GCaribbean Magazine – 2015 Media Kit

M A G A Z I N ECARIBBEAN

F E E L G O O D , L O O K G R E A T , L I V E G E N I U S

Live | BE

MEDIA KIT

2015

GCaribbean is the only men's lifestyle publication with a Caribbean twist

reaching the Caribbean-connected elite globally. The magazine explores

the Caribbean-esque interests and indulgences, serving as a confluence of

curiosities, style, panache and unabashed revelry. The “G” in GCaribbean is

not singularly defined but channels its meaning from “G” words that are

elements of a man: Gentleman, Gangster, Gallant, Gifted, Genius, etc.

GCaribbean's pages and GCaribbean.com, the online brand extension of

the magazine, feature curated content covering the latest in fashion,

technology, entertainment, travel, automobiles, health and fitness,

business, sports, culture, as well as unique profiles of relevant celebrities,

athletes, leaders, and other fascinating people of notoriety. With a fresh

design aesthetic and premium culturally relevant content, the magazine

speaks directly tothe upwardly mobile (ages 18-45) – an audience thirsty

for a publication that embodies who they are.

Published by Geoff and Company, Ltd., GCaribbean is an edgy, effusive,

entertaining, hip, informative and stimulating platform of access for our

readers, delivering experiences through print and digital media, signature

events and brand extensions.

OVERVIEW

1. Rihanna - Barbados 2. Nicki Minaj - Trinidad 3. Theophilus London - Trinidad 4. LL Cool J - Barbados 5. Nia Long - Trinidad 6. Tatyana Ali - Trinidad 7. Tyson Beckford - Jamaica 8. Melanie Amoro – British Virgin Islands 9. Sir Sidney Poitier – the Bahamas 10. Persia White – The Bahamas 11. EVA MENDEZ - CUBA 12. Johnny Kemp – The Bahamas 13. Arturo Tappin – Barbados 14. Rupert “Rupee” Clarke – Barbados 15. Mighty Sparrow – Grenada 16. Wyclef Jean – Haiti 17. Luck Mervil – Haiti 18. Sean Paul (Sean Paul) – Jamaica 19. Orville Richard Burrell “Shaggy” - Jamaica 20. Harry Belafonte - Jamaica 21. Sean Kingston - Jamaica 22. Bob Marley - Jamaica 23. Junior Gong Marley - Jamaica 24. Ziggy Marley - Jamaica 25. Tami Chynn - Jamaica 26. Machel Montano - Trinidad 27. Selita Ebanks – Cayman Islands 28. Cecelee Tyson – St Kitts 29. MEGAN GOOD - BARBADOS 30. Michael Lee Chin - Jamaica 31. Billy Ocean - Trinidad 32. Movado – Jamaica 33. Vybz Kartel - Jamaica 34. Ryan Leslie - Barbados 35. Shontelle - Barbados 36. Anya Ayoung Chee – Trinidad 37. Ato Boldon – Trinidad 38. V.S. Naipaul – Trinidad 39. CHRISTINA MILIAN - CUBA 40. Dania Ramirez – Dominican Republic 41. Shakara Ledard – The Bahamas 42. Eric Holder - Barbados 43. Usain Bolt - Jamaica 44. Sheryl Lee Burke - Jamaica 45. Estelle – Grenada 46. Lewis Hamilton (Race Car) - Grenada 47. Kirani James – Grenada 48. Derek Walcott – St. Lucia 49. Melanie Fiona - Guyana 50. Nicolas Anelka - Martinique 51. Anthony Kavanagh - Haiti 52. Dwight Yorke – Trinidad 53. Heather Headley – Trinidad 54. JENNIFER LOPEZ - GUADELOUPE 55. Richard Thompson - Trinidad 56. Brian Lara - Trinidad 57. Zoe Saldana - Dominican Republic 58. Marc Anthony – Domincan Republic 59. Oscar De La Renta - Domincan Republic 61. Sir Isaac Vivian "Viv" Richards - Antigua

THE CARIBBEAN AUDIENCE IS AN UNTAPPED RESOURCE WITH MASSIVE BRANDING AND REVENUE POTENTIAL.

CARIBBEAN CULTURE AND PEOPLE HAVE BECOME MAJOR INFLUENCERS OF WORLDWIDE TRENDS,AFFECTING MUSIC, FILM, ENTERTAINMENT, FASHION, SPORTS, CUISINE, TRAVEL AND MORE.

