GANI NEWS 2016(1)

The 8th Generation GANI MARBLE TILES

—1f.b.r.v. 6 surfaces.8 patterns

Explore Potentialsfor Color of the Year

—Off-White

GANI MARBLE TILESNew Ad Debuts on CCTV

F e a t u r e c o n t e n t

Foshan GANI Ceramics Co., LtdAddress: 2nd-5th Floor, T10, Smart City, No.28, Jihua 1st Road,Chancheng District, Foshan, Guangdong, China

Tel: (86)0757-82362988 Email: [email protected] Website: en.gani.com.cn (For phone)

P a l i s s a n d r o B l u eMarble art for elegant life.

Frame Your Success

Coverings 2016 · No. 8523 · 18th April—21st April

You Belong Here

tel: (86)0757-82362988 en.gani.com.cn (For phone)

G a m p e r

-8 patterns provide you multiple space decoration possibilities-Available in both polished and honed finishes

With bold veins like grey ink splashing on the white surface, Gamper helps to break the monotony of your space.

en.gani.com.cn (For phone)

01

Message from Chairman

Mr. Li Zhilin,a Crazy Ceramic Man with Great Aspiration

Siam Paragon

SF CINEMA @Emporium Bangkok

GANI MArBLE TILES New Ad Debuts on CCTv

GANI MArBLE TILES in Xiamen International Stone Fair

GooD DISPLAy — GANI MArBLE TILES in Thailand

When GANI MArBLE TILES Meets HoTELEX Shanghai

GANI’s New Brand Image in Chinese Key Airports

GANI Blue in China

villa in Australia

royal Park Hotel the Haneda

The 8th Generation GANI MArBLE TILES —1f.b.r.v. 6 surfaces .8 patterns

Explore Potentials for Color of the year—off-White

GANI MArBLE TILES Team visit Thailand Partner

GANI’s Products Sell at Marked Price in China since 1st March

GANI in the Inauguration of Institute of Architects Bangladesh New Headquarter

GANI MArBLE TILES Awarded the only recommended Floor & Wall Tile Brand by Hilton China

GANI Brand Summit 2016 Concludes Successfully

CONTENTS

Editors: Sophie WEN & Helen OUEmail: [email protected]

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Chairman ColumnGani nEWS no.2

Chairman Column

intErviEWExhibitionS

Global imaGE

latESt ProduCtS

dESiGn trEndS

ProjECtS

EvEntS

Global PartnErS

Where there is pain, there

is gain. The past 2015 is a

rewarding year for GANI

even against the backdrop

o f n e g a t i ve grow t h i n

Chinese ceramic industry.

Thanks to the efforts of all

GANI’s members, we have

achieved technological

breakthrough for the 8th

generation products with

upgraded Full Body Tech and improved

quality. Marketing activities leading to

enhanced brand awareness carried out in full

swing nationwide. Sales remained upward

growth against market downturn. In this

year, GANI took part in Baoao Forum for Asia,

speaking for creative enterprises in China.

2015 also marked GANI’s debut in CERSAIE.

On 18th Nov, GANI made a great move

forward by winning the bidding for CCTV

prime-time ad.

2 0 1 6 i s a n o t h e r y e a r o f

s t r a te gi c i m p o r t a n c e fo r

us since GANI will begin to

t ransform f rom a famous

brand in Chinese ceramic

industry to a renowned brand

among consumers. The 1st

step is always the hardest

but this step is significant for

GANI to reinforce its position

as marble tile leader. In 2016,

we will continue to make brand promotion,

marketing and service upgrade as our core

work.

Your dream will come true as long as you

persist. So I believe GANI will become

a 1st class Chinese brand and a famous

international brand as long as we persist.

Message from Chairman

A P R I L 2 0 1 6

GANI INterNAtIoNAlNeWS

02 03

A Ceramic Man with a Strong Affection for His Cause

Develop and Share the Market with Marble

Marble Tiles have entered the 7 year of development since GANI’s innovation, becoming one of the most promising

tile categories in building ceramic industry. With a market capacity of hundreds of billions, there is still lack of a

high-end brand recognized by the general public in the ceramics market even after 30 years of development.

