Garbage fortune slides

GARBAGE FORTUNE

By :Vivek Kumar

Shankul VatsaMandeep Singh

Avinash Kumar Saw

INTRODUCTION AND PROBLEM

Considering the city of Kolkata where 5300 tonnes of waste is generated daily based on following categories:1. Household- 19002. Commercial- 20003. Institutional- 4004. Streets and others- 10001900 tonnes are recyclable.Considering the rest 3400 tonnes of waste generated per day which are neither disposed properly nor treated for any beneficial purposes , provides an opportunity for our start-up to use this garbage as a fortune.

MISSION‘Garbage Fortune’ aims at using the daily garbage generated by various residential and commercial premises to convert them into various substantial products which can be used as a substitute in various forms of energy and also contribute in the development of an eco-friendly environment.The project also aims to contribute significantly in the ‘Clean India Movement’ by employing better methods of management of wastes in the Kolkata city.

PYROLYSISPyrolysis is process of thermochemical decomposition of organic as well as inorganic material at elevated temp. in the absence of oxygen.Pyrolysis plant is an industry designed to carry out pyrolysis of waste plastic , tires and biomass. In case of plastic & tires pyrolysis, long chain polymer is broken down into smaller chains of hydrocarbon gas and pyrolysis oil.

A Simple Depiction of the Process

PRODUCTSFuel oil (40 to 45%): • The main oil product produced by

recycling application is the fuel oil, which is wide used for industrial and commercial purposes.

Carbon black (30 to 35%): • Carbon black is the main product

recycled by the pyrolysis technology.Carbon black is used as raw material or main ingredient in the following processes :

• Electric cable jacketing• Conveyor bands• Carrier bands• Home and doormats• Black nylon bags• Rubber additives• Automotive spare parts• Heat isolation• Black colorant in rubber materials• Plastic pipes• Industrial rubber products

Steel wire (9 to 15%): • Tires contain steel wires, the amount ranging from 9% to

15% of the total tire weight. All of the steel present in the tire can be detached after the pyrolysis recycling process is completed.

Gas (9 to 12%):

Has a higher calorific value compared to natural gas;

• Can replace natural gas and propane when stored;

• Can be used as energy resource in gas burners, also used in pyrolysis system.

SERVICES

• Free trial • Quality check • Information Brochure• Customer Support • Direct Supply to desired

location

MARKET ANALYSISThe companies that fall under the segment potential of this business are mainly

1. For pyrolysis oil :• Electric generators• Fuel oil compatible diesel power plants• Diesel Pumps (mixed with 50% diesel)• Vacuum Distillation• Oil Refineries

2. For carbon black:• Rubber Industry• Plastic Industry• Paint Industry• Ink Industry

COMPETITIVE ADVANTAGE

Since the function of the product is to act as a fuel, the main competition of our product will be fossil fuels like coal, petroleum, diesel and natural gas. Since the competitors are neither renewable sources of energy nor eco- friendly, our product is more advantageous and profitable.

CONSTRUCTION AND MACHINERY SET UP PLAN

REQUIREMENTS:• Procurement of around 5 acres of land.• Project should satisfy all its Architectural &

constructional requirements.• Project should be completed within a period

of 18 months.• Project should comply by its budget of 80

lakhs- 1 crore.• Finished plant should be able to recycle 10

tons of waste every working day.

COMPUTER GENERATED MODEL OF THE PLANT AFTER CONSTRUCTION:

WORK BREAKDOWN STRUCTURE (WBS):

CONSTRUCTION WBS:

ADMINISTRATIVE WBS:

SCHEDULING:

CONSTRUCTION CHART:

IMPORTANT NOTES• The project will take about

522 working days to complete the project.

• The construction phase alone takes about 231 days.

• There will be a PROJECT MANAGER who will lead the complete project and every department will have a DEPARTMENTAL MANAGER to co-ordinate between the team and the project manager needs.

FINANCIALS• Purpose :

• Scope :

Expenditure and Profit :• Contingent Expenses :

Serial no. Items Amount (Rs.)

1. Postage and stationery 2000

2. Telephone 30000

3. Transport 15000

4. Other Consumables 12000

5. Maintenance 15000

6. Insurance 3000

7. Rent 80000

TOTAL 157000

• Utilities : S.N. Salary Amount(Rs.) Qty. Amount(Rs.)

1. Managers 12000 2 24000

2. Maintenance 20000 1 20000

3. Semi skilled workers 5000 4 20000

4. Watchman 6000 2 12000

TOTAL 76,000

• Raw materials (per month) :

TOTAL EXPENSES: Rs. 22,04,000

S.N. Description Wt. per day(kg) Days Rate(per kg) Amount (Rs.)

1. Waste 10000 25 7 1750000

2. Coal or wood 600 25 6 90000

3. Power(in KW) 35 25 6 126000

4. Water 5000

TOTAL 19,71,000

• Product turnover (per month) :

• Total profit per month = Rs. 1052000• Profit per annum (10 months) = Rs. 10520000• Then the profit generated by ‘Garbage Fortune’

would be nearly 1 crore per year.(Excluding Marketing Costs).

S.N. Description Wt. Waste per day(kg)

% output Rate per kg(Rs)

Days Amount (Rs.)

1. Fuel oil 10000 32% 37 25 2960000

2. Carbon black 10000 28% 0.8 25 56000

3. Steel Wire 10000 12% 8 25 240000

TOTAL 3256000

MARKETING• The only process that can be adapted for Marketing would be PERSONAL SELLING.• Hire two marketing executives who could handle the process of personal selling to

the various set of companies as mentioned in market analysis.• The total annual cost of marketing involves the following expenditures:

Serial no.

Description Amount (Rs.) per annum Qty. Amount(Rs.)

1. Executives 420000 2 840000

2. Travelling costs 200000 2 400000

3. Misc. 100000

TOTAL 1340000

Now, the total annual profit accounts to:Rs.(10520000-1340000) = Rs.91,80,000 Considering the profit per month and the total expenditure, we can say that breakeven point occurs within one year other of the functioning of the plant.After a year, ‘Garbage Fortune’ generates a profit of nearly Rs.92 lakhs per annum.

FUTURE GOALS‘Garbage fortune’ aims at the following goals in the future:• To expand the plant in order to operate 100 tonnes of

waste in next 5 years.• Further expansion in order to operate 1000 tonnes of

waste in next 10 years.• Further expansion in order to operate the total unused

waste in Kolkata i.e.3400 tonnes of waste in next 15 years. Since the resources of non renewable energies are likely to be extinguished in the next 10 – 15 years, ‘Garbage Fortune’ aims to entirely replace the non- renewable sources of energy with Pyrolysis oil in the future.

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