Gas2011 mobile performance_roundtable_11_10_21_final

ZANOX MOBILE PERFORMANCE

• Total global mobile advertising revenue is expected $3.3 billion in 2011 up to $20.6 billion by 2015

• Europe to experience largest growth in coming years

• Expected $569 million in 2011 to grow 800% by 2015

• U.S. mobile advertising revenues• Projected $1.2 billion in this year• Estimated $3 billion by 2014

MARKETSCAPE

SOURCE: http://goo.gl/tPJXL SOURCE: http://goo.gl/LxU7Q

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ZANOX MOBILE PERFORMANCE BAROMETER

Berlin | 08.04.2023 | zanox

• Data from more then 1,000 programs within the international zanox network

• July 2010 to July 2011

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M-COMMERCE VS. E-COMMERCE

Berlin | 08.04.2023 | zanox

m-Commerce - 597% YoY growthe-Commerce - 69% YoY growth

0M

1M

2M

3M

4M

5M

0k

20k

40k

60k

80k

100k

Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11

Number of Transactions

m-commerce

e-commerce

+597% YoY

+69%YoY

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M-COMMERCE VS. E-COMMERCE

Berlin | 08.04.2023 | zanox

m-Commerce - 481% YoY growth e-Commerce - 35% YoY growth

0%

100%

200%

300%

400%

500%

600%

Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11

Revenue Index

m-commerce+481% YoY

e-commerce+35% YoY

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MOBILE IS SPREADING

Berlin | 08.04.2023 | zanox

0%

20%

40%

60%

80%

100%

0

300

600

900

1.200

1.500

Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11

Program Segmentation (# of programs)

e-commerce trx only

both channels

% both channels

+74% YoY

+21%p. YoY

• 58% of the programs now have mobile transactions

• July 2010 – just 37%

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DEVICE PERFORMANCE

Berlin | 08.04.2023 | zanox

Three Major Players – with the iPad leading the pack• iPad 40%, iPhone 38% , Android 16%• 2010: iPad 25%, iPhone 57% , Android 7%

iPad

iPhone

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DEVICE PERFORMANCE

Berlin | 08.04.2023 | zanox

• Android is gaining momentum

• A smaller piece of a much bigger pie for iOS

YoY Change in Share of Transactionsin percentage points

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REVENUE PER TRANSACTION

Berlin | 08.04.2023 | zanox

• iPad sees nearly twice the revenue per transaction• iPhone sees double the amount of transactions• aside from Android, all other devices are lower volume

iPad

iPhone

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