Engaging with an external ecosystem Intrapreneurship Conference Dec 12 2014
Gayatri Korhalkar (Numa Paris) - Engaging with an external Ecosystem
Jul 14, 2015
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Engaging with an external ecosystem
Intrapreneurship Conference Dec 12 2014
Numa, A springboard for entrepreneurs
Entrepreneurship is a state of mind
Our quest is to build: Methodology Mentorship Ecosystem
Our quest is to build: Mentorship Mentorship Ecosystem
Our quest is to build: Mentorship Methodology Ecosystem
Change of environment catalyses a change of mindset
Acceleration Programs
100 coworkers daily !72 Startups accelerated, & 5 exits (since 2011) !1000 events/year
Events
Workshops
Open Innovation Programs
2000 2007 2008 2011 2014
Silicon Sentier
Silicon Sentier 1st Label Living Lab
La Cantine, 1st Co working space
in France
Le Camping
NUMA
Silicon Xperience
Enterprises K-type
Startups R-type
How we approach innovation
Numa Shift (Idea to proof of concept)
Numa Explore (Open innovation sandbox)
Business problem
Diagnostic Idea
!
Business Problem: How might the French customs better inform travelers on the taxes levied on imported goods so as to reduce the load on call centers?
Numa Shift (Idea to proof of concept)
Numa Explore (Open innovation sandbox)
Business problem
Diagnostic Idea
PITCH DISCOVER - DEFINE DEVELOP - DELIVER
Numa Shift
SELECTION & PREPARATION
DO YOU KNOW YOUR USER?
YES
?
USER PERSONA
USER RESEARCH & ANALYSIS
YES
DOES YOUR PRODUCT MEET AN EXISTING NEED?
HOW DOES YOUR USER INTERACT WITH YOUR PRODUCT?
IN WORDS
IN IMAGES
USE CASE
STORY BOARD
HOW DOES IT WORK?
HOW DO YOU ORCHESTRATE A DESIRED USER EXPERIENCE?
YES
STAKEHOLDER MAP
SERVICE BLUEPRINT
TEST
WHO DOES THE SUCCESS OF YOUR PRODUCT DEPEND ON?
PROTOTYPE
DO YOU KNOW THE PAIN POINTS YOUR USERS EXPERIENCE?
DO YOU HAVE STAKEHOLDERS’ BUY IN ?
YES
PITCHLAUNCH
?
?
?
ITERATE
IDEATE
!
Business Problem: What products, services and collaborations might emerge if we (a French Railway Network) open a part of our data to an ecosystem of entrepreneurs?
Numa Shift (Idea to proof of concept)
Numa Explore (Open innovation sandbox)
Business problem
Diagnostic Idea
Spon
sor
Intrapreneurs
Startups
Subject Experts
Users Ac
adem
ia
DATAListen Engage Experiment
Watch a case study video here: https://www.youtube.com/watch?v=3wpy0Ojf4KQ&feature=youtu.be
!!
!
Our Learnings: 1. Not all business problems lend
themselves to open innovation 2. Internal stakeholder buy in is not
enough, get them engaged 3. The focus is on experimentation &
not a solution 4. Being a big brand will not ensure
participation
Tips on defining your roadmap
1. What are your resources: skills, tools, infrastructure, data?
3.How will you measure your success?
2. Who will you include?
4. How will you make it a win-win?
5. What are your barriers/show stoppers?
6.The only obligation is to experiment.
Lets talk (20 mins) 1. Interview your neighbor 2. Flesh out his business problem 3. Recommend a road map :
Acceleration/Open Innovation 4. Share
Business problem
Acceleration (Idea to proof of concept to pitch)
Open Innovation (A sandbox)
Acceleration 1. How will you measure the success of your
program? 2. Who are your participants? 3. How will you identify & prepare them? 4. What happens after the participants have
pitched a working prototype & a business case?
5. How will your program transform the participants?
6. Whose buy in will you need to implement your program?
Open Innovation 1. What are your resources (Data/
infrastructure..? 2. How will you measure the success of
your program? 3. Who will you include in your
sandbox? 4. How will it be a win-win? 5. What could be the biggest barrier? 6. Are you in it to experiment?
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