Top Banner
!"## %&'()*+,-. /0,-)12 3,22)'
66

Gatlinburg Tourism Summit

Jul 03, 2015

Download

Travel

This is the Gatlinburg Tourism Summit Presentation slides from Paramore, Fahlgren, Peritus and the department.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Gatlinburg Tourism Summit

!"##$

%&'()*+,-.$/0,-)12$3,22)'$

Page 2: Gatlinburg Tourism Summit

/0,-)12$3,22)'$4.5*6&$

!  75(8025$!  9&-:5;*.$<(&*$<-515*'&;0*$!  =-5&:$!  >0,*6'&+(5$?)18,11)0*1$!  @0A0B$<-515*'&;0*$!  C,*8D$!  >0,*6'&+(5$7-&BA,BE$F5&$+0F$!  =-5&:0,'1$

!  ?).)'&($G)*$'D)1$-002H$!  <>$$A$>002$%&'()*+,-.$=$!  /-&6);0*&($I$%&'()*+,-.$4$

Page 3: Gatlinburg Tourism Summit

9&-:5;*.$<(&*$4.5*6&$

! 7D&'$J5$:*0J$&+0,'$0,-$K)1)'0-$! 7D&'$J5LK5$60*5$)*$'D5$(&1'$F5&-$

! 7D&'$J5L(($60$)*$'D5$*5M'$#!$20*'D1$

Page 4: Gatlinburg Tourism Summit

/D5$B5-10*$JD0$2&:51$'D5$658)1)0*$$&+0,'$K&8&;0*1$)1N$

Page 5: Gatlinburg Tourism Summit

!  O52&(5$!  !PAPQ$F5&-1$0(6$!  @D)(6-5*$)*$'D5$D025$

!  C)K51$J)'D)*$!P"$2)(51$0R$%&'()*+,-.$!  /5**51155$! SD)0$!  T5*',8:F$! %50-.)&$!  U*6)&*&$! 4(&+&2&$

Page 6: Gatlinburg Tourism Summit

/D&'L1$B-5VF$+&1)8$1',W$

Page 7: Gatlinburg Tourism Summit

75$&(10$:*0JN$!  /D5FL-5$O&2)(F$9520-F$9&:5-1$!  308)&($U*'5-&8'0-1$!  >5(&M5-1$

!  X80*02)Y5-1$!  Z&',-5$355:5-1$!  46K5*',-5[XM8)'525*'$355:5-1$!  /-&6);0*&()1'1$

Page 8: Gatlinburg Tourism Summit

/D5$X'D-)6.5$>515&-8D$!  @0*6,8'56$R-02$4B-)($A$35B'52+5-$!"#"$!  \1)*.$)*'5-85B'$1',6)51E$BD0*5$&*6$)*AB5-10*$)*'5-K)5J1E$0*()*5$1,-K5F1$

!  4*6$)'$)*R0-256$0,-$1'-&'5.)8$B(&*$&*6$0,-$&BB-0&8D$'0$&6K5-;1)*.$)*$&(($'FB51$0R$256)&$

Page 9: Gatlinburg Tourism Summit

O&2)(F$9520-F$9&:5-1$/D5F$1&F]$$$!  U'$)1$)2B0-'&*'$R0-$25$'0$8-5&'5$2520-)51$J)'D$R&2)(FE$1B0,15E$:)61$&*6$R-)5*61$'D&'$J)(($+5$J)'D$25$R0-5K5-̂ $$

$/D5F$J&*'$'0]$$$!  @-5&'5$2520-)51^$$!  %5'$&J&F$'0$-580**58'E$+0*6$&*6$1'-5*.'D5*$-5(&;0*1D)B1^$$!  _&K5$;25$'0.5'D5-$'0$(&,.D$&*6$D&K5$R,*$+5R0-5$'D5)-$:)61$20K5$0*$J)'D$'D5)-$0J*$()K51^$$