CELEBRITIES FROM THE CARIBBEAN

2015 EDITORIAL LINE-UP

IN THE KNOW – HAPPENED (EVENTS) | FOOD | GLITTERATI (CELEBRITIES) |THE LIBRARYTHE BAR | WOMAN | COLUMNS: ASK, GOURMET, GROOMING, DR. G

LIFE+ LEISURE

BODY+ FITNESS

ENTERTAINMENT+ SPORTS

STYLE+ FASHION

WOMAN+ SEX

ELEVATION+ BUSINESS

LIFE + LEISURE:The sought after menagerie of everything lifestyle, luxury and recreation, L+L

will inform the budding life enthusiasts on cuisine, drinks, travel and social

escapes and other fun leisure experiences.

STYLE + FASHION:A true bespoke offering for the sartorially inclined, the Style portal will

explore everything concerning style, fashion and 'swagger': from the latest

trends in menswear fashion and style to grooming tips and how-to guides, this

department will satisfy every pulchritude need.

GADGETS+ GEARS:Covering the latest and trendiest gizmos and gears, this section will be an

arsenal of information featuring product reviews and how-to guides for the

guys that are into Cars, Technology, Gaming, Photography and other

tech-lifestyle indulgences.

BODY + FITNESS:Delving into every aspect of fitness and nutrition, Body + Fitness is a

collective (of how-to columns, profiles, videos, infographics, etc.) that will

give men the information needed to play, work and live at peak performance.

WOMAN + SEX:On the minds of most men (irrespective of geography) are the women in their

lives and sex. Woman + Sex is a fresh look at the women Caribbean men adore

and the foremost women related issues of dating, relationships and sex.

ELEVATION + BUSINESS:A trusted watering hole for guys seeking guidance and insight for progress

both personally and professionally, the Elevation section features timely

pieces covering, professional development, business and entrepreneurship,

design, personal finance, etc.

ENTERTAINMENT + SPORTS:Channelling the energy that is entertainment and sports, this section will

feature popular content covering celebrities, film, major parties, music, sports

and other cultural happenings.

GADGETS+ GEARS

SPECIALS

GCARIBBEAN DELIVERS CONTENT IN PRINT AND DIGTALLY (ONLINE & MOBILE)

WE’RE ON THE WORLD’S LARGEST NEWSTAND: ZINIO

You have a goal in mind, we have the means to help you achieve it.

Our print issues and digital mediums (GCaribbean.com and Digital issues) are great ways to engage a mass audience and influence decisions. Our team can design custom packages to meet your specific needs. With print continuing to be a respected medium in the Caribbean and with digital engagement spiking, added to an effective marketing strategy, magazine advertising reaps unprecedented rewards.

ADVERTISING OPPORTUNITIES

HERE ARE SOME SPECIFIC OPPORTUNITIES:

GCARIBBEAN IN PRINT Ad PagesInteractive Ads (QR Codes, etc.)AdvertorialsSpecial Advertising SectionsOther Custom Advertising

GCARIBBEAN.COMDisplay Advertising (Banners, Boxes, etc.)Sponsored FeaturesNewsletters – The Groove and The GistSocial Media MarketingVideo, Audio, Flash

AD UNIT (S) DESIGNIf you don't have ads available, don’t worry, we have an amazing design team that can assist. We can audit your needs and create bespoke and visually impactful ads that meld perfectly with the aestethic of GCaribbean.com and GCaribbean Magazine - giving you visual resonance. Our designers are ready to create any ad unit, per your request.

Please note that we're only available for development of dependent ad units.

REASONS TO ADVERTISEWITH GCARIBBEAN MAGAZINE, YOU CAN AIM TO:

• HEIGHTEN YOUR BRAND’S VISIBILITY: YOUR ADS CAN GARNER MAJOR ATTENTION, BRANDING IMPRESSIONS, AND INFLUENCE WORD-OF-MOUTH

• BOOST YOUR SALES REVENUE: MAGAZINES RANK #1 IN DRIVING PURCHASE INTENT AND INCREASING SALES. CARIBBEAN PEOPLE ACROSS THE WORLD ARE AVID SHOPPERS

• REACH A DIVERSE AUDIENCE: GET YOUR MESSAGE AND BRAND OUT TO AN ACTIVE AUDIENCE

• BUILD BRAND LOYALTY: LEVERAGE ADS IN GCARIBBEAN MAGAZINE TO GO BEYOND YOUR PRODUCT’S AND/OR SERVICE’S SURFACE-LEVEL APPEAL

• AMPLIFY YOUR BRAND’S RESONANCE: ADVERTISE IN A SAFE SPACE WHERE YOUR AD UNIT(S) WILL RECEIVE VISUAL DISTINCTION AND FORM STRONG CONNECTIONS WITH OUR AUDIENCE

