Gaudi - Nanovortrag Liechtenstein, Product Innovation

Urs Gaudenz

MSc Microtechnology (EPFL)

Lecturer for product innovation

Technikumstrasse 21, CH-6048 Horw

T +41 41 349 33 11, F +41 41 349 39 60

T direkt +41 41 349 35 97

mailto:[email protected]

Speculative Futures

Convergence of Life & Tech

Interdisciplinary Study Program


Slide 2 Wirtschaftsingenieur Innovation Urs Gaudenz

Urs Gaudenz – [email protected]

Master of science in micro technology (EPFL)

Worked 8 years for Swiss high tech companies (sensor/motor

technology)

Postgraduate studies international business and innovation

management

4 years as a consultant in innovation management

Lecturer for product innovation, Researcher in Creative Living Lab

Active participation in various open communities and projects

Two

Customers / Employers

To the lecturer Urs Gaudenz

Customers

http://www.sensirion.com/en/00_home/00_home.htm

http://www.sensirion.com/en/00_home/00_home.htm

http://upload.wikimedia.org/wikipedia/de/0/06/Mayer_&_Cie._logo.svg

http://upload.wikimedia.org/wikipedia/de/0/06/Mayer_&_Cie._logo.svg


Projektbeispiel – Break-Through Innovation

Quelle: Yanko Design


Collecting Facts from Today's Business and projecting Visions for

Tomorrow with Representatives from 7 European Countries

Impulse Speeches by each Representative


Shadowing – Einsichten durch Nutzerbeobachtung

Käthy Gaschen

HaushaltsfachfrauIroning

with the

tip

steam

dry

RefreshingBlowing


Open Innovation - Crowd Sourcing mit Atizo

1. Ask a question and

set the reward

2. Innovators generate

ideas

3. Rate the ideas and

assign prices

?

Atizo community of more

than 5000 innovators

Engineers, Students,

Nurses, Artists, Interior

designers, gardeners…

“We are looking for a break through innovation in ironing”

Quelle: Atizo.com


Result: 362 Ideas from 132 Innovators


Helbling Innovation Contest and Creativity Workshop

with invited Innovators

Systematic idea creation process

Invited creative industrial designers

Accurate briefing of participants

Individual work and workshop session

Initialization WorkshopPresentation

Incubation / Individual Work


Patented Idea “Steam Amplification”


Von der Handskizze zum patentierten Produkt

HEATING DEVICE WITH AN INTEGRATED THERMOBLOCK

FOR BEVERAGE PREPARATION MACHINE

© Helbling Technik AG


Nespresso Pixie Collection: Tiniest Nespresso machine yet

Nespresso Pixie 2011


Only few ideas survive all phases of the innovation process

Combinatio

n

Evaluation Verification

Innovation Process

(Idea Funnel)

Ideation Process

Ideation

http://upload.wikimedia.org/wikipedia/commons/f/f0/Carl_Spitzweg_017.jpg

http://upload.wikimedia.org/wikipedia/commons/f/f0/Carl_Spitzweg_017.jpg


Fill your idea funnel

Innovation Process

(Idea Funnel)

Ideation Process

Combinatio

n

Evaluation VerificationIdeation


Fill your idea funnel with open innovation

Open Innovation

Innovation Process

(Idea Funnel)

Ideation-Process describes the systematic process of idea generation and acceptance.

The process includes stimulation, creation, collection, evaluation and promotion of ideas

in a cooperative effort of all the people involved.

Ideation Process

Ideation Combinatio

n

Evaluation Verification


Two ways of thinking: Divergent thinking to have more ideas

Convergent thinking to decide

Create

Choice

Make

Choice

ConvergentDivergent

Inspiration Association EvalutionCombination

Ideation Process

Slide 16 Wirtschaftsingenieur Innovation Urs GaudenzDivergent thinking

Slide 17 Wirtschaftsingenieur Innovation Urs GaudenzConvergent thinking


Future and Trend Research

Urs Gaudenz

MSc Microtechnology (EPFL)

Lecturer for product innovation

Technikumstrasse 21, CH-6048 Horw

T +41 41 349 33 11, F +41 41 349 39 60

T direkt +41 41 349 35 97




Definition of a trend

Present Future

Trend

Possible progressions

Past

Signs

A trend describes a change over time

A progression of signs may indicate a trend.

By identifying trends, future developments are foreseen.


