Hi! I’m Joel.
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Hi! I’m Joel.
20 years ago, my job didn’t exist.
I can wear this to work…
Or this, if I really wanted to.
This is my office…
But I can work
from almost
anywhere in
the world!
Because this stuff is all I need to do my job…
…and this guy is my boss.
“What on earth do you do?”
Conversion Copywriting!
“Huh?”
I help businesses get more people to do what they want, using words.
Let’s say 100 people visit your website…
…and read your offer…
…but only one of them buys from you.
I make it so that out of 100 people who visit…
…and read your offer…
…THREE of them buy! (or more)
??? !!!
Is this what I want?
Am I making a smart decision?
“How’d you wind up doing this?”
Finish High School
Go to University Get a job
Work there until you retire
(or die)
Realize this could be a
career
Finish High School Choose a
business degree out of
fear
Try a bunch of courses to see what you like
Switch your major
Add an extra year of University
Go work in Toronto doing sales, hate it
Come home and get a job at an agency doing a job you’ve
never heard of
Dream of working at a big firm
Start writing on the side, love it
Turn down a job offer at a huge
firm Start your own copywriting
company
Learn a totally new way of writing that scares you
Decide to start your OWN agency…
????
Attitude+
Experience+
Relationships=
Opportunities
Working for yourself is
awesome, but…
• Don’t dismiss your passion.• Connect with everyone you can.• Remember that nothing is permanent.• Don’t let life happen, MAKE life happen.• Say yes!
So, my advice…
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