• INCREASE YOUR BRAND’S ENGAGEMENT: INCREASE THE ENGAGEMENT BETWEEN YOUR PRODUCTS AND/OR SERVICES AND OUR AUDIENCE

• INCREASE BRAND EQUITY: USE OUR PLATFORM TO BOOST YOUR BRAND’S RECOGNITION

• DIVERSIFY YOUR MEDIA CHANNEL: DIVERSIFY YOUR MARKETING IMPACT WITH INTEGRATED STRATEGIES LEVERAGING ONLINE MEDIA SUCH AS GCARIBBEAN.COM AND OUR PRINT ISSUES

• PENETRATE SOCIAL MEDIA: DIGITAL ADS INTEGRATING SOCIAL MEDIA FEATURES WILL HELP BUILD YOUR BRAND AND FOLLOWING OVER ALL SOCIAL NETWORKS. RESEARCH INDICATES THAT PEOPLE IN OF, CONNECTED TO THE CARIBBEAN ON SOCIAL MEDIA PLATFORMS EXCEED 30 MILLION

The GCaribbean audience is a melange of upwardly mobile men in and of the Caribbean who are

thirsty for a medium that embodies their tastes and lifestyle. Our readers are trendsetters and trend

followers who are passionate about revelry, entertainment, fashion, culture, business and progress.

With a voracious appetite for style, know-how, fitness and better lifestyles, our audience seeks to be

ahead of the curve and spears no expense to attain such advancement. This demographics'

consumer profile is characterised by:

AUDIENCEGENDER: AGE

Male -72% 18-25 - 40%

Female - 28% 26-35 - 35%

36-45 - 25%

RISING BRAND AWARENESS

AVID SHOPPERS - AS TYPIFIED BY THE “MALL CULTURE”

AN AFFINITY AND DEMAND FOR QUALITY PRODUCTS

AVERSE TO COUNTERFEIT GOODS

A GROWING INTEREST IN THE METROSEXUAL LIFESTYLE

PURCHASES ARE MOTIVATED BY STATUS/ASPIRATION AND SELF-REWARD

INCREASING TRAVEL REGIONALLY AND INTERNATIONALLY

EDUCATION EMPLOYMENT

College Graduates - 50% Employed - 70%

Post Graduate Study - 30%

DIASPORA (UNITED STATES)

• 6 Million + Caribbean people live in the U.S.

• 15 Million + second and third generation Caribbean-Americans

• 1.2 Million + people travel from the Caribbean to the U.S. annually

• Annually over 1 Million Caribbean Immigrants are Admitted to the U.S.

– Shopping Activity Participation While in the U.S.: 89%

REMITTANCES:

• Total Caribbean remittances US$9 billion+ annually

HOUSEHOLD INCOME

AVERAGE USD$75,000/annum

TARGET MARKET: AT A GLANCE

The target market is broadly based and is defined as men

between 18 and 45 in, of and connected to the Caribbean

CARIBBEAN REGION

Over 41 Million People live in the Caribbean

A LOOK AT 25 CARIBBEAN COUNTRIES:

• Total No. of Men: 12, 463,000

• Total No. of Men Unmarried: 5,000,000+

• Median Age: 30.55

• An average of 56% are considered urbanized

• Total No. of Women: 12,381,000

Tourism: 23+ Million tourists visit the Caribbean annually

TRIM SIZE: 8"w x 10 7⁄8"h | SAFETY FROM TRIM: 1⁄4" | BLEED: 1⁄8" on All Sides

JOG POSITION: Foot | MAX DENSITY: 300

FILE FORMAT: PDF/x-1a 9 (All fonts and images should be embedded.)

* On sale dates are tentative and may vary slightly

PRODUCTION - CALENDAR AND SPECSISSUE* CLOSING MATERIALS DUE ON SALE DATESpring/Summer Issue May 10th May 15th June 1st

Best of the Year Issue November 20th November 22nd December 1st

VOLUME DISCOUNT 10% 16% PAGE (S) 1st PAGE 2nd PAGE 3rd PAGE FOUR COLOR Full Page $ 6,500 $ 5,850 $ 5,460 2/3 Page $ 4,300 $ 3,870 $ 3,612 1/2 Page $ 3,250 $ 2,925 $ 2,730 1/3 Page $ 2,100 $ 1,890 $ 1,745

COVERS Cover 2 $ 8,000 Cover 3 $ 7,000Cover 4 $ 8,000

AD SIZE

Spread

Full Page

2/3 Vertical

1/2 Vertical

1/2 Horizontal

1/2 Horiz Spread

1/2 Digest

1/3 Page Vertical

1/3 Page Square

BLEED

16 1⁄4” x 11 1⁄8”

8 1⁄4” x 11 1⁄8”

51⁄4” x 11 1⁄8”

4 1⁄8” x 11 1⁄8”

8 1⁄4” x 5 5⁄8”

