Chapter 1 Introduction Logic of Inquiry, Research Designs and Strategies, and the Methods Tool- Kit
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Chapter 1
Introduction
Logic of Inquiry, Research Designs and Strategies, and the Methods Tool-Kit
© 2013 Pearson Education, Inc. All rights reserved.
Guiding Principles
• The researcher makes countless conscious choices
• The research question determines the research choices available to us, and: – Affects how we actually make the choices
• Research should always be linked logically to theory
© 2013 Pearson Education, Inc. All rights reserved.
The Book’s Organization
• Part I: Getting Started—Thinking about Research Choices– (1) an introductory section that covers the
goals and history of qualitative methods; • Including ethical and political challenges
The Book’s Organization
• Part II: Choosing a Research Design– (2) a discussion of research designs or basic
strategies for organizing research
• Part III: Focus on Ethnography– (3) a focus on ethnography, the qualitative
research design par excellence; • And one that poses many complex challenges
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
The Book’s Organization
• Part IV: Choices from the Methods Tool-Kit– (4) a part that introduces the methods
“toolbox” and describes methods that can be used to implement the designs
The Book’s Organization
• Part V: Telling the Story– (5) a section that discusses preparing the
research report and disengaging from the field• A reflection on how to tell the story of the research
to the public, colleagues, participants, and oneself
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
Key Concepts
• Research question
• Empirical inquiry
• Research design or strategy
• Research methods
Key Concepts
• Research activities
• Content analysis
• Methodology
• Research techniques
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
Quantitative Versus Qualitative Research
• Quantitative research: – We are interested in reaching conclusions
based on:• Counting or measuring characteristics of the world
around us
Quantitative Versus Qualitative Research
• Qualitative research is based on observations that can be: – Written, spoken about, filmed, and
interpreted, but not so easily measured, counted;
• “Put into numbers,” or generalized about on the basis of statistical reasoning
• Unobtrusive & “Obtrusive” Research
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
Fieldwork
• A way of thinking and feeling that is unique to qualitative research and ethnography. – A major difference exists between work that is
done in labs, libraries, and offices;• And work that is done in the open, free, exciting,
and unpredictable terrain of “the field”
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
© 2013 Pearson Education, Inc. All rights reserved.
Understanding The Experiences Of Others
• A basic principle of qualitative and ethnographic research is the goal of: – Understanding the experiences of others &
not merely recording their opinions & behavior
• How our views, interests, & prejudgments were formed; recognize the influence of: – Our own background and experiences
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