GC Office Newsletter No - Millward Brown · GC Office Newsletter No.1 . 2 CONTENT Multi-Country projects 03 Virtual lab projects 07 Over 500k RMB Projects 04 ... SH Project Adventure

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GC Office Newsletter No.1

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CONTENT Multi-Country projects 03

Virtual lab projects 07

Over 500k RMB Projects 04

New staff in Mar 11

Summary of online and offline projects 13

SH Firefly Day Activity 19

UKTI & FT Collaborative Event 18

Long service award in 2016 12

HK Team

Firefly Hong Kong team did one multi-country project in March. Revenue is HKD 969,000. Nature of research is to develop future communication route for Ferrero Rocher in Hong Kong, Taiwan and South Korea. We won this is by the Big Idea approach and analysis framework.

Service Team

Salina Cheng Group Director & Head of Qualitative

Simon Chung Associate Account Director

Shirley Wong Research Executive

Project Rock

Multi-country project in March

GC projects commissioned over 500Krmb

SH Team

Bring to Life CAO in China

Firefly Shanghai won 3 large scale projects from Ariston, Lixil and Lincoln. The contract values for Ariston and Lincoln are over 1 million RMB for the qualitative part. The projects for Ariston and Lixil are to help the clients to shape relevant and differentiating brand positioning, which prove that Firefly’s capability to work on more strategic works beyond our stronghold communication type of studies. The recent won of Lincoln project also set a key milestone for Shanghai team to step in gaining more business in auto field.

Service Team

Project Cobra Project Upgrade

Sally Yuan Group Account Director

Jackie Jin Associate Account Director

Coral Zhang Associate Account Director

Stephen Huang Head of Firefly Shanghai

Classic Luo Research Associate

Stephen Huang Head of Firefly Shanghai

Jessie Ye Research Executive

Raphael Zhang Associate Account Director

Caroline Law Account Director

Lu Yue Research Associate

Mancy Lu Research Executive

GC projects commissioned over 500Krmb

BJ Team

Project BMW MKL

Firefly Beijing won a positioning study from BMW. Revenue is RMB719,187. Purpose is develop positioning for their most important model. We won this since we built trust via lots of CDP work and stable service team compared with competitors.

Service Team

Eric Wang Head of Firefly beijing

Catherine Qiu Account Director

Yani Yu Account Manager

Anax wang Research Executive

GC projects commissioned over 500Krmb

HK Team

Firefly Hong Kong team won a Big Idea Study from Ferrero Rocher. Revenue is HKD 969,000. Nature of research is to develop future communication route for Ferrero Rocher in Hong Kong, Taiwan and South Korea. We won this is by the Big Idea approach and analysis framework.

Service Team

Salina Cheng Group Director & Head of Qualitative

Simon Chung Associate Account Director

Shirley Wong Research Executive

Project Rock

GC Virtual lab projects

Sally Yuan Group Account Director

Firefly shanghai team successfully sold 8 Virtual Lab projects, mostly for Unilever.

Jackie Jin Associate Account Director

Jessie Ye Research Executive

Person has experience in Virtual lab

Brooke Song Account Manager

Amy Ai Account Director

Amber Yuan Senior Research Executive

Lara Yao Account Director

Dickson Lam Account Manager

Brand Project Name

Research Nature

Person in charge

Bring to Life CAO in China Usage behavior understanding Sally, Jackie, Brooke

Project gifting Understand gifting habits in China Sally, Brooke

Video evaluation for Magnum Video evaluation for cinema & pre-roll

Sally, Dickson

Project Sirio Gummy U&A Lara, Amber

Project Canon Plus TVC quick optimization before link

Amy

Project POSM Communication test Amy

Mobile Platform Digital Test Database and Learning

Digital-Channel exploration Amy, Dickson

Project Sampling in Campus Campus campaign Brooke, Sally

GC Virtual lab projects in March

Virtual Lab is a proven successful methodology that can help the clients effectively gain real-time feedbacks on certain topics that they feel interested and can be combined with other conventional methodology as an add-on tool for complementing more depths by providing actual and concrete examples, adding more exploration/brainstorming result without the boundary of interview timing/context and even collecting interactive and on-going feedbacks in longer term..

BJ Team

Firefly Beijing team has sold one virtual project for Youku, nature of research is brand positioning. Purpose is to understand consumers’ needs and motivation for using the video information provider. We won this for client are interested in new methodology especially digital solutions, and also the previous cooperate experience with Vermeer in brand positioning projects.

