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PEPSICO IS THE WORLD'S PREMIER CONSUMERPRODUCTS COMPANY FOCUSED ON CONVENIENT
FOODS AND BEVERAGES.
SUBMITTED TO :-MRS. MEENAKSHI
CHAUHAN
(FACULTY GUIDE)
SUBMITTED BY:-GAURAV GOHIL
(SEM 3rd)
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Our objective is to deliver sustainedgrowth, through empowered people,
acting with responsibility and buildingtrust.
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TARGAT ASSIGNED:- Sale of 2000 carat in four months(16 weeks) which is
equal to RS.600000 in four months. (2000*300)
TARGET ACHIVED:- (until 14th week)
Sold 2334 carat ion fifteen week which is equal to RS.700200 (2334*300)
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First of all I visited all shops of my area with RA (routeagent) and analyzed shopkeepers problems thenconsulted those problems with my company guide.
Company guide guided me how to deal with suchproblems and I acted accordingly.
Increased sale by supplying those products to shopswhich are in demand and by also generating need forthose product which are less in demand.
our work also involve observing purity of freeze . Purityof freeze was also one of the factor which helps to increasesale.
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We also analyzed display of Pepsi product in each outletand suggested shopkeeper how to go for display part ofPepsi product. Because customer purchases only such
products which are clearly visible satisfies their need anddemand.
Part of David Burrow's Pepsi collection
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Achieved more target then assigned by companyevery week(sale of 125 carat/week, RS 37500)
Explored new shops/outlets for company andincreased companys sale.
Promoted Mirinda orange flavor at every outletand directly helped increasing sale.
Promoted Tropicana Twister when launched in the
city at each outlet/shops. Worked on improving relation between sales man
and shopkeeper.
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Promoted Twister Trpoicana when re launchedby company.
Prepared EDS (Every Delar Survey) whichinclude visiting each outlet who keeps cold
drinks and analyzing share of Pepsi, Coca Cola,Local.
Worked for puring Pepsi visi ( which includeforcing shopkeeper to keep Pepsi products infreeze rather then any other item)
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A) Time Constraint.
B) Loyalty of the retailers with competitors.
c) Previous bitter experience of the customer.
D) Lack of interest of the respondent.
E) Strong Competition There are very strong competition of
PepsiCo with Coke and the other local players. From theother FMCG companies we also face competition inmerchandising because the space in the shop is limitedand every brand wants to take place in front where thecustomer watch it easily.
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How to go about launching of any new product in the
market.
Maintaining of relations with customer.
Learned about supply structure in FMCG sector ( importantrole of supply)
Different Sales promotion scheme adopted by company to
promote sales.
Importance of display in increasing sales (jo dikhta hai vobikta hai)
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Appreciated by company throughappreciation letter.
Certificate of four month training in Pepsi.
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The PepsiCo is a well known brand name and it isthe market leader also. The company launches newschemes at regular basis and tries hard to make and
maintain the relationship with the customer. Thecompany believes more in pull strategies and spendsa lot of amount on merchandising. A very good thingis that it reacts very fast in any circumstances. The
distribution network of the company is also verygood. The company is continuously working onmerchandising. The sale of the company affects a lotfrom it because the products are impulse in nature.
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There are many small villages near Kota city
and there is huge potential for the companyand it can spend its business in near future.
It is the peak season of the beverage industryand the PepsiCo can boost-up its sale by
launching some new retailer-oriented scheme.
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Print Media :- In print media they use brochures, leaflets, gave ads,
reminders teaser ads in newspaper. Direct contact :-
It include giving road show in various schools and colleges ,town ,ofthe city for promoting the awareness of thePepsi among the people..It was one of the most important activity.
Tele calling was also one of the major sources of direct contact. Calls
were made to those who earlier attended /web portal of PepsiCo.\
E Mails were also send to those who were not be contacted throughphone calls so that they can also be made aware..
Canopies,poster,banner were placed at different locations in the city
for promoting the awareness.
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A successful product or service means nothing unless the
benefit of such a service can be communicated clearly to thetarget market. Another one of the 4P's is 'promotion'. Abusiness' total marketing communications programmed iscalled the "promotional mix" and consists of a blend ofadvertising, personal selling, sales promotion and public
relations tools. This includes all of the tools available to the marketer for
'marketing communication'. Think of it like a cake mix, the
basic ingredients are always the same. However if you vary theamounts of one of the ingredients, the final outcome isdifferent. It is the same with promotions. You can 'integrate'different aspects of the promotions mix to deliver a uniquecampaign.
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The elements of the promotions mix are:-
Advertising
Sales Promotion
Publicity
Public Relations
Personal Selling Direct Marketing
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