!  /D)1$)1$%&'()*+,-.L1$`#$&,6)5*85$R0-$()R5$(0*.$K)1)'0-1^$$

Page 10: Gatlinburg Tourism Summit

308)&($U*'5-&8'0-1$/D5F$1&F]$$$!  C)R5$)1$1D0-'^$$C5'L1$60$)'$+5R0-5$)'L1$'00$(&'5^$$$/D5F$J&*'$'0]$$$!  %5'$&J&F$J)'D$R-)5*61$'0$-580**58'^$$!  a&8&;0*1$J)'D$D)1'0-FE$6)W5-5*'$8,(',-51E$*&;0*&();51^$$!  7&*'$'0$.0$1025B(&85$'D&'$J)(($.)K5$'D52$&$15*15$0R$&8802B()1D25*'^$$

!  9,1)8E$B50B(5E$-5(&M56^$$!  4$B(&85$J)'D$(0'1$0R$B50B(5$10$'D5F$8&*$2&:5$*5J$R-)5*61^$$

! /D)1$.-0,B$1B5*61$&$(0'$0R$20*5F$0*$K&8&;0*$

Page 11: Gatlinburg Tourism Summit

>5(&M5-1$/D5F$1&F]$$$!  U$B-5R5-$'0$.0$1025B(&85$JD5-5$U$8&*$60$&1$2,8D$0-$&1$()V(5$&1$U$J&*'^$

!  7D5*$U$5MB5-)5*85$+5&,;R,($20,*'&)*1$U$R55($&*$&J5$0R$%06L1$8-5&;0*^$$

!  3025'D)*.$&+0,'$'D5$20,*'&)*1$D5(B$25$-580**58'$J)'D$2F$R&2)(F^$$$

$/D5F$J&*'$'0]$$$!  \*J)*6E$>58D&-.5E$>5(&M$&*6$5*b0F$c,)5'$;25^$$!  X*b0F$*&',-5$&*6$-5(&M$)*$&$+5&,;R,($B(&85^$$$

!  /D)1$.-0,B$1B5*61$&$(0'$0R$20*5F$0*$K&8&;0*$

Page 12: Gatlinburg Tourism Summit

X80*02)Y5-1$/D5F$1&F]$$$!  U$8D0015$&*$&-5&$'D&'$(00:1$*)85E$'D&'$)1$*0'$'00$5MB5*1)K5E$0*5$'D&'$6051*L'$801'$&$R0-',*5^$

!  U$J&*'$'0$.0$JD5-5$'D5-5$&-5$5*0,.D$'D)*.1$'D&'$U$():5$'0$60$J)'D)*$&$8(015$B-0M)2)'F^$$

$/D5F$J&*'$'0]$$$

!  %5'$0,'$)*$*&',-5$+,'$1B5*6$&1$()V(5$20*5F$&1$B011)+(5^$$

!  /D5$580*02F$0R$'D5$'-)B$)1$'D5$1)*.(5$+)..51'$B&-'$$0R$2F$658)1)0*$&+0,'$JD5-5$'0$.0$0*$K&8&;0*$

Page 13: Gatlinburg Tourism Summit

Z&',-5$355:5-1$/D5F$1&F]$$$!  U$(0K5$'0$155$'D5$20,*'&)*1E$'D5F$D&K5$'D5$1&25$&W58'$0*$25$'D&'$J&'5-$6051N10$.0-.50,1E$B5&85R,($&*6$8&(2)*.^$$

$/D5F$J&*'$'0]$$$!  X*b0F$;25$)*$*&',-5$&*6$-5(&M^$

Page 14: Gatlinburg Tourism Summit

46K5*',-5[XM8)'525*'$355:5-1$/D5F$1&F]$$$!  U$B-5R5-$'0$D&K5$(0'1$0R$8D0)851$0R$'D)*.1$'0$60E$'0$+5$&+(5$'0$5MB5-)5*85$6)W5-5*'$'D)*.1$5K5-F$6&F$0-$*).D'^$

