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Gastcollege 16 oktober 2014

Dec 01, 2014

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Social Media

Vincent Smit

Deze powerpoint is gebruikt tijdens mijn gastcollege voor de Haagse Hoge School (locatie Delft)
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Page 1: Gastcollege 16 oktober 2014
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LinkedIn Twitter Expert

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Page 3: Gastcollege 16 oktober 2014

Social Media Workshops

Social Media Implementatie

Social Media Strategie

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Page 4: Gastcollege 16 oktober 2014

Promote Your Network

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Page 5: Gastcollege 16 oktober 2014

Focus

• STARTUPS

• INVESTERINGEN

• LANCERINGEN

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Page 6: Gastcollege 16 oktober 2014
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@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Page 8: Gastcollege 16 oktober 2014
Page 9: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

LinkedIn

Page 10: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

LinkedIn

Page 11: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Webcare

1.Reactief2.Actief3.Proactief4.Hyperactief

Page 12: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Account?

Page 13: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Reactief

Page 14: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Reactief

Page 15: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Actief

Page 16: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Proactief

Page 17: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Hyperactief

Page 18: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Doelgroep

Page 19: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Vindbaarheid

Page 20: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Bereikbaarheid

Page 21: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Betrouwbaarheid

1.Testimonials2.Favorites3.Verwijzers4.Lijsten

Page 22: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Zichtbaarheid

Page 23: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Contentstrategie

1.Direct2.Eerst volgende3.Een keer4.Getimed

Page 24: Gastcollege 16 oktober 2014

@vincentsmit – www.vincentsmit.nl - [email protected] - Promote Your Network BV

Kengetallen

1.Absoluut vs relatief2.Bereik3.CTR4.Applause Factor5.Conversation Factor6.Amplification Factor7.% aandeel Social Media op

bezoek/conversies

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Bedankt