16 1⁄4” x 5 5⁄8”

5 1⁄4” x 8”

2 7⁄8” x 11 1⁄8”

5 1⁄4” x 5 5⁄8”

TRIM

16” x 10 7⁄8”

8” x 10 7⁄8”

5” x 10 7⁄8”

3 7⁄8” x 10 7⁄8”

8” x 5 3⁄8”

16” x 5 3⁄8”

5” x 7 3⁄4”

2 5⁄8” x 10 7⁄8”

5 ” x 5 3⁄8”

NON-BLEED

15” x 10”

7” x 10”

4 5/8” x 10”

3 1⁄2” x 10”

7 1⁄2” x 4 7⁄8”

15 1⁄2” x 4 7⁄8”

4 5⁄8” x 7”

2 1⁄4” x 10”

4 5⁄8” x 4 7⁄8”

ADVERTISING

1/2 Digest Spread Full Page 2/3 Vertical 1/2 Vertical

1/2 Horizontal

1/3 PageVertical

1/3 Page Square

ADVERTISING RATE SHEETAll rates are listed in US$ and based on 50,000 circulation.

LOWER RATES AVAILABLE FOR GEO-TARGETED REACHPrice on Asking (POA)

CONTACTGEOFF K. COOPER, Publisher | + 1 (212) 901-5209 X 301 | [email protected]

ADVERTORIAL RATES Price on Asking (POA)

In 2015 GCaribbean will be published two times and 50,000 copies will be distributed for

each issue, reaching over 250, 000 people. GCaribbean will be retailed internationally and

distributed via a mix of subscriptions, newsstand sales, and bulk distribution.

Digitally, GCaribbean will be available on Zinio; the world’s largest digital newsstand. Through

Zinio’s UNITY™ reading platform readers can access GCaribbean magazine through their

web browsers, or through the Zinio digital app, which is available for iPods, iPads and iPhones,

as well as for Android Smartphone’s.

GEOGRAPHIC DISTRIBUTION:

GCaribbean will be distributed via bulk distribution in strategically targeted

audience hubs (Hotels, Resorts and Spas, Bookstores, Lounges, Airport Duty Free,

Restaurants, and Targeted Events (Regattas, Festivals, etc.)) and controlled distribution

to affluent and upwardly mobile audience members.

NORTH AMERICA, CANADA AND EUROPE

ATLANTA NEW YORK

NEW JERSEY MIAMI

TEXAS MONTREAL

TORONTO LONDON (U.K)

CARIBBEAN:

ANGUILLA GUYANA

ANTIGUA JAMAICA

ARUBA ST. CROIX

BAHAMAS ST. KITTS/NEVIS

BARBADOS ST. LUCIA

ST. MAARTEN CAYMAN ISLANDS

ST. THOMAS ST. VINCENT AND THE GRENADINES

DOMINICA PUERTO RICO

DOMINICAN REPUBLIC SURINAME

GRENADA TRINIDAD & TOBAGO

DISTRIBUTION

GCARIBBEAN.COM

DIGITAL MEDIA KIT

2015F E E L G O O D , L O O K G R E A T , L I V E G E N I U S

Live | Be

CARIBBEAN

GCaribbean.com is the digital brand extension of GCaribbean

magazine; the only mens interest publication with a Caribbean

twist. As the online destination for guys (and people) in, of

and connected to the islands across the world, GCaribbean.com g e t s a m a s s i v e a u d i e n c e I N T H E K N O W a n d h e l p s t h em

Feel Good, Look Great, Live Genius.

GCaribbean.com curates definitive content covering style,

technology, entertainment, travel, automobiles, fitness, sports,

culture as well as unique profiles of relevant celebrities, athletes,

leaders, and other fascinating people of notoriety. The site serves as

a definitive voice that addresses the tastes, lifestyle and

fascinations of a global Caribbean-connected audience.

Edgy and effusive, GCaribbean.com offers a variety of custom

digital advertising opportunities that link and align international

brands to our upwardly mobile Caribbean-connected audience.

GCaribbean.com is relevant platform of access, delivering an

immersive experience through digital media, cultivating rich

relationship depth with our readers and providing abundant

value-add to partners.