!  7D5*$U$.0$0*$K&8&;0*E$U$155:$K&-)5'F$&*6$5M8)'525*'E$*5J$&*6$5M8);*.$'D)*.1$'0$60^$$

$/D5F$J&*'$'0]$$$!  _&K5$R,*E$5MB(0-5$&*6$60$&6K5*',-0,1$0,'600-$'D)*.1$

Page 15: Gatlinburg Tourism Summit

/-&6);0*&()1'1$/D5F$1&F]$$$!  U$B-5R5-$'0$5MB5-)5*85$&$D025A():5$R55()*.E$0*5$'D&'$)1$802R0-'&+(5$'0$25^$$

!  U$5*b0F$&$B(&85$20-5$)R$UL2$R&2)()&-$J)'D$)'E$JD5-5$U$:*0J$JD&'$'0$5MB58'^$$$$

$/D5F$J&*'$'0]$$$!  %0$1025JD5-5$'D&'$)1$&$8(015$6-)K)*.$6)1'&*85$R-02$D025$

Page 16: Gatlinburg Tourism Summit

>515&-8D$3,22&-F$!  %&'()*+,-.L1$&6K5-;1)*.$1D0,(6$52B(0F$'D5$*&',-&($+5&,'F$0R$'D5$20,*'&)*1$&1$'D5$+&8:.-0,*6$+,'$*0'$&1$'D5$2&)*$52BD&1)1^$

!  U*1'5&6E$'D5$2&)*$52BD&1)1$1D0,(6$+5$'D5$B,-B015$0R$'D5$K)1)'0-$+5)*.$)*$'D5$20,*'&)*1E$'D&'$B,-B015$+5)*.$5MB5-)5*8)*.E$-5(&;*.$&*6$80**58;*.$J)'D$*&',-5E$R&2)(FE$&*6$J)'D$R-)5*61$

Page 17: Gatlinburg Tourism Summit

>515&-8D$A$90;K&;0*1$

$/D5$,*65-(F)*.$520;0*&($B,-B015$G'D5$-5&($-5&10*H$B50B(5$K)1)'$%&'()*+,-.$)1$*0'$JD&'$K)1)'0-1$0d5*$1&F^$$O0-$5M&2B(5E$'0$25-5(F$e8025$'0$'D5$20,*'&)*1Ef$eD):5$'D5$'-&)(1Ef$e1B5*6$;25$J)'D$R&2)(FEf$0-$e.0$'0$'D5$&c,&-),2 f̂$

$U*1'5&6E$)'$.051$2,8D$655B5-$'D&*$'D&'E$'0$B1F8D0(0.)8&($158'0-1$():5$80**58;*.E$+0*6)*.E$-5(&;*.E$-5b,K5*&;*.E$&*6$(5&-*)*.[.-0J)*.$&'$'D5$655B51'$(5K5($0R$'D5$D,2&*$B1F8D5^$

Page 18: Gatlinburg Tourism Summit

/D5$3)*.(5A9)*656$<-0B01);0*$

$%&'()*+,-.$)1$&$K5-F$185*)8$651;*&;0*$JD5-5$R&2)()51$R-)5*61$.0$'0$80**58'$'0$5&8D$0'D5-$&*6$'0$*&',-5^$

Page 19: Gatlinburg Tourism Summit

48802B()1D25*'1$!  ?5K5(0B56$&*$)*'5.-&'56$256)&$1'-&'5.F$!  ?5K5(0B56$&$gAF5&-$1'-&'5.)8$B(&*$!  ?5K5(0B56$*5J$8-5&;K5$8&2B&).*$&*6$BD0'0$()+-&-F$

!  >5651).*56$%&'()*+,-.^802$'0$1,BB0-'$*5J$+-&*6$!  U*80-B0-&'56$R5565-A8)'F$5K5*'1$

!  O-02$(&1'$F5&-L1$>0,*6'&+(5$?)18,11)0*1$!  O-55$B&-:J&F$'-0((5F$!  U*'5-85B'$0,'600-$B-0.-&2$!  ?5K5(0B56$255;*.AB(&**5-$256)&$B(&*$

