Gce Private Jet Program

Private Jet In-flightFine Wine Program

Objectives• Very satisfied clients• Superior flight experience

with Private Jet Operator• Hang-tags (with tasting

notes)• Laminated wine list for

the basic+ tier inventory to be added to planes

• Sub web site can be added to operator site

Private Jet In-flight Fine Wine Program

Customized web link exampleCan be customized exactly by client specs, including catering order forms and other applicable information(go to www.grandcruexpress.com/helios for example)

Proposed Wine Tiers

• Basic– Recognized California brands

– Complimentary on each flight

– Rotation of 4 red and 4 white

– Quarterly program

• GCE Selection (Basic+)– Named premium producers

– Upgrade charge of $100/btl

• Cellar In The Sky– Select from full inventory

– Purchase finalized online

Basic Wine List Rotation 1

• Perrier-Jouet Brut Champagne NV• Duckhorn Sauvignon Blanc• Flowers Chardonnay Sonoma County• Paul Hobbs Pinot Noir Russian River

Valley• Malm Pinot Noir Reserve Anderson

Valley• Whitehall Lane Merlot Napa Valley• Pride Mountain Vineyard Merlot

Sonoma/Napa Valley• Ladera Cabernet Sauvignon Napa

Valley• Renteria Cabernet Sauvignon Stags

Leap

Basic+ Wine ListCellar In The Sky List• Basic+ Wine List ($ 100 surcharge)

– Krug Brut Grande Cuvee Champagne– Moet & Chandon Dom Perignon Champagne– Veuve Clicquot Grande Dame Champagne– Kistler Chardonnay– Pahlmeyer Chardonnay– Peter Michael Chardonnay– Pahlmeyer Pinot Noir– Williams Selyem Pinot Noir– Duckhorn Merlot– Pahlmeyer Merlot– Opus One Meritage– Silver Oak Cabernet Sauvignon– Joseph Phelps Insignia Cabernet Sauvignon– Far Niente Cabernet Sauvignon– Torbreck The Factor Shiraz– Chateau Lynch Bages, Pauillac– Chateau Cos d’Estournel, St Estephe– Chateau Figeac, St Emilion

• Cellar In The Sky List– www.grandcruexpress.com/operator

Standard Operation

• Basic Tier– Normal depletion & reorder– Request routed thru operator– Non-Ops Jet home base

routing to FBO’s by FedEx– Weekly ~X cases

• Selection Tier– Request routed thru operator– Delivery to FBO by FedEx– JIT, weekly invoicing

• Cellar Tier– Customer referred by operator

to GCE– Delivery to FBO by FedEx– JIT, customer assumes costs

Delivery Timeframes

• Basic Tier– By regular (weekly) freight to

operator permanent bases– FedEx Overnight to FBO, cut off at

5 pm (UTC-7), delivery 10 am– Local supply up to 2 hours prior to

wheels-up pending location• Selection & Cellar Tier

– FedEx 2-day to FBO (with schedule)

– FedEx Overnight to FBO, cut off at 5 pm (UTC-7), delivery 10 am

– Local supply up to 2 hours prior to wheels-up pending location

• Grouping of shipments– Operator or GCE RMS can group

individual shipments to one FBO.– Optionally handled by operator

logistics, operator responsibility.

GCE Request Monitoring System

• Supports GCE back office • Acknowledges requests• Assigns task to handlers• Generates POs and SOs• Tracks compliance• Tracks shipments• Continuously communicates

with outside agents• Continuously communicates

with operator involved parties (as per operator request)

• Provides overview of requests status

RMS Operation

GCE RMS Basic order workflow (Operator Tiers 1, 2 & 3)

Order Fullfill Delivery Invoice

3rd

part

y su

pplie

rG

CE

W

are

hous

eG

CE

RM

SO

PE

RA

TO

RC

usto

me

r

OrderTier 3

Createrequest

Identify actual

product

Create PO

Accept PO as

SO

OrderTier 1+2

Timeframe

Accept PO as

SOIn stock

In stock

Pick order

Pick order

Confirmshipped

OR

Notify change & alts.

Ship by FedEx

Deliver locally

Confirm order

Log and forward

FedEx confirm delivery

Local confirm delivery

Invoice

3rd party

invocie

Tier?

Log and forward

Log and forward

Pilot receives at FBO

Confirmshipped

Ack. delivery

Notify at FBO

Log

Receive msg

Log and forward

Monitor change

Acccept invoice

Acccept invoice

Aftercut off

Beforecut off

No

Select alt.

Receive msg

Tier 1+2

Tier 3

Rescheduled or “drink dry”

• All tiers• Operator submit RMS

request• RMS acknowledge• When and if solved

– RMS reply– Additional shipping– Handling charge

Assortment Mismatch(also applies to late changes/orders)

• Basic Tier– Not an issue

• Selection Tier– GCE lists named producers– Substitute labels, vineyards or

vintage based on availability

• Cellar Tier– Intermediary sales– Contact customer directly

offering 3 equivalent alternatives, one being defaulted at cut off

• Always notify, acknowledge and confirm back to operator.

RMS Technology

• Powered by Winetrack– State of the art software– Cellar management– E-commerce– Microsoft based solutions

• Outside agent communication– By email– By RSS/XML– Secure guaranteed

deliveryby Web Services

Wrap up

• This is our initial proposal• We are ready to

implement within 8 weeks of acceptance of proposal

• Our initial wine selection is based on what we recognize as very nice wines that also are available on “national” basis in emergencies