1. Rihanna - Barbados 2. Nicki Minaj - Trinidad 3. Theophilus London - Trinidad 4. LL Cool J - Barbados 5. Nia Long - Trinidad 6. Tatyana Ali - Trinidad 7. Tyson Beckford - Jamaica 8. Melanie Amoro – British Virgin Islands 9. Sir Sidney Poitier – the Bahamas 10. Persia White – The Bahamas 11. EVA MENDEZ - CUBA 12. Johnny Kemp – The Bahamas 13. Arturo Tappin – Barbados 14. Rupert “Rupee” Clarke – Barbados 15. Mighty Sparrow – Grenada 16. Wyclef Jean – Haiti 17. Luck Mervil – Haiti 18. Sean Paul (Sean Paul) – Jamaica 19. Orville Richard Burrell “Shaggy” - Jamaica 20. Harry Belafonte - Jamaica 21. Sean Kingston - Jamaica 22. Bob Marley - Jamaica 23. Junior Gong Marley - Jamaica 24. Ziggy Marley - Jamaica 25. Tami Chynn - Jamaica 26. Machel Montano - Trinidad 27. Selita Ebanks – Cayman Islands 28. Cecelee Tyson – St Kitts 29. MEGAN GOOD - BARBADOS 30. Michael Lee Chin - Jamaica 31. Billy Ocean - Trinidad 32. Movado – Jamaica 33. Vybz Kartel - Jamaica 34. Ryan Leslie - Barbados 35. Shontelle - Barbados 36. Anya Ayoung Chee – Trinidad 37. Ato Boldon – Trinidad 38. V.S. Naipaul – Trinidad 39. CHRISTINA MILIAN - CUBA 40. Dania Ramirez – Dominican Republic 41. Shakara Ledard – The Bahamas 42. Eric Holder - Barbados 43. Usain Bolt - Jamaica 44. Sheryl Lee Burke - Jamaica 45. Estelle – Grenada 46. Lewis Hamilton (Race Car) - Grenada 47. Kirani James – Grenada 48. Derek Walcott – St. Lucia 49. Melanie Fiona - Guyana 50. Nicolas Anelka - Martinique 51. Anthony Kavanagh - Haiti 52. Dwight Yorke – Trinidad 53. Heather Headley – Trinidad 54. JENNIFER LOPEZ - GUADELOUPE 55. Richard Thompson - Trinidad 56. Brian Lara - Trinidad 57. Zoe Saldana - Dominican Republic 58. Marc Anthony – Domincan Republic 59. Oscar De La Renta - Domincan Republic 61. Sir Isaac Vivian "Viv" Richards - Antigua

CELEBRITIES FROM THE CARIBBEAN

THE CARIBBEAN AUDIENCE IS AN UNTAPPED RESOURCE WITH MASSIVE BRANDING AND REVENUE POTENTIAL.

EVA MENDEZ PITBULL Nia Long LL Cool JWyclef Jean Tyson Beckford MovadoRihanna Nicki Minaj Sean Paul ESTELLEHarry Belafonte Sir Sidney Poitier Usain Bolt Bob Marley J. LO Machel Montano Marc AnthonySHONTELLE DAMIAN Marley Brian LaraSELITA EBANKS Ziggy Marley Shaggy KERRY WASHINGTON

EVA MENDEZ PITBULL Nia Long LL Cool JWyclef Jean Tyson Beckford MovadoRihanna Nicki Minaj Sean Paul ESTELLEHarry Belafonte Sir Sidney Poitier Usain Bolt Bob Marley J. LO Machel Montano Marc AnthonySHONTELLE DAMIAN Marley Brian LaraSELITA EBANKS Ziggy Marley Shaggy KERRY WASHINGTON

CARIBBEAN CULTURE AND PEOPLE HAVE BECOME MAJOR INFLUENCERS OF WORLDWIDE TRENDS,AFFECTING MUSIC, FILM, ENTERTAINMENT, FASHION, SPORTS, CUISINE, TRAVEL AND MORE.

EDITORIAL LINE-UP

THE GIST (SHORTS)

GANGNAM STYLE (WEEKLY EDITORS PICKS)

LET’S GO (TRAVEL SPOTLIGHT) FITNESS (WEEKLY)

THE BAR (MIXOLOGY FEATURES)

GEAR (WEEKLY)

G-SPOT & GIRLS (WEEKLY WOMEN)

LIFE

FITNESS ENTERTAINMENTWOMEN+ SEX

LIFEThe sought after menagerie of everything lifestyle, luxury and recreation, our

life section will inform the budding life enthusiasts on cuisine, drinks, travel

and social escapes, and other fun leisure experiences.

STYLEA true bespoke offering for the sartorially inclined, the Style portal will

explore everything concerning style, fashion and 'swagger': from the latest

trends in menswear fashion and style to grooming tips and how-to guides, this

department will satisfy every pulchritude need.

GEAR:Covering the latest and trendiest gizmos and gears, this section will be an

arsenal of information featuring product reviews and how-to guides for the

guys that are into Cars, Technology, Gaming, Photography and other

tech-lifestyle indulgences.