Connect the dots – The Touch Screen Revolution

Source: iSuppli 2010

0

20000

40000

60000

80000

100000

120000

140000

2009 2010 2011 2012 2013 2014

Global Production of Touch Screen Modules for Computers

(Thousands of Units)

Trend based innovation management

https://www.lens.org/lens/


Connect the dots – Mobile Phones - Disruption



We watch. We listen. We intuit. We connect the dots.

Faith Popcorn (Plotkin) – BrainReserve (USA) - http://www.faithpopcorn.com/

Known through her legendary Popcorn Report (Cocooning, Evalution, Anchoring)

Marketing Consulting - consumer centered, sociology influenced analysis of product- and shopping

trends

Matthias Horx – Zukunftsinstitut (GER)

Is considered the most influential futurist in the German-speaking world.

Founder of the Zukunftsinstitut

Trend-Reports


http://www.faithpopcorn.com/


Connect the dots – Urban Boom

Source: Top 10 consumer Trends in 2010, http://trendwatching.com



Visualization of trends on trend maps

Trend research – recognize, classify, arrange and name developments.



The most reliable way to forecast the future is to try to understand the

present

John Naisbitt

Megatrends


Futurologie – Scientific Research on the Future

Scientific Trend Reserarch

Gottlieb Duttweiler Institute

GDI research takes the wider picture.

The main sectors: consumer goods, food & beverages,

services, health & beauty, leisure & tourism, and

homestyle.

Siemens, Research & Development

Publish the "Pictures of the Future" Report twice a year

With new Technologies, Trends und Future visions.

W.I.R.E.

Think Tank for Business, Society and Life Sciences

Baerengasse 22 | CH-8022 Zurich


Trend-Report – Keytrends 2015

Wearable Navigation

Self Driving Cars

Smart Watches

Full Immersion Games

Lifestyle Drones

Home-Farming

Crowd Science

Flexible Displays

Smart Homes

Source: Zukunftsinstitut

Slackline

Key Trends 2010

Damien Walters

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://en.wikipedia.org/wiki/Immersion_(virtual_reality)&ei=eAYcVevmCYTKOcKrgPAN&psig=AFQjCNGHOHp65aDFZ9StECKqrh0NkHQOOA&ust=1427986414170487

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://en.wikipedia.org/wiki/Immersion_(virtual_reality)&ei=eAYcVevmCYTKOcKrgPAN&psig=AFQjCNGHOHp65aDFZ9StECKqrh0NkHQOOA&ust=1427986414170487

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.androidauthority.com/samsung-flexible-oled-display-huge-orders-85421/&ei=AQccVcCuG4nZPfiMgBg&psig=AFQjCNHvAb54b05NHBEY2Zx1zt7GcHOfZA&ust=1427986555437135

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.androidauthority.com/samsung-flexible-oled-display-huge-orders-85421/&ei=AQccVcCuG4nZPfiMgBg&psig=AFQjCNHvAb54b05NHBEY2Zx1zt7GcHOfZA&ust=1427986555437135


Trendsetter - Lifestyles

Normcore

Helicopter Parents

Body Hacker

https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=https://blog.lonewolfmag.com/normcore/&ei=IAocVf6DHIKvPbLwgOgE&psig=AFQjCNF8ho_dc80xLb72n5SjMqh5rwciwA&ust=1427987243483282

https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=https://blog.lonewolfmag.com/normcore/&ei=IAocVf6DHIKvPbLwgOgE&psig=AFQjCNF8ho_dc80xLb72n5SjMqh5rwciwA&ust=1427987243483282

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.essentialbaby.com.au/kids/caring-for-kids/helicopter-parents-not-doing-enough-to-let-children-fail-20100408-rue4.html&ei=sAYcVcuQCMO-PNCSgHg&psig=AFQjCNHtkkkXGhzTaAQTJTt5zHCJ1bo2VA&ust=1427986468754863

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.essentialbaby.com.au/kids/caring-for-kids/helicopter-parents-not-doing-enough-to-let-children-fail-20100408-rue4.html&ei=sAYcVcuQCMO-PNCSgHg&psig=AFQjCNHtkkkXGhzTaAQTJTt5zHCJ1bo2VA&ust=1427986468754863

Slide 29 Wirtschaftsingenieur Innovation Urs Gaudenz29

The Picture of the FutureZukunftsszenarien

Siemens „Picture of the Future“

Future Mind-Map

Gaudi - Nanovortrag Liechtenstein, Product Innovation

Education

innovators slide nr

representative slide

innovation quelle

innovation managementlecturer

innovation managementfinaly

yanko design slide nr

project week

exciting week