Professionals in the industry guess that GANI’s big moves are the new beginning of their great blueprint.

Different from other industries, ceramic tiles are durable consumer

goods without much attention from consumers. Nowadays, there

is no one single well-recognized premium brand for consumers in

China. GANI’s effort in branding especially by working with Chinese

prestigious media also increases the popularity of marble tiles among

consumers.

According to Chairman Li Zhilin, marble tile is at the crossroad

of development and it’s the responsibility of every marble tile

leading brand to think of its future. He thinks that delivering marble

tile information is beneficial to both consumers and industrial

development. Faced with public attention, Li puts that with a long

tradition of innovation and craftsman spirit, GANI will insist on high-

end positioning and brand building and work with peers in the

industry to push marble tile development to a new height.

Born and studying in Jingde Town, known as Porcelain Capital in

China, Li has been engaged in the ceramic industry for more than 20

years and his wife also comes from a ceramic family. Having a special

affection for ceramics, Li is dedicated to one cause during his lifetime.

“China is the inventor of ceramic but there is no one world class

brand.” Li feels pity for this fact and he has a great mission to improve

the awareness of Chinese ceramic brands and make marble tiles

more popular among the general public.

“Both tile and marble industry began to develop since China’s reform and opening up. In the past 30 years, these two markets with hundreds of billions

have formed their own advantages, and marbles dominate overwhelming advantages in high-end market and project sector. We appreciate marbles,

learn from their advantages and promote their application in high-end market. On the other hand, we focus on consumer value. GANI creates value

for consumers through technological and product innovation, providing them an option for luxury decoration beyond marbles”, Li indicates. In fact,

consumers know very little about decorative materials like marble and tile and GANI’s ad on CCTV will reveal more to them. “What GANI’s slogan delivers

is not we are standing against marbles. Instead, we stand together. Marbles are gifts from God. No matter marble enterprise or GANI, we are both creating

values for customers.”

Li says frankly that GANI has been learning from marble enterprises with reverence since they are more professional than tile companies in many aspects

including design, processing and installation. “Consumers needs for high-end decorative materials are increasing so it’s our vision to work together for the

market.”

F r o m : t e n c e n t H o m e

intErviEWintErviEW

Mr. Li Zhilin, a Crazy Ceramic Man with Great Aspiration

Ceo of TenCenT Home & Chairman of Gani marble Tiles

Insist on High End Positioning, Leave Room for Followers

Since the innovation of marble tiles, GANI has been leading the

development of this tile category. Insisting on innovation and brand

building, GANI keeps launching a new generation of marble tiles

every year and 2016 witnesses the launch of the 8th generation

products. Li says that more premium products come out every year

and this year is of no exception. He emphasizes that leaders in the

industry should leave room for followers.

Leaving room for followers and sharing industrial achievements

instead of suppressing competition……Li tells us what a visionary

entrepreneur is with his own action. “It’s a market with hundreds of

billions value. We should work together to make it bigger.” With the

effort of Li and GANI, marble tiles have become a tile category with

some market shares.

Now it’s an important period for brand building. Li thinks that there

is still a long way for GANI MARBLE TILES to go in product innovation,

service and design. “Insisting on high-end positioning, customer

value as well as marble tile innovation and brand building is our

future direction.”

After winning the bidding for CCTV prime time ad, GANI became the 1st enterprise in Chinese ceramic industry to have sold its products at marked price, which dominated the headlines in Chinese home decorating industry. Mr. Li Zhilin, GANI’s chairman, actually faced all these public opinions at leisure as he used to be.

04 05

All-Star Cast-A Professional Video-Making Team for Luxury Goods

Shot in Europe-A Story Rich in Imagination

Craig roberts, a Famous international model from england

Galleria Vittorio emanuele ii, italyeiffel Tower, France Grand Canal, italy Pantheon, italy

alex Tacchi, a Video maker for european luxury Products from milan, italy

steven, a Famous Cameraman from milan, italy

Dedicated to providing marble tiles for people in pursuit of quality

life, GANI MARBLE TILES keeps leading and promoting the trends of

marble application in home decoration, satisfying needs in luxury

decoration. 2016 GANI new ad—Luxury Decoration Series which is

released on CCTV delivers clearly the message that GANI MARBLE

TILES for Luxury Decoration to Chinese audience.

