HOW THE EVENT UNFOLDED THROUGH SOCIAL MEDIA See the top trends, topics and influencers from this year’s European ITxpo event as told through social media users. GARTNER SYMPOSIUM/ ITXPO BARCELONA 2014 HUGE SOCIAL COMMUNITY INVOLVED 4,000+ people attend in person, but with a social reach of over 9 million – join the community. 14,152 VOLUME OF #GARTNERSYM TWEETS TOP FIVE MOST MENTIONED SUBJECTS - GUY KAWASAKI - SMART DATA - SIEMEN’S SIEGFRIED RUSSWURM - ERICSSON CONSUMER LAB - BIMODAL IT MOST INFLUENTIAL TWEETERS @BLACKBERRY – BLACKBERRY @GARTNER_INC – GARTNER @MR_GADGET – ARNOLD ARANEZ @MCEWENROBBIE – ROBBIE MCEWEN @LEWISPUGH – LEWIS PUGH @AMBASSADORCIO – ROBERT SCHMIDT @CHADWICKHALSE – CHADWICK HALSE @AUTHOR_JEFF – JEFF JOSEPH AUTHOR @VALAAFSHAR – VALA AFSHAR TOP 10 HASHTAGS USED ALONGSIDE #GARTNERSYM #CIO #CLOUD #DIGITALBUSINESS #PEERCONNECT #BIGDATA #IOT #SAMSUNGGSYM #MOBILE #BBMMEETINGS #GARTNER 64,166,429 IMPRESSIONS LANGUAGES UPDATES WERE SHARED IN 10,540 GARTNER ITXPO LINKEDIN GROUP MEMBERS 299 DISCUSSIONS 567 COMMENTS ON A GLOBAL SCALE 8,982 RETWEETS THE EQUINIX EXPERIENCE AT GARTNER ITXPO 2014 This year’s event was the most inspirational yet – incredibly insightful speakers, motivational stories of innovation and new possibilities and many interesting networking conversations with our customers, peers and CIO leaders. What social industry leaders and event attendees discussed most. The social universe creates popular leaders and influencers – learn ‘who’s who’ for Gartner ITxpo social leadership and get connected. HOT TOPICS AND TRENDING THEMES www.equinix.co.uk GARTNER ITXPO BARCELONA IS A GLOBAL SOCIAL EVENT The active #GartnerSYM social community stretches far beyond Europe – see where you could reach. Sources: Twitonomy hashtag search tool Sources: Equinix attendee anecdotal information Sources: Gartner ITxpo LinkedIn group analysis, Commun.it, Hashtagify.me Sources: Gartner ITxpo LinkedIn group analysis. Commun.it. Hashtagify.me. Twitonomy 4,156 MENTIONS 9,985,570 TOTAL REACH ENGLISH DUTCH FRENCH SPANISH GERMAN ITALIAN SIX KEY EQUINIX PARTNERS #1 ATTENDED SOLUTION PROVIDER SESSION WITH 176 INDUSTRY LEADERS IN SESSION 50+ AUGMENTED REALITY DATA CENTRE TOURS THROUGH GOOGLE CARDBOARD AND IPAD VR 170+ ATTENDEES FOR EQUINIX WELCOME DRINKS www.equinix.co.uk