INTEGRATED SOCIAL CAMPAIGNS & GAMES ADVANCED SOCIAL MEDIA MARKETING WEEK #3 Gustavo Donda & Don Valdez
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INTEGRATED SOCIAL CAMPAIGNS & GAMESADVANCED SOCIAL MEDIA MARKETINGWEEK #3
Gustavo Donda & Don Valdez
GAMES - BASICS
Games x brand’s promise and target behavior
Consider the engagement pyramid Don’t skimp on development Brand campaign or Game campaign?
GAMES
Moving parts Linchpin element vs. Equal contribution
Selection of tactics Examples
MOVING PARTS TECHNOLOGY
Traditional Video Game
Adobe Flash PHP JavaScript Combination
PLATFORMS Web Browser Based Mobile
iOS Android
FEATURES Community &
Asynchronous “Never ending” Virtual Currency
MONETIZATION Virtual Good
Transactions Virtual Stock
Exchange
LINCHPIN ELEMENT VS. EQUAL CONTRIBUTION
Social Media
Optimization
Technology
Platform
Monetization
Features
Social Media Optimization is the focal point of Social Gaming
Everything is secondary
SELECTION OF TACTICS
CRITERIA Making a Good
Game Network Effect Engagement Arbitrage Monetization
VARIATIONS Goals
Creating Awareness Selling Branding Remarketing
Type of Brand
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