Page 20: Gatlinburg Tourism Summit

U*'5-85B'$<-0.-&2$

Page 21: Gatlinburg Tourism Summit
Page 22: Gatlinburg Tourism Summit

?).)'&($48802B()1D25*'1$

!  4$80D51)K5$6).)'&($8&2B&).*$! 4(($(5&61$R556$)*'0$0*5$85*'-&($6&'&+&15$

Page 23: Gatlinburg Tourism Summit

?).)'&($48802B()1D25*'1$!  X2&)($

!  ?5()K5-56]$#!$52&)($8&2B&).*1$h$!^#$2)(()0*$52&)(1$

!  308)&($!  O&*1$)*8-5&156$#!gi$

! 90+)(5$!  %0'$1'&-'56$

!  <<U$!  <(&**56]$$#"jE"""N^?5()K5-56$##"E"""k$

!  <<@$!  <(&**56]$$l^mQ$@<@N^?5()K5-56$l^nj$@<@$

!  ?)1B(&F$!  <(&**56]$!"E#j"EPjm$N^?5()K5-56$!"EPjQEQgQ$

Page 24: Gatlinburg Tourism Summit

75+$?5K5(0B25*'$

!  3B-)*.7)(6o0J5-<)(.-)2&.5^0-.$

!  <-511$>002$J5+1)'5$

!  %&'()*+,-.^802$

Page 25: Gatlinburg Tourism Summit

?).)'&($48802B()1D25*'1$

!  @-5&'56$80A0B$52&)($8&2B&).*1$I$&*6$10(6$'D52$0,'^$

!  G'D&*:1$7&('5-H$

Page 26: Gatlinburg Tourism Summit

<,+()8$>5(&;0*1$48802B()1D25*'1$!  g!j$2)(()0*$256)&$)2B-511)0*1$158,-56$K&(,56$&'$lPm"E"""$

!  /-&K5($@D&*.5$411)1'&*85$<-0.-&2]$m$2)(()0*$256)&$)2B-511)0*1$K&(,56$&'$l!#E"m#^QP$

!  O&(($O5565-$@)'F$XK5*'1]$#"P$2)(()0*$256)&$)2B-511)0*1$K&(,56$&'$l#QjE"nn^mP$

!  3B-)*.$O5565-$@)'F$XK5*'1]$p""E"""$256)&$)2B-511)0*1$K&(,56$&'$lnpE"""$

!  O)-1'$3&*'&$3).D;*.1]$#gjE!jP$256)&$)2B-511)0*1$K&(,56$&'$lQEP#m$$

!  #pE"""$K)1)'1$'0$B-020;0*&($J5+1)'5$!  !"E"""$)2B-511)0*1$&'$R5565-$8)'F$5K5*'1$!  @0*6,8'56$651:$1)65$+-)5q*.1$)*$j$0R$'D5$#!$$R5565-$2&-:5'1E$51'&+()1D)*.$(0*.$(&1;*.$-5(&;0*1D)B1$

Page 27: Gatlinburg Tourism Summit

<,+()8$>5(&;0*1$48802B()1D25*'1$80*'L6$!  <(&**56$&*6$5M58,'56$15K5-&($B-020;0*1$&*6$5K5*'1$'D&'$.5*5-&'56$'-&r8$'0$%&'()*+,-.L1$O&85+00:$B&.5$&*6$%&'()*+,-.^802$! >58-5&'5$s0,-$@D)(6D006$XMB5-)5*85]$P$2)(()0*$)2B-511)0*1E$'0$6&'5E$K&(,56$&'$lg!E"""$