Service Team

GC Virtual lab projects sold in March

Nicole Wang Research Executive

Candice Geng Associate Account Manager

Brand positioning Quali

GZ Team

Firefly Guangzhou team has sold one virtual project for Nestle waters. VL was used as a tool to engage with young mothers and understand their life styles and values then followed by home visit. How to win: Frank introduced VL method to Nestle waters team

Service Team

GC Virtual lab projects sold in March

Lucarse Liang Research Associate

Frank Yan Associate Account Director

Nestle VIP consumer immersion

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New Staff in March

SH

Betty Wan

Join Firefly in 2016/3/28

•Always trying new things, varying from archery to bouldering (rock climbing).

•Appreciating theatre arts , not only watching musicals and dramas but also spending spare time joining as a front/back-stage staff.

• Jogging, hiking and going to a new place for fresh air and new inspiration.

With academic background in Finance and Corporate Communications, I am familiar with data analysis and qualitative narratives.

Though I am new to market research industry, the past experience accumulated in the equity analysis and focus group interview have equipped me with the necessary ability to think critically and learn independently. Therefore, I believe I can be a helpful, fun and diligent colleague to work with.

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Long service award in 2016 S

H

Marcia Cabanes

BJ

Megan Li

Join Firefly in 2011/7/6

Yani Yu

Join Firefly in 2011/6/7 B

J

Join Firefly in 2011/4/2 Congratulations!

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GC Online projects list in March

Office Job Name Client Name Brand Research Nature

Category Project Type Person in Charge

SH Bring to Life CAO in China Ariston Ariston

Communication test

Household Virtual Lab Sally

SH Project Gifting Unilever Lipton Market– U&A study

Tea products Virtual Lab Sally

SH Project Sirio Gummy Study Sirio Sirio U&A Pharmaceutical Virtual Lab Lara

SH Project Canon Plus Unilever Clear Communication test

Personal care Virtual Lab Amy

SH Project MGN Pre-campaign Optimization

Unilever Magnum Communication test

Ice cream Virtual Lab

Sally

SH Project POSM Unilever

Dove Communication test

Hair care Virtual Lab Amy

SH Mobile Platform Digital Test Database and Learning

Unilever Unilever Digital-Channel exploration

Media-online Virtual Lab Amy

SH Project Sampling in Campus Unilever Comfort Campus campaign

Laundry products

Virtual Lab

Sally

BJ Brand positioning Quali Youku Youku Brand positioning

Video Virtual Lab Candice

GZ Nestle VIP consumer immersion Nestle Nestle Market– Trend study

Waters Virtual Lab Frank

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GC Offline projects list in March

Office Job Name Client Name

Brand Research Nature Category Project Type

Person in Charge

SH Bring to Life CAO in China Ariston Ariston Communication test Household FGD Sally

SH Project Sirio Gummy Study Sirio Sirio U&A Pharmaceutical FGD Lara

SH Mobile Platform Digital Test Database and Learning

Unilever Unilever Digital-Channel exploration Media-online IDI Amy

SH Project Cough STB test J&J J&J Communication test Pharmaceutical

FGD Lara

SH Direction of KITKAT flavor development in China

Nestle Nestle KitKat

Market– Trend study Foods FGD Helen

SH Project Mega 3 Pfizer Centrum Communication test Medicine FGD Munling

SH Project Manhattan 2 GSK Bactroban Oinment

Pre-link Medicine Mini FGD

Munling

SH Project Carma III Coca Cola Coca Cola Communication test Beverage FGD Munling

SH Project Cobra LIXIL Water Technology

Cobra Branding positioning/repositioning study

Sanitary product

FGD,IDI Stephen

SH Project Response Stage I Red Daffodil Danone Market– U&A study IMF IDI Jennifer, Lara

SH Project Footcare Bayer US Bayer NA Footcare Ethno, FGD

Jennifer, Raphael

SH Project Down Jacket MB Italy Moncler Branding positioning/repositioning study

Clothes FGD Jackie

SH Project Rain Intel Intel PR/event study PC games Mini FGD

Helen

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GC Offline projects list in March

Office Job Name Client Name

Brand Research Nature Category Project Type

Person in Charge

SH NPL Digital Campaign pre-test

Nestle Nestle Branding – naming test Water FGD Helen

SH Project King Burger King Burger King Communication test Food FGD Marcia

SH Project Protein Mengniu Mengniu Communication test Protein water FGD Lay

SH T5+ STB test project

Intel Intel

Ad pre test Computer FGD,IDI Helen

SH Project Voice Baidu Baidu Consumers/employees - satisfaction study

Internet FGD Stephen

SH 2016 China consumer immersion_Shanghai

Nestle Nestle Market– Trend study Bottled water IHV, Pre-task

Helen

SH Project Everyday Drink Unilever Lipton Product-packaging test Tea products FGD Stephen