FITNESS:Delving into every aspect of fitness and nutrition, Body + Fitness is a

collective (of how-to columns, profiles, videos, infographics, etc.) that will

give men the information needed to play, work and live at peak performance.

WOMEN + SEX:Change to: On the minds of most men (irrespective of geography) are the

women in their lives. The Women section is a fresh look at a collection of

women who are connected to the islands or on the minds of most men, from

Rihanna to Kerry Washington, Eva Mendes to Nicki Minaj, and Joan Smalls to

Zoë Saldana.

ENTERTAINMENT Channelling the energy that is entertainment and sports, this section will

feature popular content covering celebrities, film, major parties, music, sports

and other cultural happenings.

GEAR

SPECIALS

STYLE

AUDIENCE PROFILEThe GCaribbean audience is a melange of the upwardly mobile who have a voracious appetite to be ahead of the curve, and

spears no expense to attain such advancement. This demographics' consumer profile is characterised by:

• RISING BRAND AWARENESS

• AVID SHOPPERS - AS TYPIFIED BY THE “MALL CULTURE”

• AN AFFINITY AND DEMAND FOR QUALITY PRODUCTS

• AVERSE TO COUNTERFEIT GOODS

• A GROWING INTEREST IN THE METROSEXUAL LIFESTYLE

• PURCHASES ARE MOTIVATED BY STATUS/ASPIRATION AND SELF-REWARD

• INCREASING TRAVEL REGIONALLY AND INTERNATIONALLY

At GCaribbean we offer brands fully scalable digital advertising opportunities, from traditional display to fully integrated content.

We are always happy to work with the brands we love to create one of a kind advertising campaigns.

DIASPORA (UNITED STATES)

• 6 Million + Caribbean people live in the U.S.

• 15 Million + second and third generation Caribbean-Americans

• 1.2 Million + people travel from the Caribbean to the U.S. annually

• Annually over 1 Million Caribbean Immigrants are Admitted to the U.S.

– Shopping Activity Participation While in the U.S.: 89%

REMITTANCES:

• Total Caribbean remittances US$9 billion+ annually

HOUSEHOLD INCOME

AVERAGE USD$55,000/annum

TARGET MARKET: AT A GLANCE

The target market is broadly based and is defined as men

between 18 and 44 in, of and connected to the Caribbean

CARIBBEAN REGION

Over 41 Million People live in the Caribbean

A LOOK AT 25 CARIBBEAN COUNTRIES:

• Total No. of Men: 12, 463,000

• Total No. of Women: 12,381,000

• Total No. of Men Unmarried: 5,000,000+

• Median Age: 29

• Over 12,000,000 are Internet users

• Over 6,000,000 Facebook subscribers

• An average of 56% are considered urbanized

Tourism: 23+ Million tourists visit the Caribbean annually

GENDER: AGE

Male -67% 18-25 - 40%

Female - 33% 26-35 - 35%

36-45 - 25%

EDUCATION EMPLOYMENT

College Graduates - 55% Employed - 78%

Post Graduate Study - 20%

You have a goal in mind, we have the means to help you achieve it – DIGITALLY!

Digital engagement has spiked and has continued to increase over the past 5 years. Added to an effective marketing strategy, online and digital advertising reaps unprecedented rewards. GCaribbean.com and our other digital utilities ( are great ways to reach a mass audience and a broad consumer base easily. Use these two opportunities to get your information out now. Our team can design custom packages to meet your specific needs.

ADVERTISING OPPORTUNITIES

HERE ARE SOME SPECIFIC OPPORTUNITIES:

GCARIBBEAN.COMDisplay Advertising (Leaderboard, Boxes, etc.)Sponsored FeaturesInterstitials & Video AdsIn-Content AdsEmail Sponsorships

OTHER DIGITAL Newsletters – The Groove and The GistSocial Media Marketing (Facebook, Twitter)Flash Animations

WITH GCARIBBEAN MAGAZINE, YOU CAN AIM TO:

• HEIGHTEN YOUR BRAND’S VISIBILITY: YOUR ADS CAN GARNER MAJOR ATTENTION, BRANDING IMPRESSIONS, AND INFLUENCE WORD-OF-MOUTH – CONSUMERS SKIP ADS THE LEAST ON DIGITAL MEDIA PLATFORMS

• BOOST YOUR SALES REVENUE: MAGAZINES RANK #1 IN DRIVING PURCHASE INTENT AND INCREASING SALES. CARIBBEAN PEOPLE ARE AVID SHOPPERS