! 9F$%&'()*+,-.$7566)*.$@0*'51']$!nmEnmg$256)&$)2B-511)0*1$K&(,56$&'$l!E"""$

!  @-)1)1$8022,*)8&;0*$!  <&-'*5-$8022,*)8&;0*$

Page 28: Gatlinburg Tourism Summit

7D&'$75L(($?0$U*$/D5$Z5M'$#!$90*'D1$

Page 29: Gatlinburg Tourism Summit

T5F$C5)1,-5$/&-.5'$4,6)5*85$

!  /-&6);0*&($256)&$5W0-'1$J)(($+5$R08,156$&.&)*1']$

!"#$%&'()#*+&'(",)+-'• 355:$&6K5*',-5[5M8)'525*'$&1$&$25&*1$R0-$8-5&;*.$R&2)(F$2520-)51$• 901'$():5(F$'0$+5$2&--)56$J)'D$8D)(6-5*$,*65-$#p$• /-&K5($&1$&$R&2)(F$

.)%"/)+-'• 355:$'0$.5'$0,'$)*$*&',-5$&1$'D5$25&*1$0R$-5(&M)*.$• 90-5$():5(F$'0$'-&K5($&1$&$80,B(5$$• C00:)*.$R0-$K&8&;0*1$R0-$-5(&M&;0*$&*6$-58D&-.)*.$

0*1$"%'234)+"14*+-'• 7&*'1$'0$.5'$'0.5'D5-$J)'D$R-)5*61$&1$&$'-&6);0*$• 90-5$():5(F$'0$D&K5$D).D5-$__U$t$56,8&;0*$• 7&*'1$'0$.0$0*$&$K&8&;0*$'0$D&K5$&$.006$;25$&*6$1B5*6$)'$J)'D$R-)5*61[R&2)(F$

Page 30: Gatlinburg Tourism Summit

956)&$3'-&'5.F$

!  U*80-B0-&'5$&$2)M$0R$256)&$K5D)8(51$'D&'$'0,8D$&,6)5*851$&'$'D5)-$)*'5-51'$&*6$B&11)0*$B0)*'1$!  X*1,-5$1'-0*.$B-515*85$J)'D)*$15(58'56$256)&$B&-'*5-1$

!  @0*;*,5$'0$52B(0F$&$;5-56$2&-:5'A'0A0BB0-',*)'F$2065($'0$)65*;RF$2&-:5'$&*6$256)&$K5D)8(5$B-)0-);51$

!  O08,1$5W0-'1$'0$65()K5-$-5(5K&*'$-5&8D$&*6$2511&.)*.$6,-)*.$:5F$K&8&;0*$B(&**)*.$B5-)061$0R$O&(($&*6$3B-)*.[3,225-$

!  O08,1$B-0.-&2$&.&)*1'$256)&$K5D)8(51$'D&'$.)K5$'D5$&+)()'F$'0$K)1,&((F$1D0J8&15$%&'()*+,-.$

Page 31: Gatlinburg Tourism Summit

9&-:5'A/0ASBB0-',*)'F$9065($$9&-:5' $956)&$3,BB0-' $O5565-$>&*:$

5$)+'2 $Z&1DK)((5 $3B0'$/aE$C08&($@&+(5 $#$$@)*8)**&; $9&.&Y)*5$ $g$$T*0MK)((5 $<(&856$=&156[SS_$ $Q$$C0,)1K)((5$?).)'&($ $P$$ $$

5$)+'22 $/-)A@);51 $3B0'$/aE$C08&($@&+(5$ $n$$@D&V&*00.& $9&.&Y)*5 $j$$C5M)*.'0* $<(&856$=&156[SS_ $p$$ $?).)'&($

5$)+'222 $%-55*K)((5[$$3B&-'&*+,-.E$3@ $9&.&Y)*5 $m$$=)-2)*.D&2 $<(&856$=&156[SS_ $#"$$?&F'0* $?).)'&( $##$$U*6)&*&B0()1 $ $#!$