As an outstanding building material brand in China, GANI MARBLE

TILES gives a good interpretation of luxury decorative effect through

its ad on CCTV, an authoritative platform. The ad also serves as the

bridge for communication between GANI and its consumers.

Focusing on luxury decoration markets, GANI MARBLE TILES insists

on improving the application effect of products as well as customer

values with the aim of providing premium consumption experience

for high-end consumers.

Craig Roberts, also the advertising spokesman of TIFFANY & Co and

BMW, acts as an architect who pursues for excellence in this ad. At the

end of the ad, with an eye contact with the audience, the professional

architect assures you the fact that GANI MARBLE TILES for Luxury

Decoration.

With Alex Tacchi’s surrealistic expressing technique, GANI MARBLE

TILES fly from France Eiffel Tower, first to Venice, then to luxury

buildings in Europe like Galleria Vittorio Emanuele II and finally land on

the floor of Palace of Venaria.

It finally comes out! 2016 GANI MARBLE TILES new ad made a debut on CCTV-1 and CCTV -13 on 1st March.“

”

EvEntSEvEntS

New Ad Debuts on CCTV

GANI MARbLE TILES

06 07

Themed by The Secrets of Luxury Decoration,

2016 GANI MARBLE TILES press conference

on selling GANI’s products at marked price in

China was held successfully on 10th March.

Nearly 40 media including CCTV, Sina, Tencent,

Sohu, and SouFun gathered in China National

Convention Center and witnessed this

important moment for GANI. The event which

dominated headlines of major media in China

in less than a day.

Sell ing products at marked price is not

someth ing ne w s ince many premium

international brands implement this policy

to provide an eff icient and fair market

environment for consumers. In August

2015, Lexus which boasts top sales among

luxury brands introduced negotiation-free

dealerships in America. So selling product at

set price or no haggling price is the winning

recipe in high-end market.

In March 2016, GANI broke the rules, being

the 1st one in Chinese ceramic industry to

sell products at marked price as a way to save

consumers money and time, and offer them a

premium consumption experience.

In the future, GANI MARBLE TILES will continue

to focus on the high-end decoration market

and offer Chinese consumers more premium

products and services. By creating an honest

business environment, GANI is dedicated

to securing consumers’ legitimate rights,

creating a three-win situation among industry,

enterprises and consumers.

T h e 1 s t a w a r d c e r e m o n y o f O w n e r s

Association of Hi lton China concluded

successfully in Merchant Cadaques Mountain

Villa with Bruce McKenzie, vice-president of

Hilton Mongolia, and over 30 hotel developers

and owners from Poly Real Estate, China

Merchant Property and Huijing Real Estate

attending the event.

In the past , natural marbles had been

perceived as luxury building materials while

tiles as low-end ones are excluded from this

field. However, there merged a new building

material that changed this situation. In as early

as 2013, marble tiles were selected by Hilton

Shenzhen as a substitute for natural marbles,

which not only acquired the decorative effect

of natural ones but also lowered the cost and

made it easier for later maintenance.

After 3 years of assessment, GANI MARBLE

TILES was awarded the Only Recommended

Wall & Floor Tile Brand by Hilton, becoming

the only option for decoration of the hotel

beyond marbles.

Gani Press Conference Gani marble Tiles in Hilton China

awarded the only recommended Floor & Wall Tile brand by Hilton China

Sell at Marked Price in China since 1st March

the Only Recommended Floor & Wall Tile brand by Hilton China

GANI’s Products GANI Awarded

EvEntSEvEntS

08 09

On 13th Jan, GANI Brand Summit 2016 was held grandly in

InterContinental Foshan with over 700 partners from all over the

world joining the wonderful gatherings and sharing the next 10-year

plan of GANI MARBLE TILES.

Mr. Li Zhilin, Chairman of GANI MARBLE TILES revealed that 2016

was a year of strategic importance since GANI MARBLE TILES aimed

to develop from a well-known brand and tile category in Chinese

ceramic industry to among Chinese consumers.