• REACH A DIVERSE AUDIENCE: GET YOUR MESSAGE AND BRAND OUT TO A MASSIVE AUDIENCE

• BUILD BRAND LOYALTY: LEVERAGE ADS IN GCARIBBEAN MAGAZINE TO GO BEYOND YOUR PRODUCT’S SURFACE-LEVEL APPEAL

• AMPLIFY YOUR BRAND’S RESONANCE: ADVERTISE IN A SAFE ONLINE SPACE WHERE YOUR AD UNIT(S) WILL RECEIVE VISUAL DISTINCTION AND FORM STRONG CONNECTIONS WITH OUR AUDIENCE

• INCREASE YOUR BRAND’S ENGAGEMENT: INCREASE THE ENGAGEMENT BETWEEN YOUR PRODUCTS AND/OR SERVICES AND OUR AUDIENCE

• ESTABLISH A DIGITAL PRESENCE: USE OUR PLATFORM TO BOOST YOUR BRANDS DIGITAL PRESENCE

• DIVERSIFY YOUR MEDIA CHANNEL: DIVERSIFY YOUR MARKETING IMPACT WITH INTEGRATED STRATEGIES LEVERAGING GCARIBBEAN.COM, OUR SOCIAL MEDIA UTILITIES AND OUR DIGITAL ISSUES

• PENETRATE SOCIAL MEDIA: DIGITAL ADS INTEGRATING SOCIAL MEDIA FEATURES WILL HELP BUILD YOUR BRAND AND FOLLOWING OVER ALL SOCIAL NETWORKS.

AD UNIT (S) DESIGNIf you don't have ads available, don’t worry, we have an amazing design team that can assist. We can audit your needs and create bespoke and visually impactful ads that meld perfectly with the aestethic of GCaribbean.com and GCaribbean Magazine - giving you visual resonance. Our designers are ready to create any ad unit, per your request.

Please note that we're only available for development of dependent ad units.

REASONS TO ADVERTISE

GCARIBBEAN.COM RATE CARD

CREATIVE SOLUTIONSFrom banner and text sponsorships to wrapped skins and run of site, GCaribbean.com offers a catered solution to fit your advertising needs.

CUSTOM DIGITAL CAMPAIGNSHighly impactful, content-driven programs that leverage video and text assets multiple platforms to drive affinity, choice and loyalty.

• SOCIAL NETWORKING APPLICATIONS AND PROGRAMS • CONTENT INTEGRATION • EXPANDABLE HEADERS• INTERACTIVE OVERLAYS • VIDEO PLAYER INTEGRATION • INTERACTIVE AND ANIMATED SKINS • VIDEO SKINS

EDITORIAL ADJACENCIESPlacements on site based on themed editorial tent-poles.

ENGAGEMENT MARKETINGOur team continues to expand and create new offerings.Ask your rep how we can customize an in-market campaign tocreate the most effective experience for your brand.

CUSTOMIZABLE PARTNER OPPORTUNITIESGCaribbean offers customizable footprints to help you build a functional,emotive connection with our audiences. Our team continues to expand and create new digital offerings on a daily basis.

IAB AD UNITS

728x90 (Exclude Homepage)

300x250

300x250 (Homepage)

535x135

XL Unit (300x600)

XL Unit (Homepage)

Bottom Banner 160x500

CUSTOM UNITS CPM  

Walking Overlay

Reskin (One day)

Pre/Interstitial

XL Unit (300x600)

XL Unit (Homepage)

Marquee

Pushdown

Panorama Preroll

CUSTOM CREATIVE  

Advertorial (One day)

Tweet

Facebook Feed

Tweet + Facebook Feed

Newsletter/ Eblast

MOBILE/APP UNITS

(Available late Q-1 2014)

Mobile Banner Rate

Full Page Mobile Interstitial

MPAD-Full Page iPad Interstitial

VIDEO UNITS

Video Takeover

Video Preroll

Ooyala player Video Preroll

GCARIBBEAN.COM RATES (USD)

CPM

$ 15.00

$ 16.00  

$ 18.00  

$ 9.00  

$ 20.00  

$ 25.00

$ 9.00

CPM  

$ 35.00  

$ 3,000.

$ 30.00

$ 20.00  

$ 25.00      

$ 22.00

$ 22.00

$ 22.00

$ 3,000.

$ 750.00

$ 750.00

$ 1,000.

$ 1,500.

