GAP ANALYSIS - IR magazine 2 4 6 8 10 12 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 1st Inbound Roadshow POST IMPLEMENTATION Thai NVDR (Non-voting

Shareholding Structure:

BUSINESS OVERVIEWStock Information :

2004

2007

2011

AirAsia Berhad Management

Thai AirAsia(Opco)

Public

100%

45%

46% 54%

55%

AirAsia Investment

Asia Aviation(Listco)

2012

2009

2013

Stock Movement: AAV

2

Average Price 52 Weeks: 4.74 Baht

Average Volume 52 Weeks: 145.89 MB

Ticker : AAV

Industry : Services/Transportation

IPO Price (Baht) : 3.70

Listed Date : 31 May 2012

Market Capital : 650 MMUSD (TH:SET100, G:SMALL)

Free Float : 54.46%

Foreign Limit : 0.10%

Foreign Shareholders : 0.10%1

NVDR Shareholders : 10.33%1

CG Report :

Note : Exchange Rate : 35.50 Baht/ 1USD1As of 27/11/2015

INVESTOR RELATIONS

GAP ANALYSIS

4

IR OBJECTIVES & STRATEGY REFINEMENT

IR Objectives & Strategies Tools Evaluation Process & KPIs

Enhance engagement with existing shareholders

Increase international shareholder ownership

Improve disclosure Increase research

coverage

Informal feedback from investment community

Number of analyst covering the stock

Number of international shareholder ownership

None of official notification letter from SET and SEC

1-on-1 meeting/Roadshows/Conf.

Answering telephone /E-mail queries

Emailing information to circulation list

Investor relations section on website

Webcasts Social Medias Site Visits

Best Practices Likely Best Practices Immediately to improve

INVESTOR RELATIONS

STRATEGIEs

TOP 5 GOALS FOR IR

PROGRAMS 2014 1. Expand or enhance

engagement with existing shareholders

2. Increase international shareholder ownership

3. Improve disclosure

4. Diversify investor base

5. Increase research coverage

6

IR STRATEGIES / PRIORITIES

Source: Global Trends In Investor Relations 2013, NINTH EDITION, BNY MELLON

INVESTOR RELATIONS

TOOLs

INVESTOR TOOLKIT

• Annual report

• Fact sheet/Company Filling

•

• IR website/ E-mail

• Webcast/Video

• Phone /Conference Call

• Newsletter/IR releases/Press releases

• Plant/ Site Visit

• Group/ One-on-One meetings at Conf. or Roadshow

• Shareholders 'meeting (AGM)

• Events (SET in the City & Money Expo)

• Social Medias

8

Examples of Investor Kit

NEWOLD

9

USE OF TECHNOLOGYTime to revamp IR website

INVESTOR RELATIONS

KPIs

MEASURING RESULT

• Did your message resonate?

– Post-event survey

• Comment form at sessions/events

• Deliver results of follow-up survey to management/board

11

Investment Community Feedback

0

2

4

6

8

10

12

Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15

1st Inbound Roadshow

POST IMPLEMENTATION

Thai NVDR (Non-voting depository shares) is a wholly owned subsidiary of SET to facilitate foreign ownership, having equal Rights as ordinary shares except for voting rights. As AAV has foreign limits of 0.1%, any foreign ownership shall be held through Thai NVDR. Source: SET

Roadshows 2014 / 2015Inbound (Fund, Retails) : 9 / 11Outbound (Asia, EU, US) : 6 / 7Analyst Coverage (initial): +3 / +6

Gaps Analysis->

% of foreign SH

Launch New Website/Webcast

+3 research coverage

Revisited Existing SH

Tapped New Market (US/JP)

Revamp Website

+6 research coverage

1st Outbound Roadshow