Themed by Chance Change Challenge, GANI International Brand Summit attracted

global partners from Canada, South Africa, Australia, Singapore, India and Indonesia.

In his keynote speech, Chairman Li summarized that GANI took the 1st leap forward in

international brand building in 2015 with GANI making a debut in CERSAIE, a world class

stage. Looking into 2016, GANI will insist on the international branding strategies and

continue to promote the transformations.

May Chen, GM of GANI’s International Marketing Center revealed that sales of GANI

MARBLE TILES kept growing in the international market with GANI insisting on

international branding. And in 2016, GANI will continue to promote the G3 system,

raising the global influence and awareness of GANI’s brand.

Andy Chen, host of World Ceramic Tiles Forum was also invited to the summit. In his

wonderful speech, Andy shared his inspiring views on international brand building, the

latest marketing theories and 2016 color trends, which were well-received by overseas

partners. With off-white being the popular colors in 2016, GANI’s white collection

products like Calacatta and Volakas will become favored by designers in the coming

year.

GANI brand Summit 2016

Concludes Successfully

ChANCES are for those who are prepared,We can, we should and we must ChANGE,

So we’ll be well-prepared for the ChALLENGES lying ahead.“

”

Lead in the International MarketWork for a brilliant Future

2015 is a unique chapter in GANI’s history. And it’s every GANI member who made it extraordinary. In GANI’s annual award ceremony—Blue

Grand Ceremony Glorious Celebration, over 10 awards were presented outstanding national and overseas partners.

The dinner party came after the award ceremony. During the party, GANI’s members and partners toasted, sang and danced with each other,

putting a cheerful and successful end to the brand summit.

blue Grand Ceremony Glorious Celebration

EvEntSEvEntS

10 11

On 14th to 16th March, Mr. Yangjunzhi, vice general

manager of GANI MARBLE TILES, May Chen, general

manager of GANI’s international Marketing Center, Mr. Li

Zhihao, GANI’s design consultant and Mr. Huang Haifa,

GANI’s R&D director visited GANI’s partner in Thailand

and learnt about the local market, product application

and service.

According to GANI’s Thai partner, marble tiles are

getting more popular in Thailand, especially white,

beige and grey collections in the size of 600*900 and

600*600. GANI MARBLE TILES have been used in many

luxury hotels and commercial space in Thailand, such as

Bangkok Marriott Hotel Sukhumvit,PLAZA ATHINEE,Siam

Paragon,Emporium,Emquatier. The Thai engineering

manager spoke highly of GANI’s new products with

upgraded brightness degree which display better visual

and tactile effect.

“GANI’s upgraded exhibition hall in Thailand featuring

different settings is close to that of international famous

brands”, said Mr.Li, GANI’s design consultant. GANI’s

Thai partners also put that besides upgrade in product

display and application, they have BCD CLUB which

offers custom design for clients and they are making

more design solutions for their reference now.

Gani Team Visit the exhibition room

Global PartnErS Global PartnErS

Team Visit Thailand Partner

GANI MARbLE TILES

12 13

On 20th March, the inauguration of Institute of Architects Bangladesh (IA

B) new headquarter at Dhaka was held grandly. Presidents of the Union o

f the International Architects (UIA), Commonwealth Association of Arch

itects (CAA), Architects Regional Council of Asia (ARCASIA) together with

near one thousand Bangladesh architects attended the day long program.

GANI’s Bangladesh partner RSS as an outstanding building material

enterprise was invited to attend the event.

The inauguration was addressed by Sheikh Hasina, Prime Minister of

Bangladesh. She suggested that Bangladesh architects seek cooperation in

building infrastructures suitable for the country using the local resources,

and encouraged architects to come forward with new thinking and ideas

of architectural designs.

According to GANI’s partner in Bangladesh, Prime Minister Sheikh Hasina

and Chief Architect of Department of Architecture Ministry of Housing &

Public Works Kazi Golam Nasir visited GANI’s display area and spoke high of

GANI’s products during the event.

As a leading Tiles enterprise in Bangladesh, GANI’s partner in Bangladesh

RSS Home Depot was awarded Silver Sponsor by Institute of Architects

Bangladesh.