CPM

$ 10.00

$ 35.00

$ 53.00

CPM

$ 10.00

$ 30.00

$ 15.00

OTHER CAPABILITIES

IAB AD UNITS

VIDEO

MOBILE

PRE-ROLL

VIDEO TAKE OVER

ADVERTORIALS

TWEETS

FACEBOOK POSTS

RESKINS

PRE/INTERSTITIALS

XL UNIT (300X600)

MARQUEE

PUSHDOWN

GEO-TARGETING

PANORAMA

RICH MEDIA

ON YOUR RADAR T A R G E T L A U N C H D A T E : L A T E Q-1 2 0 1 4

IPad BANNER ADS

MOBILE & TABLET CAPABILITIES

IPad PRESTITIALS

Portrait: 768x1004 (full screen-max) / Landscape: 1024x748Box: 300x250 | Leader: 728x90

EXPANDABLE BANNER UNITSMOBILE WEB/MOBILE

APPLICATION

Collapsed: 320x50 / 300x50

Expanded: 320x300 (max) IPhone: 320x480 iPhone: 320x480 (full screen)

GUIDELINES• All creative is due 5 business days prior to launch date

• GCaribbean.com accepts Standard Banner,

Flash, iFrame, iLayer, HTML/DHTML, java, 3rd Party

Redirect, Popup/Popunder and Text Link ad formats

• Third party ad tags are accepted. Please send internal

redirects/redirects and iframe/javascript

• No looping restrictions

• All ads should be coded so that click-throughs

launch a new browser window using target=”_blank”

• Subject to IAB Terms & Conditions:

www.iab.net/standards/termsandcond2.pdf

FLASH GUIDELINES FOR DISPLAY

• A default GIF/JPEG is required

• All ads should be coded so that click-

throughs launch a new browser window using

target=”_blank”

• Flash ads need to have a clicktag encoded

rather than a hard-coded click-thru

command. The following cod

• e needs to be added manually to the .swf file:

• On (release) {getURL(clickTAG,”_blank);}

• For more information, consult Macromedia

Flash:http://www.macromedia

RICH MEDIA GUIDELINES

• Flash 8 is prefered

EXPANDABLES GUIDELINES

• 728x90 – expands down to 728x390

• 160x600 – expands right to 460x600

• 300x250 – expands left to 460x250

INTERSTITIAL GUIDELINES

• 500x400, We will convert video,

15 Second Max

WALLPAPER GUIDELINES

• 1600x1200 • Repeating pattern

• layered .psd or .jpg / .gif

VIDEO GUIDELINES

• Dimensions – 480x360 (4:3 Full Screen)

• Video length (30 seconds)

• Flash version – Flash 8

• Frame rate – same as source or ½ of source

(15 – 30 fps)

• Key frame – every 30-60 frames (2 seconds)

• Video Data Rate – 600kbps

• Audio Data Rate – 48kbps

• Total Data Rate – 648kbps

• It is recommended to crop to TV-Safe Area

and de-interlace. Video should not include

a leader.

• Clickable, please supply a click-thru URL

E M A I L S P E C I F I C A T I O N S F O R A D V E R T I S E R P R O V I D E D E M A I L C R E A T I V E

• All email creative is due 8 business days prior to email deployment date.• All images must be hosted by client. All image calls must be absolute.

• All creative must be accompanied by a seed/proof list. (If client cannot host images, G&C can host for a fee).

Coding Restrictions:

• All text files should be delivered in

plain text (.txt) format.

• Hyperlinks / ‘a href’s’ not permitted.

Recommendations

• We recommend creating the text

version in Notepad (on Windows’

based machines), SimpleText

(on Mac OS9), or TextEdit

(on Mac OS10+).

HTML FORMAT GUIDELINES

Deliverables - we will need from you:

• Subject line

• HTML file

• Formatted no larger than 800w x 1000h

pixels, total page weight not to exceed 100k

• Images must be hosted by client. All image

calls should be absolute URLs

• Maximum of 4 unique links

• Text version of email (see below for specs)

• A list of all email addresses that need to

receive the email proof and deployed/final email

Coding Restrictions:

• CSS (cascading style sheets), Image maps,

Javascript, and flash/rich media are not

permitted in HTML emails.

• No formatting should be included in the

header of the HTML

Recommendations:

• We do not recommend the use of Microsoft

FrontPage or Microsoft Word for the creation

of HTML emails: doing so results in the

creation of extraneous code that doesn’t

render properly in email client software.

TEXT FORMAT GUIDELINES

Deliverables - we will need from you:

• Subject line

• Text version of email

• URLs must be on their own line, preceded by http://

• Copy limited to 750 characters, including spaces.

• Maximum of 2 unique links.

• A list of all email addresses that need to receive the

email proof and deployed/final email

M A G A Z I N ECARIBBEAN

Geoff K. CooperPublishing+1 (212) [email protected]

Fabrice ArmandBusiness & Marketing+1 (212) 901-5209 Ext. [email protected]

Darryl DyeDigital Advertising Sales+1 (212) 901-5209 Ext. [email protected]

NEW YORKGeoff & Company, Inc.55 Nagel Avenue Suite #3BNew York, NY, 10040Tel +1 (212) 901-5209Fax + 1 (212) 901-5209