5$)+'26 $4'(&*'& $$?).)'&($ $!$$ $$

Page 32: Gatlinburg Tourism Summit

>580225*656$956)&$/&8;81$

!  \;()Y5$7$8$4"%$256)&$'0$51'&+()1D$&$R0,*6&;0*$R0-$F5&-A-0,*6$1,BB0-'$&8-011$&(($2&-:5'$;5-1$

!  U*80-B0-&'5$4)%)9$-$*3E$+0'D$+-0&68&1'$&*6$8&+(5E$'0$65()K5-$'D5$1).D'1$&*6$10,*61$0R$%&'()*+,-.$'0$/)5-$S*5$&*6$/)5-$/J0$2&-:5'1$6,-)*.$B-)25$B(&**)*.$15&10*$! %)K51$,1$'D5$0BB0-',*)'F$'0$+-)*.$%&'()*+,-.$'0$()R5$'0$'D5$&,6)5*851$

!  /&-.5'$&,6)5*851$&-5$D5&KF$/a$K)5J5-1$

Page 33: Gatlinburg Tourism Summit

>580225*656$956)&$/&8;81$

!  @02B(525*'$J)'D$,15$0R$'&-.5'56$:+$34$B(&8525*'1$)*$0-65-$'0$5M'5*6$-5(&;0*1D)B$J)'D$80-5$'&-.5'$&,6)5*851$! 4,6)5*851$&-5$256),2$'0$D5&KF$2&.&Y)*5$-5&65-1$I$'D5F$(00:$'0$2&.&Y)*51$&1$&$10,-85$0R$)*1B)-&;0*$

!  X*D&*85$(08&($B-515*85$J)'D$,15$0R$*;4<*=<>*#)$&*6$:%"1)<?"-)7'256)&$)*$0-65-$'0$-5&8D$'D5$'&-.5'$&,6)5*85$J)'D)*$'D5)-$8022,*);51$

Page 34: Gatlinburg Tourism Summit

/5(5K)1)0*$3'-&'5.F$$

!  /5(5K)1)0*$J)(($+5$B,-8D&156$&.&)*1'$4!PAPQ$&,6)5*85$!  <-0.-&21$&*6$8&+(5$*5'J0-:1$J)(($+5$R08,156$&.&)*1'$()R51'F(51[)*'5-51'1$0R$)65*;q56$'&-.5'$&,6)5*851$

!  5$)+'@3)'2&-:5'1$J)(($-,*$R0-$!$J55:1$)*$u,(FE$!$J55:1$)*$R&(($&*6$n$J55:1$)*$1B-)*.$!  O().D'1$R08,156$&d5-$'D5$Q'D$0R$u,(F$&*6$C&+0-$?&FE$3B-)*.$=-5&:$&*6$&d5-

$9520-)&($?&F$

!  5$)+'5A*'2&-:5'1$J)(($-,*$R0-$!$J55:1$)*$u,(FE$!$J55:1$)*$R&(($&*6$'J0$J55:1$)*$1B-)*.$!  O().D'1$R08,156$&d5-$Q'D$0R$u,(F$&*6$C&+0-$?&F$&*6$3,225-$35&10*$

Page 35: Gatlinburg Tourism Summit

<0'5*;&($@&+(5$Z5'J0-:1$

Page 36: Gatlinburg Tourism Summit

<-)*'$3'-&'5.F$!  U65*;RF$0BB0-',*);51$'D&'$5*&+(5$%&'()*+,-.$'0$65K5(0B$&$-5(&;0*1D)B$J)'D$'D5$)65*;q56$'&-.5'$&,6)5*851$!  U*80-B0-&'5$:5F$*&;0*&($()R51'F(5$;'(51$$!  C08&($&61$B(&856$)*$*&;0*&($B,+()8&;0*1$.5'$nPi$D).D5-$-5&65-1D)B$'D&*$*&;0*&($&61$)*$'D5$1&25$B,+()8&;0*1$