GANI in the Inauguration of Institute of Architects bangladesh New Headquarter

Q1: How do architects in iab think of Gani marble Tiles?a: In Bangladesh, since marble tile is a new idea, architects are amazed to see the idea of marble tiles.

GANI MARBLE TILES is the no.1 company for marble tiles, so we are very prospective among architects.

Q2: How do you analyze the bangladesh market and for Gani, what’s the advantage?a: Bangladesh is a large market with huge potential. Since marble tile is innovative product, there is also

great potential for GANI in the local market. It’s good for foreign brands to develop in Bangladesh market

because people think foreign products are good.

Interview with Md.Shakhawat HossainGANI bangladesh Partner,RSS Home Depot

Global PartnErS Global PartnErS

14 15

On 6th March, Xiamen was warming up with the big annual event—China Xiamen

International Stone Fair opened grandly. GANI MARBLE TILES appointment with the

stone fair came as expected!

GANI’s booth featuring Diamond Blue with its bright blue color was eye-catching

in the fair. Set in a green and natural environment, GANI MARBLE TILES with unique

colors, textures and luster seemed to have lives of their own. A client from Belgium

said frankly that GANI did a good job in presentation this time and with more open

spaces, products with multiple surfaces could be seen easily.

Insisting on research and development throughout the years, GANI has a long

tradition of launching a new generation of products every year. This year, with the

technological breakthrough—Full Body Random Vein (FBRV), GANI’s 8th generation

products can better serve the needs in different settings like steps and bathroom.

Besides, inspired by the design concept of stone, the new generation products also

witness a complete upgrade in brightness degree.

ExhibitionS ExhibitionS

GANI MARbLE TILES in Xiamen International Stone Fair

In September last month, GANI as the innovator of marble tiles made

a debut in CERSAIE Italy, the most professional fair in ceramic and

bathroom field and participated in MARMOMACC in Verona for 7

years. This year also marked the 7th year of GANI’s participation in

Xiamen International Stone Fair. Learning from international premium

brands, GANI is dedicated to providing professional service including

catering for visitors around the world. At the same time, GANI aimed

to make exchanges on marble application with peers in the industry.

GANI's booth has attracted professionals from all over the world

including USA, Italy, France, Russia, Australia, Korea and India. “We

know that GANI’s booth attracted many peers in the marble industry.

Do you think marble tile and marble are different kind of products

and selling them at the same time will cause some conflicts? ”, a

Chinese media asked.

“What a consumer need is not a piece of tile or marble. What they

actually care is the decorative effect. Marbles are excellent gifts from

God and many people have a special love for their decorative effects.

But they are non-renewable resources. So the emergence of marble

tiles offers people pursuing quality life and green decorative materials

an excellent option beyond marbles for luxury decoration.” GANI’s

chairman Mr. Li replied.

16 17

When GANI MARbLE TILES Meets HOTELEX

Shanghai

HOTELEX Shanghai, one of Asia's leading trade shows in the hospitality and catering industry covering

fields including Catering Equipment Supply, Hotel Building, Hotel Engineering and Hotel Design, took

place from March 29 to April 1, 2016 in Shanghai New International Expo Center.

As a high-end building material brand in China, GANI MARBLE TILES, the only Recommended Floor &

Wall Tile Brand for Hilton China, values the cooperation with national and international luxury hotels.

With an area of 204 square meters, GANI’s booth with its simple design featuring different hotel

settings is the largest in hall E1. Besides, environmental protection concept is also shown in the booth

design.

GANI’s 8th generation products which witness a complete upgrade in brightness degree, texture and

tactile feeling attracted many visitors from home and abroad.

In the award ceremony host by the organizer gathering professionals from industrial associations,

managers and owners of star hotels, masters of hotel design and celebrities in catering field, GANI was

awarded The most Popular Brand among Designers.

ExhibitionS ExhibitionS

18 19

A s t h e l a r g e s t b u i l d i n g m a t e r i a l

supermarket and the most power ful

building material agent in Thailand,

Boonthavorn boasts a sales volume which

occupies 40% market share in the local

market. Boonthavorn owns 10 exhibition

halls in Thailand, each of which combines

a store in the front with a warehouse

behind as well as modern logistic center.

