Gaming the BI System

S E E F A R THER. G O F A S TER. 2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com

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IBM World of Watson 2016

Conference

ALY-1562 : Gaming the BI System with

IBM Cognos Analytics

Ken Rickard

Solution Architect and Agile Coach

Convergence Consulting Group

http://convergenceconsultinggroup.com/


Ken Rickard

17 Years in BI

• Developer

• Support

• Admin

• Architect

• Trainer

• Manager

8 Years in Scrum

• Certified Professional Scrum Master II via Scrum.org

• Agile Coach

• Trainer

• Cultural Change Agent

Blog – kennethrickard.com


Business Intelligence is Changing

• Gartner 2016 – Split BI into two parts• Enterprise Reporting

• Analytics

What does this do for the IT side of your company?


Business Intelligence is Changing

• Gartner 2016 – Split BI into two parts• Enterprise Reporting

• Analytics

What does this do for the IT side of your company?

Need to concentrate on delivering high value


The Cost of Intelligence

• Gartner – ER and Analytics forecasted to be $16.9B in 2016




• Forbes – Worldwide Big Data & Analytics will grow to $187B by 2019





• Cindi Howson/Gartner – Adoption rate flat since 2005 at roughly 25%





• Cindi Howson/Gartner – Adoption rate flat since 2005 at roughly 25%

How can we increase engagement?


Gamification Definition

“The use of game design elements in non-game contexts”

- Sebastian Deterding


Gamification Definition

“The use of game design elements in non-game contexts”

- Sebastian Deterding


Gamification History

2003 – Nick Pelling uses “Gamification” for first time

2009 – Four Square app launched

2011 – Gartner adds “Gamification” to Hype Cycle

2010 –“Gamification” on Google Trends



Image Credit – Zac Fitz-Walter

© Disney



Eagle Scout Merit Badges since 1911


Gamification Examples

Loyalty Programs• Airlines

• Grocery Store

• Restaurants

• Hospitality and Car Rental

Mobile Apps• Running

• Dining

• Driving

Reward Points

Cash Back

Achievements


Gamification Benefits

• Better Engagement• Intrinsic motivation (vs extrinsic)

• Sharing of information (not a competition)

• Raise the bar on success






• Feedback• Progress

• Improvement







• Improvement

• Recognition• Reinforcement that we’re doing a good job

• Transparency for those who need improvement







• Improvement

• Recognition• Reinforcement that we’re doing a good job

• Transparency for those who need improvement

• Mastery• Hone your skill

• Flow of learning



• Better Engagement• Intrinsic motivation (vs extrinsic)• Sharing of information (not a competition)• Raise the bar on success

• Feedback• Progress• Improvement

• Recognition• Reinforcement that we’re doing a good job• Transparency for those who need improvement

• Mastery• Hone your skill• Flow of learning

Data + Analytics + Gamification = Increased Engagement


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Using Gamification with

Analytics


What We Were Asked to Build

• Web Application Mobile BI Application

• Tool Selection Process IBM Wins!

• Evolving KPIs and Game Design

• Pixel Perfect Wireframe Design

• Roughly 4 Months to Deliver


Challenges to Overcome

• Heterogeneous Data Sources• Social Media

• Customer Sentiment

• Marketing Campaign

• Sales

• Pre-Built Wireframes• Pixel Perfect

• Built before BI tool was selected


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DEMO


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Screenshots


Screenshots


Screenshots


Screenshots


Screenshots


Screenshots

Thank you!For more information contact CCG at 813.265.3239 or visit ccgbi.com

convergenceconsultinggroup.com

Gaming the BI System

Technology