40%44%39%60%15%33%55%36%34%63%5%33%36%41%39%38%36%37%

    2642898122527656187232473338322610527412559292271562Disagree53%41%50%48%46%51%28%78%37%40%56%63%24%89%58%51%47%42%47%53%50%

    59172629121424172031124815156932289251144Don't know12%26%13%12%11%9%12%7%31%6%8%3%14%6%8%13%12%20%15%10%13%

    Page 27

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 27

    Q7. Do you agree or disagree with the following claim?Now that David Cameron has signalled he will quit as prime minister by 2020, he is a lame duck that will never last that long.Base : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    21327101117486894135252275241571399223911858-507507Male43%40%52%46%43%46%47%56%40%37%58%47%45%55%51%45%44%41%-100%45%

    28340941356480108106383855281941138829714883616-616Female57%60%48%54%57%54%53%44%60%63%42%53%55%45%49%55%56%59%100%-55%

    Page 28

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 28

    GenderBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    63-332620439-7995928---141835814118 to 2413%-17%10%18%3%1%4%-12%7%17%17%11%---100%14%11%13%

    146303243153357372421151311051--266-14811826625 to 3430%44%16%17%13%22%28%15%38%35%11%25%32%20%--100%-24%23%24%

    91123955183334431192396044-216--1199721635 to 4418%18%20%22%16%22%17%18%17%15%18%17%17%17%-40%--19%19%19%

    6192649272532451362054837-172--898317245 to 5412%14%13%19%24%17%16%19%21%10%15%10%14%15%-32%--14%16%15%

    609303513253239662573431-148--895914855 to 6412%13%16%14%12%17%16%16%10%11%19%13%10%12%-28%--14%12%13%

    73735451928436891138104062180---889218065 plus15%11%18%18%17%19%21%28%14%18%29%19%11%25%100%---14%18%16%

    Page 29

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 29

    AgeBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Vote In 2010RegionGeneral ElectionPre Poll Voting IntentionAgeGender

    LibSouthWalesMidlandsNorthScotlandDemLabConOtherGreenUKIPLib DemLabCon65+35-6425-3418-24FemaleMaleTotal

    49049169282133262267366685115475321292224732131365445791123Unweighted base

    496681952521121482022406460130523502531805362661416165071123Weighted base

    ----112920124061332516195815206448112Scotland----100%6%10%5%63%10%10%5%7%6%11%11%6%14%10%10%10%

    ---55-7115-74120125211217312455North East---22%-5%6%2%-11%3%2%6%5%3%4%5%12%5%5%5%

    ---118-163525121510433027662056157118North West---47%-11%17%11%1%3%12%19%12%12%15%12%7%4%10%11%11%

    ---79-152127-313328131252113443579Yorkshire and the---31%-10%10%11%-5%10%7%8%5%7%10%4%2%7%7%7%Humber

    --86--121420-1011224171648158493886East Midlands--44%--8%7%8%-16%8%4%7%7%9%9%6%5%8%7%8%

    --108--101625151413525194817254563108West Midlands--56%--7%8%11%2%8%11%3%10%10%10%9%6%18%7%12%10%

    -68---71561845317973130-402768Wales-100%---5%7%3%28%7%4%5%5%3%4%6%11%-7%5%6%

    121----111329-10143362825513967448121East of England24%----7%7%12%-16%11%6%10%11%14%10%15%4%12%9%11%

    150----192630-510106240126437367971150London30%----13%13%12%-8%8%19%18%16%7%12%14%26%13%14%13%

    142----192038161593945226633208062142South East29%----13%10%16%1%9%11%18%11%18%12%12%13%14%13%12%13%

    83----2311233416720191431371503383South West17%----15%5%10%5%7%13%13%6%8%8%6%14%1%8%7%7%

    Page 30

    Flash Poll Post SurveyONLINE Fieldwork : 24th-26th March 2015

    Absolutes/col percents

    Table 30

    RegionBase : All respondents

    Prepared on behalf of The Guardian by ICM Unlimited

  • Page 1

    Page Table Title Base Description Base

    1 1 Q1. Can I just confirm, did you watch the live interviews with David Cameron and Ed Miliband which finished minutes ago?

    Base : All respondents 1123

    2 2 Q2. Who do you think won the contest? Base : All respondents 1123

    3 3 Q2. Who do you think won the contest? Base : All respondents (excluding Don't know) 1016

    4 4 Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of the two leaders do you think...? Summary table

    Base : All respondents 1123

    5 5 Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of the two leaders do you think...? Had the better arguments

    Base : All respondents 1123

    6 6 Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of the two leaders do you think...? Was more convincing

    Base : All respondents 1123

    7 7 Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of the two leaders do you think...? Was the more appealing personality

    Base : All respondents 1123

    8 8 Q2a. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme, as far as you are concerned which one of the two leaders do you think...? Actually answered the questions asked

    Base : All respondents 1123

    9 9 VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

    Base : All respondents (Turnout Weighted) 1009

    10 10 VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

    Base : All respondents expressing an intention to vote (Turnout Weighted)

    895

    11 11 Q3. Based on what you saw or heard during the programme, have you changed your mind about who to vote for, or had you already made up your mind and the debate makes no difference to how you intend to vote?

    Base : All respondents 1123

  • Page 2

    Page Table Title Base Description Base

    12 12 Q4. Who are you now likely to vote for in the General Election on May 7th? Will you vote... Base : All who have changed their mind about who to vote for

    94

    13 13 Q4. Who are you now likely to vote for in the General Election on May 7th? Will you vote... Base : All who have changed their mind about who to vote for and who show an intention to vote

    90

    14 14 VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

    Base : All respondents (Turnout Weighted) 1009

    15 15 VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area. If there were a general election tomorrow which party do you think you would vote for?

    Base : All respondents expressing an intention to vote (Turnout Weighted)

    912

    16 16 Q5. Based on their performance during the programme, which one of the two do you think would make the best PM for Britain?

    Base : All respondents 1123

    17 17 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Summary table

    Base : All respondents 1123

    18 18 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Will govern in the interests of the many, and not the few

    Base : All respondents 1123

    19 19 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Has changed his party for the better

    Base : All respondents 1123

    20 20 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Is more spin than substance

    Base : All respondents 1123

    21 21 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Will be more respected around the world

    Base : All respondents 1123

    22 22 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Is decisive

    Base : All respondents 1123

    23 23 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Has the courage to say what is right rather than what is popular

    Base : All respondents 1123

  • Page 3

    Page Table Title Base Description Base

    24 24 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Understands people like me

    Base : All respondents 1123

    25 25 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Is good in a crisis

    Base : All respondents 1123

    26 26 Q6. And still putting aside your own party preference, from your own perception do you think Ed Milibandor David Cameron... Is backed by his party

    Base : All respondents 1123

    27 27 Q7. Do you agree or disagree with the following claim? Now that David Cameron has signalled he will quit as prime minister by 2020, he is a lame duck that will never last that long.

    Base : All respondents 1123

    28 28 Gender Base : All respondents 1123

    29 29 Age Base : All respondents 1123

    30 30 Region Base : All respondents 1123