As one of GANI’s international partner,

Boonthavorn sets a good example in fields

like product display and application.

Global imaGE Global imaGE

GANI MARbLE TILES in Thailand

GOOD DISPLAy

20 21

shenzhen airport

Chengdu airport

Zhengzhou airport shenyang airport

Guangzhou airport

GANI’s New brand Image in Chinese Key Airports

GANI blue in China

Global imaGE Global imaGE

22 23

· Approved by ceramics committee as world advanced

technology with complete intellectual property right.

· GANI cutting edge tech—full body ramdom vein (f.b.r.v)

makes edge-cutting, grooving, beveling of tiles possible

8 patterns for one product offer personal

paving solutions to create your unique

space.

With Newest Brightness Degree Tech, GANI MARBLE TILES are available in 6 surfaces.

Polished (65 degree)—glossy without sharp brightness

Honed (15 degrees) — suitable for harmony decoration

Antique & Polished antique— rustic marble is a new trend

Sandblast & Relief – 3D tiles are becoming popular

latESt ProduCtS latESt ProduCtS

The 8thGeneration GANI MARbLE TILES

Surfaces6

1F.B.R.V

Patterns8

24 25

Benjamin Moore and Glidden have made off-white hues their “color of the year” for

2016, while Sherwin-Williams announced theirs as Alabaster. Why this seemingly

boring and colorless color become so coveted?

According to them, we are living in a world overwhelmed by all kinds of colors and

events. It’s time for us to slow down, get away from technologies and find our way

back to our inner peace. Off-white as a correction for our overbooked lives with its

symbolism for purity and tranquility no doubt becomes the top choice.

Far from being boring and monotonous, white and off-white are timeless and

elegant colors presenting dozens of possibilities in interior decoration.

Off-white serves as the backdrop for the drama.

Instead of overpowering a room, white wall and

off-white floor with slight grey veining bring out

the characteristic of grey furniture and scenery

outside the window. Imagining how peaceful

you are when standing on a tranquil white room

and facing the blue sea view!

Instead of being a monotonous pure white color, off-white which runs a

subtle wide color range can also create a warm environment for you. White

background and beige floor perfectly match with lighter woodwork.A

splash of green is helpful to make your space fresh and lively!

Color is not the limitation. The only limitation is your imagination. Come

explore more potentials of this versatile color of the year!

dESiGn trEndS dESiGn trEndS

Why this seemingly boring and colorless color become so

coveted?

“”

Explore Potentials for Color of the year—Off-White

botticino semiclassico from Gani marble Tiles beige Collection

Volakas from Gani marble Tiles White Collection amasya beige from Gani marble Tiles beige Collection

26 27

Product Applied: Cloud Grey, Calacatta

Applied in the washroom, bedroom, dining room, kitchen, living room and corridor

Located in Tokyo Haneda International Airport, The Royal

Park Hotel, The Haneda which was open in 2015 enjoys an

excellent geographical position, thus becoming the 1st

choice for many businessmen and travelers. The craftsman

spirit is revealed in the simple and modern design of the

hotel. Jet Black from GANI MARBLE TILES black collection is

used at the entrance of the hotel.

Royal Park Hotel the Haneda

Villa in Australia

ProjECtS ProjECtS

28 29

Siam Paragon is a shopping mall

in Bangkok, Thailand. It is one of

the biggest shopping centers in

Asia. Opened on December, 2005,

it includes a wide range of specialty

stores and restaurants as well as a

multiplex movie theatre and the

Sea Life Ocean World (Underwater

w o r l d ) a q u a r i u m ( t h e l a r g e s t

aquarium in South East Asia).

G A N I M A R B L E T I L E S c l a s s i c a l

products Emperador Dark and

Rainforest Green are used in this

high-end shopping mall.

Emporium, a luxury in Khlong Toei district, Bangkok, Thailand, is a popular hub for entertainment, food and education for

local residents and visitors. Located on the highest floor of Emporium Bangkok, a 6-storey shopping center with many

world famous brands, SF CINEMA selects FIOR DI PESCO CARNICO from GANI MARBLE TILES grey collection for flooring.

SF CINEMA @Emporium bangkok

Siam Paragon

ProjECtS ProjECtS