TGI GB 2015 Q3 New additions in action
Aug 13, 2015
Lifestyle New Statements
Men are judged on their appearance just as much as women
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Women are just as capable as men at being leaders
It’s perfectly acceptable for men to be stay at home parents these days ”
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I prefer to eat vegetarian foods “ ”
I try to eat healthily but not at the expense of what I enjoy
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” Source: GB TGI 2015 Q3
I feel lost without my mobile phone ”“Lifestyle New Statements
Gender Split
57%(111)
44%(89)
Adults aged 15-24 are 47% more
likely to feel lost without
their phones.
East Midlands 8% (102)
Yorkshire/Humberside 9% (100)
North West 11% (104)
West Midlands 9% (100)
Scotland 7% (80)
Wales 4% (89)Greater London 16% (119)
South West 8% (91)
North 4% (85)
Base: All Adults Source: GB TGI 2015 Q3
Consumer Electronics Consoles, Accessories & Games
Where Purchased
Men aged 15-21 are 147% more likely to purchase from Cex
Men are 57% more likely to purchase from PN, while women are 55% less likely to do so
Single adults aged 18-24 are 75% more likely to purchase from Xbox Live
Married adults are 7% less likely to purchase from Nintendo eShop
Games bought in last 12 months and which Pre-Ordered
Base: All Adults Source: GB TGI 2015 Q3
E-Cigarettes New Brands added
Base: Adults 18+
Adults aged 18+ with a university degree are 99% more likely to smoke Motives E-Cigarettes, but only 15% more likely to smoke Benson & Hedges cigarettes.
Source: GB TGI 2015 Q3
Outdoor Media Outdoor Advertising – Seen in the past week
Advertising on roof of a taxi with digital screen
Advertising outside convenience shop/stores
Advertising in cinema foyer Source: GB TGI 2015 Q3
Motoring Car Ownership – New Brands
BMW 7 SERIES
DARCIA
KIA PICANTO
NISSAN LEAF
SEAT IBIZA
SEAT LEON
SUZUKI SWIFT
SUZUKI VITARA
New car registration year
Mar’15 – Feb’16
Source: GB TGI 2015 Q3
Motoring New Car Features/Accessories
Car Speakers GPS Bluetooth Air Conditioning Leather Upholstery
Speed camera detector
Rear view camera
Cruise control Parking sensor Park assist
Windscreen wipers
Heated seats Wifi adapter
Alloy Wheels
In car DVD MP3 Stereo
Car Radio Source: GB TGI 2015 Q3
Television EE TV
Companies or Services
Which Recording Devices Have
RECORDED TV AND VIDEO ON DEMAND
TELEVISION VIEWING
Video on Demand – Services used
Base: All Adults Source: GB TGI 2015 Q3
Children’s Toys and Games Types of toys bought in the last 3 months/12 months
Electronic Learning
Board Games
Puzzles
Train sets
Remote control toys
Cars racing car sets
Grandparents are 19% more likely to buy their grandchildren Puzzles, however they are 14% less likely to buy them an Electronic Learning game.
Parents
With 2 children age 4 and
above
Social Grade B
92% more likely to buy Remote Control Toys
Base: All Adults Source: GB TGI 2015 Q3
Using Your Mobile Phone Abroad Used For
Making Calls
Sending Text Messages
Reading E-mails
Sending Emails
49% of women use their
mobile phones abroad for
Social Media
User #socialmedia
User
Men are 18% more likely to send emails abroad while women are 17% less likely to.
307,000 of adults aged 15-24 send text messages while abroad.
Base: All Adults Source: GB TGI 2015 Q3
Other Internet Browsing
Social Networking*
* Q3 Addition
Shopping and RetailSelf Storage
Less than a month
1 – 5 months
6-12 months
Over 12 months
Used in last 12 months
Source: GB TGI 2015 Q3
How long used:
Shopping and Retail Shopping for food, drink and household products
Grocers shopped at:
Source: GB TGI 2015 Q3
Health and Pharmaceutical productsNew Brands added
Muscular & Joint Pain Remedies
Sore Throat Remedies
Remedies for Insomnia, Stress & Anxiety
Vitamins & Other Supplements
Foot Care Creams
Antiseptics & Ointments
Source: GB TGI 2015 Q3
CONTACT
Kantar Media TGIEaling Gateway26-30 Uxbridge RdLondonW5 2AU
@KantarMediaTGIW: tgi.kantarmedia.com/uk