Gary Grimmer - Rethinking Meetings

Rethinking MeetingsPlanning for the Future

Meetings AfricaFebruary 2012

ContentsWinning Bids

Generation Change

Globalization

Business Drivers

Technology

Winning Bids

People are irrational.

People decide where meetings are held.

Therefore, meeting location decisions are irrational.

What they really want vs. what they say they want

The bid criteria is what the association says it wants – but, what about the decision makers?

Official bid criteria

Unofficial bid criteriaX

Bid Criteria

OfficialUnofficial

Where most people focus

Standard bids don’t work

Efficient Sales Person Design

21Mouth Ears

Key to Success……

Generation Change

What They Want

Choice

ROI

Customized

How They Learn

Interactive

Self-propelled

On-line

Who They Trust

Peers

Globalization

0

1000

2000

3000

4000

5000

5.4%

8.9%

8.6%

2.6%

Europe

North America

Asia/Pacific

1.4%

Africa

South America

Other

7.7%

CAGR*

Source: ICCA (2011)* CAGR: Compound Annual Growth Rate

Comments

Emerging Markets

Asia, South America and Africa are attracting a larger share of international conventions as associations seek to globalize their membership and market engagement.

Africa has a high CAGR, with an average annual growth rate of 8% over the past 10 years.

Africa’s prospects are very strong for the future, but, that future belongs to those who are market ready.

Event Rotation

Safety and Security

Business Drivers

Specialized Communities

Cost & Value

Lost revenues

Commoditization

Subvention

Transparency

2nd Tier

Shared Risks

Outcomes

Not Destinations

CSR

Technology

Content & Communities

Social Media

Meetings Apps

Hybrid Meetings

The Future…

VirtualAND

Face to Face

Thank you