!  X*D&*85$B-515*85$)*$80-5$2&-:5'1$J)'D$,15$0R$1'&'5$B,+()8&;0*1$

!  @02B(525*'$()R51'F(5$-5&8D$J)'D$,15$0R$8-);8&($'-&K5($B,+()8&;0*1[)11,51$$

!  <&-;8)B&'5$)*$-5(5K&*'$'-&K5($O3U$0BB0-',*);51$

Page 37: Gatlinburg Tourism Summit

<-)*'$<&-'*5-1$

Page 38: Gatlinburg Tourism Summit

S,'A0RA_025$3'-&'5.F$!  @0*;*,5$'D5$,15$0R$'-&6);0*&($0,'600-$+0&-61$)*$35K)5-$@0,*'F$'0$-5&8D$B0'5*;&($K)1)'0-1$'-&K5()*.$'0$0-$'D-0,.D$'D5$80,*'F$

!  U*80-B0-&'5$B(&85A+&156$256)&$'0$-5&8D$&*$&8;K5$&,6)5*85$'D&'$D&1$6)1B01&+(5$)*8025$!  SBB0-',*)'F$'0$5M'5*6$'5(5K)1)0*$1B0'1$)*'0$2&-:5'1$JD5-5$'5(5K)1)0*$)1$*0'$-,**)*.$

!  @0*1)65-&;0*1$)*8(,65$8)*52&E$)*A1'0-5$&*6$2&(($&6K5-;1)*.$

Page 39: Gatlinburg Tourism Summit

!  +,((5'$!  +,((5'$

!  +,((5'$!  +,((5'$

Page 40: Gatlinburg Tourism Summit

Overall Digital Media Strategy

!  @D0015$D).D$c,&()'F$0*()*5$B(&8525*'1$)*$0-65-$'0$5*1,-5$'D&'$'D5$201'$-5(5K&*'$&,6)5*85$GB0'5*;&($'-&K5(5-H$)1$-5&8D56$

!  ?-)K5$'-&r8$'0$%&'()*+,-.^802$!  %5*5-&'5$(5&61$)*$'D5$R0-2$0R$%&'()*+,-.$a&8&;0*$%,)65$-5c,51'1$&*6$52&)($1).*A,B1$

! 9&:5$&*$)2B&8'$*0JE$+,'$,15$0,-$(5&-*)*.1$'0$80*;*,&((F$0B;2)Y5$R0-$'D5$+51'$-51,('1$

Page 41: Gatlinburg Tourism Summit

<&F$<5-$U*c,)-F$GC5&6$%5*5-&;0*H$

!  <&-'*5-1$R0-$80*1)65-&;0*]$!  /-&K5($@D&**5($!  /-&K5($%,)651$O-55$!  5A9)(51$! =51'$O)'$956)&$

!  <(&*$'0$65()K5-$#PnEmpQ$(5&61$)*$'D5$R0-2$0R$a&8&;0*$%,)65$-5c,51'1$&*6[0-$52&)($1).*A,B1$

Page 42: Gatlinburg Tourism Summit
Page 43: Gatlinburg Tourism Summit

X2&)($9&-:5;*.$

!  >580225*656$52&)($18D56,(5]$! a&8&;0*$%,)65$&**0,*8525*'$52&)($! v,&-'5-(F$15&10*AR08,156$52&)($!  /-)..5-56$52&)(1$+&156$0*$K)1)'&;0*$;25$B5-)06$! 90*'D(F$@0ASB$5Z5J1(5V5-1$! ?F*&2)8$52&)($2&-:5;*.$

Page 44: Gatlinburg Tourism Summit
Page 45: Gatlinburg Tourism Summit

?F*&2)8$X2&)($9&-:5;*.$

Attractions, Family, Kids Content

Page 46: Gatlinburg Tourism Summit

<&FA<5-A@()8:$G35&-8D$9&-:5;*.H$

!  <(&*$'0$.5*5-&'5$pPE"""k$8()8:1$6-)K)*.$'0$6F*&2)8$(&*6)*.$B&.51$6)1B(&F)*.$80*'5*'$'&)(0-56$'0$'D5$&6$&$B0'5*;&($'-&K5(5-$8()8:56$0*$$

