Gary Dunleavy Customer Engagement Manager Tourism Ireland Online Marketing Opportunities
Gary Dunleavy Customer Engagement Manager Tourism Ireland Online Marketing Opportunities.
Dec 17, 2015
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Gary Dunleavy
Customer Engagement Manager
Tourism Ireland Online Marketing
Opportunities
Tourism Ireland
Social Website
CRM System
Marketing
› Identify Audience
› Provide Relevant Content
› Study what works and Virality of Content
#2
Facebook Insights
Private & Public Actions
Individual Posts –
Talking about this
SEAV (Social Equivalent Advertising Value)
Churn Rate
Reputation Management
Perspectives
Interaction Management
Handling and Tactics
Twitter Marketing
› Monitor Daily
› PR – Opportunities - Competitions
#2
Virtuous
Integration of
Content
Content
Marketing
Effective Content
Capture – Inspire -Inform
Editorial Standards
Measured by Views - Shares – Journeys
Started
SEAV
Provide Sales
Platforms
Offers
› Website Funnel Model
› Commercial Pathways throughout site
› Contextual and Experiential Offers
Imagery
Imagery works great
Should Be Actionable
Big Role in Website
Future
*forecast
Social + Website + CRM
=Social CRM
Action points
*forecast
Content & OffersIndustry Opportunities
ImageryGrow Social Now
Put Measures in Place
Thank you
Twitter @Garyd_Ireland
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