The InventorDr. Robert Cade
Born 1927 in Florida
History
•Trained at University of Texas Medical School
•Trained to become Internist and nephrologists.
University of Florida•Investigated why water wasn't
enough to hydrate athletes
•Studied the effects that loss of fluid and electrolytes
•Tested bodily conditions of:Blood pressure and body temperature
How it worksConsist of water, sugar, sodium, potassium, phosphate, and lemon
juice.A solution replacing water, salts
and minerals Athletes remain energized,
healthy and strong during a game/workout
Success!
Gators won 1st Orange Bowl win in 1967
Credited Gatorade for their winGatorade gained media attention (not
nationwide yet) Cade partnered with Stokely-Van
Camp Gatorade was mass-produced
Fame
The Quaker Oats Co. bought Stokely-Van Camp -1983.
Quaker Oats Co. acquired by PepsiCo-2001.
Gatorade became a household name
Gatorade’s sales enter billions
Other Products
AFTERMATH1973- University of Florida reaps
royalties every yearCade teaches at University of
Florida Teaches medicine and
physiology for various illnessesCade created Go-Energy
Recovery Shake
History
More GatoradeFor more videos on Gatorade click hereDwayne Wade Gatorade commercial click
hereTiger Woods Gatorade commercial click here
Gatorade Sippers
Work Citedhttp://web.mit.edu/invent/iow/cade.html
www.gatorade.com
www.ufl.edu