Page 47: Gatlinburg Tourism Summit

Finding Family Time Made Easy

Page 48: Gatlinburg Tourism Summit

?)1B(&F$G=&**5-$46K5-;1)*.H$!  <(&*$'0$158,-5$!"$2)(()0*$)2B-511)0*1$R-02$'D5$R0((0J)*.$B&-'*5-1]$

Page 49: Gatlinburg Tourism Summit

90+)(5$9&-:5;*.$

!  @0*;*,5$'0$1,BB0-'$'D5$S,'600-$8&2B&).*$!  3F*8D-0*)Y&;0*$J)'D$'D5$6&'&+&15$

Page 50: Gatlinburg Tourism Summit

75+$?5K5(0B25*'$!  /D5$4((AZ5J$%&'()*+,-.^802$!  /D5$4((AZ5J$%&'()*+,-.A/5**51155^802$!  /D5$4((AZ5J$%&'()*+,-.<-511>002^802$

!  4BB$?5K5(0B25*'$

Page 51: Gatlinburg Tourism Summit

<,+()8$>5(&;0*1$3'-&'5.)51$

!  >&)15$&J&-5*511$J)'D$*)8D5$2&-:5'1$0R$-02&*;8$'-&K5(5-1E$-5(&M5-1E$R&2)(F$2520-F$2&:5-1$&*6$&8;K5$'-&K5(5-1$

!  <0-'-&F$*01'&(.)&$&*6$R&2)(F$2520-F$2&:)*.$)*$2511&.)*.$

!  U*8-5&15$&J&-5*511$&20*.$D5&KF$1B5*65-1$! \15$,*)c,5$'&8;81$'0$2&:5$&$(&1;*.$)2B-511)0*$&*6$B0-'-&F$'D5$+-&*6$2511&.5$

Page 52: Gatlinburg Tourism Summit

<,+()8$>5(&;0*1$/&8;81$

!  X&-*56$956)&$S,'-5&8D$!  O&(($)*$%&'()*+,-.$!  O0,-'D$0R$u,(F$2)6*).D'$B&-&65$!  4-'1$&*6$8-&d1$8022,*)'F$!  S,'600-[&6K5*',-5$&8;K);51$

!  =(0..5-$>5(&;0*1$!  /-&K5($! 7566)*.$! 9022F$!  S,'600-$5*'D,1)&1'$!  35&10*&($+(0.1$

Page 53: Gatlinburg Tourism Summit

<,+()8$>5(&;0*1$/&8;81$

!  O5565-$@)'F$XK5*'1$!  <-020;0*1$

! 7)*$&$%&'()*+,-.$O&2)(F$>5,*)0*$! 9-̂ $t$9-1^$%&'()*+,-.$! >58-5&'5$s0,-$@D)(6D006$XMB5-)5*85$@0*'51'$

Page 54: Gatlinburg Tourism Summit
Page 55: Gatlinburg Tourism Summit

Photography

Page 56: Gatlinburg Tourism Summit
Page 57: Gatlinburg Tourism Summit
Page 58: Gatlinburg Tourism Summit
Page 59: Gatlinburg Tourism Summit
Page 60: Gatlinburg Tourism Summit

Ads

Page 61: Gatlinburg Tourism Summit

Family Memory Makers

Page 62: Gatlinburg Tourism Summit

Family Memory Makers

Page 63: Gatlinburg Tourism Summit

Social Interactors

Page 64: Gatlinburg Tourism Summit

Relaxers

Page 65: Gatlinburg Tourism Summit

:30 and :15 Broadcast

Page 66: Gatlinburg Tourism Summit

/06&FL1$B-515*'&;0*$8&*$+5$R0,*6$0*]$

JJJ^3()651D&-5^*5'[%&'()*+,-.$