SH Nestle Chinese Consumer Understanding

Nestle Nestle Market– Trend study Water Desk research

Dickson

SH Project Adventure AKQA Limited

Volvo Digital-website development Auto IDI Munling

SH NPD Idea Test Phase II Nivea Nivea Product – product concept/ prototype test

Skin care FGD Jen,StephenMunling

SH Sino Taste Instant Coffee Positioning

Sino Taste Sino Taste Branding positioning/repositioning study

Coffee FGD Helen

SH Project IHV in CD Nivea Nivea & Slek

Market– U&A study Skin care/hair care products

IHV Caroline

SH Project Earth Fonterra Anchor Product – product concept/ prototype test

Adult milk FGD Jennifer

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GC Offline projects list in March

Office Job Name Client Name

Brand Research Nature Category Project Type

Person in Charge

SH Online purchase behavior understanding

COFCO Womai

Womai website

Market– U&A study Media-online FGD Caroline/ Catherine

SH Project Delicious Unilever Knorr Communication test/ Product-packaging test

KDST FGD Gerline

BJ BMW F49 ad pre test BMW BMW Ad pre test Auto FGD Eric

BJ Intel Biz PC Refresh Message Develop Study

Intel Intel image Idea development IT Workshop IDI

Eric, Candice

BJ Intel Biz PC refresh message development study stage II

Intel Intel image Idea development IT Workshop

Eric, Candice

BJ Shell Rimula Light Truck Driver Qualitative Study

Shell Shell U&A and communication Engine oil FGD Maple

BJ MYSN Round 4 Study RB Manyan Shuning

Ad test Medicine FGD Kahlen

BJ ADW Culture code research in China

RB

Durex Consumer insight Condom Workshop Kahlen

BJ 360 mobile guard study 360 360 mobile guards

U&A and branding Mobile APP FGD Kahlen

BJ Gaming Experience Store Design Qualitative Study

Intel Dota Consumer understanding and product test

Computer game

FGD Eric , JC Chen

BJ NPL Digital Campaign pre-test

Nestle Nestle pure water

Per-link Pure water FGD Catherine

BJ TouTiao Brand Awareness Study

JinRi TouTiao

JinRi TouTiao

U&A and communication Mobile APP FGD Maple

BJ T5+ STB test project Intel Intel Ad pre test Computer

FGD Eric, Candice

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GC Offline projects list in March

Office Job Name Client Name

Brand Research Nature Category Project Type

Person in Charge

BJ Project Protein Mengniu Mengniu Communication test Protein water FGD Eric

BJ 2016 BMW Brand Campaign Advertising Pre-test Study

BMW BMW Ad pre test Auto FGD Maple

GZ Direction of KITKAT flavor development

Nestle Nestle KitKat

Market– Trend study Foods FGD Frank

GZ Nestle VIP consumer immersion

Nestle Nestle Market– Trend study Waters IHV Frank

GZ Instant coffee market entry with Vermeer

Sino Taste Sino Taste Branding positioning/repositioning study

Coffee FGD Frank

GZ UL Online FGD with Discuss.io

Unilever DISCUSS.IO Market– Trend study Drink IHV Frank

HK Project Rock Ferrero Ferrero Rocher

Big Idea Study Chocolate FGD Salina, Simon

HK Project KB Pre-Link SG Ferrero KB Pre-link Food and Beverage

FGD Simon, Shirley

HK Project Halo 2.0 Part II Friesland Campina

Dutch Lady Campaign evaluation Food and Beverage

FGD Salina, Miin

TW Chocolate FGD FF HK Ferrero Big IDeA Snack FGD Joanne

TW Replacement Concept Test FF Westport

Amway Durables Durables FGD Joanne

TW Milk Tea FF SH Lipton Package test RTD FGD Joanne

TW Individual and Group Meal KFC KFC Concept and product test Fast food FGD Joanne

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UKTI & FT Collaborative Event, 5th April, Beijing

Jennifer has been invited to attend GREAT Thought Leadership Dialogue that taking place on 5th April 2016 Beijing. Discussion topic is about Chinese Culture and Globalization. China is one of those civilizations which is very rich in its cultural heritage since the very day of its existence. One of the major positive impacts of globalization on the Chinese culture is that of ethics and economy. The Chinese economy has been one of the most flourishing economies after the world experienced globalization. However, apart from the many positive effects, globalization has also had some negative effects, one of which hits the Chinese nation is that people are adopting western culture as their own and are more inclined to western cultural heritage.

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SH Firefly Day Activity -EMBRACING SPRING FLOWERS

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In SEVEN ROSE

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Our Own BASKET OF SPRING

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